Date post: | 20-Aug-2015 |
Category: |
Real Estate |
Upload: | emil-babadjov |
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Evolving Real Estate Lead Optimization
Problem
Source: Real Trends 2013 Online Performance Study
Problem 43% of inquiries on real estate websites never receive a response
Billions of dollars are spent on digital marketing products and services in real estate, but the ROI is lacking
In today’s complex, rapidly changing, and digitally driven media environment, capturing a buyer’s attention is tougher than ever
The majority of real estate agents rely on outdated marketing methods and lack the knowledge to properly utilize the tools available to them.
The new generation of home buyers expects their agents to use the same technology they do.
92% of home buyers used the internet in their home searches – NAR
Online ad spend in the real estate industry is huge in both size and inefficiency - by 2016 real estate online ad spend will reach $19.3 B
Response rate to online leads is super critical
89% of consumers said response time was very important when choosing their agent
45% of consumers expect an initial response from an online inquiry within 15 minutes
56% of consumers expect a response from their agent within 30 minutes
Opportunity
Source: emarketer.com
Why LeadSecure? Instant Response – Connect with leads at their peak level of
interest
Inserting a Human Element to Online Interaction - The next best thing to an in-person meeting is a face-to-face video interaction
Mobile Enabled Real-Time Live Video Chat – Easily have an on-demand connection with leads. No downloads or plugins, just a simple click.
Provide superior customer service. Answer questions on the spot. Load property information and photos instantly.
Brokerage Administration Features – Allows brokerage offices to ensure that all leads are addressed with intelligent routing and lead scoring
Massive Rapidly Expanding Market
Over 2 million active real estate agents in the US
Over 100,000 real estate brokerage firms in the US
88% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001
The housing market has been growing annually since the low of 2011 and is already over 65% recovered since the 2007 high
Key Advantages
Installation and plugin free video with WebRTC
Light weight high quality video connection, no distractions to the customer
Support on most major browsers Chrome, Firefox and recently IE
First mover advantage - first to offer mobile enabled live video
Integrate in Minutes
Easily customize product to fit your brand
Single Sign-on is easy for customers and gives you more data
Implementation is as simple as inserting a link
Intuitive Agent Dashboard
Set agent availability on demand and receive offline messages when not available
Actively see who is browsing your page and what they have looked at
Actively engage leads in conversation or run passively in the background, being alerted only
Technology
Streaming video utilizing WebRTC
P2P connection utilizing customer bandwidth means the overhead is very low
Mobile Enabled: Deliver video to all mobile platforms including iOS Rapid responding native mobile application for agents initially for iOS Push Notifications enable passive functioning of application in the background
Intelligent robust back-end with multiple capabilities: Scalable video based on available bandwidth Powerful analytics engine to capture customer data and help the agent utilize it in an intuitive dashboard
Business Model
Freemium model which keeps video functionality, but removes branding for non-paying users keeping churn low and customers engaged
Tiered Payment SaaS model starting at key sub-$20 price point – cheap enough to keep subscription even for less active users.
Technology is easily adaptable for expansion into new verticals
Overseas R&D keeps company lean. Coupled with high margins we project break even in first year of operations.
Experienced Team
Extensive sales & marketing experience in collaboration space
Early Stage investment background
Project management Professional – Optimize our available resources
Widely developed network of investors and companies who can bring value.
15+ years software development
10+ years in mobile development
Managed teams of 20+ developers in Silicon Valley
Collaboration Product Design expert
Two exits to public companies
15+ years of development experience
Developing WebRTC since its release
Team lead with successful deliveries on six figure projects
Expert at collaboration software
Emil BabadjovChief Executive Officer
Nick BankovChief Product/Mobile
Guru
Slav HadjidimitrovChief Architect/Back-end
Master
Milestones
July, 2014Company officially founded, product
definition determined
Nov, 2014Beta Customers Signing on rapidly – Brokerage
firms and individual agents from two of the
top markets in the country
Oct, 2014Prototype completed, Additional developers
hired to bring to market ASAP
Dec, 2014MVP 1.0 and more
beta customers
Roadmap
Nov, 2014MVP – Closed Beta, Active Fund raising, Soft Commitments
Jan, 2015Feb, 2015
Paid Version released, Leading National Brokerages as
customers
Jan, 2015MVP 2.0 – Open Beta, rapid scaling of users,
seed funding round closed, leading regional
brokerages as users
Ask
Raising $600,000 Jan, 2015Pre-Money Valuation $4,000,000