2013 PROgram Magazine March/April Issue

ABOVE & BEYONDOVER $43,000 WAS RAISED FOR THE SCPGA FOUNDATION WITH THE HELP OF SCPGA PROFESSIONALS THROUGH TICKET SALES FOR THE NORTHERN TRUST OPEN. PARTICIPANTS PLAYED IN THE SCPGA FOUNDATION SHOOTOUT AT THE RIVIERA COUNTRY CLUB

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGAVOLUME 40 | ISSUE 2 | MARCH/APRIL 2013

Toyota and the SCPGA bring the links to you.The Toyota Neighborhood Golf Program gives your community the chance to learn about, and enjoy, the game of golf. By bringing equipment and experts to local neighborhoods, the program exposes this classic sport to those who otherwise might not have the opportunity. To achieve this goal, the SCPGA has partnered with the Southern California Toyota Dealers Association, an organization also dedicated to enriching the lives of Southern Californians. Toyota’s specially designed Tundra and trailer bring a golf-themed carnival complete with instruction, games, and competition directly to SoCal communities. So, if you see the Tundra in your neighborhood, stop by, grab a club, and start perfecting your swing.

2013 CD: StanJob#: 1317351 ––––– Live: AD: JansonTitle: Neighborhood Golf Ad ––––– Trim: 8.5" W x 11" H CW: GrahamPub: SCPGA Program –––– Bleed: 9" W x 11.5" H Studio Artist: Notes:

Color: CMYK Mech. Scale: 100%

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03PROGRAM MAGAZINE MARCH/APRIL 2013

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contents

MARCH/APRIL 2013VOLUME 40, ISSUE 2

PRESIDENT’S MESSAGE 04 CONSIDER THIS...

SPONSOR DIRECTORY06 YOUR VALUED SCPGA SPONSORS

SECTION REPORT07 SECTION’S EDUCATION OFFERINGS LEAD US TO BE SMARTER

EMPLOYMENT CONNECTION08 THE CHANGING ROLE OF THE PGA PROFESSIONALS TRADITIONAL & BUSINESS SKILL SETS

PLAYER DEVELOPMENT09 JUNIOR GOLF = FAMILY TIME AT THE CLUB

CHAPTER AWARDS11 THE 2012 CHAPTER SPECIAL AWARD WINNERS

NEW MEMBERS12 WELCOME TO THE SOUTHERN CALIFORNIA PGA FAMILY

COVER STORY 14 THE SOUTHERN CALIFORNIA PGA FOUNDATION HOSTS SHOOTOUT AT THE RIVIERA CC

DISTRICT 11 DIRECTOR16 MESSAGE FROM THE DISTRICT 11 DIRECTOR

TEACHER’S FORUM17 RECONCILING ART & SCIENCE

GOLF MARKETING19 SIX PROVEN STRATEGIES TO SUCCESSFUL & PROFITABLE GOLF INSTRUCTION BUSINESS

BEST PRACTICES20 CHRIS GILLEY ON TEACHING

HEADLINE NEWS21 PGA PROFESSIONAL KIP PUTERBAUGH RELEASES TIMELESS GOLF PRINCIPLES

GRAND OPENING22 SCPGA HOLDS GRAND OPENING OF THE NEW HEADQUARTERS

JUNIOR GOLF23 SCPGA TOYOTA TOUR CUP HOSTS COLLEGE SHOWCASE SERIES

GOLF INDUSTRY & BUSINESS SUMMIT24 SCPGA HOSTED A GREAT GOLF INDUSTRY & BUSINESS SUMMIT

AAA NEWS25 2013 SCHEDULE OF EVENTS

SPONSOR HIGHLIGHT26 FIRST TEE PROMOTIONS

SPONSOR HIGHLIGHT27 SKY GOLF

ASSOCIATION NEWS28 GCSAA, CAG, CENTURY CLUB, EWGA

ASK THE RONS29 YOUR RULES QUESTIONS. ANSWERED.

TOURNAMENT RECAP30 SAVE THE DATE/ TOURNAMENT RESULTS

SECTION NOTES31 NEWS AND NOTES FROM THE SCPGA OFFICE

Ed Budz

(413)441-9996

[email protected]

Designedto Perform

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quick-drying clothes designed for maximum

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www.scpga.com04 PROGRAM MAGAZINE MARCH/APRIL 2013

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By SCPGA President, Jeff Johnson, PGA

CONSIDER THIS...

US Foods is a proud sponsor

of the Southern Californa PGA

www.usfoods.com

There was a time, not too long ago, when the “small ball” was an accepted ball when playing in Great Britain and here in the States we used a slightly larger version. Different rules for the R&A and the

USGA. Interesting. Balls, wood heads, grooves and countless other evolutionary changes have taken place over the years. There was a time when taking

relief and dropping a ball was done over ones’ shoulder, and now we drop with a view. Some of these rules had been in existence for decades. And then there were changes. Rules and procedures are quite different than the physical activity of making strokes. Long Putters, and anchoring a stroke with them, has been around for decades. What if that type of stroke were disallowed? Would the records of those using this method receive an asterisk for their success and championships won? Would every Professional that used a small ball need

an asterisk? The “horse is out of the barn” on the anchoring conversation and if one allows 20 plus years to pass before implementing change, then one must settle in with the records achieved before those changes. During all those years players have honed a stroke with what was legal and allowed. If those players having found new life and excitement playing the game were subsequently told that things are different, it could have a

deleterious effect on not just the premier players of the world, but all the tremor affected amateurs as well. This isn’t just equipment, it is form and physical activity which is vital to playing the game. Unlike how you drop a ball or the size of the ball you dropped, making a stroke is essential to the very nature of the game. Therefore it might follow, what’s the point? What else? Does the ball go too far? Are we witnessing a precursor to a more robust conversation regarding equipment again? That pesky ball that flies far to far. Watch....

I know there are no profound revelations here but consider this.

There are Specimen Local Rules that address things like stones in sand bunkers, embedded balls, protecting young trees and obstructions. Many of these conditions are handled differently in the Masters, PGA Championship, Open Championship and the United States Open Championship. Some implemented, some not. What if anchoring became a condition of a competition? Like the “one ball” rule. Some events yes and some events no. What if posting a score was no longer valid for ones index because of a banned

technique? What if the members at your club participate in Team Play Matches conducted by the local USGA sanctioned body and certain clubs played adhering to the ban and others did not? What if players choose to leave the game because they putt poorly and are told the help they’ve enjoyed is no longer legal? And what if the PGA Golf Professional is caught in this chaos and mayhem? We will be.

Rules and procedures are quite different than the physical activity of making strokes. Long

Putters, and anchoring a stroke with them, has been around for decades. What if that type of

stroke were disallowed?

“ “

What if anchoring became a condition of a competition? Like the “one ball” rule. “ “

www.scpga.com

Official Radio of the Southern California PGA

THANK YOU TO THE FOLLOWING COMPANIES FOR SUPPORTING THE GOLF PROFESSIONALS

OF THE SOUTHERN CALIFORNIA PGA!

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THE PROGRAMVOLUME 40 • ISSUE 2 • 2013 MARCH/APRIL ISSUEThe Program is produced by the Southern California PGA. The Program is distributed free to members and affiliates of the SCPGA seven times a year. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the SCPGA. The SCPGA assumes no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the SCPGA is prohibited.

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

06 PROGRAM MAGAZINE MARCH/APRIL 2013

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3333 Concours Street • Building 2, Suite 2100 • Ontario, CA 91764951.845.4653 ph • 951.769.6733 fax • scpga.comTHE SCPGA BOARD OF DIRECTORSOFFICERSJeff Johnson, President - Moreno Valley Ranch Golf ClubRic Moore, Vice President - Wood Ranch Golf ClubJohn McNair, Secretary - JC ResortsJason Taylor, Honorary President - Lorena Ochoa Golf Foundation

AT-LARGE DIRECTORSDavid Foster, Click 4 Tee Times • Bill Hulbert, Green River Golf Club • Todd Keefer, PGA West • Tony Letendre, Newport Beach Country Club • Eric Lohman, Monarch Beach Golf Links

INDEPENDENT DIRECTORSSusan Roll, Carlsbad Golf CenterTom Wilson, Life Member - Active

CHAPTER REPRESENTATIVESDesert: Jon Vesper, Westin Mission Hills ResortInland Empire: Mike Pearson, Oak Valley Golf Club Metro: Scott Heyn, Black Gold Golf ClubNorthern: Dan Hodapp, Mountain View Golf ClubSan Diego: Mark Hayden, Golf Academy of America

PGA GOVERNANCEDISTRICT 11 DIRECTORBill Hulbert, Green River Golf Club - Southern California Section

PGA OF AMERICA PRESIDENTTed Bishop, Hillendale Country Club -Middle Atlantic Section

SCPGA SECTION STAFFTom Addis III, PGA, Executive Director/CEOExt 726 • [email protected]

David Myrdahl, Foundation DirectorExt 733 • [email protected]

Rob Keller, Director of Competitions and RulesExt 719 • [email protected]

Andrew Zeller, Junior Golf DirectorExt 723 • [email protected]

Sharon Curfman, MembershipExt 720 • [email protected]

Breanne Lockard, CommunicationsExt 722 • [email protected]

Alexandra Tegels, Player Development ManagerExt 730 • [email protected]

Kristy Custer, Finance/Office ManagerExt 734 • [email protected]

Amy Stadelman, Programs and EventsExt 732 • [email protected]

Dave Kuhn, Tournament Operations CoordinatorExt 721 • [email protected]

Matt Gilson, Player Development CoordinatorExt 738 • [email protected]

Thomas Camaione, Junior Golf CoordinatorExt 728 • [email protected]

Max DeSpain, Junior Golf CoordinatorExt 735 • [email protected]

Mike Mowry, Junior Tour ManagerExt 721 • [email protected]

Christopher Gilkey, Junior Tour ManagerExt 739 • [email protected]

