Writing for Development-Storytelling and More

Lynne M. Wester@donorguru

WE NEED:

• More imaginative and courageous communications

• All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire

“Facts don’t have the

power to changesomeone’s story.

Yourgoal is to

introduce anew story that

will letyour facts in.”

The Basics

• Brevity• Clarity• Greetings and Salutations• Repeat Gifts

The Power of Storytelling

http://www.youtube.com/watch?v=nbOxpr1RSvc

Exercise

Exercise

• Donor• Amount• Purpose• Signee

Sample

Questions?

• Thank you!!• lynne@donorrelationsguru.com• www.donorrelationsguru.com• Friend me on Facebook• Follow me on Twitter @donorguru