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Protect Our Playground Divide & Conquer Splitboard sales surge as product availability and buzz expand (p. 22) CORE APPEAL Small ski brands rely on alternative materials and a grassroots approach to build buzz (p. 4) WONDER WOMEN Two industry leaders discuss their rise to the top (p. 25) SIA SNOW SHOW APP Heard in the Aisles > “I still have the pink double boots from Scarpa that I used on Everest in 1994.” (p. 44) —Sen. Mark Udall (D, CO) OFFICIAL PUBLICATION OF THE 2013 SIA SNOW SHOW PUBLISHED BY ACTIVE INTEREST MEDIA SATURDAY, FEBRUARY 2, 2013 Also available on the iTunes App Store or at www.SIAshowapp.com Pro snow sliders inspire the next generation to consider climate change
