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2013 TECNA National Survey of Technology, Policy & Strategic Issues

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This second annual survey by TECNA, a non-profit trade association of regional technology organizations which serves as a leading voice in growing the North American technology economy, provides current and future technology trends locally, regionally and nationally. The survey was conducted in partnership with CompTIA, the non-profit association for the IT industry.
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  • 1. October, 2013 2013 Technology Councils of North America. All rights reserved.www.technologycouncils.orgNational Survey of Technology, Policy and Strategic Issues

2. Research Methodology and Background 3. About TECNA | CompTIA | TechVoice About TECNA The Technology Councils of North America (TECNA) represents almost 50 IT and Technology trade organizations who, in turn, represent more than 16,000 technology-related companies in North America. TECNA serves its members and the industry through its strong peer-to-peer network and its regional initiatives to raise the visibility and viability of the technology industry.About CompTIA CompTIA is the voice of the worlds information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. About TechVoice TechVoice is a newly-formed partnership of the Computing Technology Industry Association (CompTIA), the Technology Councils of North America (TECNA), and participating regional technology associations. Collectively, we represent thousands of technology companies across the country employing millions of workers. We are dedicated to empowering and mobilizing the grassroots tech community to impact legislative and regulatory issues important to growth, innovation and job creation. 4. About This Research The data for this quantitative study was collected via an online survey conducted during September 2013. A total of 1,763 senior (C-level) U.S. IT and business executives belonging to one of the regional technology associations affiliated with the Technology Councils of North America (TECNA) participated in the survey. This includes primarily U.S. based Councils, with a smaller degree of participation from Canadian Councils. The margin of sampling error at the 95% confidence level for the overall results is +/- 2.4 percentage points. Sampling error is larger for subgroups of the data, such as region or company size. As with any survey, sampling error is only one source of possible error. While non-sampling error cannot be accurately calculated, precautionary steps were taken in all phases of the survey design, collection and processing of the data to minimize its influence. The study was conducted in conjunction with the Computing Technology Industry Association (CompTIA), with data collection support from Decipher, Inc. CompTIA is a member of the Marketing Research Association (MRA) and conforms to its guidelines for survey best practices and research ethics. Any questions about the research methodology or data collection can be directed to [email protected] 5. Profile of Survey Respondents Industry Sector 47% 10% 5% 5% 5% 4% 4% 3% 2% 2% 2% 1% 1% 1% 8%Number of EmployeesInformation technology (IT) or telecommunications 29% Professional services (non IT) 11% Financial/Banking/Insurance 13% Healthcare/Medical 9% Education 15% Life sciences 4% Advanced manufacturing (non IT sector) 18% Media/Publishing/Entertainment Environmental or energy technology Government (federal, state, local) Retail/Wholesale AMTUC (Agriculture, Mining, Transportation, Utilities, Construction) Hospitality/Food/Beverage Advanced materials Other industry sector Job52% 24% 17% 2% 4%Less than 10 10 to 19 20 to 49 50 to 99 100 to 499 500 to 999 1,000 or more employeesLevel CEO, President, Owner, etc. Executive - CIO, CTO, CFO, CMO, COO, VP or equivalent Management Director, Team Leader or equivalent Consultant Other 6. Geographic Segmentation Categories This report contains a number comparisons among geographic regions. The following groupings are based on standard U.S. Census Bureau categorizations.Northeast (n=460)Midwest (n=275) Connecticut Technology Council (CTC) Greater Philadelphia Alliance for Capital & Technologies (PACT) Massachusetts Technology Leadership Council (MLTC) New Hampshire High Tech Council (NHHTC) New Jersey Tech Council (NJTC) New York Technology Council (NYTECH)West (n=530) Arizona Technology Council (ATC) Colorado Technology Association Idaho Technology Council (ITC) Technology Association of Oregon (TAO) Utah Technology Council (UTC) Washington Technology Industry Association (WTIA)Canada (n=NA) Tech South EastIllinois Technology Association (ITA) Minnesota High Tech Association (MHTA) Northeast Ohio Software Association (NEOSA) Technology Council of Greater Kansas City (KCNext) Wisconsin Technology CouncilSouth (n=484) Austin Technology Council (ATC) Council for Entrepreneurial Development (CED) Chattanooga Technology Council Chesapeake Regional Tech Council (CRTC) Howard Tech Council Metroplex Technology Business Council (MTBC) North Carolina Technology Association (NCTA) Tampa Bay Technology Forum (TBTF) Technology Association of Georgia (TAG) Technology Association of Louisville Kentucky (TALK) Tech Birmingham 7. Section 1: Assessment of Business Conditions 8. Business Sentiment Expected to Improve Modestly Over Next Six Months Rating on a 100-point scale | 100=highest | 0=LowestCurrent RatingProjected Rating 66.0 67.756.459.3 50.868.873.254.6North America Global Economy Economy Rating RatingTech Sector RatingIndividual Company RatingProject Rating = next 6 months Source: TECNA Base: 1,763 senior U.S. technology and business executives 9. Business Sentiment Comparison YOY Rating on a 100-point scale | 100=highest | 0=Lowest2012 62.12013 66.066.468.856.4 46.3North America Economy RatingTech Sector RatingIndividual Company RatingSource: TECNA Base: 1,763 senior U.S. technology and business executives 10. Business Sentiment Segmentation: Regional Ratings Rating on a 100-point scale | 100=highest | 0=Lowest67 67 64 66 546770 71 69Northeast58 58 56 4952 52 51Midwest South WestU.S. Economy RatingGlobal Economy RatingTech Sector RatingIndividual Company Rating Source: TECNA Base: 1,763 senior U.S. technology and business executives Northeast=460, Midwest=275, South=484, West=530 11. Business Sentiment Segmentation: Regional Ratings YOY Rating on a 100-point scale | 100=highest | 0=Lowest Average of 3 ratings: U.S. economy + tech sector + individual company rating61.4 57.065.564.3 58.258.064.0 59.42012 2013NortheastMidwestSouthWestSource: TECNA Base: 1,763 senior U.S. technology and business executives Northeast=460, Midwest=275, South=484, West=530 12. Business Sentiment Segmentation: Industry Sector Ratings Rating on a 100-point scale | 100=highest | 0=Lowest7067 5755 5666 616568 Information Technology Sector51 50 51Other Tech Sectors Other Industry SectorsNorth America EconomyGlobal Economy RatingTech Sector RatingIndividual Company RatingSource: TECNA Base: 1,763 senior U.S. technology and business executives IT sector=826, Non-IT tech sectors=184, Other industry sectors=753 13. Business Sentiment Segmentation: Regional Ratings Rating on a 100-point scale | 100=highest | 0=Lowest64 5558 58 5667 6870 65657369Micro Firm52 51 49 51

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