Kevin Smith, Junior Golf Development CoordinatorExt 729 • [email protected]

Kristine Lorencz, Section AdministrationExt 710 • [email protected]

PGA PLAYER DEVELOPMENT REGIONAL MANAGERNikki Gatch, PGA760.534.1370 • [email protected]

PGA EMPLOYMENT CONSULTANTKen Ferrell, PGA951.894.5024 • [email protected]

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By SCPGA Executive Director and CEO, Tom Addis III, PGA

LEAD US TO BE SMARTER

www.scpga.com

Section’s Education Offerings

NEW MEMBERS ELECTED Tyler Heffner, PGA; Woogon Kim, PGA; Joseph Kobrick, PGA, Frank Linquist, PGA, Marcus Ahrens, PGA; Brett Baylin, PGA; Ryan King, PGA; Stefen MacMaster, PGA; Pat Pohlen, PGA; Christopher Valeriano, PGA and Frank Yellam III, PGA

NEWLY REGISTERED AND RE-REGISTERED APPRENTICES Raymond Chan, Albert Corral, Ryan Prior, Monte Scheinblum, Ray Biggerstaff IV, Adam Cook, Kevin Kvamlov, William Morgan, Andrew Norton, William Osgood, Bryan Kerr, Michael Alldredge Jr., Roberto Huelga, Erika Ilagan, Matthew Kellett, David Koff, Ryan Kolk, Samuel Moncrieff Brian Reed, Marc Surette, Ryan Wood

NEW QUARTER CENTURY MEMBERKen Ferrell, PGA

DECEASED MEMBERGordon Kindig, PGA passed away on January 12, 2013, Frank Morey, PGA and Ernie Vossler, PGA passed away on February 17, 2013.

MOVING UPJeremy Clevenger, PGA A-13 Jurupa Hills Country Club

Erik Johnson, PGA A-13 Encinitas Ranch Golf Course

Stan Gonzales, PGA A-13 Dos Lagos Golf Club

Alistair Philip, PGA A-4 San Gabriel Country Club

Michael Travis, PGA A-1 Tradition Golf Club

Margarito Cortes B-1 Jurupa Hills Country Club

Gary Glaser, PGA A-13 The Crossings at Carlsbad

Ryan Kolk B-1California Oaks Golf Course

Ryan McMillan, PGA A-13 Tahquitz Creek Golf Resort

Brian Reed B-1 Simi Hills Golf Course

Paul Vasquez, PGA A-13 Muroc Lake Golf Course

Richard Wooten, PGA A-1 Moreno Valley Ranch Golf Club

WELCOME WAGONRon Cropley, PGA Northern CaliforniaJohn Kasper, PGA New JerseyJason Carpenter, PGA MichiganBen Moody, PGA TennesseeRonnie Reif, PGA ColoradoSamir Srour, PGA No. FloridaPaul Vasquez, PGA UnaffiliatedBusiness of Golf Workshop at Twin Oaks Golf Course

The Southern California Section has embarked on an aggressive education program, beginning this year, that will help our PGA Golf Professionals gather information and skills necessary to continue

to manage their businesses at the highest level.

President Jeff Johnson coined a phrase, “opportunities to be smarter” and the Section’s Education and Apprentice Committees have used those words to develop top notch education programs to make all of us smarter. For example, the new Business of Golf Workshop Series. Each workshop is an educational session designed to inform attendees about the financial pieces, marketing pieces, customer relations pieces, and best practices to aid us in doing business better. The plan is to conduct four workshops during 2013, the first being held at Twin Oaks Golf Course this past March, in convenient geographic areas such as the Desert, the Metro area and in the Ventura area where all of our PGA Professionals will have an opportunity to attend.

Another new and dynamic program is The Launch Pad, an on-line educational opportunity for apprentices to help them through the three Levels of the PGM Program leading to PGA membership. The on-line seminars are a progressive and programmed learning format where the apprentice will follow a number of webinars

beginning with their experience in Level I. As things progress, webinars covering Level II and Level III will be conducted. The webinars cover subject matter covering every activity in Level I following successful completion of the first Checkpoint of that Level. The webinar includes a discussion with a PGA member moderator, Robin Shelton, PGA and Paul Devine, PGA, and two PGA apprentice moderators. Each webinar, and step, providing the means necessary to both enhance and improve the learning experience.

The Section will continue with the other top education and apprentice opportunities throughout the year including our two Teaching Summits, our Apprentice Bootcamps, and our President’s Cracker Barrel meetings.

The Education Committee and the Board of Directors is also looking at the possibility of doing education sessions following our Summer and Annual Meetings on a regular basis.

All in all, the Southern California Section continues to provide top learning forums, and opportunities to be smarter, to our PGA Golf Professionals.


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TRADITIONAL & BUSINESS SKILL SETS

By PGA Employment Consultant, Ken Ferrell, PGA

The Changing Role of the PGA Professionals

www.scpga.com

Think back a decade or two ago when the words, “build it and they will come” applied to the golf industry. The information we received from research companies told us we needed to

open a course a day to satisfy the demand of golfers. And it was done; about 300-400 courses opened for several years. During that time, the role of the PGA Professional was very traditional. Golfers wanted a good player and teacher, someone to fit and repair golf clubs, a rules of golf expert, merchandiser, tournament manager, promoter of the game, and someone who could create a friendly welcoming and professional atmosphere. HAS ANYTHING CHANGED? Not in the golfers mind. They still expect these traditional skills from their PGA Professional because the most important thing to them is to shoot lower scores, socialize with their friends, and have FUN!

In the past twenty years, golf has become very competitive; not just as a game but as a business. While a multitude of courses were built, the recent number of golfers has declined. What once were public courses with overcrowded play and private club memberships that bulged at the seams and had waiting lists, are now stories of despair. As a result, the plead of our owners and employers are to now create new revenue opportunities, increase rounds and participation, improve quality and performance and attract golfers with better programs and services, all without increasing costs.

Now, a common phrase from many professionals is: “How can I manage the business side of the golf operation for my employer while continuing to meet the traditional needs of my golfers?” Certainly it takes a diverse

professional, and one who is willing to meet the challenge that employers are asking of them. Employers need help and they know that the core of club business centers on the professional who is positioned to make the greatest overall business impact. Since the challenges are there, sharpening ones business skills create opportunities. And as business skills are improved,

PGA Professionals become more and more valuable leading to greater future employment opportunities and increased compensation at current positions.

What you can do:1) The SCPGA Section recognizes

that employers need financial help at their place of business and that they want the PGA Professional to be a catalyst in driving revenues. Review the education schedule on SCPGA.com and participate in the many offerings that are available to you throughout the year in business development. They include seminars and workshops on growing rounds and revenue, marketing your business, membership sales, budgeting and financial understanding, food and beverage, and a host of other business education opportunities.

2) Meet with your Regional Player Development Manager. Nikki Gatch travels to many facilities and can share PGA programs, best practices, and success stories that others are experiencing.

3) Use your tools and research. On PGALinks.com under the research tab,

The PGA of America provides a facility owner or key individual with a complimentary copy of PGA MagazineWhen accompanied by your PGA Professional,

an employer can receive complimentary admission to the PGA Championship, Ryder Cup, Senior PGA Championship, and PGA Grand Slam of Golf.PGA.com and related microsites garner more than 30 million site visits, 10 million video streams, 300 million page views annually.

there is a host of information to assist you. Review the annual operations survey report, player development research, and the PGA golf course financial and annual budget models. These models can be used to understand what drives the bottom line while providing useful training tools.

4) Take advantage of the CPP library with up to 2000 subjects available.

The golf business has changed.

That is a good thing! Employers are even more dependent upon the PGA Professional. While opportunities exist, it is up to the professional to accept the challenge. To do so, reassess your business skills. While you may say they are up par today, are they prepared for tomorrow’s opportunities? And always remember your owner or employer needs you as a partner, and a catalyst to the success of the business. That equates to employment and financial gain.

Golfers wanted a good player and teacher, someone to fit and repair golf clubs, a rules of golf expert, merchandiser, tournament manager, promoter of

the game, and someone who could create a friendly welcoming and professional atmosphere. HAS ANYTHING

CHANGED? Not in the golfers mind. They still expect these traditional skills from their PGA Professional because the

most important thing to them is to shoot lower scores, socialize with their friends, and have FUN!

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FAMILY TIME AT THE CLUBJunior Golf =

As we approach Spring, the time is now to start planning your junior golf activities at your facility in preparation for the Summer season. Two programs that will be a great supplement to your current

programming, as well as be well received by your members and customers are PGA JUNIOR LEAGUE GOLF and PGA SPORTS ACADEMY.

The PGA Sports Academy is great to implement into your current programs or camps. It is designed to bring the next generation of golfers to the sport in a fun and interactive program. The objective is to develop core golfers who will continue to play throughout their lifetime, either socially or competitively. The progressive curriculum introduces golf while developing long-term athletic development. The PGA Sports Academy curriculum includes: Fitness & Nutrition; Golf Skills; Sportsmanship, Rules & Etiquette;

By PGA Player Development Manager, Nikki Gatch, PGA

Golf & ‘Near Golf ’ Experiences; and Golf and Physical Assessments.

PGA Junior League Golf (PGA JLG) is the “Little League” approach to golf, where every participant gets a chance to play. PGA JLG features a team-vs-team scramble format in a structured league setting that provides for a more popular, less stressful competition.

In 2012, PGA Jr. League Golf saw close to 2,000 participants on over 120 teams in more than 20 select markets. The 2012 season culminated with 5 Regional Champions (teams from Georgia, Texas, New Jersey, California, and Florida) joining the host team from Illinois in the PGA JLG Championship held in September 2012 at Cog Hill Golf and Country Club in Lemont, IL just before The Ryder Cup. Team California (The GRIP Junior Golf Academy at Las Positas in Northern California) emerged victorious from the competition to bring the 2012 season to a close.

