2013 Popcorn Kick-off!

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Presenters

• Jeff Hotchkiss – Mohegan Council Exec

• Pam Tavares – Quinsigamond District Popcorn Kernel

• Chris Paquin – Hassanamisco District Popcorn Kernel

• Debbie McMillen – Massasoit District Popcorn Kernel

• Dominick Marinelli – Trail’s End Representative

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The Agenda

• Why sell popcorn? – Jeff

• What's in it for you? – Pam

• Incentives Program! – Chris

• Product Changes! – Debbie

• Sales tips for youth! – Dominick

• Best Practices/Passport – Jeff

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Why Sell Popcorn?

• Jeff Hotchkiss – Mohegan Council Exec

Why sell Popcorn?

• It can be the one fundraiser you have

for the entire year!

• A High Return to the Unit!

• No out-of-pocket Expenses

• You have a plan & support team

• High Quality Product

• It’s a learning opportunity for the kids

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Did you know?

• 85% of all people asked to buy popcorn

will buy at least one item

• 92% of consumers will buy popcorn

year after year

• 2 out of 3 consumers when asked to

buy from a Scout in uniform will

• Only 18% of US households have been

contacted about buying Trail’s End

popcorn

• We have lots of opportunity to grow

our sale!

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2013 Popcorn Program –

What’s In It For YOU?

• Pam Tavares – Quinsigamond District Popcorn Kernel

Passport Incentives

• Less complicated Passport

• Easier way to meet Passport Incentives

• New This Year!!!

– One Goal – Earn Automatically 38%

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Treasure Valley Camp

Vouchers

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• Change in Totals Sales

– 10% at $600, and 15% at $1100+.

– Only Good for 1 year

• We Heard The Parents……..

– They are now something that siblings can use,

too! Any scouts in the family can take

advantage of the vouchers.

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Treasure Valley Camp

Vouchers (con’t)

• Used towards Purchase in Scout Store

– Valid towards Scout Shop merchandise

• NEW FOR THIS YEAR!!!!

– Apply towards any BSA High Adventure Camp

– Good for following year only!!!

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Additional Incentives

• Pop Star Patch

– Kernel

– Scout / additional Sheet Pin

– Top Unit Patch

• Trails End Scholarship

– Initial Sale - $2,500 to enroll

• Earn 6% of Sales

– Every year after Scout earns 6% of total sales

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The Prize Program!

• Chris Paquin – Hassanamisco District Popcorn Kernel

High-level changes from last

year

• Trail’s End isn’t doing Prize fulfillment

anymore, so this program is completely

customized for our Council!

• Focusing on Scout gear!

• Older Boy Scout specific incentives!

• Keeping Gift Cards!

• Keeping the rewards going (after $2300)

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Products the Scouts will love

AND USE!

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Prizes the older Boys will like,

too!

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Keeping the Patches!

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Fill-a-sheet Program

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• For the first sheet faxed into the office, the

Scout will get two tickets to the Sharks

game in January!

• Each sheet is entered into a weekly

drawing for a $25 Scout Store Credit.

• At the end of the Popcorn campaign, each

sheet faxed in will have a chance to win a

$100 Scout Store Credit!

Prizes for the Top Sellers!

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Trying something new this

year…

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More details

• Keeping Gift Cards!

• Keeping the $600 Club!

• $1500$1700 Club

• Fill-a-Sheet program simplified and

enhanced!

• Keeping the rewards going – there’s

officially no limit!

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Product Changes!

• Debbie McMillen – Massasoit District Popcorn Kernel

New products – and Tins!

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Bacon Ranch Tin

$20

Buffalo Cheddar Cheese Tin

$20

Sour Cream

and Onion

$15

Dark and White

Chocolate Drizzle

$18

More details

• $30 and $50 Military options retained

• Microwave selection unchanged: Kettle

Corn ($22), Unbelievable Butter ($18),

and Butter Light ($18)

• $6 item (3-pack of microwave popcorn)

available for Show and Sells only!

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Sales Tips and Sharing

of Best Practices

• Chris & Dominick

• AND YOU!

Some tips for your unit

• Incorporate popcorn into your unit meetings - foster competition with boys, Dens and Patrols!

• Spend some money to make money – reward the boys from unit commissions!

• Support your scouts with sales tools and tips

• Publically recognize sellers! And be creative with incentives! Pie-in-the-face, etc.

• Use Blitzes and Show & Sells – easy money!

• Focus on units and effort, not dollars

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Some tips for your unit (cont’d)

• Be transparent to parents and scouts on rewards and benefits…

• Product-in-hand works GREAT – one visit, payment up-front!

• Keep track of no-show’s, and go back later on.

• Remember that our customers aren't buying popcorn, they're supporting Scouting!

• Interesting motivation technique: keep going until you get 10 NO’s!

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Scouts learn skills – and can

work on achievements!

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Salesmanship

Entrepreneurship

Communication

Art, Cinematography,

Computers, Graphic Arts,

Photography, Public

Speaking, Journalism, etc.

Cub Scout ideas: Map and Compass Belt Loop (Blitzes)

Webelos Activity Badges: Artist, Communicator, Showman