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2013_720armour_new_catalogue

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Page 1: 2013_720armour_new_catalogue
Page 2: 2013_720armour_new_catalogue

In extreme sports a 720-degree double 360 is a bold move that takes precise timing, huge air, perfect control, and plenty of guts to execute.

720armour is steeped in the adventurous spirit of extreme sports, always devising daring new designs to protect your eyes, enhance your vision, and put some growl in your attitude as you challenge limits and pursue excellence.

巧is a Chinese word for ingenuity, perfect timing, wit, and mastery. It’s the kind of quality that turns skill into art. We call it KIAO™ after the local Taiwanese pronunciation. 720armour puts KIAO™ into every model, delivering serious enthusiasts and professional athletes alike the most advanced designs, performance and functions that simply look fabulous. Feel the face-hugging fit, sleek profile, light weight and robust strength. Appreciate the craftsmanship and enhanced vision as sharp as you feel, and relish all challenges before you.

Put on your KIAO™, and turn performance into art with 720armour.

KIAO™ [adj., pronounced like “Kiào”][巧]

Art with Attitude

Page 3: 2013_720armour_new_catalogue

Kevin Sireau | FranceTrack Cyclist, 2-time Olympic Silver Medalist

Liao Wu-Hsiung | TaiwanExtreme Cyclist

Wong Kam Po | Hong KongCyclist, World Champion and Multi Asian Games Champion

Taner Aykurt | TurkeyKiteboarder

Samantha Gash | AustraliaExtreme Endurance Runner

Page 4: 2013_720armour_new_catalogue

2 3

An evolutionary refinement of the wildly popular 720 Cross model, Rock races to take its place under the spotlight with bravado and attitude. Superstar looks and a wide choice of frame and temple grip colors are only the beginning, because Rock gets its swagger from a full array of performance features you’ll want to boast about, starting with a curvature built for sport. Fog-busting, nano-coated, full-framed A-Trak™ system lenses maximize protection from brutal winds and the prying looks of adoring fans, top and bottom venting keeps the air flowing while you do your thing, and they swap out in an instant when you’re ready for a change.

From the stage to the podium, when you’re ready for prime time get your Rock on.

B339-1-PCPL

Glossy BlackPolarized Smoke

B339-3

Crystal Smoke Yellow Ti

B339-2

Glossy WhiteSmoke Yellow Ti

B339-4

Glossy BlackSmoke Red Ti

Crystal Smoke Yellow Ti

Polarized

B339-3

ROCK

Replacement Lens

SmokeRed Ti

Polarized Smoke

SmokeYellow Ti

R339

Optional Splash Kit

R339 Temple Pads(available in several colors)

YellowClear SmokeBlue Ti

SmokeSilver Flash

Available

Page 5: 2013_720armour_new_catalogue

5

Spike takes the classic shield-type design optimized for fast-moving sports and firmly stamps it with your personality. Super impact- and scratch resistant A-Trak™ Series polycarbonate lenses in an assortment of shades and Polarized option set the tone, and an optional Splash Kit with Guard Bar and nose pads in five splashy colors deliver attitude in your individual accent.

More than just bluster, the soft and pliable Guard Bar keeps sweat, moisture and particles at bay and blocks harmful UV rays from sneaking by from above. Comfort on the inside spells danger on the outside for the competition with Spike.

Glossy BlackPolarized Smoke

B336B3-1-PCPL

Replacement Lens

B336B3-1-PCPL

Glossy BlackPolarized Smoke

B336B3-2-PCPL

Glossy WhitePolarized Smoke

Polarized Polarized

4

YellowClear SmokeRed Ti

SmokeBlue Ti

SmokeSilver Flash

R336

Optional Splash Kit

R336 Guard Bar & Nose Pads

Available

SPIKE

Page 6: 2013_720armour_new_catalogue

7

Tack™ is the A-Trak™ series’ shield-style model, designed with cycling in mind. The wide lens coverage and rimless frame maximize field of view and protection against the wind. The impact-tested foam frame and adjustable nose pads block oblique sunlight and cradle every facial contour no matter how intensely you crank. The patented Compressed Venting System™ (CVS™) funnels heat generated from exertion to enhance the lenses’ anti-fogging properties. Tack™ performs at the highest level to take your riding to new heights.Tack RX is equipped with an Rx-able adaptor for corrective lenses up to -4.0 power.