The concept brings young players together to learn the game among their peers under the direction of PGA or LPGA Professionals serving as team captains. Parents play an active role, making the program a family activity to create another generation of players to enjoy the game. No previous playing experience is required and players of varied skill levels complete the teams. Matches are co-ed, two-person scrambles, reinforcing the team concept

and limiting the pressure on any one player. Much like other league sports, participants play in team uniforms with jersey numbers.

Just some of the benefits of hosting a PGA JLG team include: Professionals/Facilities created incremental revenue by fielding a team; Team Captains earn a minimum 3 MSR points; Increased private lesson revenue; Incremental F&B sales and cart rentals during home competitions; Families spend more time together at the facility resulting in greater member retention ; Attract new members/golfers to your facility.

In 2012, 15 teams were fielded in the Southern California Section, from San Diego to Los Angeles. Participating in PGA Junior League Golf was a positive experience for all, according to Patrick Casey, PGA Director of Golf at Brentwood Country Club: “The PGA Junior League Golf is a program that will compliment the other player development programs we offer at our club. We see it as a bridge between our Junior Golf Camps and the Metropolitan Junior Team Play. In addition, we will conduct it as an after school program so as not to compete with the many weekend events that our members children are participating in. The format and spirit of the “League Concept” make it an enjoyable entry to competitive golf ”

For more information and to register, visit www.pgajrleaguegolf.com

A L W A Y S D R I V E N

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PROgramSCPGA.Mag.timeline1_mech2.indd 1 1/24/13 8:37 AM


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SPECIAL AWARD WINNERSThe 2012 Chapter

Desert ChapterGolf Professional of the YearBen Dobbs, PGA at Mission Hills Country Club

Honorary Life MemberGlenn Miller at the First Tee of Coachella Valley

Bill Strausbaugh AwardJohn Shelden, PGA at Mountain View Country Club

Asst. Golf Professional of the YearNancy Caron, PGA at Heritage Palms Golf Club

Horton Smith AwardMike Amira, PGA at TaylorMade Performance Lab

Teacher of the YearPaul Bucy, PGA at Desert Willow Golf Resort

Junior Golf LeaderDustin Smith, PGA at First Tee of Coachella Valley

Salesperson of the YearLaura Saunders at Adidas

Media Leader of the YearLarry Bohanan at Desert Sun

Merchandiser of the Year - PrivateTerry Beardsley at Eldorado Country Club

Merchandiser of the Year - PublicGregg Gerner at Indian Springs Golf Club

Merchandiser of the Year - ResortBrandon Alexander at Tahquitz Creek Resort

Heritage AwardBob Thomas

Player of the YearBrian Hughes at PGA West

Senior Player of the YearButch Sheehan, PGA at the First Tee of Coachella Valley

SCPGA Heritage Award Al Geiberger FamilyWalser FamilyVossler FamilyWillie MaplesBerger Foundation

Inland Empire ChapterGolf Professional of the YearRoss Fisher, PGA at Goose Creek Golf Club

Bill Strausbaugh AwardBryon Smith, PGA at Goose Creek Golf Club

Assistant Player of the YearRick Wooten, PGA at Moreno Valley Ranch Golf Club

Merchandiser of the YearJeff Cross, PGA at Victoria Club

Player of the YearJerry Crowell, PGA at Goose Creek Golf Club

Life Member Ed Holmes at Victoria Club

SCPGA Heritage AwardRobinson FamilyRon O’Connor, PGAJeff Cross FamilyJim Christie, PGA

Metropolitan Chapter Golf Professional of the YearJoe Grohman, PGA at Navy Golf Course

Asst. Golf Professional of the Year Chris Murphy, PGA at Los Angeles Country Club

Teacher of the YearZach Allen, PGA at De Bell Golf Course

Junior Golf Leader Josh Alpert, PGA at The Lakes at El Segundo

Horton Smith Award Bill McKinney, PGA at Marbella Golf and Country Club

Merchandiser of the Year – Public Ross Judy, PGA at Black Gold Golf Club

Merchandiser of the Year – Private Matt Viguerie, PGA at Mission Viejo Country Club

SCPGA Heritage Award Eddie MerrinsBill WrightBarber FamilyRielly FamilyScozzola Family

Northern ChapterGolf Professional of the YearRyan Kennedy, PGA at Saticoy Country Club

Patrick Casey Award Mark Wilson, PGA at North Ranch Country Club

Bill Strausbaugh Award Mark Wilson, PGA at North Ranch Country Club

Teacher of the Year Scott Maier, PGA at Birman Wood Golf Club

Asst. Golf Professional of the Year Jeff Fowler, PGA at Saticoy Country Club

Merchandiser of the Year - Resort Mark Greenslit, PGA at Ojai Valley Inn and Country Club

Salesman of the Year Jim Coleman at Callaway Golf

SCPGA Heritage AwardLazane FamilyQuezada FamilyJack O’Keefe

San Diego ChapterGolf Professional of the YearPeter Coe, PGA at La Jolla Country Club

Asst. Golf Professional of the Year John Walker, PGA at Aviara Golf Club

Honorary Life MemberJerry Hollingsworth Teacher of the YearScott Mahlberg, PGA at Stadium Golf Center

Junior Golf LeaderTodd Richardson

Horton Smith AwardJim Flick, PGA

Clubfitter of the YearBrian Smith, PGA at Golf Academy of America

Media PersonTod Leonard at U-T San Diego

Merchandiser of the Year - PrivateSteve Wilson, PGA at The Bridges at Rancho Santa Fe

Merchandiser of the Year - ResortPat Roper, PGA at Aviara Resort

Bill Strausbaugh AwardJohn McNair, PGA at JC Resorts

Sales Representative of the Year Tom Severson at TaylorMade

Giovanni Villani AwardJustin Beck

SCPGA Heritage AwardBill Nary, PGAGordon Brown FamilyBill Hartley, PGA

President’s AwardErik Wilson, PGA at The Grand Golf ClubKristen Muranyi at The Grand Golf Club


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Ryan DohrmannVista Valley Country ClubA-1The ability to help grow the game of golf, and being able to network with other professionals.

Jason SmithClassic ClubA-8I enjoy teaching the game of golf. Through teaching, I believe I help people enjoy the game of golf as well as grow the game.

Alan ScheerSteele Canyon Golf ClubA-8To continue and enhance my career in the golf industry, and get more people to enjoy the game of golf.

Eric RiehleUC RiversideA-12To positively impact the lives of people using the resources of the game of golf.

Shawn LightMaderas Golf ClubA-8Seeing aspiring golfers grow in life and the game of golf.

William SynneghMajestic Golf LandA-2PGA PGM 2.0 is the best golf educational program in the world. I love this. Thanks to my family Yu, Janessa and Claire.

Thomas FlaniganDairy Creek Golf CourseA-8I love the game and I enjoy teaching.

Steven PrehmFurnace Creek Golf CourseA-8As a PGA Professional, I want to help promote the game in all aspects of the industry.

Brian HollenbeckCandlewood Country ClubA-8To be able to turn my passion for the game of golf into a lifelong career.

SOUTHERN CALIFORNIA PGA FAMILY

Welcome to the

Twelve new PGA members attended the February 27, 2013 orientation at the SCPGA Section Headquarters. Below includes their facility, classification, and why they became a PGA Professional.

Corey BaubaultDesert Falls Country ClubA-8To compete at the highest level possible and become one of the best instructors in the country.

Mike MulfordWoods Valley Golf ClubA-1Golf is my life & passion. I love being around the game & interacting with people. My personality is perfectly suited for managing staff,

teaching students, & being an “expert” in the game & business of golf. My motivation becomes new ways to challenge & grow myself as a person & as a golf professional.

Paul CurtisTitleist (Acushnet Company)A-20To grow the game, to bring new faces to the game, to be the best ambassador for the game I can be. To ensure future generations have the ability and privilege to play the greatest game there is.

ProtectingYour GOLF Business

CIG G olf Insurance Solutions TM

Local Rep:Greg Twiggs

[email protected]

golfinsuranceserivces.com


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HOSTS SHOOTOUT AT THE RIVIERA COUNTRY CLUB

The Southern California PGA Foundation

The Riviera Country Club played host to the 1st Annual Southern California PGA Foundation Shootout Monday, February 25th, 2013. 51 Professionals and Amateurs battled for $18,000 in skins - $1,000 per hole. Only two individual skins were awarded, including a hole-in-one on hole 16 by Jayson Ruhlman, a PGA Apprentice at Arroyo Trabuco Golf Club. A great day was had by all at the beautiful Riviera Country Club.

PGA Professionals and Amateurs gained entry into the event by selling tickets to the 2013 PGA TOUR Northern Trust Open at The Riviera Country Club. Each individual was asked to sell $600 worth of tickets to serve as their entry fee, and many went above and beyond that mark. Out of more than 30 local non-profit organizations participating in the Tickets Fore Charity program, the Thank you to TaylorMade - Greg Cesario & Dwight Segall

Kyle Mendoza, PGA


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Southern California PGA Foundation was the top fundraiser, coming in at $39,470. Tickets Fore Charity is a unique fundraising program designed by the PGA Tour to help local non-profit organizations raise money by promoting ticket sales to The Northern Trust Open. All proceeds from tickets sales to the Northern Trust Open went to charity. 80% of the profits raised from our tickets sales came back to the SCPGA Foundation while 20% went to City of Hope, a leading research, treatment and education center for cancer, diabetes, HIV/AIDS and other life-threatening diseases. Additionally, as a prize for being the top fundraiser, the SCPGA Foundation also received a $15,000 bonus.

