A Millennium 360 Company
DAILY COVERAGE OF MANAGEMENT, METROLOGY, STANDARDS, AND QUALITY
2013MediaPlanner
Only at Quality Digest: Our weekly LIVE video
webcast! See page 9.The Enhanced Webinar!Find out more on page 12.
Your everydaysource for
everything quality
Reporting the evolution of quality since 1981
© MillenniuM 360 inc.
Quality Digest 2013 Media Planner | www.qualitydigest.com 1
CONTENTS
A Message From Our Leadership Team 2
User Group Analysis 3
Editorial Content 4 - 5
Editorial Content Submission Guidelines 6
Quality Digest Daily E-Newsletter 7
Website Marketing 8
Quality Digest Live 9
Video Promotion 10
Live Video Broadcasting 11
Enhanced Webinar 12
Added-Value Marketing Program 13
Who We Are 14
Quality Digest 2013 Media Planner | www.qualitydigest.com 2
A MESSAGE FROM OUR LEADERSHIP TEAM
For more than 30 years, Quality Digest, a Millennium 360 company, has been presenting the best content for quality professional in a wide range of manufacturing and service sectors. Our company has consistently reached the future first, giving you comprehensive editorial content in formats that you can use quickly and
easily. For example:
nQuality Digest was the first in our industry to offer web-based content nQuality Digest was the first in our industry to provide a daily e-newsletter
nQuality Digest was the first in our industry to fully embrace social media. nQuality Digest was the first in our industry to offer live online video events like TechnorazziLIVE and Quality Digest Live.
nQuality Digest was the first in our industry to break the mold of a traditional webinar – we have embraced the freshest technologies to bring you our Enhanced Webinar.
Our authors are some of the leading thinkers in our industry today, and we’re certain that their provocative viewpoints leave our subscribers hungry for more. This is the kind of content we offer in Quality Digest Daily every business day.
The mission of Quality Digest is to help you create and sustain excellence in your organization. “The Future of Quality” and the role that our media company can play in any forthcoming industry transformation of tools, methods, and/or philosophies, are subjects that are never far from our minds.
Quality Digest is your media company. From all of us to you and your team, have a happy, healthy, and wildly successful 2013!
Mike RichmanPublisher, Quality [email protected]
Dirk DusharmeEditor in Chief, Quality [email protected]
Jeff DewarCEO, Millennium [email protected]
Kristine BammertOperations Director, Millennium [email protected]
Quality Digest 2013 Media Planner | www.qualitydigest.com 3
USER GROUP ANALYSIS*PRODUCTS AND SERVICES USERS PLAN TO PURCHASE WITHIN THE NExT 12 MONTHS
*Source: Quality Digest Reader Survey (respondents could select multiple categories).
PrODUCTS Gauges, hand-held (e.g., micrometers, calipers, etc.) 24%Calibration equipment 13%Vision inspection equipment 9%Gauges, desktop 9%Scales and balances 8%Nondestructive testing 6%Electronic multimeters 6%Data acquisition equipment 6%Microscopes 5%Surface measurement 4%3-D measurement equipment, small volume 4%Color measurement 4%Coating thickness 4%Hardness testers 4%Metallurgical analysis 3%Spectrometers 3%Noncontact inspection 3%Optical comparators 2%3-D measurement equipment, large volume 2%Optical gauging 2%SErViCES Calibration services 37%ISO standards registration 21%Testing lab services 21%Metrology services 14%Quality management consulting/training 12%ISO standards consulting/training 10%Lean manufacturing, kaizen consulting/training 10%Six Sigma consulting/training 9%SOFTWArE Statistical analysis 13%Training 12%Document control 7%Calibration 6%ISO standards management (e.g., ISO 9001, ISO/TS 16949, etc.) 6%Project management 5%Six Sigma 5%Flowcharting 5%CAD 4%Supplier quality assurance 4%Data acquisition 4%3-D measurement/analysis 3%Gauge tracking/management 3%Design of experiments 2%Enterprise resource planning 2%
Video
Quality Digest 2013 Media Planner | www.qualitydigest.com 4
EDITORIAL CONTENT
Quality Digest’s editorial is the best in the field, with a wide range of interesting articles and news stories that are enthusiastically read by
our audience.