Neon Light Yellow Smoke Red Ti

B318-9

Replacement Lens

Clear SmokeRed Ti

SmokeBlue Ti

PolarizedSmoke

NXT VariaDay-Nite

B318-1-PCPL

B318-6

Matte BlackPolarized Smoke

Matte Titanium GreenLight Green Silver Flash

Glossy RedBrown Red Ti

B318-3

B318-8

B318-10

B318-2-F/Day Nite PX B318-6-F/Day Nite PX

Matte Titanium Silver WhiteSmoke Silver Flash

Neon Light Yellow Smoke Blue Ti

Glossy WhiteNXT Varia Day-Nite

Matte Titanium GreenNXT Varia Day-Nite

B318-2-PCPL

B318-7

Glossy WhitePolarized Smoke

Matte WhiteSmoke Blue Ti

Neon GreenSmoke Yellow Ti

B318-5

B318-9

B318-11

Matte Titanium OrangeSmoke Red Ti

Neon Light Yellow Smoke Red Ti

Polarized Polarized

6

Light Green Silver Flash

SmokeSilver Flash

SmokeYellow Ti

Available

Yellow

TACK

PhotochromicPhotochromic

Page 7: 2013_720armour_new_catalogue

8 9

Dart™ extends Tack’s spirit beyond cycling. From jogging in the park to urban marathon racing, mountain trekking to beach volleyball, Dart™ delivers vital eye protection. Polycarbonate lenses provide 100% UV protection and high-speed impact resistance. Available with polarized or photochromic lenses for total adaptability to rapidly-changing conditions.

Glossy WhiteSmoke Blue Ti

B304B2-11

Replacement LensAvailable

Clear SmokeBlue Ti

B304-1-PCPL

B304B2-8

B304-2-F/J76 PX

Matte BlackPolarized Smoke

Matte Pearl WhiteSmoke Silver Flash

Matte WhiteJ76 PX

B304-3

B304B2-11

Matte Titanium Silver WhiteSmoke Silver Flash

Glossy WhiteSmoke Blue Ti

B304-2

B304B2-10

B304-1-F/F76 PX

Matte WhiteSmoke Silver Flash

Matte Pearl WhiteSmoke Red Ti

Matte BlackF76 PX

B304B2-7

Matte Pearl GreySmoke Silver Flash

Polarized

SmokeRed Ti

PolarizedSmoke

Yellow PolarizedBrown

NXT VariaDay-Nite

DART

J76 PX F76 PX

Photochromic

Photochromic

Page 8: 2013_720armour_new_catalogue

10 11

Cross™ is the fearless face of the A-Trak™ series. Like a warrior mask, Cross™ is the game face you put on to show the competition. Feathery lightness and the A-Trak™ quick release system make it a stealth weapon to conquer every territory on the way to victory. It’s Cross™, shaping the odds in your favor.

Matte Titanium Orange Smoke Red Ti

B320-5-F/S15RK

Replacement Lens

Clear Yellow SmokeRed Ti

SmokeBlue Ti

J76 PX F76 PX F134 PXPolarizedSmoke

B320-1-PCPL

B320-8

B320-8-F/F134 PX

Matte BlackPolarized Smoke

Rutile Fine GreenSmoke Silver Flash

Rutile Fine GreenF134 PX

B320-3

B320-1-F /F76 PX

Matte Pearl Celtic GreySmoke Silver Flash

Matte BlackF76 PX

B320-2

B320-5-F/S15RK

Glossy WhiteSmoke Red Ti

Matte Titanium Orange Smoke Red Ti

B320-7

B320-2-F/J76 PX

Rutile Fine BlueSmoke Silver Flash

Glossy WhiteJ76 PX

Polarized

Photochromic

Photochromic Photochromic

Available

CROSS

Page 9: 2013_720armour_new_catalogue

12 13

Sharp styling was a given with a model called Form, and precision function and great fit stand on equal footing in this versatile player at home from campgrounds to high grounds, on two legs or two wheels under blazing sun or driving wind.