The Southern California PGA created the Southern California PGA Foundation to develop and administer junior golf programs as well as an increasingly wide array of other community services throughout the Section. The Southern California PGA Foundation brings PGA Professionals and programs to the Southern California community in ways previously unrealized. The Southern California PGA Foundation strives to stimulate youngsters to begin

their journey toward athletic as well as personal excellence. Through opportunities for academic, athletic, and personal growth, the Foundation seeks to interest a junior in the game of a lifetime and afford that girl or boy, regardless of race, social or economic standing, religious conviction or skill, the chance to enjoy access to lessons, clubs, and courses on which to

practice and play. Through its various programs, the Southern California PGA Foundation’s goal is to make continued

self-achievement possible for Southern California’s youth and produce a life-long player and lover of the game of golf. The money raised through the Tickets Fore Charity program will be used to fund grants and scholarships for junior golfers in Southern California. With

SCPGA Foundation Staff - Andrew Zeller, Alexandra Tegels, David Myrdahl, & The Riviera Country Club - Todd Yoshitake, PGA

Hole in One, # 16 - Jayson Ruhlman

Todd Yoshitake, PGA with teammates, The Riviera Country Club Members

over 2,200 members in the SCPGA Junior Tour, and a nearly year round schedule, we offer the most complete

and affordable place to play for juniors in Southern California.

TaylorMade-Adidas Golf supported the event and offered a product demo prior to the 10am shotgun start. All participants had a chance to check out the latest equipment from TaylorMade, including the new R1 Driver. Special thanks go out to the staff at TaylorMade including Greg

Cesario and Dwight Segall. Thank you to The Riviera Country Club for hosting and their dedicated support of the event. Special thanks to the staff, especially Todd Yoshitake, PGA Director of Golf, for all their help. Playing The Riviera Country Club the week after The Northern Trust Open proved to be an exciting, and challenging day for all. The course conditions were still extremely difficult as the SCPGA attempted the PGA Tour’s course setup from the previous week.

The Southern California PGA Foundation was excited to create a great experience for our PGA Professionals at The Riviera Country Club. We look forward to expanding the event in the coming years thanks to the support of the Riviera Country Club, the PGA TOUR and TaylorMade-Adidas Golf.


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The Southern California PGA Foundation’s Toyota Neighborhood Golf program has the privilege of attending PGA TOUR events, golf shows, travel shows, and many different festivals and fitness expos throughout Southern California. Never before though has the game of golf been presented to thousands of NASCAR fans. On March 22nd-24th, the SCPGA Foundation did just that. Over 100,000 NASCAR fans at the Auto Club 400 at the Auto Club Speedway in Fontana, California were given the opportunity to experience the game of golf.

The Southern California PGA Foundation’s Toyota Neighborhood Golf program was set up in a prominent location in Lefty’s Fun Zone, a popular destination, as droves of fans got to enjoy mouthwatering food and musical entertainment.

The Southern California PGA Foundation provided free golf lessons and instructional information to NASCAR fans of all ages. Several sports enthusiasts came away highly impressed with our Birdie Ball inflatable hitting cage and set-up, and looking to continue learning more about the game of golf. The Toyota Neighborhood Golf display has proved time and time again to be one of the most fun, exciting, and beneficial ways to introduce the game of golf to people everywhere.

The SCPGA Foundation’s Toyota Neighborhood Golf program continues to look for ideas on how to interest people in the game of golf and bring those back who may have left. The program has spread the game of golf to a wide array of individuals in Southern California and we look forward to continuing the effort to provide endless opportunities to play and enjoy this wonderful game.

Please contact SCPGA Player Development Manager Alexandra Tegels, [email protected], or Player Development Coordinator Matthew Gilson, [email protected], if you or your facility would like to get involved in these great activities to grow the game.

NEIGHBORHOOD GOLF GOES RACING

We need to be the best in the industry at teaching and

figure out how to make that

happen. And then promote the heck out of our Brand

and our Members.

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As a PGA Board member I have the privilege to serve on the National Teaching Committee and act as the liaison for the committee to the Board. Every PGA Committee was asked by President Bishop to address key issues, do a conference call, and meet in Orlando prior to the Merchandise Show. Then each committee was asked to present before the Board at our Planning Session in February. Strategic plans and wish lists were talked about and evaluated, with each

committee being given marching orders going forward. For your information and potential feedback I would like to outline what the Teaching Committee feels is important for the association.

The most significant thing I heard during our deliberations came from committee member Michael Breed. He stated that “we (the PGA) are losing the BRAND when it comes to instruction.” Unfortunately his point is valid. I recently googled “golf teaching association” and the PGA came up anywhere from 6th to 11th on the search list. We now have USGTF, PGTAA, WGTF, USGTA, NGTA, PGATA, and many more associations that are 100% dedicated to teaching and teacher training. The general public probably does not know the difference between one acronym and another.

So a big part of our focus needs to be promoting the PGA Professional as the premier teachers of the game and make sure we provide the training to back that up. Towards both goals here are our committee assignments and wish list.

1. Evaluate the current PGM curriculum as it pertains to teaching

2. Collect and analyze PGA Member instruction training on a National, Sectional, and Chapter level.

3. Develop a Speaker’s Bureau for the Sections to use

4. Create a PGA National Lesson Day5. Compile a must read list of Golf

Instruction books6. Evaluate the 2013 Teaching and

Coaching Summit and plan the 2015 event. FYI, this year’s event had 642 attendees, the most in some time.

7. Evaluate the GGR teaching curriculum and delivery systems

8. Create a Mentor program9. Seek ways to have better inclusion

of women, minorities, and disabled into the PGA and as PGA Teachers.

10. Explore the possibility of a PGA “Teacher’s Division”.

11. Air PSA’s that acknowledge the role of the PGA Professional as THE teacher of the game.

12. Develop PGA app’s on instruction, consumer and Pro versions.

These are just some of the things we discussed and presented to the Board. In my close I stated that we can not assume that people will come to us as the best instructors for themselves or their kids. As a committee and a Board we must make it possible for every PGA Member to elevate their teaching expertise. We need to be the best in the industry at teaching and figure out how to make that happen. And then promote the heck out of our Brand and our Members.

I welcome your thoughts and comments on this very important subject. You can reach me at [email protected] or 714-310-7375.


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ART AND SCIENCEReconciling

By Brady Riggs, PGA Director of Instruction at Woodley Lakes Golf Club

Moving forward as a profession we have to balance the advances

in science with the art of teaching the game. My advice to

young teachers is don’t get stuck with one

methodology. Study the great players and teachers of the past and present so you

know how to combine the pieces of the swing

to make it work.

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Thanks to new technology, we now have more scientific facts about the golf swing available to us as teachers than ever before. Spin axis, angle of attack, vertical swing plane,

launch angle and kinematic sequence are parts of our new vocabulary. As a result, there is no guesswork as to why the ball is going straight or curving into the trees. All this “truth” comes with a new accountability to our students. The days of standing behind someone and telling them to keep their head down in the hopes that will fix their problems are over. The combination of technology and accountability is great news for our students. With all this information available to us in real time they will expect results. We really are out of excuses.

The trick from our side of the learning process is knowing how to put the pieces of the swing together to achieve success. In other words, we still have to TEACH. I am still waiting for the player with a neutral grip, a square clubface throughout the swing, always tracing the ideal plane, sequencing the segments of the body to their optimum while they strike the ball with the face and path at 0.0. It never happens. Every functional swing makes compensations to produce a desired ball flight. Looking at the swings of the greatest players in history shows us that

neutral isn’t a reality. Strong grips, weak grips, flat swings, upright swings, cupped wrists, bowed wrists, open faces, closed faces, slow hips, quick hips, etc…. Which pieces work with other pieces and which pieces don’t is our world, it’s where we have to excel.

What if a student comes to you as a chronic slicer and wants to hit a draw. You put him on Flightscope or Trackman and the face is consistently 1-2* open with a path 3-4* out to in. The ball is starting right and going further right. His grip is weak, hips slide going back and shoulders spin to start the downswing in a futile attempt to make the ball go more left

only making the problem worse. Granted there are multiple factors to consider but what do you do? Change the path 6-8* to get it coming from the inside enough to produce a draw? Will changing the path make the face more open in the process? Strengthen the grip to get the face closed to start it more left making it a playable fade? Will he accept this? Is his body even capable of making

the changes? There are more questions than answers.

Moving forward as a profession we have to balance the advances in science with the art of teaching the game. My advice to young teachers is don’t get stuck with one methodology. Study the great players and teachers of the past and present so you know how to combine the pieces of the swing to make it work. Never stop learning or experimenting. Remember the student, the ball flight and the numbers are all judging your work.

If you want to generate an infusion of revenue to your business all you do is develop the correct marketing message and send it out to your clientele and measure your response.

FACT: A client who has received services from you in the past is likely to want to receive services from you in the future provided that your database has accurate information about that client. Marketing to your database on a regular and frequent basis increases the probability of repeat business by 80%. We all like to receive services from someone we know and with whom we had a pleasant or rewarding experience.

Author: Norm Van Wieren is the CEO of Golf Professional Marketing Academy located in Palm Desert, CA and works with teaching professionals and golf academies to grow their respective businesses. www.g-p-m-a.com : 949-230-5119 / [email protected]

#5 Time ManagementIt is absolutely essential you become vigilant and disciplined organizing and managing your time and business. THIS IS YOUR BUSINESS! - Step up your time management game.Here is a quote from Mr. Lee Iacocca “The ability to concentrate and to use your time well is everything if you want to succeed in business--or almost anywhere else for that matter” - Lee Iacocca, former CEO of Chrysler Corp.

#6 Database Management: Working Smarter Not Harder Fact: Your existing clients are the biggest asset to your business and the basis for developing a database. Golf professionals who learn to accumulate and diligently update their client data on a daily/weekly/monthly basis will be able to market their services more effectively and increase profitability. Also, those who maintain and regularly update an organized format of customer data will have dramatically better results in ROI (Return on Investment) on campaigns offering their services to existing and new customers.

Benefits of maintaining a customer data base: According to the Wharton School of Business at the University of Pennsylvania, a business that “touches”


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This month I will address the six essential traits to a successful and profitable golf instruction business. As a marketing and business development coach

advising and guiding over 231 teaching professionals and golf academies in the United States, Canada, Mexico and in Ireland, these highly effective strategies will get your golf instruction business to the next level.

