2013 Lipari Food Show

The Largest Show in the History of Lipari Foods

What Makes it theLargest Show Ever?

Largest Number of Vendors Ever Invited Largest Number of Customers Ever Invited

Largest Floor Plan Footprint EverLargest Number of Booths Ever

Largest Number of Items Ever Offered at a Lipari Show

Be Part of What Many Say is “The Largest Selling Show in The United States”

Here’s How!

About the Show:

Suburban Collection Showplace (use Logo)56100 Grand River Ave

Novi, MI 48374www.suburban collection showplace.com

Where?

The Lipari Food Show continues to present itself as the premiere sales event for many vendors. The last of the true selling shows is a common statement made by many participating Brokers and vendors and 2013 will be no exception. With our recent expansion onto convenience store distribution, more confection & snack variety and our “New” Dairy division we are sure to see a increase in customer interest and attendance this year. Broker and vendor support is the main ingredient to the success of Lipari Shows. Our customers depend on your selling expertise to help guide them through their product selection and purchases of product for the summer selling period.

Bringing some of the top retailer s in the mid-west and a few from across the United States offers you an opportunity to see many customers and make your (our) best sales pitch in a hectic yet fun filled day of networking and selling. This manual will introduce you to everything you need to know to participate in in our one of a kind event. Your participation is the key ingredient to our success we hope you’ll give consideration to participation.

129,000 Square Ft.84,500 Square Ft.

2013Floor Plan is 40% Larger Than Any Previous

Lipari Show 213,500 Square Ft

Foodservice Managers & Chef’s

Who Attends:

Chain Supermarket OwnersChain Supermarket DirectorsChain Supermarket Managers

Independent Supermarket OwnersIndependent Supermarket DirectorsIndependent Supermarket Managers

Convenience Store OwnersConvenience Store Operators

Pizzeria Owners & Operators

Attendance could exceed 6000 Attendees in 2013

How do they get there?

By Air:Over 700 Commercial Flights 171 Passenger Charter Flight

By Bus9 Charter busses

•Southern OH.•Lexington KY.•Pittsburgh PA.•West Virginia

•Chicago•Madison WI.

By Auto:The parking lot will overflowIf you’re late it’s a long walk

Area Impact:

24 Area Hotels 1600 Rooms, 3000+ Room Nights

Travel / Lodging Assistance:

For any assistance with transportation or lodging:

Rebecca Hricovskyrhricovsky@travelleaders.com

Russ Reidrreid@travelleaders.com

Toll Free 800-627-8350www.Travelleaders.com/capitalareami

Quantity is limited so contact Rebecca or Russ soon.

How Is This All Possible?

It’s Because of You!

And We Appreciate Your Participation

About 2013 Lipari Food Show

The Theme

Help us Celebrate our 50th Anniversary

This Theme is all about the Fantastic accomplishments of Jim and Rose Lipari. As we celebrate our 50 years of success let us remember that all of this started from the back of a station wagon and because of Jim’s vision Lipari is now recognized as a leader in the food distribution industry.

Important Dates:Booth Registration Complete ------------ February 25, 2013Item Selection Complete ------------------ March 1, 2013 All New Vendor “New Items” Entered ------------- January 25, 2013 All Existing Vendor “New Item Info Entered ------February 8, 2013

On Line Sample Requests Open ------- November 8, 2013On Line Sample Requests Close ------- April 1, 2013Refrigerated Case Rental Deadline ----- March 18, 2013Booth Payment Received By -------------- March 15, 2013 Deduction’s for unpaid booths will be taken beginning March 20

“New Item” Showcase Items Finalized ---March 1, 2013Name Badge Entry Deadline -------------- April 15, 2013Show Set Up ------------ April 23, 2013 --- 8:00am to 7:00pm

Booths MUST be set up April 17th

Celebration Reception ---April 23, 2013 -- 7:00pm to 12:00am

Lipari Masquerade Ball- April 24, 20139:00am to 6:00pm

Cat Mgr. Deadlines

Please, Please. PleaseDON’T WAIT TILL THE LAST DAY TO

ENTER OR COMPLETE A TASK

AS INFORMATION BECOMES AVAILABLE TO YOU PLEASE ENTER

IT OR COMPLETE IT.