Form fits extra wide super-tough polycarbonate lenses neatly into its sleek frame for that much more added protection against the sun, kamikaze bugs, and the wind you generate by going fast or encounter when you’re the only one hard enough to venture out there under nasty conditions. Ample venting keeps them clear from moisture, fog, and sweat, and the A-Trak™ Magnetic Quick Release system makes lens changes quick and sure.

Form shapes the way to victory and transports you wherever your imagination dares to go!

Pearl WhiteBrown Red Ti

B335B3-3

Replacement Lens

B335B3-1-PCPL

Glossy BlackPolarized Smoke

B335B3-4

Pearl WhiteSmoke Yellow Ti

B335B3-3

Pearl WhiteBrown Red Ti

Polarized

PolarizedSmoke

BrownRed Ti

SmokeYellow Ti

Clear SmokeRed Ti

SmokeBlue Ti

Yellow

FORM

Page 10: 2013_720armour_new_catalogue

14 15

Hitman (Asian-Fit) sports the same package of cutting-edge performance and features as the standard Hitman, with refinements expressly undertaken to optimize fit to Asian facial features. Move through the pack, one by one, leaving the rest behind. Caught in your tailwind, filled with fear, never going to see you again. Take the competition out.

Glossy YellowBrown Red Ti

T948B2-21-H

Replacement Lens

Clear Yellow SmokeRed Ti

SmokeBlue Ti

PolarizedBrown

PolarizedSmoke

T948B2-1-PCPL-H

T948B2-7-H

Glossy BlackPolarized Smoke

Glossy WhiteSmoke Silver Flash

Pearl WhiteSmoke Blue Ti

T948B2-4-H

T948B2-15-H

T948B2-20-H

T948B2-11-F/F76 PX T948B2-12-F/J76 PX

Matte Pearl Dark GreySmoke Silver Flash

Matte Metallic Dark GreySmoke Silver Flash

Glossy BlackF76 PX

Glossy WhiteJ76 PX

T948B2-3-H

T948B2-9-H

Glossy RedSmoke Silver Flash

Glossy WhiteSmoke Red Ti

Glossy YellowBrown Red Ti

T948B2-6-H

T948B2-18-H

T948B2-21-H

Glossy BlackSmoke Silver Flash

Glossy Metallic Dark BlueSmoke Silver Flash

Polarized

(Asian-Fit)

AvailablePhotochromic Photochromic

HITMAN(Asian-Fit)

Page 11: 2013_720armour_new_catalogue

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Like its namesake, Mantis comes in a cool shade of green and is always coiled and ready to pounce at every chance for adventure and challenge. This new model features aggressive styling worthy of the name, but packs breakthrough new features and design touches for all-day comfort and performance. The first feature that leaps out at you is the soft temple “tubes.” Made of hypoallergenic rubber, like spring-loaded bumpers they form fit to your face, move with you, and prevent slipping to keep your alert eyes on the next target down the road or obstacle in the park.

Interchangeable lenses give you access to the IN series of lens options and swap out in seconds, and the crystalline “synthetic titanium” frames ensure you’ll never just blend into the crowd, from the peloton to the climbing wall.

Like you, Mantis targets a challenge and seizes it.

