London| 18–21 February

The RTB Opportunity For Online Marketers:Truths & MythsDax HammanChangoCRO / CSO, Founding team

London| 18–21 February 2013 | #SESLON

Hi RTB / DSP / DMP / PMP / VTA / PSA

Programmatic Marketing / Big Data

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

Media Exchanges

(Big pots of media!)

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

X@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

"I saw the angel in the marble andcarved until I set him free."

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

RTB(Real Time Bidding)

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

Audience buying

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

DSP

(Demand Side Platform)

DMP

(Data Management Platform)

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

First questions from search marketers

Speaker Logo Here

London| 18–21 February 2013 | #SESLON

First questions from search marketers

Speaker Logo Here

London| 18–21 February 2013 | #SESLON

PMP(Programmatic Marketing Platform)

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

Big Data(Lots of dispersed data)

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

Programmatic

(Makes ‘big data’ actionable)

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

Site Retargeting is about connecting with individuals, yet a typical solution will bucket users into segments with equal value.

With this fresh approach, Chango collects more actionable data about every visitor, translating it into their true value, making smarter and more efficient retargeting decisions.

@daxhamman / @chango

Site Retargeting had to evolve…

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

Search Retargeting

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

London| 18–21 February 2013 | #SESLON

Image: psfk.com

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

VTA

(View-Through Attribution)

PSA

(Public Service Announcement)

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

The PSA report

@daxhamman / @chango

London| 18–21 February 2013 | #SESLON

1bn+ registered users / 25% of real-time impressions

@daxhamman / @chango

And along came FBX…

London| 18–21 February 2013 | #SESLON

Find us:Chango / @changoDaxthink.comDax Hamman / @daxhamman

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