27
2013 PARTNER CONNECT
2013PARTNERCONNECT
What we are going to discuss
• Why social and the social opportunity
• What’s in it for me (you)?
• How can we help?
• Questions
GROW YOUR BUSINESS WITH YAMMER
Disclaimer…
If you are not on Yammer,
you cannot talk about
Yammer. If you cannot talk
about Yammer, you cannot
sell Yammer!
“When you give everyone a voice and give people power, the system usually ends up in a really good place.”-- Mark Zuckerberg, Facebook CEO & Founder
By not tweeting, you’re tweeting. You’re sending a message.
Social is No Longer Optional
"Social networking-type applications will
become as ubiquitous in the workplace as
Microsoft Office tools and will likely replace
e-mail as the dominant form of corporate
communications." -- Bill Gates
Millennials will make
up 75%of the American workforce by 2025
Inside your business employees want to harness information, connect, engage, and work together in new ways
72% of
companies are
deploying at least one
social software tool
Outside your business empowered customers have more information and want to connect in new ways
Always on—
Consumers usean average of 4devices every day
20% of online
consumers expect a response
within one hour via social
media
Business & Consumer
Consumers are the Drivers of Transformation
Employees need to extend and connect networks across the firewall to partners and customers
Companies with >1000 employees
average more data than the US
Library of Congress
>235 terabytes
> 1.5Bpeople around the globe have
a social networking account
Social market opportunity
IDC expects the Enterprise Social Software market to reach $4.5B
in revenue by 2016 (up from $800m in 2011) (42.4% CAGR)
Yammer’s market momentum
Global leading companies choose Yammer
Collaboration is a Priority
Social Voice - Video
LOB ApplicationsContent
Outlook
Lync/Skype
Dynamics CRMSkyDrive
YammerOffice
The 2013 opportunity
Enabling Innovation at Red Robin
How will social help your customers?
CollaborateConnect, collaborate, and deliver
with high performing teams
For companies that want to
improve team alignment on
projects and events, break down
silos, and connect remote
workers.
EngageAttract, engage, and retain your
employees
For companies that are looking to
make every employee feel more
connected and engaged through
two-way communication,
improved onboarding, and
recognition of top talent.
InnovateAdapt, compete, and win through
rapid innovation
For companies that want to
accelerate innovation, adapt
quickly to changes, and build a
more unified culture.
The Benefits of Using Yammer are Real
83% of Yammer
users feel better
connected with their
team
25% boost in
productivity in social
organizations
20% rise in
supplier & partner
satisfaction
67% of new
employees get up to
speed faster
78% of Yammer
users communicate
more effectively
41% Of users are
more prone to share
feedback via
Yammer
50% of users can
locate relevant
information and
people faster
80% of users are
more informed with
what is happening
40% greater ROI
when using Yammer
and SharePoint
together
Sources: IBM Global CIO Study, 2011 - Yammer User Survey, 2010 - McKinsey, The Social Economy, July
2012 - Gallup Consulting “Employee Engagement, What’s Your Engagement Ratio?” 2008 - Yammer User
Surveys, 2010 and 2013
Improve team alignment
- Collaborate across geos and functions
- Manage projects and events
- Drive competitive intelligence
Increase employee engagement
- Identify expertise
- Accelerate learning, development
& onboarding
- Share best practices
Increase collaboration across systems
- Connect with customers, partners,
suppliers
- Collaborate on one platform
Who buys a successful social program?Success with Enterprise Social is driven from within the organization. Customers with successful enterprise social programs match technology to real business drivers
‘IT’ DOES NOT BUY SOCIAL – Business Decision Makers decide, IT Deliver
Key roles
Executive Sponsors
CEO/COO/CIO*
VP Communications
VP HR
VP Marketing
VP Sales
Program Owners
HR Director/Ops
Internal Commnications
Sales Operations
Marketing Operations
IT Sponsors
CIO or IT Director
Director of Security
Head of Application delivery
Intranet Owner
Ongoing
Community Managers
IT Support
Use Case Owners
Exec Sponsorship
Purpose
Privacy
Change
Control
MotivationCulture
Non-Technical Barriers Stand in the Way
Qualifying Questions and Requirements
IT Support and Sponsorship
Do you want support your users with
simplified and efficient tools?
Executive Support & Participation
Will this be an official channel for
collaboration?
Clarity of Purpose
What do you want from your network?
Yammer Basic/Free
Have you tried Yammer before? Why
not use it for free
IT need to be supportive of social
technology and comfortable with cloud
solutions
Program needs to be sponsored by
business executives and assigned a
program owner (ideally not IT)
There must be a clear vision for social
and aligned to business goals and
some USE CASES defined
Customers who already use Yammer
Free are much more aligned to
delivering business value
Our methodology- A Social Journey
Focused
Systematic
Proven
Iterative
Accelerating Growth. Together.
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” - Jack Welch
Enablement
• Training online via Drumbeat (https://drumbeat.office.com/yammer)
• Training online via Ignite (http://ignite.office.com)
• Prague Ignite local re-delivery (November)
Get Started
• Explore customer success stories (www.yammer.com/customers)
• Visit the Yammer Success Center ( http://success.yammer.com )
• Use Yammer!
Partner contacts
• SMB - Partner Account Manager
• CA - Hans Hofkens ([email protected])
• EPG - François Meynckens
14:20 - Extending Dynamics with Yammer and Office 365 (Red)
Questions
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