Feature Articles
We present fresh, in-depth feature articles that appear in Quality Digest Daily and qualitydigest.com every day. Our articles cover a broad range of topics including but not limited to:
nQualitynManagementnHealthcarenFood safetynRisk managementnMetrologynManufacturingnStandardsnSix Sigma and leannSPCnSoftware
News – Features – Events
Quality Digest has a daily news cycle that enables us to spread the word on news, announcements, books, events, and new products more quickly than anyone else in the quality industry. This “hot-off-the-presses” information is disseminated through regular updates to our website as well as a special section in each edition of Quality Digest Daily.
Submit Your Content
Some of our best-read and most timely content is submitted by our readers and industry suppliers, and we will be delighted to consider publishing your work in QDD and on qualitydigest.com. We encourage you to submit your stories, opinions, case studies, product news, and product announcements to share with our audience of quality professionals. Please refer to Editorial Content Submission Guidelines on page 6.
NEWS AND FEATUrES WANTED!
Send us your press releases, product announcements, and case studies. This is free marketing and branding for you, and provides
valuable information to our subscribers.
Quality Digest is the only media company in the industry to offer live video programming. During our TechnorazziLIVE events, whether at your site or on the floor at trade shows, we demonstrate the best hardware and software solutions in manufacturing. Quality Digest Live is our weekly web TV show broadcast live on Fridays at 11 AM Pacific, where we discuss highlights from the week in the world of quality and talk with guests that are significant in our industry. Our Tech Corner segment in QDL is the perfect place to promote your product or solution. This segment is presented by our Editor in Chief Dirk Dusharme, who shows off the product’s features and benefits to its best effect. Test and measurement hardware, quality management software, and other improvement tools are regularly featured in this portion of our program.
All of our live productions are posted online after the original broadcast, and are added to our comprehensive library of recorded video content on qualitydigest.com and on YouTube.
Quality Digest 2013 Media Planner | www.qualitydigest.com 5
EDITORIAL CONTENT
Mike Richman asks the practical questions about management, customer service, and quality strategies.
Dirk Dusharme offers the newsman/engineer’s perspective on the most important issues in the world of quality.
Taran March presents insights into how our industry affects the larger world, and vice-versa.
Mike Micklewright challenges readers to keep asking “Why?”
Donald J. Wheeler analyzes statistics and the processes behind the numbers.
Bill Kalmar poses relevant quality questions in an irreverent manner.
Steven Ouellette teases out the true meaning beneath mountains of data.
Tripp Babbitt envisions a world of quality in which logic rules.
Columnists
Provocative. Insightful. Articulate. Quality Digest’s columns are written by industry leaders.
Paul Naysmith presents the views of a self-styled quality punk and improvement ninja.
Arun Hariharan takes a practical look at the day-to-day application of techniques and tools.
Mark R. Hamel demonstrates the importance of lean thinking and “managing by walking around.”
Michelle LaBrosse brings project management to the masses.
Ryan E. Day combines shop-floor experience and investigative reporting to challenge conventional wisdom.
Davis Balestracci stresses the importance of “plotting the dots” in understanding processes.
William A. Levinson harkens back to the early days of quality as embodied by the principles of Henry Ford.
Umberto Tunesi turns a European’s eye toward issues of standards, compliance, and auditing.
Quality Digest 2013 Media Planner | www.qualitydigest.com 6
EDITORIAL CONTENT SUBMISSION GUIDELINES
Thank you for your interest in submitting articles to us for possible publication in Quality Digest Daily and on qualitydigest.com
The Process
Send either an outline or the full text of your article by e-mail to our Editor in Chief, Dirk Dusharme, at [email protected]. We can’t guarantee that all submissions will be accepted for publication, but we do guarantee a response.
WHEN PLANNING TO WRITE AN ARTICLE FOR US, PLEASE CONSIDER ONE OF THESE FORMATS:
How-toThis type of article explains how to implement a particular process. Please explain your topic clearly, detail the steps of the implementation process, present possible problems, and share the probable benefits.
Problem-solution-benefitThis type of article presents a problem, explains the steps that were taken to arrive at a solution, and discusses the benefits of that solution.
Case studyA case study presents an example of a particular situation, the story about how an organization handled or rectified the situation, the reasons why it was handled the way it was, problems encountered along the way, and the benefits of the outcome.
Supporting Elements for Your Article
imagesInclude photos, charts, graphs, or artwork to flesh out your article and enhance the reader’s experience.
About the authorProvide a short biography for each credited author of the article that includes quality-related qualifications
and experience, as well as hyperlinks to websites and/or e-mail addresses.