B333-1-PCPL

Crystal BlackPolarized Smoke

B333-3

Crystal Light GreenSmoke Yellow Ti

Crystal Light GreenSmoke Yellow Ti

Polarized

B333-3

Replacement Lens

PolarizedSmoke

SmokeYellow Ti

Clear SmokeRed Ti

SmokeBlue Ti

Yellow

MANTIS

Page 12: 2013_720armour_new_catalogue

18 19

Glossy BlackPolarized Smoke

B321-1-PCPL

Replacement Lens

PolarizedSmoke

SmokeSilver Flash

B321-1-PCPL

B321-9

Glossy BlackPolarized Smoke

Matte WhiteSmoke Red Ti

B321-4

B321-1-F/F76 PX

Matte Black w/ Matte Pearl Red backSmoke Silver Flash

Glossy BlackF76 PX

B321-3

Matte Titanium PurpleSmoke Silver Flash

B321-5

B321-9-F/J76 PX

Matte Pearl Rosy Light BrownSmoke Silver Flash

Matte WhiteJ76 PX

Polarized

Available

Clear SmokeRed Ti

SmokeBlue Ti

Yellow

FLY

J76 PX F76 PX

There’s no buggin’ out with Fly, which takes its name from its light feel and sleek profile. The sculpted frame with flexible arms and adjustable nose pads caresses the temples without squeezing or pinching. Interchangeable lenses with EDO™ technology liberate your choice of vision enhancements for all sorts of outdoor pursuits. Styled with particular care to small facial profiles, Fly is ideal for active women looking for the best combo of form, function and savvy. Put them on and take off.

Photochromic

Photochromic

Page 13: 2013_720armour_new_catalogue

20 21

Decked out in cutting-edge technology, brimming with the great features you can expect from 720armour, Peak takes you as high as you dare to go. Interchangeable lenses won’t leave you hanging in changing conditions, and 720's EDO™ and EFS™ lens and frame technology with adjustable nosepads and cushioned frames hug your face so you can concentrate on… hugging the face, whether you’re scaling a rock dome or barreling down a snowy slope. Come on, get higher with Peak.

Matte Lightning BlueSmoke Blue Ti

B322-4

Replacement Lens

PolarizedSmoke

B322-1-PCPL

B322-1-F / F134 PX

Matte Plated Metallic BlackPolarized Smoke

Matte Plated Metallic BlackF134 PX

B322-3

B322-3-F / F76 PX

Matte Metallic Dark GreySmoke Silver Flash

Matte Metallic Dark GreyF76 PX

B322-2

B322-2-F / J76 PX

Matte Pearl WhiteSmoke Silver Flash

Matte Pearl WhiteJ76 PX

B322-4

Matte Lightning BlueSmoke Blue Ti

Polarized

SmokeSilver Flash

Available

Clear SmokeRed Ti

SmokeBlue Ti

Yellow

PEAK

J76 PX F76 PX F134 PX

Photochromic

Photochromic

Photochromic

Page 14: 2013_720armour_new_catalogue

22 23

Designed specifically with the facial profile of ladies and youths in mind, Hitman JR features the same great wrap-fit and single shield-style lens as the venerable Hitman. Sleek, yet offering maximum protection against the wind and elements, with its flexible nosepad and temple grips it gently cradles your head like a soft, sensitive kind of killer. Interchangeable lenses for all needs and conditions complete the picture of this long-awaited model.

Shiny WhiteSmoke Red Ti

B325-10

Replacement Lens

Clear

B325-1

Shiny BlackSmoke Red Ti

B325-10

Shiny WhiteSmoke Red Ti

B325-2

Shiny Red Smoke Silver Flash

SmokeBlue Ti

SmokeSilver Flash

SmokeRed Ti

Yellow

HITMAN JR.

Page 15: 2013_720armour_new_catalogue

24 25

You get a slew of performance sports eyewear features with this versatile model. Combining functionality with edgy style, Slew is equipped with 720's EDO™ and EFS™ lens and frame technology. Wrapping around and protecting your eyes with hydrophilic anti-fog lenses, Slew gives you precise vision to elevate your performance. Put them on and know you’re heading out for a great ride.

Glossy RedYellow

T920-3

T920-1

Matte BlackOrange

T920-3

T920-3-F/F76 PX

Glossy RedYellow

Glossy RedF76 PX

T920-2

Matte WhiteSmoke

T920-4

Glossy WhiteBrown Red Ti

SLEW

Photochromic

Page 16: 2013_720armour_new_catalogue

26 27

720’s Shark begins by breaking a common misconception – That you don’t need eyewear when doing water sports. 720’s Double Impact Polycarbonate Polarized lenses obliterate glare and enhance optical performance by eliminating off-axis prismatic aberrations. When you’re 40 feet in the air in the middle of a kite-loop, you know the world really needs a good pair of professional water-sports sunglasses.