#1 Take ActionIn business and in life, we all have to be able to make a decision and take action when it comes to advancing our teaching business or credentials. In growing a business there is no difference here. “Execution” is the name of the game. START NOW!

#2 Be Open to Coaching and MentoringI have had the good fortune to work with excellent COACHES and MENTORS for my businesses. Entrepreneurs who participate in business coaching increase their profit margins by an average of 46 percent or a range from $5.00 to $7.90 for every dollar invested. Successful athletes, businessmen, actors and entertainers have the constant guidance of a coach and /or mentor during their careers. Embrace coaching - it works!

#3 Get Your Head StraightEmbrace change. Be willing to learn new marketing techniques, strategies and concepts that will allow you to make sizable leaps in your income as a golf professional.

#4 Set Attainable GoalsWithout goals you HAVE NO DIRECTION OR DESTINATION – We call it SUCCESS MAPPING! The more specific your goals, the better odds you have to achieve them.

SUCCESSFUL & PROFITABLE GOLF INSTRUCTION BUSINESS

Six Proven Strategies to a

Fact: Your existing clients are the biggest asset to your business and the basis

for developing a database. A correctly maintained database can be like a cash

register for your business.

“ “

By Norm Van Wieren, CEO of Golf Professional Marketing Academy

their clientele every month will lose up to 77% less of its customers to the competition when the customer database is updated and correctly managed. A correctly maintained database can be like a cash register for your business.

Chris Gilley, PGA Head Professional at SeaCliff Country Club, is the 2011 SCPGA Section Metro Chapter Golf Professional of the Year and 2010 Metro Chapter Player of the Year.

Here at SeaCliff, my staff and I pride ourselves in being certified in junior golf. I recently just got my Titleist Performance Institute certification, and one of my main assistant golf

professionals has his Level 3 teaching certification. We wanted to separate ourselves from other junior golf camps, so we started to incorporate athletics and fitness into the program. Last summer, we ran four of these camps. Each camp is three days long, running from 3:30-5:30 p.m. We play wiffle ball, frisbee, bowling, hopscotch and other games along with golf, and this is perfect for kids in the 6-10 age group. Most kids get bored easily when the focus is solely on golf instruction, and this is a fun way to get them interested while doing golf-related activities. I believe that kids will be more successful at playing golf long-term if they focus on their fitness at a very young age, so we do our best to balance golf with other fitness activities. We start the

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camps on Mondays, the day our facility is closed for members, because it really frees space up to make things more fun for the campers. To promote our camp, we send out flyers for distribution in physical education classes at the 12 local elementary schools. This has been a good way to get the word out and it’s part of the reason we expect more campers this season. The camp itself costs $175 per person, and we also give the kids T-shirts and rubber bracelets for participating. We generally get 24-30 kids in each session, and we expect continued success as the program develops more and more.

With 24-30 kids participating at $175 per person, it’s easy to see how extra

revenue can be generated quickly by running these camps. Since we only run them four times during the summer, it’s not an expensive program. We spent most of our money setting things up last year, so the costs are now marginal. In 2011, my top assistant golf professional was able to add 10 kids to his weekly lesson book directly from camps. While most of the kids are too young to fully commit to golf, there are definitely some families that will buy their children full sets of clubs in our shop as well. Because we are certified and fully stock U.S. Kids golf clubs, we add credibility and expertise, and it goes a long way. If the turnout for our golf camps continues to grow like we expect, then we will be keeping it going all year long instead of just the summer months.

LEADERSHIP COLUMNPresident John F. Kennedy delivered a speech, “Special Message to the Congress on Urgent National Needs,” on May 25, 1961 before a joint session of Congress. In this speech, the President stated

that the United States should adopt the goal “of landing a man on the moon and returning him safely to the earth” by the end of the decade.

NASA now had a very clear vision from the Leader of the United States – Put a man on the moon and return him safely to earth.

There is a famous story about President Kennedy’s visit to NASA later that year. While touring the facility, the President came upon a man mopping the floor. Kennedy then stopped, shook his hand and asked what he did at NASA. The man enthusiastically replied with “helping to put a man on the moon.”

The janitor at NASA illustrates a very powerful idea about vision. He could have replied to the President that he “is the janitor” or “cleans bathrooms and mops floors.” Instead, he saw his work as contributing to a greater purpose.

As a leader, a compelling vision is one of the most powerful tools to motivate, inspire, and unite your team. A vision statement should serve as a “North Star” for your organization - a fixed constant that will guide/influence all of the actions.

Too often vision statements get left in executive committee meetings and never communicated or shared with employees. An unknown vision by an employee shortchanges both the employee and the customer. It robs the employee of both purpose and pride in their work, and the customer loses out on both service and hospitality that could have been delivered.

If your co-workers were asked, “What do you do here,” how would they respond? Would they respond with passion? Would they be able to share your vision?

Imagine the energy created at NASA when each person understood and believed in their vision. Imagine the excitement that was created when a janitor said “helping to put a man on the moon.” Imagine creating that same culture by ensuring each employee understands your vision.

By: Robin Shelton, PGA


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Chris Gilley on Teaching: Make Your

We wanted to separate ourselves from other junior golf camps, so we started to incorporate

athletics and fitness into the program... I believe that kids will be way more successful

at playing golf long-term if they focus on their fitness at a very young age, so we do our best

to balance golf with other fitness activities.

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Kip Puterbaugh’s Timeless Golf Principles Released, WITH VIDEO! This is the golf instruction book that will actually make you better just by reading it! See why players like Scott Simpson, Larry

Mize, Dennis Paulson, Corey Pavin and Bill Murray have all benefited from the instruction of Kip Puterbaugh!

When Kip Puterbaugh teaches the golf swing, he has the uncanny ability to make what seems to be a complicated motion into a motion that suddenly seems very simple. Timeless Golf Principles is based on the same principles of Puterbaugh’s golf school, Aviara Golf

Academy: “Keep the golf swing simple”. When Kip Puterbaugh starts each of his 84 golf schools a year in San Diego, California, he goes through a 1-hour 45-minute presentation on the myths of the golf swing, showing video of the great players in the game, from Nelson, Hogan and Nicklaus to Sorenstam, Woods and McIlroy. During a time when golf instruction, ranging from good to sub-par, is more available than ever before, Puterbaugh sticks to the fundamentals. His main

objective is to teach the concepts that juniors and professionals learn from the very beginning: swinging the golf club and not hitting at the golf ball. He shows how all great golfers only wander in minor details from these fundamentals. “I have known Kip for several years and was one of the fortunate ones to have had a preview read of this book. Having read many books on golf, I found Kip’s book to have great insight into the golf swing. I keep re-reading many parts of it to remind myself of some keys that I continually have to work on.” -Masters Champion Larry Mize, PGA Tour

About the Author - Kip Puterbaugh founded the Aviara Golf Academy, which has been in operation since 1991. He and his staff of master instructors have combined to form a curriculum that gives students of all playing abilities a great opportunity to learn about the golf swing.

Kip and his instructors share the same passion for teaching and take pride in being able to teach players of all skill levels. Golf Magazine has chosen the Aviara Golf Academy as one of the Top Golf Schools in the country. Such Tour players as Larry

Mize, Scott Simpson, Dennis Paulson, Dave Stockton Jr., Loren Roberts, Ian Leggatt, Chris Riley, Jenna Daniels, Nick Jones and more have chosen the Aviara Golf Academy as their home for golf instruction..

For more information or to download Timeless Golf Principles, please visit www.aviaragolfacademy.com, call Kip Puterbaugh at Aviara Golf Academy at 760.438.4539, or email directly to [email protected].

PGA Professional Kip Puterbaugh

RELEASES TIMELESS GOLF PRINCIPLES


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THE NEW HEADQUARTERSSCPGA Holds Grand Opening of

On February 21, the SCPGA hosted a Grand Opening/Open House at the new Southern California PGA Headquarters Building in Ontario. Thank you to all who were able to join us in this very special evening!

SOUTHERN CALIFORNIA PGA

GRAND OPENINGHOUSE

OPEN

COME VISIT OUR NEW HEADQUARTERS

COMPLIMENTARY REFRESHMENTS AND FOOD

RSVP TO [email protected]

FEBRUARY 21, 2013 4pm - 7pm

SOUTHERN CALIFORNIA PGA3333 CONCOURS STREETBUILDING 2, SUITE 2100

ONTARIO, CA 91764

SCPGA.COM

Southern California PGA Section Staff E-Z-GO - Joe Martin, Scott StevensJacobsen West - Rick Danielson

Skip Whittet, PGA, Kevin Heaney, Bruce Williams, GCSAA & Jeff Johnson, PGASCPGA Headquarters Education Room

Bill Wright, PGA & Jerry Anderson, PGA

Southern California PGA Section Headquarters


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COLLEGE SHOWCASE SERIESSCPGA Toyota Tour Cup Hosts

By Andrew Zeller, SCPGA Junior Golf Director

The Toyota Tour Cup introduced the College Showcase series at Oak Valley Golf Club February 24th and 25th. The College Showcase is a two- day tournament available to players who are sophomores, juniors and seniors in High School. The event brought a very strong field who competed on a tournament tested venue. With a challenging setup and greens rolling at 12 on the stempmeter, Oak Valley Golf Club proved to be a true test and excellent site for the SCPGA Junior Tour’s first ever Toyota Tour Cup Series College Showcase.

The stacked field had tough conditions with cool weather and gusty wind throughout the weekend. Corey Shaun had low round of the tournament with a 3-under par 69 on day one. This separated Shaun from the field, giving him a two shot lead over Ryan O’Connor who shot a one under par 71 in the first round. Victor Ponte cared an even-par round of 72, and Rico Hoey posted a one-over 73 to put themselves in contention moving into the second round.

