2014

ANNUALREPORT

Public Relations Without Borders (PRWB) was founded in 2007 in Montreal, Canada, by a group of senior public relations professionals; it is recognized by the Canada Revenue Agency as a charitable organization.

Through initiatives in a growing list of countries, PRWB is demonstrating the power of using public relations to leverage social and economic progress. By partnering with a number of other organizations, we are contributing to the sustainable improvement of living conditions in these countries and helping these populations take charge of their development with dignity.

PRWB carries out missions in cooperation with partners that include NGOs, non-profits and public authorities. Its volunteer services - training, counselling, coaching – aim to help local organizations achieve their objectives, for the direct benefit of the populations they serve.

PRWB’s volunteers rally around the ideals of solidarity, integrity and professionalism.

TABLE OF CONTENTS

Chairman’s Message 1

Year in Review 2

List of Donors and Partners 3

Completed Missions in 2014 4

Mission Heads 6

Financial Statement 13

Board of Directors 17

PUBLIC RELATIONS WITHOUT BORDERS: A SUMMARY

PUBLIC RELATIONS WITHOUT BORDERS · 1

A Pivotal Year for Public Relations Without Borders

In 2014, Public Relations Without Borders began a new stage in its growth that has gradually brought it to a new level of development. The organization’s early years, since its founding in 2007, have enabled it to sharpen its mission and its responsiveness to relevant issues. We are now well known in the field of international cooperation; an increasing number of organizations seek us out as partners to enact social and economic progress at an international level.

This year, we have successfully completed seven missions in six African countries and in South America. On behalf of our project partners and the communities that have benefited from their knowledge, I extend our thanks to our Mission Heads for their unwavering commitment. These volunteers are practicing professionals who give their time because they are convinced of the need for international cooperation, and the important role their expertise in public relations plays in supporting development.

The organization has clearly achieved an accelerated pace, well beyond that of a start-up. As such, the board members, almost all Mission Heads and several volunteers undertook a strategic planning exercise that has allowed us to clarify our development goals for the next three years.

I would like to acknowledge the constant support and efforts offered by the board members, who have been especially valuable throughout this year of renewal. I must also acknowledge the contributions of our volunteers, especially active in supporting our communications and our events. Thank you, finally, to the individuals and the organizations that lend their financial support; through their donations, everything is possible.

FROM THE CHAIRMAN OF THE BOARD

Guy Versailles APR, FCPRS

Chairman of the Board

Cameroon

Morocco

Jordan

Mozambique

Peru

Tanzania

Tunisia

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YEAR IN REVIEW

In 2014, Public Relations Without Borders completed seven missions, which we describe in detail on the following pages. In anticipation of many upcoming projects, we have also signed three framework agreements: with Oxfam-Québec, with Equitas, and with Terre Sans Frontières. These agreements will facilitate the planning of future missions with these organizations. They clarify the responsibilities of Mission Heads and those of the host organizations, as well as the financial and communicational aspects of project management.

Conference with the Right Honourable Brian Mulroney, P.C., C.C., G.O.Q., B.A., LL.L

On May 9, the 18th Prime Minister of Canada, the Right Honourable Brian Mulroney, was warmly welcomed by the 250 people who filled to overflowing the immense Oval Room of the Ritz-Carlton in Montreal during our annual fundraising breakfast. Mr. Mulroney talked about his experiences in international diplomacy when he was Prime Minister of Canada. He spoke to the magnanimity of Nelson Mandela and to the absolutely unique character of his achievements.

The depth of his remarks were matched only by his sense of humor; Mr. Mulroney was truly appreciated by all the attendees, and confirmed Public Relations Without Borders’ reputation as an organizer of events of exceptional quality. Thank you to our generous sponsors.

Strategic PlanningTo identify clear goals for the next three years, the Chairman of the Board conducted a strategic planning exercise involving the entire Board of Directors and almost all of our volunteers, Mission Heads, and current and past employees.

Main areas of discussion and reflection focused on the missions, organization, and funding. This enabled us to complete an analysis of our organization’s strengths and our weaknesses. A total of 12 priorities involving 23 projects have been identified; these projects will be implemented over the next three years, with many already underway.

The exercise also helped us to identify organizational needs and minimum financial requirements in order to ensure the sustainability of Public Relations Without Borders.

Mission Heads Continue Their CommitmentThe strategic planning process has confirmed to us that Mission Heads are excited about participating in future projects, and have promised continued commitment to the organization.