Matte White Engraved Flower Patterns

Polarized Smoke

T935B2-6-PCPL-P

PolarizedSmoke

T935B2-1-PCPL-P

T935B2-5-PCPL-P

Matte BlackPolarized Smoke

Matte White Engraved PatternsPolarized Smoke

T935B2-3-PCPL-P

Matte OrangePolarized Smoke

T935B2-2-PCPL-P

T935B2-6-PCPL-P

Matte Pearl WhitePolarized Smoke

Matte White Engraved Flower PatternsPolarized Smoke

T935B2-4-PCPL-P

Matte WhitePolarized Smoke

Polarized

Polarized

Polarized

Polarized

PolarizedPolarized

Product package contains a pair of Shark,a pair of yellow spare lenses and 2 head straps.

Replacement Lens

Clear Yellow

Available

PolarizedBrown

SHARK

Page 17: 2013_720armour_new_catalogue

28 29

Stingray cruises comfortably between two winners in the 720 Wave Series, Shark and Kenting. Bold but not flamboyant, Stingray is all about performance and features packed into an affordable package. The first feature you’ll notice is the dual venting system on the sturdy frames and recessed Polarized lenses to keep you cool, promote airflow, and prevent fogging. The comfortable nose cushion requires no adjustment and keeps your Stingrays afloat if they happen to go for a dip, but the removable head strap – available in cord and Neoprene options – should do the trick to keep them on your head or around your neck. And whether you ride the waves on a board, skis, or a boat, Stingray’s anti-fog polycarbonate polarized lenses cut glare and improve contrast for the clearest vision on water.

Matte White Engraved PatternsPolarized Smoke

B330-4-PCPL

B330-1-PCPL

Matte BlackPolarized Smoke

B330-3-PCPL

Matte White Engraved Flower PatternsPolarized Brown

B330-2-PCPL

Matte Pearl WhitePolarized Smoke

B330-4-PCPL

Matte White Engraved PatternsPolarized Smoke

Polarized

Polarized

Polarized

Polarized

R101-8

Accessories

Adjustable String Strap(For T935B2 / B330)

Available

STINGRAY

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30 31

The latest evolutionary refinement to 720armour’s Speeder model, Speeder RX turns this popular style into high performance prescription sports sunglasses. The wrap-fit design makes Speeder streamlined and comfortable to wear. Equipped with Rx-able gaskets, Speeder RX offers precise, clear vision and robust eye protection you need for outdoor exercise. The patented Compressed Venting System keeps you cool while you look cool, and the prescription gaskets are interchangeable with other Speeder sun lenses. Prescription, or no prescription, you make the call.

Glossy Metallic Dark BlueGasket: Crystal Light Grey

T947RX-4

T947-1-PCPL

T947RX-1

T947-5-PCPL

T947-12-PX

Glossy BlackPolarized Smoke

Frame: Glossy BlackGasket: Glossy Black

Glossy WhitePolarized Smoke

Glossy WhiteNXT Varia Day-Nite

T947-3

T947-GB-RX

T947RX Replacement Gasket

T947-DN-RXT947-LG-RX

Matte Pearl Light BlueSmoke Silver Flash

T947-2-PCPL

T947RX-2

Glossy WhitePolarized Brown

Frame: Glossy WhiteGasket: Glossy White

T947-4

T947-11-PX

T947RX-4

T947-GW-RX

Glossy Metallic Dark BlueSmoke Silver Flash

Glossy BlackNXT Varia Day-Nite

Frame: Glossy Metallic Dark BlueGasket: Crystal Light Grey

Polarized Polarized

Polarized

Available

Clear PolarizedSmoke

SmokeRed Ti

SmokeBlue Ti

Yellow

Replacement Lens

PolarizedBrown

SmokeSilver Flash

SPEEDER/Rx

Photochromic

Photochromic

Page 19: 2013_720armour_new_catalogue

32 33

Focusing on shape and style, Vita and Vita Rx is a model loaded with the 720armour technology you depend on. Our Double Impact Lenses shield your eyes from UV rays and the super-flexible TR-90 frame won't crack from even the most brutal force. In Vita, a classic shape gets an injection of sport. With edges softened and rubber padding added, even urban hipsters can take to the slalom.