One of the most impressive rounds of the weekend came from Brigitte Dunne, who fired a scorching 5-under 31 on her back nine in route to a one-under par 71. Dunne posted one of the three rounds under par for the entire weekend. Rong Ji had a strong round as well with a 73, putting her in position to

make a second day charge. Isabella Salant rounded out the top three of the girls field shooting a two-over par 74.

Moving into day two, the SCPGA staff had to plan for the gusty forecast that expected winds over 40 mph. Luckily, the wind never reached the 40 mph mark, but was certainly still a factor, making the second round challenging and chilly. With no rounds under par for the entire field on day two, the conditions proved

to be challenging. Both girls and boys leaders fought through Mother Nature and went wire to wire. Corey Shaun

from Encinitas, and Brigitte Dunne from Camarillo, were crowned the champions. Shaun had a two-over par 74 on day two, for a -1 two-day total score to claim a three shot victory over Rico Hoey from Rancho Cucamonga. Hoey was consistent for the tournament, posting a pair of 73’s. Victor Ponte claimed a third place finish with a second round 76 for a two-day total of 148. As for the girls division, Dunne’s 76 in the final round put her

with a 147 total and three shots clear of Rong Ji from Rancho San Fe. Ji’s two-day total of 150 placed her 4 shots ahead of the third-place finisher, Danielle Lee from La Mirada.

Oak Valley Golf Club, Mr. Mike Pearson and their entire staff were extremely helpful and a great host for

our first College Showcase tournament. We would like to thank them for their assistance throughout the weekend. Thanks to Toyota and Arrowhead Water for supporting our tour and all they do to make it possible. Also, thank you to Pukka Headwear and ClubGlove for your product sponsorship. The rules officials play an important role in the success of our tournaments and we would like to thank them for their time they donate to the Toyota Tour Cup series.

Toyota Tour Cup Player Tyler Moore

Champions - Brigitte Dunne & Corey Shaun


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GOLF INDUSTRY AND BUSINESS SUMMIT

SCPGA Hosted a Great

The 2013 Golf Industry and Business Summit was held March 18th at the Ontario Convention Center. Participants had a great day of educational presentations which included business, teaching and marketing.

Special thanks to all our presenters from the day. John McNair, PGA Vice President of Golf Operations at JC Resorts provided great information about the Business of Golf. The information McNair presented focused on financial statements, as well as sales and marketing. A great dialogue was created and many questions were asked regarding the financial statements.

The Teaching Seminar had Don Parsons, PGA and Bill McKinney, PGA presenting a great deal of information on teaching. Parsons focused on putting while McKinney focused on the golf swing, primarily the “impact zone.”

One of the highlights of the day was a keynote presentation by Michael Whan, LPGA Commissioner. Whan encourages the LPGA Tour players to take personal responsibility for the GROWTH of the LPGA.

GROWTH:G: getting involvedR: reach out and touch the fansO: being openW: worldwide tourT: thank youH: have fun

Whan also asks players to focus on sponsor relations and the importance to those relationships. It is his hope that this will contribute to the future

and growth of the LPGA. Also speaking at lunch was Rafael Barajas, CGCS who currently sits on the national GCSAA Board of Directors. His presentation focused on cooperative efforts to grow the game and pace of play through golf course maintenance best practices.

The final presentation of the day was a Marketing Panel

presented by D.J. Limardi, PGA and Josh Alpert, PGA. They focused on branding and customer relations, as well as a large focus on social media. They discussed the mutual importance of social media as well as the traditional face-to-face customer contact.

Thank you to all our sponsors of the Southern California PGA Golf Industry and Business and Summit. We greatly appreciate the support of: US Foods, CIG/GIS, Club Car, SkyGolf, Pepsi, and Atlas Van Lines. Special thanks also to our Education Committee Chairman Tom Wilson, PGA and Teaching Committee Chairman Bill Hulbert, PGA for all their help in putting together the education sessions.

Keynote Presentation - Michael Whan, LPGA Commissioner

Teaching Seminar - Don Parsons, PGA

Teaching Seminar - Bill McKinney, PGA

Marketing Seminar - Josh Alpert, PGA & D.J. Limardi, PGA

Business of Golf Seminar - John McNair, PGA

AAA Sweep 1 - Four-Ball ChampionshipOak Valley Golf ClubDirector of Golf - Mike Pearson, PGARESULTS: T1 Mark Lamb/Henry Liaw, 66 T1 Ira Hally/Brett Mormann, 66 T1 Kenny Pigman/Michael Drake, 66

AAA Sweep 2 - Stroke Play ChampionshipLomas Santa Fe TPS Championship Head Professional - Phil Machamer, PGARESULTS: Blair Harkins, 70

AAA Sweep 3 - Stroke Play ChampionshipDesert Falls Country Club General Manager - Timothy Skogen, PGA

AAA Sweep 4 - Pinehurst ChampionshipRolling Hills Country Club Head Professional - Jason Stock, PGA

AAA Match Play ChampionshipSandpiper Country ClubGeneral Manager - D.J. Limardi, PGA

National Car Rental Assistant ChampionshipJourney at Pechanga Director of Golf - Scott Mallory, PGA

AAA Sweep 5 - AAA Stroke Play Championship South Hills Country ClubDirector of Golf - Michael Jack, PGA

AAA ChampionshipTBD

North South Cup Matches Hosted by Northern California Saddlecreek Golf Club

March 21

April 11

May 28

June 13

June - September 19

July 29

August 22

October 3

October 28-30

2013SCHEDULE OF EVENTS


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SPONSOR HIGHLIGHT

SOUTH AUSTRALIASOUTH AUSTRALIA

A brilliant blend of Wine, Wildlife and Golf Downunder

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P R E S E N T S

Royal Adelaide

Kangaroo Island

800.433.5052

The state of South Australia occupies approximately 1/6 of the island continent, taking up the lower central portion of the country stretching from the Red Center’s Simpson Desert south to the Southern Ocean. Adelaide, the capital city with a population of 1.2 million, is blessed with a dry, Mediterranean climate. The region’s hot summers, cool ocean and rolling golden hills strongly remind one of central California; however the area was originally settled by German immigrants. Many of the farmhouses here are constructed of bluestone or sandstone, similar to buildings in central Texas and Austin is a sister city of Adelaide. There are three great reasons to include South Australia on your golf tour:

ROYAL ADELAIDE GOLF CLUB“No seaside courses that I have seen possess such marvelous sand craters as those at Royal Adelaide” – Dr. Alister Mackenzie

Royal Adelaide Golf Club is a traditional links course which has been the venue for championships for over 100 years. The club has hosted nine Australian Open Championships. Royal Adelaide is ranked number 10 in Australia and in the top 100 courses in the world. The course’s present site opened in 1906. A visit by Dr. Mackenzie in 1926 resulted in a complete redesign, and is considered by Mackenzie aficionados as one of the good doctor’s best creations; a marvelous blending of natural sand dunes with undulating slopes and fairways. A railway line extends down the left side of the par 5 second hole. The tracks are an integral part of the course. An errant shot coming to rest among the sleepers must be played as it lies or a penalty taken.

First Tee Travel can arrange play at Royal Adelaide Golf Club, as well as other name courses in South Australia including Millicent, Glenelg, Kooyonga and The Vines.

WINEThe nearby Barossa Valley, one hour’s drive from Adelaide, is renowned for producing some of the world’s very best red wine. Famous vintners include Penfold’s, Peter Lehmann and Jacob’s Creek. Neighboring boutique wineries bear unique names like Cockatoo Ridge, Hare’s Chase, Laughing Jack and Loose End . The most famous (and expensive) red wine produced in Australia is Penfold’s Grange Hermitage. “Grange” is a vintage blend produced annually in limited quantities, similar to France’s iconic Chateau Margaux. First Tee Travel offers a wonderful visit to the historic original winery. Don white lab coats and become winemakers for an hour under the careful tutelage of a Penfold’s master vintner. Your members will blend their own version of Grange which will be bottled, corked with their name printed on a Penfold’s label. This novel experience is a guaranteed crowd pleaser!

KANGAROO ISLANDNo visit to Australia is truly complete without a stay on Kangaroo Island. Over the hundreds of trips we’ve put together our clients rate “K.I.” as the best experience in Australia. The reason is wildlife, a sense of adventure and a totally unspoiled scenic landscape. Kangaroo Island boasts Australia’s largest population of wild koalas, along with plentiful echidnas, platypus and ever present kangaroos. We’ll land in a small plane at Kingscote Airport and tour the island by comfortable 4 wheel drive touring coaches. Well maintained dirt roads crisscross much of K.I., which is approximately the same size as Long Island in New York. Kangaroo Island honey, produce and seafood, locally produced and caught here are nothing short of marvelous.

Paula at First Tee Travel will arrange your group Downunder at a budget to suit!Call 1-800-433-5052 or email [email protected]


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SPONSOR HIGHLIGHT

SKY GOLFSkyGolf Launches The Sport Series

SkyGolf is excited to launch a new line of SkyCaddie devices for 2013 “The Sport Series.” The new devices will start as low as $129.95. The first product coming to market, the first week of April, is the SkyCaddie Watch at $199.95. The watch will come in black or white and is pre-loaded with 30,000 world-wide courses. The SkyCaddie Watch is a lightweight, flexible and comfortable everyday sport

watch that provides trusted, reliable distances everywhere on the course. The watch features front, center and back of green distances that update as you walk or ride. With auto-course recognition, auto-hole advance and digital scoring start playing better golf and having more fun. The SkyCaddie Watch features an odometer that will track your location, distance, time, laps, speed, pace and calories burned during a run, walk or bike ride. It’s like having two watches for the price of one! Not only is SkyGolf launching new GPS Rangefinders, there’s

more. SkyPro, the most powerful swing analyzer and training tool launches the first week of April at $199.95. Powerful 3D inertial motion sensors capture your swing and swing data. Auto-record your swing with no buttons to push: clubhead speed, swing path, club rotation, face angle, swing plane, tempo and much more. True 3D playback of your swing in vivid high definition: face-on, down-

the-line, top views and more. Real time playback, half-speed, quarter-speed and pause your swing and zoom and rotate for close up analysis. You can tag your favorite swings by club for comparisons and drills. Built in alerts help you identify swing faults at each checkpoint for club rotation, shaft angle and swing plane. All this great information works with a free ap for your IPhone, iPad or Itouch. SkyPro is so accurate and easy, you’ll quickly correct your swing faults and start hitting the ball longer, straighter and more consistently that ever before.


