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© 2014
SOCIAL MEDIA MARKETING MADE SIMPLE
© 2014
Matt ServiceConstant Contact Authorized Local ExpertFounder & PresidentService Internet Solutions, LLC
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email: [email protected]
facebook: Facebook.com/sisintl
twitter: @mattservice
linkedin: www.linkedin.com/in/mservice
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© 2014
Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized email newsletters and expand your audience with our list-building
tools.
Manage your events online: send invites,
create an event homepage, and
promote registration.
Turn fans into customers with coupons, downloads, and contest on Facebook
and get new likes and email sign-ups.
Reward loyal customers with shareable local deals
and capture contact info every time
you sell.
Get found by millions online and manage your business info across the web, all
from one place.
Transform your communications into conversations with online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey
© 2014
agenda• why use social media?
• what’s right for my business?
• what do I do next?
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Facebook LinkedIn InstagramTwitter Pinterest
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why use social media?
Google+
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social media is the new word-of-mouth
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social media marketing
leads to…
• new customers
• repeat business
• referrals
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social media endorsements = ROI
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Source: Hubspot, January 2012
likelihood of purchase when referred by social media
more likely if not referred
more likely if referred
71%
7%
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© dennis nations 2011
concerns? you’re not alone…
social media looks really interesting, but… I’ll never have millions of customers…
using new marketing tools sound great, but…
I will never write thought leadership articles….
reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…
I hear about new tools and networks everyday, but…
I just don’t have the time to stay current…
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what you do have is powerful…loyal, happy customers
an excellent customer experience
interesting and important things to say!
© dennis nations 2011
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© 2014
your contacts want to keep in touch, but on their terms
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add social icons to email campaigns to define your audience’s preferred channels
discover preferred channels
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© 2014
Facebook LinkedIn InstagramTwitter Pinterest
what’s right for my business?
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Google+
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1,000,100,000active users
522,000,000daily users
why create abusiness page?
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Source: Facebook
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tips for your business page
post relevant content: comments, photos, videos
use your page to help answer fan questions
have fun!
make settings public so customers and prospects can find you
use as an alternate landing page for your email
add an email signup form right on your Facebook page
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anatomy of a Facebook page1. cover photo
2. profile photo
3. about
4. apps/tabs
5. timeline
6. posts
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© 2014
anatomy of a Facebook page1. cover photo
2. profile photo
3. about
4. apps/tabs
5. timeline
6. posts
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post + video = 100% more engagement
GOT PICS?
post + picture = 120% more engagement
post + photo album = 180% more engagement
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Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)
38%
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how can Facebook help your business?
drive traffic to your website
customer service
engagement
reviews/word of mouth
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288,000,000active users
88%follow at least one brand
should I be usingTwitter?
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Source: Global Web Index (February 2013)
Source: TechCrunch (October 2012)
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tips forusing Twitter
share links to interesting content & ask for feedback
tweet a survey or poll
send direct messages (DMs)
retweet content from people you are following
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how can Twitter help your business?
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promote your products/services/events
share news coverage
customer service
build relationships through retweeting and promoting others
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83%of B‐2‐B marketers are using LinkedIn
33% | 52%Nonprofits and Associations using LinkedIn
should I be usingLinkedIn?
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Source: Content Marketing Institute (October 2012)
Source: Nonprofit Social Network Survey Report
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tips forusing LinkedIn
manage your professional contacts and relationships
find individuals you know in a professional capacity
promote your products and services
participate in discussions; recruit attendees to your events
invite people to join your mailing list
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how can LinkedIn help your business?
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inform about what you do
share your expertise
promote your products/services
build relationships
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10,400,000active users
21%of users purchased something they saw on Pinterest
should I be usingPinterest?
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Source: Customer Magnetism (May 2012)
Source: PriceGrabber (April 2012)
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tips forusing Pinterest
create a Pinterest business page
pin your content & link to your website
pin others’ content
share interesting images related to your business
ask people to share your pins
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how can Pinterest help your business? engagement
customer research
drive users to your website
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who’s doing it right?
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100 millionmonthly active users
40 millionimages are uploaded every day
should I be usingInstagram?
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Source: Instagram
Source: WebHostingBuzz (March 2013)
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tips forusing Instagram
tell your story visually
photo types: beautiful imagery or humor
watch your frequency
account name should be the same as your Twitter handle
use hashtags
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how can Instagram help your business? engagement
customer service
promotion
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who’s doing it right?
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343 millionmonthly active users
5 billion timesis how often the Google +1 button is used per day
should I be usingGoogle+?
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Source: GlobalWebIndex (February 2013)
Source: PRDaily.com,
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tips forusing Google+
share your posts publicly
organize your followers with circles
share strategically
try a hangout
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how can Google+ help your business?
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SEO value
visual showcase
multimedia
talk directly with customers
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what do I do next?
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© 2014
look professional complete your
business profile
brand your presence
add starter content
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© 2014
look professional complete your
business profile
brand your presence
add starter content
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kickstart growth: use your email list announce your new
presence in your newsletter
include standard links in every email
include social media sign up icons in every email
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starter content information, tips, and practical advice
questions asked by your customers
links to:
− archived newsletters; event home and registration pages
− polls and surveys
− blogs (yours and others’); websites (yours, and others in your area of expertise)
− thought-provoking discussions that inspires dialogue
− relevant videos, photos, podcasts
− interesting content that you find
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make content shareable
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use the Share Bar in your emails – make it easy for
readers to share on social media
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content reuse: Manchester Animal Shelter
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focus on the content: share knowledge so people care
trade useful information for attention
inspire trust by filtering the noise
social media “do”: be the expert
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social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.
don’t pitch.
don’t overtly self-promote.
don’t offer incentives to get reviews or sharing.
don’t stray from your areas of business into: personal information, politics, sports, religion, etc.
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address and encourage “positivity” positive comments are an
opportunity – spread the message
respond…say “thank you”!
answer questions
share comments through other marketing channels
consider rewarding “positive posters”
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turn negativity around… always reach out to
the customer.
let your network know that you are addressing the issue.
always seek to satisfy and delight, not defend.
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what should I monitor?
categories,topics,
keywords
similar companies
your brand
experts + influencers
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Hootsuitetools to manage + monitor
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NutshellMailtools to manage + monitor
yreply from your inbox
gtrack your insights
read fancomments
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Google Alertstools to manage + monitor
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brand new to social media?www.socialquickstarter.combrand new to social media?www.socialquickstarter.com
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next steps…
constantcontact.com » Resources » Learning Center
free social media webinars
constantcontact.com » Resources » Local Learning
Grow Your Business with Emailand Social Media workshop
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call a coach at 855.825.0404
any questions?
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© 2014
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