Shiny Olive Green DemiSmoke

B307-2

B307-1

Matte BlackSmoke

B307RX-1

Matte BlackNot Sunglasses

B307-2

Shiny Olive Green DemiSmoke

B307RX-2

Shiny Olive Green DemiNot Sunglasses

VITA

B307 Rx Prescription Available

Page 20: 2013_720armour_new_catalogue

Chiseled, carved and driven to perfection, Vork seamlessly combines street culture and sports performance. Vork is 720’s spirit bathed in hand-crafted design and injected with sports performance technology. Vork was made because you need to look as good in a track suit as a 3-piece suit. But can you pull it off?

Hidden from the view of most people, only you and your close friends know about it. This is the essence of Tattoo – casual eyewear fused with technology at a professional level. Combining 720’s own EDO™ and EFS™ technologies, Tattoo’s frame is made of impact resistant TR-90 that retains flexibility to comfortably wrap around your head. The Anti-Scratch and hydrophobic coatings deliver durability and maximize visibility during active use.

Tattoo has its own distinctive style, but isn’t loud about it. Flashy on the inside, cool and collected on the outside. Release your inner-hip.

T931-1 T984-1-PCPL

Matte Metallic Black/Black Rubber WrapSmoke

Shiny BlackPolarized Smoke

T931-4 T931-5 T931-6 T984-4

Shiny Black/Black Rubber WrapSmoke Silver Flash

Matte Plated Light BrownBrown Braze Flash

Pearl White/Light Grey Rubber WrapGradient Smoke

Matte Pearl Dark Grey/Black Rubber WrapSmoke Silver Flash

Matte Pearl Black GreySmoke Silver Flash

T931-2 T984-2T931-3 T984-3

Shiny Black/Yellow Rubber WrapBrown

Matte Metallic BlackSmoke Silver Flash

Shiny Purple/Black Rubber WrapGradient Smoke

Shiny BlackYellow Rubber Wrap

Brown

Matte Pearl Black GreySmoke Silver Flash

Polarized

T931-3 T984-4

34 35

Replacement LensAvailable Available

Clear PolarizedSmoke

SmokeRed Ti

SmokeBlue Ti

Yellow SmokeSilver Flash

TATOO VORK

Page 21: 2013_720armour_new_catalogue

Kode is a snazzy frame hand-carved to perfection and infused with 720's EDO™ lens and EFS™ frame technologies. The streamlined frame has an edgy yet head-hugging shape wearable downtown but designed for the grind. Escape to a place where no cars dare go and only the brave run. Kode is how you get there.

The Stout is a lightweight dynamo suffused with award winning technology. Equipped with 720's EDO™ lens and EFS™ frame technology, you fear not sun, rain, debris or fog. Our Double Impact lenses provide the comfort you need to push yourself while Super Hydrophilic Anti-Fog Coating (SHAF) keeps your field of vision clear at all times. Find yourself bearing down and laughing at what the elements throw at you. Put ‘em on and flex it.

B308A-1 B310-1

Matte Dark BlueSmoke Silver Flash

Shiny Dark BlueSmoke Silver Flash

B308A-5 B308A-6 B310-4 B310-5

Matte Dark BrownSmoke Silver Flash

Matte Dark BrownSmoke Silver Flash

Matte Dark Brown DemiSmoke Silver Flash

Shiny BlackSmoke Silver Flash

Matte Dark GreenSmoke Silver Flash

B308A-2 B310-2B308A-4 B310-3

Matte BlackSmoke Silver Flash

Matte Light KhakiSmoke Silver Flash

Matte BlackSmoke Silver Flash

Matte Dark BlueSmoke Silver Flash

Matte Light KhakiSmoke Silver Flash

B308A-1 B310-3

36 37

Available Available

KODE STOUT

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Sophia just had to have a lady’s name, because she’s got personality and panache in droves. Shapely, sassy and smart, she packs trademark 720armour comfort, styling, vision enhancement, and UV protection into one hot package. Her big round lenses command attention on the high street or high mountains, and graduated density shading places glare protection just where it’s needed while allowing you to head out the door first thing in the morning and keep wearing Sophia as late into the night as you like. Sophia: because cute is not enough.