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The California Alliance for Golf

OLYMPIC CLUB DIRECTOR OF GOLF COURSE OPERATIONS TO LEAD NATIONAL GOLF

ASSOCIATIONCertified golf course superintendent Pat

Finlen, director of golf course maintenance operations at The Olympic Club, was elected president of the Golf Course Superintendents Association of America (GCSAA) at the association’s annual meeting Feb. 7 in San Diego, Calif.

A GCSAA member for 28 years and past president of the California GCSA and the GCSA of Northern California, Finlen has served at the Olympic Club since 2002. Previously, he served as director of golf course maintenance at Bayonet and Black Horse Golf Course in Seaside, Calif., golf course and grounds manager at Quivira Lake and Country Club in Lake Quivira, Kan., and superintendent at Cypress Point Country Club in Virginia Beach, Va.

While the position of president is all-encompassing, one of Finlen’s priorities will be to continue to collaborate with allied golf associations including the PGA of Southern California to improve the golf economy and state of the game.

“I am constantly amazed at the passion and creativity the golf industry shows in adjusting to the ever changing environment we work in. The game of golf and the business of golf demand that we adapt, and our industry has done that in astounding ways,” said Finlen. “The message of GCSAA along with our allied partners like the PGA of Southern California is being heard and no longer is golf silent on issues that affect the well-being of the game and those who are employed by golf.”

For more information on GCSAA, visit the website at gcsaa.org or follow us on Twitter @GCSAA.

CAG UPDATEThe state’s advocacy alliance meets

again in open session May 2 at Del Paso CC in Sacramento. The agenda for the meeting includes the following: 1) A strategy for disseminating and taking full advantage of the just completed 2013 California Golf Economic and Environmental Impact Report; 2) a status report regarding the 2014 Water Bond Initiative and its implications for the golf industry; 3) an update of the industry’s ad hoc efforts to secure needed amendments to various city/county water

conservation and/or drought restriction ordinances; 4) a review of the current legislative session in Sacramento; 5) an overview of the game’s economic health, including the effectiveness of current growth of the game programs/initiatives; and 6) a discussion of the Public Policy Institute of California’s (PPIC) latest polling regarding the 2014 Water Bond, the public’s appetite for new taxes in general, the public’s appetite for the creation of a service tax paradigm in specific, support for reforming the state’s 40-year old Environmental Quality Act (CEQA) and along with it many of the traditional protocols associated therewith, and general views about fundamental fiscal, electoral, and immigration reform.

The Alliance is in still in process with its own “reform” program. It has drafted and approved a much more inclusive and democratic governance structure replete with a new set of BYLAWS. It has elected a Board of Directors, selected Officers, and filled the ranks of the standing committees per those BYLAWS. On May 2 the Alliance will move its “reform program” forward by considering various sustainable funding models and exploring the degree to which the retention of some level of professional staffing might be more cost effective than the “pro bono” model under which the Alliance is operating during this reconstitution period.

CENTURY CLUB OF SAN DIEGO WELCOMES 2014 NEW MEMBER

CLASSNine new members join the Century

Club of San Diego, the charitable host organization of the Farmers Insurance Open

San Diego – (March 13, 2013)- Nine San Diego business professionals became members of the Century Club of San Diego, a 501 (c) (3) charitable organization and host of the PGA TOUR’s Farmers Insurance Open. Since the organizations inception in 1961, the Century Club of San Diego has generated more than $26 million dollars for San Diego charities and non-profit organizations aimed at assisting at-risk youth. All net proceeds from the tournament go directly to local charity organizations.

The Farmers Insurance Open provides major economic impact and exposure for San Diego:

Over $24 million in Economic ImpactOver 30 million U.S. TV viewers with

WHY SHOULD PGA PROS GET TO KNOW EWGA?

It’s a way to meet more women golfers at all stages of the game – our members range from newbies to single-digit handicappers, all are potential clients. Many women that play golf, or want to learn, aren’t able to play on Tuesdays, the typical course Ladies’ Day – EWGA Chapters organize weekend events and evening leagues during the summer, and our volunteers do most of the work –so refer us to your women students, for friendly playing opportunities. EWGA Chapters are not tied to a single course – we run events at many different courses. If we have a good experience at your course, we’ll be back every year as a group, and our members will come back individually for casual play. EWGA doesn’t give golf lessons – but we partner with courses for Get Golf Ready or for mini-clinics before our events. Although Chapter events can be small – 16 to 40 players – our multi-chapter, regional and national events rotate throughout the region, state and country – so your course or resort may snag one of these larger, more lucrative events. Let’s get to know each other – ewgala.org for L.A., ewga.com for access to all chapters.

telecast reaching over 250 countries$4 million in Torrey Pines mentions$261,325 generated in Sales Tax revenueAs host of the PGA TOUR’s Farmers

Insurance Open, the following new members are charged with promoting our PGA TOUR event and San Diego: (Full roster: www.farmersinsuranceopen.com/century-club/members/)

Eden Algie - Director CD, DLK Institutional Partners & DLK Investment Management

Dylan Anderson - Client Advocate, Willis Insurance Services of California

Gordon Cooke - Membership Director & Real Estate Agent, The Bridges at Rancho Santa Fe

Matt Greene - President, 6 Degrees San Diego

Jerry Henberger - Executive Director, Parkinson’s Association of San Diego

Eric Logan - Chief Operating Officer, Cobra Puma Golf

Joseph Castagnola - Senior Vice President, Merrill Lynch

Scott Marshall - Vice President – Concessions & Retail, San Diego Padres

Jeff Posner - General Manager/Partner, NextLevel Internet, Inc.


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RO: Get Out of Jail FreeIt isn’t unusual for a competitor

to inquire following his round as to whether or not one of his fellow-competitors had properly handled a rules situation during the competition. What is unusual is when the fellow-competitor is a PGA Tour player and “Major” Championship winner. Because this was the case at the Northern Trust Open Monday Qualifying at Industry Hills Eisenhower Course and I was the Rules Official involved, this is a perfect time to explain.

On the 474-yard 7th hole, the golf car path runs down the left side between the rough and the boundary fence without a consistent distance from the fence. The player involved had pulled his approach shot and the ball came to rest hole-high between the path and the fence. As I was driving to the area, the caddie was pacing off in two directions, down the path and then across the path. The ball was lying 3 inches from the curb and just far enough from the fence to allow an abbreviated swing therefore, because the obstruction (path) interfered with the area of the player’s swing, he was entitled to relief without penalty. Because the curb was raised above the level of the ground and too close to the fence for 10 paces, the player’s nearest point of relief was 8 paces across the path in the grass!

There are 2 reasons why this procedure could possibly be questioned: 1) USGA Rule 24 -2b. Relief, …Exceptions: A player may not take relief under this Rule if (a) interference by anything other than an immovable obstruction makes the stroke clearly impracticable or (b) interference by an immovable obstruction would occur only through use of a clearly unreasonable stroke or an unnecessarily abnormal stance, swing or direction of play; or 2) Note 3: The Committee may make a Local Rule stating that

the player must determine the nearest point of relief without crossing over, through or under the obstruction.

As the saying goes, “hindsight is 20/20,” maybe the Committee should have considered using Note 3 to eliminate this situation here and any other similar area on the course so it doesn’t look like we’re playing Monopoly (“get out of jail free”)?

Dear RR:We were playing today in the

monthly club tournament. We both teed off on the third hole a par 3. My ball struck some trees and we did not see it land. My fellow competitor hit his ball towards the green and it looked a little short. As we walked towards the green there were two balls short of the green. I thought my ball would be the furthest from the green; so I hit the ball approximately 20 yards short of the green. My fellow competitor then hit the ball that was about 10 yards from the green. When we marked the balls on the green we found that we had both hit the wrong ball. What would be the penalty?

Also what would have been the outcome if we had been playing a match?

Good question Tom, this rules situation happened last week at a PGA Tour Qualifying for the upcoming Northern Trust PGA Tour event at Rivera. Unfortunately, there is a “General Penalty” penalty for this rules infraction under stroke and match play. The application of Rule 15 Substituted Ball; Wrong Ball is applied differently in your question depending on the format, Stroke Play or Match Play.

At least three times a year, I will play a Wrong Ball. I have a friend who plays high competitive golf on a “Senior Tour” that twice in 2012 played a wrong ball. Those infractions cost real dollars if you are playing professional

golf. The Rules of Golf in their wisdom contains two rules to help prevent the player from playing a “Wrong Ball”. But, even these rules will not prevent “STUPID”.

Rule 6-5. Ball - “The responsibility for playing the proper ball rests with the player. Each player should put an identification mark on his ball”.

Rule 12-2. Lifting Ball For Identification - “The responsibility for playing the proper ball rests with the player. Each player should put an identification mark on his ball.”

Note, the rules mention the above suggestion twice in the rule book. It is important.

Rule 12-2. Lifting Ball For Identification - “If a player believes that a ball at rest might be his, but he cannot identify it, the player may lift the ball for identification, without penalty. The right to lift a ball for identification is in addition to the actions permitted under Rule 12-1”. Yes, you may use the outlined procedure under Rule 12-2, if your ball is lying in a hazard.

No excuse, slow down and make sure that ball is in fact your ball. In stroke play, the penalty for playing a wrong ball is 2 strokes. Also, it is a penalty that must be rectified before the player plays from the next hole or he is disqualified. (see Rule 15-3b Wrong Ball).