HeadshotsInclude a good headshot for each author. If possible, avoid those that look like mug shots or bad driver’s-license photos!
NOTE: Don’t hesitate to ask for examples of images, bios, or headshots. We’ll be happy to share examples of what works and looks best!
QuotesInclude quotes in your article whenever possible, but with permission. When quoting an individual, inform him or her that you are going to quote them, and include his or her title upon first reference. If you take a quote from a book or magazine, provide the full title, publisher, and copyright date.
Plagiarism
Plagiarism is a concern for everyone in the publishing industry. Dictionary.com defines plagiarism as “the unauthorized
use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work, as by not crediting the author.” It is incumbent upon our authors to ensure that if a piece of writing isn’t completely original, accreditation is provided for the original author.
If in doubt, please contact our editorial staff and we’ll be glad to assist.
“Quality Digest is
a terrific platform
on which to be
published. Their
credibility and
stature in media
within the industry
are unmatched.”
— Mike Micklewright
Quality Digest 2013 Media Planner | www.qualitydigest.com 7
QUALITY DIGEST DAILY E-NEWSLETTER
Daily Sponsorship
Quality Digest Daily offers sponsors five hyperlinked points of entry in each issue:
1. A 728 x 90 pixel banner ad at the top of each issue.
2. A text link next to the issue’s release date.3. A 180 x 180 pixel button ad centered in the issue.4. A second text link directly to the right of the
button ad.5. A 75-word description with a third text link below
the button ad.
PLUS BONUS IMPRESSIONS! The sponsor also receives a 280 x 250 pixel button ad placed on the landing pages of all articles in that day’s issue. These “embedded” ads remain active on landing pages where they will generate thousands of additional impressions and dozens of incremental clicks.
rate: $1,595
Highlighted Event
Each issue of Quality Digest Daily includes a “Highlighted Event” multi-purpose space that can promote your white paper or upcoming live video, webinar, user group conference, trade show, or other event. To describe your event, you’ll have up to 100 words of text, an image, and at least one hyperlink back to your registration form or website.
rate: $595
Quality Digest Daily presents compelling news, feature articles, columns, and videos sent to more than 40,000 quality professionals each and every day. No one in the quality industry has fresher content!
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WEBSITE MARKETING
Quality Digest has a heavily trafficked website with an impressive array of video and editorial content. Our web marketing program is designed to offer strong lead generation, high impressions, and exceptional ROI.
run-of-Site Banner Program
Our web banner program is intended to help you build your brand as well as generate significant leads by showing your message repeatedly to our large and active audience of quality professionals.
With this program, your banner ad rotates throughout our entire website, including the home page. We limit participation to no more than 10 advertisers each month, so reserve your spot before they all sell out.
New for 2013 - Skyscraper Program!
Ad specs: 728 x 90 pixels
rate: $1,595/month
The Quality Digest skyscraper program presents an eye-catching ad position that appears on all landing pages throughout the website. This prominent spot is limited to just five participants each week; one of the five will run in the position, at random, each time a Quality Digest webpage is opened.
A key advantage to a skyscraper ad is that it appears to the immediate right of the content on our website our subscribers and visitors are viewing.
Ad specs:Minimum: 120 x 600 pixelsMaximum: 160 x 600 pixels
rate: $595/week
Quality Digest 2013 Media Planner | www.qualitydigest.com 9
QUALITY DIGEST LIVE
QDL is a weekly 30-minute LIVE web TV show looking at the people, places, and stories making news in the world of quality. Join us
as we review the highlights of the week, and be sure to stay tuned for the Tech Corner segment where we demonstrate the latest in technology products and software.
Guests regularly join the show via Skype or telephone, and viewers are encouraged to join the discussion.
Join us every Friday at 11 AM Pacific/2 PM Eastern
Your Hosts
Mike richmanQuality Digest Publisher Mike Richman is an excitable Easterner from New Jersey and a passionate advocate for the human side of quality. Mike specializes in stories about process improvement, performance excellence, and the care and feeding of customers.
Dirk DusharmeDirk Dusharme is Quality Digest’s Editor in Chief. A well-known and long-time industry journalist with deep roots in electronics and engineering, Dirk covers technological trends, test and measurement, and gadgetry.