YOU CAN EDIT OR ADJUST TASKS UP TO THE POSTED DATE.

Show Ship Weeks:

Week 1 --- May 20, 2013Week 2 --- May 27, 2013Week 3 --- June 3, 2013Week 4 --- June 10, 2013Week 5 --- June 17, 2013Week 6 --- June 24, 2013Week 7 --- July 1, 2013Week 8 --- July 8, 2013

Booth Information:

Booth Dimensions: 10’ X 10’

Booth Structure: 8’ Back Drape --Alternating panels

Red, Black & Yellow 3’ Side Curtains – (Required)

Colors will alternate by aisle Booths are FULLY CARPETED

Booth / Participation Fee:$4,000 per Booth

There are no half booth optionsAny questions on booth arrangements must be directed to

Don Symonds 517-202-7550

Decorating Your Booth:

Lipari is proud to partner with Bishop Design and Display as our preferred decorator for the show. Contact Bishop for any assistance you may need with you decorations , from small to large Bishop Design and Display can help make sure that your booth stands out to the crowd and is remembered by all.

Decorating your booth is a critical part of your participation is the Lipari Show. As much as this is selling show it is also a event that has grown in popularity for the excitement we create with decorations. Many customers bring their cameras to make sure that the capture that excitement of the theme decorations. This years Lipari 50th Anniversary themeoffers many opportunities for you to WOW the customers with some unique decorations. Think about a Elegant Masquerade Party as you plan your booth decorations.

Need Decoration Help?

www.bishopdesignanddisplay.com

Marketing Opportunities:

We want to help you help you promote your products. We have many opportunities that offer you the ability to get the attention of customers and direct them to your booth. Contact Don Symonds to discuss :

•Parking Sponsorships•Beverage Station

•Reception Sponsorships•Charter Sponsorship

•Bus & Charter Plane Sponsorships•Any other wild idea you may have

Our Goal is to Get Your Company in Front of as Many Customers as

Possible in Just Two Days

New Item Displays:

$150 per itemLimit 9 items per unit (1 item may have multiple flavors)

$1,000 for the entire Unit

This is the Hottest opportunity available. These displays will be featured for customer review during the Tuesday Evening Reception, one hour before the show opens and at the entrance during the show.

Contact your Category Manager for more information.

BoCo Enterprises, Inc.

BoCo Enterprises, Inc. is the exclusive contractor for a variety of event services at Suburban Collection Showplace including:

•Electrical Services•Phone & Internet Connections

•Gas, Air, Water & Drain hookups•Cleaning Services.

You can order online or print order forms by going to the Suburban Collection Showplace website :

http://suburbancollectionshowplace.com/online_ordering.php?section=exhibitor

Discounts are available if you order required services prior to April 15, 2013

Electrical / Water:

Because booth assignments are made at a later dateYOU DO NOT NEED A BOOTH NUMBER

ON THE FORMS WHEN YOU FILL THEM OUT. Lipari will provide booth numbers to BoCo prior to installation of

utilities.

Order online at:www.artcraftdisplay.comUse Event Code 209453

Discounts are available if you order required services prior to April 15, 2013

Booth Furnishings:Each Booth is equipped with: 8’ Back Drape

Alternating panels Red, Black & Yellow 3’ Side Curtains – (Required)

Colors will alternate by aisle One 8’ Skirted Table

Colors will alternate by aisle One Seven (7) Gallon waste receptacle Booths are FULLY CARPETED

(Chairs are not allowed in Lipari Booths unless there are special medical circumstances. We encourage that breaks be taken in seating areas provided)

Additional Furnishings:Art Craft Display is the Decorator for the Lipari Food Show. Their dedicated team of professionals have established them as a leader in all facets of the trade show and event industry. You can order additional tables, risers, drapery or other event accessories.