With your proposal stowed away and morning newspaper finished, your right hand rests your shades softly down on your nose, and your left hand opens the door. Another day, another move ahead. Of course, you will be cycling to the meeting, but that’s just you. SOHO is a mix of fashion and sport in balance – the extremes of both. SOHO’s styling is matched only by the EDO™ lens and EFS™ frame technologies, making it capable of walking the runway or speeding the bikeway. A step into fashion for someone with a heart made of sport, SOHO is for the bold among us.

B328-1 T950-1

Brown DemiGradient Brown

Sanded BlackSmoke

Matte Pearl WhiteGradient Brown

Brown DemiBrown Gradient Silver Flash

B328-2 T950-3B328-3 T950-4

Glossy BlackGradient Smoke

Pearl WhiteGradient Smoke

Brown DemiGradient Brown

Sanded BlackSmoke

B328-1 T950-1

Available

SOPHIA SOHO

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Sculpted PrecisionSports glasses are designed for light weight, optimal fit, comfort, and protection against the elements, resulting in a characteristic large lens curvature, or form-fitting “wrap.” Unlike conventional prescription sports glasses, which use gaskets or inserts to place the prescription lenses in the frame or behind the lens shield, 720’s Rx Direct glasses are precision sculpted to achieve optimum distortion-free vision for each individual wearer. Meanwhile, for those with special optical needs or on a tighter budget, prescription gaskets and inserts are also available for equally high optical prescription lens performance.

Crystalline ClarityOur CRx™ glasses don’t just put your eyes behind stylish, protective lenses, but deliver Tuned Vision throughout their range. This is achieved not only by recording the vital parameters for your unique prescription, but by precisely tuning the distance from eyes to lens to achieve maximum optical accuracy wherever you look, virtually eliminating distortion and aberrations. So your lenses are not only made for your eyes, they’re also tuned for precise optical accuracy specific to each frame design, maximizing applications across all kinds of outdoor activities.

The MaxView™ Advantage720CRx™ lenses are custom formulated to deliver a 20% wider distortion-free field of view than conventional prescription sports glasses. You get sharp optics across the entire wide field of view with the clearest peripheral vision you’ve ever experienced – a crucial advantage for cyclists, runners, triathletes, rafters, surfers, and other athletes that need to steer clear of obstacles and keep an eye on the competition. It’s so effective we gave it a name, MaxView™ Technology – but you’ll say, “It just works!”

Smooth Styling & FitComfortable on your face, and equally comfortable on the street, on the road, winding off-road among the trees, on the waves or in the hills, 720CRx™ lenses are precision tuned for all of our frame and lens styles. From the hip and versatile Cross, the sleek Dart, to the robust Hitman and smooth SpeederRx, there’s a model suited for the demands of every sport you play.

720armour extends the innovations of the A-TRAK™ series and wildly popular Shark model to prescription sports glasses with the new CRx™ (Custom Sport Rx) series of performance eyewear. The precision-sculpted custom lenses, available in various colors with photochromic and Polarized options, deliver edge-to-edge clarity never before seen in prescription lenses for sports and active lifestyles.

Clear to the Edge, 720CRx™The Art of Seeing

Choose from 720CRx’s Rx Direct / Rx Gasket/ Rx Insert options to best suit your performance and budget needs.

Prescription Strength Prescription Strength Prescription Strength

S=SphericalC=Cylindrical

S+C -6.00 S+C -4.00 S+C -8.00

Page 25: 2013_720armour_new_catalogue

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720. me is a new customization program that lets you make your own personal statement. Not just a sticker or tattoo, it’s a permanent addition to your frames. It’s about who you are, what you’ve accomplished, how far and how fast you want to go (or have gone before). It’s something that gets you motivated, psyches you up, makes you proud, and gets you up and out in the morning. Shout out what makes you who you are with 720. me.

Not “me, too”!

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