Sponsorship Benefits
nCompanion banner ad sits right below the video player window, linked to your website
nOn-air acknowledgement: “We’d like to thank our sponsor…”
nLogo and 10-second voice-over inserted at the beginning of the program (following introductory titles)
Specs
Ad specs: 468 x 60 pixels
rate: $595
Quality Digest 2013 Media Planner | www.qualitydigest.com 10
VIDEO PROMOTION
PrOGrAM PriCiNG AND DESCriPTiONS
Video type Produced by Video Length rate Support
Customized video shot on location or at our location
Quality Digest Up to 5 minutes Starting at $3,995 + travel expenses
nExclusive one-week run in the Featured Video Position • Includes prominent placement on all
landing pages throughout qualitydigest.com
• Includes prominent placement in Quality Digest Daily
nUp to 16 hours of post-production video editingnEdited video file available for sales, marketing, and promotionnUnedited footage can be made available
Featured Video on home page
Customer Up to 5 minutes $1,295 nExclusive one-week run in the Featured Video Position • Includes prominent placement on all
landing pages throughout qualitydigest.com
• Includes prominent placement in Quality Digest Daily
Demo Center Customer Up to 5 minutes FREE
Quality Digest offers incredible value and superior service on customized video shoots such as product demos. Our production team is led by two-time Emmy Award winning director Chris Smith of RocketSpots.tv. Having more than 30 years of industry experience means that we completely understand the needs of our user group and the overall quality marketplace, and we know how to position your video for maximum appeal and impact.
Quality Digest offers complete video services, including:
nScriptingnShootingnEditingnGraphical interface
nVoice overnDistributionnPromotion
We would love to help you create the video of your dreams!
Customized Video Promotion
Quality Digest has the industry’s leading video production and marketing capability, backed by a brand-new, state-of-the-art studio right in our headquarter offices. We can promote your self-produced video on our
site, or, even better, create one for you to share your message. We have dozens of satisfied clients who have worked with to successfully produce and/or market their videos, which air not only on qualitydigest.com and our YouTube page, but all over the web.
QUESTiON: Why choose Quality Digest to produce your video projects?ANSWEr: Because Chris Smith, our partner and director, has won two Emmy Awards! Congratulations to Chris for receiving an Emmy in 2011 and in 2012.
Quality Digest 2013 Media Planner | www.qualitydigest.com 11
LIVE VIDEO BROADCASTING
Imagine a professional video production, comparable to a live network TV broadcast in quality, with staging, choreography, lighting, multiple cameras,
provocative angles, sound effects, intermixed background video clips… built around your message… and broadcast live to your best prospects. Fantasy? No. TechnorazziLIVE has a successful track record, ecstatic clients, and an established reputation.
What’s so special about LiVE?Live video is genuine, appealing, and immediate. It’s not a recorded video broadcast – edited, snipped, sliced, and polished. Viewers know that recorded video can be seen any time, hence it is subject to the “I’ll watch it later when I have time and if I remember” syndrome. Live video lures them to watch now.
LiVE StatisticsThroughout the web, the average length of time viewers watch a pre-recorded video is measured in seconds to minutes. A recorded corporate branding is typically watched for less than three minutes. However, our live broadcasts (based on a 55-minute program) create a very different attention span.
Recorded VideoTechnorazziLIVE Video Event
0 10 20 30 40 50 60 70 80 90 100
How is the broadcast promoted?Viewers are reached through e-mail invitations, website announcements, and e-newsletter promotion. We manage the registrations, and gather as much registration data as you feel you need. Prior to the broadcast, reminders are sent with a link to the video page.
After the broadcastWe provide an analysis of the viewership and contact information for sales follow-ups. We can tell you who registered for the event, how many watched, and the average length of time that the audience viewed the presentation. You receive a recorded and edited version of the video for your own marketing uses. Demo videos of this type have tremendous long-term utility, as you can embed it on your website or third-party sites; e-mail the link to prospects or distributors; or distribute it on the media of your choice.
TechnorazziLiVE Program Package
Pre-production marketing:nThree e-blastsn500 clicks in our Premium Web positionnThree Highlighted Event placements in Quality
Digest Daily
Production parameters:nMultiple cameras – manned and stationarynUp to two screen shares
Post-production marketing and benefits:n6 hours of post-production editingnFeatured video – exclusive one-week run or 200
clicks in our Premium Web position
rate: $9,995 plus travel costs
Quality Digest 2013 Media Planner | www.qualitydigest.com 12
ENHANCED WEBINAR
Webinars
A web-based “seminar” is typically a PowerPoint and a conference call. If you’ve hosted or even attended one, you’ve often wished there was something, anything, you could do to make them more dynamic, more engaging. You know what it’s like.