Staffing Your Booth:

What makes a Lipari Show so unique is the requirement that customers attend the show to get the deals. THERE ARE NO PREORDERS of show products. Our expectations are that there will be in excess of 6000 customers pass in front of your booth. The opportunity to sell to those customers is often determined by the quantity and quality of the staff in the booth.

• Make sure your staff is knowledgeable of product pricing, suggested retails, promotions, deals and bonus buck promotions if available.

A good sales strategy begins with your staff and their ability to service and sell the customers

• Make sure there is adequate help in your booth. Eight hours is not a lot of time for customers to purchase eight week of product for the entire store. THEY DON’T HAVE TIME TO WAIT!

• Make sure your staff has product knowledge on the products you represent.

•Go to www.loweusa.com

•Review cases available

•E-mail your selection case information to: don_symonds@liparifoods.com

•Don will confirm pricing with you

•Freight charges will be calculated when all orders are in and you will be notified of final price prior to delivery

•Deductions will taken to pay for cases

We are pleased to have a relationship with Lowe Refrigeration to provide refrigerated cases for the Lipari Show. We attempt to combine all orders for the show to save on the transportation costs. To order cases:

Safety:Safety supersedes all rules. Always watch for and report any dangerous situations that could harm you or one of our guests. We have a excellent record of injury free shows and with you help we can keep it that way.Fire codes require that anyone cooking with open flame have a fire extinguisher in their booth . Codes also restrict the size of propane canisters allowed into facilities If you plan to use this equipment contact Don Symonds or the Suburban Selection Showplace for the exact rules.

Sanitation:Our Vendors have always been very considerate of the facilities where we hold our events. In fact we have received substantial discounts for how clean we leave a facility when we complete a show. We ask that booths be left vacuum ready when you leave them at the end of the show day. A $500. clean up fee will be deducted from any vendor that fails to teardown a booth or leaves a excess amount of trash in their booth.

ICE WILL BE PROVIDED! Ice will be delivered on Tuesday April 23rd and be located on the Lipari Frozen Food Trailer. Ice will be available through the day on April 24th.Make sure your booth is equipped properly to maintain and check cold and hot food temperatures throughout the day. One ill customer is one to many.

Food Temps:

Product Samples:There are several options to have Product Samples delivered to the show:

All Samples will be delivered to Suburban

Collection Showplace on Tuesday April 23, 2013.

Order your samples on the booth registration site by April 1, 2013.

Have your samples delivered to the Lipari Foods warehouse NO LATER THAN APRIL 15, 2013 clearly marked

ATTENTION :JOHN TAMBOURINE

FOOD SHOW SAMPLES. email to john_tambourine@liparifoods.com would help eliminate any confusion.

Bring Samples with you to the show. refrigerated and frozen storage trailer will be available

Show Sample Policy:

Lipari has a long standing policy regarding the passing out of samples at our food shows. We strongly encourage sampling to our customers to allow them to determine taste and quality of product. Sampling should consist of small portions of product that the customer can consume at the booth. We STRONGLY DISCOURAGE passing out of product fro the customers to take from the show. We ask that you develop a list in you booth of customers and products they want sampled. Arrangements can then be made to deliver the customer retail units or full cases after the show.Forgotten Harvest will perform food recovery for local food banks at the end of the show.

NO BAGS MAY BE PASSED OUT AT ANY BOOTH.

How Orders are Taken:

Lipari has created an exclusive wireless order system that allow you to place orders with only a san gun, bar codes and the press of a few buttons. This system allows for extremely fast order retrieval and offers the customer an itemized receipt of purchases showing each item, the allowances that they received, and totals of their savings while attending the show. It is imperative that every person in the booth be trained on how to operate these scan guns. Brochures are available explaining how to operate the equipment and training will take place during show setup on Tuesday April 23, 2013

WE CANNOT PUT ENOUGH EMPHASIS ON BEING PROFICENT IN THE OPERATION OF THE EQUIPMENT

It could be the difference between a bad show and an outstanding show experience.