In Match play see Rule-15-3b Wrong Ball, the penalty for the player that plays a wrong ball is Loss of Hole. If the player and opponent exchange balls during the play of a hole, the first to make a stroke at a wrong ball loses the hole; when this cannot be determined, the hole must be played out with the balls exchanged.”


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*PGA Professionals in Bold

Club Car Aggregate - Northern Trust OpenFebruary 4 at Hacienda Golf Club1 Michael Block*, Arroyo Trabuco Golf Club, -42 Ted Parker, California Country Club, -1*Earned the spot in the 2013 Northern Trust Open at The Riviera Country Club

TPS Series - Bear CreekMarch 4 at Bear Creek Golf Club1 Michael Block, Arroyo Trabuco Golf Club, -52 Jerry Crowell, Goose Creek Golf Club, E3 Chris Starkjohann, Torrey Pines Gold Club & Outings, +1

Women’s Team ChampionshipMarch 6 at The Grand Golf Club1 Dale Shaw, and Kitty Robyn, LPGA +32 Mardell Wilkins - Tijeras Creek Golf Club, and Lori Brock, LPGA, +43 Julie Wells-Shenfield - Mission Hills Country Club, and Nikki Gatch - PGA of America, +5

Senior Division - San Diego 2-DayFebruary 25 at Lomas Santa Fe Country ClubYoungest 1 Tim Parun, Sail Ho Golf Club, 1442 Al Valentine, Family Travel, 1473 Chuck Minerd, Golf Made Easy, 152

Middle1 Mark Fernando, 1462 John Mason, Encinitas Ranch Golf Course, 147T3 Jon Fiedler, Las Posas Country Club, 149T3 Andy Gaither, Super Sports Golf, 149

Oldest1 Butch Sheehan, 1st Tee of Coachella Valley, 1452 Jim Powell, Life Member, 1523 John McFarland, Bridgestone Golf, 156

1st Team - Score 276Roger Teel, Laguna Woods Golf ClubButch Sheehan, 1st Tee of Coachella ValleyJohn Mason, Encinitas Ranch Golf Course

2nd Team - Score 277Andy Gaither, Super Sports GolfChuck Minerd, Golf Made EasyJohn Osborne, San Diego Country Club

3rd Team - Score 279Dan Hornig, Heritage Golf ApparelJohn McFarland, Bridgestone GolfPhil Soulanille, Horsepower Golf

JOIN THE LAUNCHPAD TODAYTHE LAUNCHPAD: From Apprenticeship to PGA Membership, is a new educational program presented by the Apprentice Committee of the SCPGA. THE LAUNCHPAD helps apprentice golf professionals complete their Level 1 Work Experience Portfolio and begin ‘to launch’ their careers as golf professionals. We also encourage Managing Professionals to join the webinar to assist their apprentices through the PGA PGM Program.

THE LAUNCHPAD features a weekly webinar held at the same time, on the same day each week. Each week a different work experience activity will be reviewed, and many apprentices will be able to complete the work experience activity during the one-hour call. By the end of THE LAUNCHPAD series, apprentices will have completed their Level 1 Work Experience Portfolios.

Each “wave” of THE LAUNCHPAD features a group of leaders - a mentor who facilitates the weekly webinar, a testing mentor who helps with Level 1 Testing, and a group leader currently going through Level 1 who serves to work through the Work Experience Portfolio together with the other apprentices. The “wave” follows a set schedule and will end once the Level 1 Work Experience Portfolio has been completed.

Details of the first “wave” of THE LAUNCHPAD include:Dates – Wednesday, March 6 - Wednesday, July 3Day and Time – Every Wednesday, 3:00-4:00pmSign Up – On Section WebsiteFacilitating Mentor – Robin Shelton, PGA Master ProfessionalTesting Mentor - Henry Liaw, Head Golf Professional - Morongo Golf Club at Tukwet CanyonGroup Leader – Andrew Wolf, Level 1 Apprentice Golf Professional – Marbella Country Club

Signing up for THE LAUNCHPAD and following the schedule and outline provided will ensure you complete your Level 1 Work Experience Portfolio! The second “wave” of THE LAUNCHPAD: From Apprenticeship to PGA Membership, is scheduled to start in May and will be confirmed after reviewing and learning form the first few weeks of the first “wave.”

SAVE DATEtheNOTABLE UPCOMING EVENTS IN THE SOUTHERN CALIFORNIA SECTION

TPS SERIES - SATICOYMay 6 | Saticoy Country Club

PATRIOT PRO-AMMay 8 | Toscana Country Club

PARTNER DAYMay 15 | The Journey at Pechanga

BUSINESS OF GOLF WORKSHOPMay 16 | Classic Club

CLUB CAR PROFESSIONAL-OFFICIALMay 20 | Ironwood Country Club

SUMMER MEETING & PRO-PRO SCRAMBLEJune 3 | PGA West - Arnold Private

WOMEN’S PLAY DAY 2June 6 | Annandale Country Club


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STAFF HIGHLIGHTMATT GILSONPlayer Development Coordinator

Matt is new to the SCPGA Staff and will be working with Alexandra Tegels in

Neighborhood Golf and Player Development Programs.

PGA PGM 1.0 LEVEL 2 FINAL CHECKPOINT - JUNE 10-13, 2013

All PGA PGM 1.0 Level 2 Apprentices must complete Checkpoint 2 no later than June 10 – 13, 2013; the final date that PGA PGM 1.0 Level 2 will be offered.

To avoid any interruption in your path toward membership, you will be required to attend this final Checkpoint 2 by the above date. If you are unable to do so, you would be required to transfer into the PGA PGM 2.0 by paying a $300 transfer fee; thereby forfeiting the completion of any PGA PGM 1.0 Levels. The next step would be to successfully pass the PGA PGM 2.0 Program Level 1, Level 2 and Level 3. In either case, you would still need to follow Acceptable Progress which is based on you original Level Start Date.

For any questions regarding this membership matter, please contact the PGA Membership Services Department at (800) 474-2776. For assistance with course materials or seminar information, call the PGA PGM Mentor Line at (866) 866-3382, ext. 6.

THANK YOU TO THOSE WHO VOLUNTEERED AT THE DISABLED VETERANS CLINIC AT NAVY GOLF COURSE ON

FEBRUARY 26, 2013Joe Grohman, Melissa Stephens, Larry Schneider, Janice Lisle, Andy Thuney, Ed Kearns, Larry Brotherton, Jerry Crowell

2013 GOLFWEEK BEST COURSES#16 Los Angeles Country Club (North)#18 Riviera Country Club#34 Valley Club of Montecito#89 Bel-Air Country Club

2013 GOLFWEEK BEST COURSES YOU CAN PLAY

4) Rustic Canyon Golf Course5) Barona Creek Golf Club7) PGA West (TPC Stadium)8) Torrey Pines Golf Course (South)12) The Grand Golf Club13) Maderas Golf Club14) Trump National Golf Club of Los Angeles15) Pelican Hill Golf Club (Ocean South)17) Pelican Hill Golf Club (Ocean North)19) Journey at Pechanga22) The Classic Club24) Indian Wells Golf Resort (Players)

US KIDS TOP 50 TEACHERSDan Martin, PGA - Rustic Canyon Golf CourseRick Hunter, PGA - El Prado Golf Course

2nd Annual Patriot Professional - Amateur

May 8, 2013 Toscana Country ClubShotgun, Scramble Format

Help us raise funds for the Folds of Honor Foundation, with the support of Major Dan Rooney and Major Ed Pulido, invite you to this 2nd Annual event. Last year, we raised $32,500 for the Folds of Honor Foundation! Be part of this great event and help us continue the standard for other Sections to follow! Teams consist of 1 professional, 3 amateurs and one military player, to be assigned by the committee. Space is limited to the first 24 teams. To register, visit scpga.com.

RULES OF GOLF SEMINAR & AAA BOOTCAMP WAS

HELD AT SCPGA SECTION HEADQUARTERS

The Rules of Golf Seminar and AAA Bootcamp took place at SCPGA Section Headquarters on Wednesday March 27, 2013 from 10:00am-2:45pm. The Rules of Golf was presented by Rob Keller and the SCPGA Rules of Golf Committee with a focus on Member and Tournament play topics. The AAA Boot Camp was lead by Robin Shelton covering all basics for apprentices including the Apprentice Orientation. Thank you to all who attended this event!

JOHN MCNAIR NAMED SCPGA BOARD OF DIRECTORS

SECRETARYPlease join me in congratulating John McNair as he was unanimously endorsed by your Board of Directors to assume the role of Section Secretary. John is truly a visionary thinker and will significantly enhance our sections efforts in all we attempt to do for our fellow members and apprentices. Thanks for the privilege of serving…Jeff Johnson, PGA

3333 CONCOURS STREETBLDG 2, SUITE 2100ONTARIO, CA 91764SCPGA.COM

E090-030007-3 (Arnold Palmer Ad - Southern California PGA version)Color: 4/color

Size: T - 8.5 x 11.0 B - 9 x 11.5

THE GREATEST PERFORMERS PASS THE TEST OF TIME.As golf’s most cherished legend, Arnold Palmer has watched the game evolve for over 70 years. With such a deep knowledge of the industry, Mr. Palmer has always relied on E-Z-GO® as a leader that delivers enduring quality and game-changing innovation. From his own personal ride to the fl eet at his Bay Hill Club & Lodge in Orlando, E-Z-GO is the name he trusts to deliver the game’s greatest moments.

“ THE CARS FROM E-Z-GO ARE WITHOUT QUESTION THE TOP IN THE BUSINESS.”

©2013 E-Z-GO Division of Textron Inc. All rights reserved.

For more information contact: Scott Stevens(760) [email protected]

Joe Martin(949) [email protected]

See Mr. Palmer’s story at ezgo.com/RealResults

REAL STORIES. REAL RESULTS.™

ARNOLD PALMER President Arnold Palmer Enterprises

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2013 PROgram Magazine March/April Issue

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