But what if the webinar was an entirely different experience? What if you saw a live video feed of the host, a live video feed of the subject matter expert (SME), yet another live video feed of the equipment, software, or process in action (e.g. a factory, lab, field application, etc.) as well as a razor-sharp view of the computer application being discussed?
Imagine that today’s topic is a new software product. When this “enhanced” webinar begins, the host introduces the topic and the presenters, and then gives temporary control of the broadcast to the SME who explains what the software does. Before she goes into it too deeply though, the host draws attention to the factory setting, where one of her customers is demonstrating the real-life application.
Would this transform your experience and make you rethink your attitude towards the value of a webinar?
What makes the Enhanced Webinar enhanced?Real-time streaming video of host, subject matter expert, and a case study in actionUsers can e-mail questions, chat, or download filesThe QD team helps craft and polish the production to ensure high quality
The Enhanced Webinar is perfect for:nVisual case studies/product demosnTeam or customer trainingnNew product/new service announcements.
Marketing Support
nArticle in Quality Digest Daily announcing the webinar two weeks prior to the event
nE-blasting to Quality Digest readershipnMention on Quality Digest Live prior to event, and
presenter welcomed as a guest on the show the Friday before your webinar
nAt least one placement as the Highlighted Event in QDD
nPremium Web Position placementnVideo file is provided to you
rate: $4,995
Quality Digest 2013 Media Planner | www.qualitydigest.com 13
ADDED-VALUE MARKETING PROGRAM
At Quality Digest, we have always believed in supporting the advertising partners that support us. Therefore, we’ve devised simple and straightforward added-value discounting to help your marketing dollars stretch as far as possible. This structure allows our advertisers to earn large discounts off of our gross pricing, with
significant rate reductions as your investment grows.
nBuy $3,000 to $14,999 in gross-rate annual advertising, GET 20% OFF as your net rate.
nBuy $15,000 to $27,499 in gross-rate annual advertising, GET 25% OFF as your net rate.
nBuy $27,500 to $39,999 in gross-rate annual advertising, GET 30% OFF as your net rate.
nBuy $40,000 to $52,499 in gross-rate annual advertising, GET 35% OFF as your net rate.
nBuy more than $52,500 in gross-rate annual advertising, GET 40% OFF as your net rate.
Note: Production services, whether Enhanced Webinars or video (live or taped), do not qualify for the Quality Digest Added-Value Marketing Program.
rate Summary
"Quality
DIgest is my
number one
source of
leads.
Nobody else
comes close."
—Dean
Antonakes,
President,
uniPoint
Software inc.
CATEGOrY OPTiON rATE
Quality Digest Daily E-Newsletter
Sponsorship $1,595/newsletter placement
Highlighted Event $595/newsletter placement
Web Advertising Run-of-Site Web Banner Ads $1,595/month
Run-of-Site Skyscraper Ads $595/week
Quality Digest Live Show Sponsorship $595/episode
Video Promotion Demo Center (placed in qualitydigest.com video demo center -- client-produced)
FREE
Featured Video (placed on home page of qualitydigest.com and QDD as the Featured Video for one week—client-produced
$1,295/week
Customized Video Production (placed on home page of qualitydigest.com and QDD as the Featured Video for one week—QD-produced)
Starting at $3,995 + travel
Live Video Broadcasting (TechnorazziLIVE)
Live Demos (QD-produced and aired) $9,995 + travel
Enhanced Webinar Live Webinar with enhanced video and functionality $4,995 (+ travel in special situations)
Quality Digest 2013 Media Planner | www.qualitydigest.com 14
WHO WE ARE
Mike [email protected]. 1003
Jeff DewarCEOMillennium 360 Inc. [email protected] 425-354-3369
Kristine BammertDirector of Operations Millennium 360 Inc. [email protected] 425-318-4770
April JohnsonAccounting [email protected]. 1002
Christopher MartinAccount [email protected]. 1004
Daniel LunaDirector, Video [email protected]
Dirk DusharmeEditor in [email protected]. 1006
Taran MarchManaging [email protected]. 1008
Laurel [email protected]. 1005
ryan [email protected]. 1007
Chris Smith Producer and Director, Video [email protected]: 530-680-7125
P.O. Box 1769Chico, CA 95927-1769Main Line: 530-893-4095Fax: 530-893-0395www.qualitydigest.com
Our Team