Product Signs:

Show item Stickers will be provided when requested. These stickers have all of the product information (minus pricing) These can be used to create books or posters making it easier to order with the scan guns. Contact Don Symonds if you would like a set of these

White Signs:Regular Stock

Yellow Signs: Market Priced items.These items will have current prices at the time of the show on them but will be subject to change

Signs will be made for each item in the show showing the price customers will pay. THESE SIGNS WILL BE PASSED OUT ON THE MORNING OF THE SHOW. They will need to be placed next to each items so customers are aware of the price of the item. These signs are important because Lipari does not publish pricing till the day of the show. Make sure that you have adequate help to put these signs up on Wednesday Morning prior to 9:00am.

Bonus Bucks:

Bonus Bucks are your opportunity to work the room and recognize good customers. Bonus Bucks are most often used for deeper discounts on volume purchases. Things you need to know are:

Name Tags:

Name tags are a REQUIREMENT for anyone attending the show. Because of issues related to unauthorized people exiting and entering different areas of the show our name tag will be strict. There are three types of badges that you will see:

1. EXHIBITOR – All vendors, manufacturers, brokers and booth staff are REQUIRED to wear badges

2. BUYER – Customers that will be writing orders will wear these badges.

3. GUEST – Every show brings the curious. These people may be owners or potential customers sizing us up. At any rate if they are there they are important.

TO ELIMINATE DELAYS, SUBMIT A NAME BADGE REQUEST FOR ANYONE WORKING YOUR BOOTH AT YOUR ONLINE REGISTRATION SIGHT BY APRIL 15, 2013

SHOW DAY ATTIRE – Dress the Theme!Elegant, Masquerade Attire is appropriate butmake sure you’re comfortable for a fast paced day.Business Casual – should you choose not to dress the theme

PRESHOW CELEBRATION – Dress ComfortableRecognizing that many vendors will come directly from setting up their booths. Please be comfortable and enjoy the meal.

Name Badges will be required and need to be ordered with your booth registration. (limit two people per booth please)

Attire:

Celebration Reception:

The Lipari Family requests your presence for an evening networking and relaxation before the show. Please join us as we kick back a little after a hard day of show set up. This is one small way for the Lipari Family to show their appreciation for all you do for our company. Customers from great distances will also be attending this event so this is a great opportunity to begin networking for Wednesday’s selling show.

Date: Tuesday April 23, 2013

Place: Suburban Collection Showplace Diamond Center

Time: 7:00pm – 12:00am DJ /Dancing 7:00pm – 9:00pm Buffet Dinner (Beer / Wine provided by Lipari cash bar for mixed drinks) 9:00pm Shuttle busses to Casino’s

Let Us Help:For assistance with: show item authorization,

pricing, deals or order form questions: 586-447-3500 Ext.

Director of Deli Deli Category ManagerDeli Category ManagerDirector of BakeryBakery Category ManagerDirector of DairyDairy Category ManagerDirector of ConfectionsConfections Category ManagerDirector of Grocery / FSGrocery / FS Category ManagerDirector of PackagingPackaging Category ManagerDirector of SeafoodSeafood Category ManagerDirector of Procurement Director of C-StoresC-Store Category Manager

Kim Robertson 9242Amy Henry 9241Joan May 9252Bill Slott 9353John Hunter 9340Jim Farber 9354Mike Murphy 9249Avi Brandvain 9270Sharon Seller 9343Lou Borrelli 9275Jillian Hakalo 9287Bob Palmateer 9534Greg Poma 9243Jerry Newport 9295Jimmy Lipari 9339Julie Nelson 9233Mike Elsasser 9239Matt Montgomery 9247

We look forward to seeing you at the show

For assistance with: Registration, Show facility or layout:

Don Symonds586-447-3500 ext. 9570517-202-7550 cell

How to Register:

Go to:www.liparifoods.com

Click on the Food Show page and then Vendor Registration

Don’t Forget!Your booth registration must be complete by:

February 25, 2013

Let Us Help You Get RegisteredIf you’re interested in hands on training

Join us immediately following this presentation