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Coupons world Statistics and Trends Nikita Kosholkin, Empatika February 2, 2013 суббота, 2 февраля 13 г.
Coupons worldStatistics and Trends
Nikita Kosholkin, Empatika
February 2, 2013суббота, 2 февраля 13 г.
About this analysis
• This analysis contains statistics and trends for «coupon world».
• The goal of this presentation is to provide us information about current situation on this market.
• P.S. as usual, there are links to the resources on each slide in «speaker’s notes»
суббота, 2 февраля 13 г.
Trend: Mobile
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http://www.businessinsider.com/bii-report-why-mobile-commerce-is-set-to-explode-2012-11?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29
Business Insider:
«Mobile apps are turning the retail industry on its head. Customer service, customer retention, price comparison, and the use of coupons are all changing. Mobile retail is on its way to becoming a $617 billion industry by 2016»
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http://www.businessinsider.com/why-youll-probably-never-hear-the-words-out-of-stock-again-2013-1?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29
Juniper research
10B mobile coupons to be redeemed in 2013. That’s up by more than 50 percent from last year
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http://www.mobilecommercedaily.com/10b-mobile-coupons-to-be-redeemed-this-year-juniper-research
11 December: Latitude consulting
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http://files.latd.com/Latitude-Next-Gen-Retail-Study.pdf909 participants, 20-59 years. 50/50 US/UK and Women/Man
11 December: Latitude consulting
суббота, 2 февраля 13 г.
http://files.latd.com/Latitude-Next-Gen-Retail-Study.pdf909 participants, 20-59 years. 50/50 US/UK and Women/Man
Passbook by Apple
What is Passbook?
The simplest way for users to store all their passes in one place.
Introduced in iOS 6 (more than 60% of iPhone owners have iOS 6)
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4 types of passes
Coupons Event tickets Boarding Pass Store Card
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Wallet Hub in Windows Phone 8
• This is a real hub. It contains everything, just as the name suggests: your credit cards, loyalty cards, and others.
• The hub also has NFC and integrated with the new Nokia Maps. So you have real-time deals near you.
суббота, 2 февраля 13 г.
http://www.theverge.com/2012/6/20/3100899/windows-phone-8-to-support-nfc-most-complete-wallet-experience
Startup
• November 5: OffersBy.me lets customers offer up how much they are willing to spend for a particular good or service and they are then connected with businesses and coupons that match their spending intent.
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http://techcrunch.com/2012/11/05/is-offersby-me-better-than-groupon-probably-especially-if-you-are-a-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
Highlights
• November 28: Google Acquires Incentive Targeting (to create personalized, relevant promotions and measure ROI in real time). Google: “for retail couponing what Google [does] for online advertising: make it simple, relevant, measurable, & effective.”
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http://techcrunch.com/2012/11/28/google-acquires-incentive-targeting-to-power-targeted-coupon-programs/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
Highlights
• November 23: RetailMeNot Launches Facebook App With Personalized Deals From Your Likes
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http://techcrunch.com/2012/11/23/retailmenot-facebook-coupons/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
• January 11: Google (re)Launches Zavers.
• «With Zavers, Google says, retailers and manufacturers can get real-time data about coupon redemption and other analytics that can help them “manage distribution, tailor campaigns, and optimize budgets for maximum ROI.”»
Highlights
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http://techcrunch.com/2013/01/11/google-launches-zavers-by-google-digital-coupon-solution-for-retailers-and-manufacturers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
Opportunities
• Square has an option to share gift cards/coupons
• Starbucks goes to Passbook (to allow customers pay only via this app)
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http://allthingsd.com/20121209/square-slides-into-apples-passbook-with-digital-gift-cards/http://venturebeat.com/2012/10/04/starbucks-passbook/
Summary: so... World is going mobile
• Consumers want:
• Have notifications about Sales
• Finding accompanying products items from the same brand (as they have coupon about)
• Coupons are becoming more targeted and real-time (incl. using consumer behavior i.e. Facebook)
• Multiscreen (track coupons and purchases from any devices)
• New business model: «I’m interesting in some product and willing to pay X for it - who is ready to sell it to me?»
• There is a signal from big-3 Retailers...
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Now it’s your move...
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