On the initiative of Taïssa Hrycay, Mission Head in Tanzania, they formed three working groups in the fall, each involving three Mission Heads. The first identified the tools to be developed to support future missions. The second defined the conditions for better coaching and support to Mission Heads. The third identified ways to better highlight each mission.

Their work will continue in 2015, when many of these projects will be completed.

A New Executive DirectorStrategic planning has also helped to define Public Relations Without Borders’ staffing needs. The Executive Director’s position had been vacant since the summer; our sincerest thanks to Martine Dorval, who agreed on very short notice to act as the Interim Executive Director. In the fall, Ré Jean Séguin accepted the offer to take over the role; his selection was confirmed by the Board of Directors in December, and he took office on January 5.

From left to right: Christine Saint-Pierre, Minister of

International Relations and La Francophonie, The Right Hon.

Brian Mulroney, P.C., C.C., G.O.Q., B.A., LL.L., Mr. Louis Vachon, President

and Chief Executive Officer, National Bank of Canada, Mr. Guy Versailles, Chairman of the Board, Public Relations Without Borders, and Mr. Andrew Molson, Partner

and Chairman of RES PUBLICA Consulting Group.

Ré Jean Séguin,Executive Director

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2014 DONORS

BUSINESSES

$10,000 à $20,000Banque Nationale Groupe financier

$3,000 à $9,999Le Cabinet de relations publiques NATIONALRaymond, Chabot, Grant, ThorntonStikeman Elliott

$1,500 à $2,999324953 Canada inc.Alliance des cabinets de relations publiques du Québec (ACRPQ)EdelmanFonds de solidarité FTQGroupe S. M. InternationalIBM CanadaJohn Molson School of BusinessIvanhoé CambridgeNorton Rose Fulbright Canada

$100 à $1,499ACJ CommunicationAéroports de MontréalBCFBibliothèque et archives nationales du QuébecC4 CommunicationsCASACOMCitoyen OptimumCogecoCohn & Wolfe | TorontoCongrégation des sœurs des saints noms de Jésus et de MarieConseil du patronat du QuébecDirection Communications stratégiquesÉcole de technologie supérieureFinancière Banque NationaleFondation JA De SèveFondation One DropFondation Samson Bélair/Deloite & ToucheGaz MétroGowling Lafleur HendersonGroupe SNC-LavalinHEC – MontréalIABCIntermune CanadaLefebre & Pribyslavska DesignersMassy Forget Langlois relations publiquesMcCarthy TétraultMolson Coors CanadaMorin Relations PubliquesMouvement DesjardinsRelations publiques PélicanSajoSandozScott YetmanStandard Life CanadaStockMediaTact Intelligence-conseilVille de MontréalZone franche

INDIVIDUAL

$1,000 et plusMarcel CôtéGuy Versailles

$300 à $999Stéphanie BeauregardValérie BeauregardPierre DesprésPaule GauthierLaurent PepinJean-Pierre VasseurMarie-Christine Vasseur

$100 à $299John AylenJohanne BerryYvan ClicheTom CzernieckiHugo DelormeNicole DelormeMarie-Christine DemersDeanna DrendelLuc DorayMartine DorvalRoy EappenMarie-Josée FisetDeborah HintonDoris JuergensFrancine La HayeJean-Sébastien LamoureuxMathieu LarocqueLouise LavoiePatrice LavoieSylvain LeclercGérard LimogesVincent MasséPierre A. MichaudClaude OuvrardSerge PaquetteLeslie QuintonJean Charles RobillardGuy SavardColette SchwartzRichard SimardJennifer StapenhorstMyriam TruchonPaul Wilson

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BURKINA FASO2012-2013Reinforcing the campaign fighting violence against women and girls, “Coalition nationale de lutte contre les violences faites aux femmes et aux filles" (four missions between 2010 and 2012)

BENIN2013Supporting a local solid and household waste management program

HAITI2013Supporting the launch of an agricultural recovery and nutrition program

NIGERIA2009-2010-2011-2012Supporting organizations that fight gender-based violence (6 missions between 2009 and 2012)

OUGANDA2013Supporting the development of a network of rural schools

CAMEROON2014Supporting the African Model Forest Network

TANZANIA2014Developing communication tools to help schools in disadvantaged areas

MOZAMBIQUE2014Training the trainers in entrepreneurship

JORDAN2014Promoting youth involvement in civil rights education

MOROCCO2014Supporting an NGO’s efforts to help children

PERU2014Supporting a reforestation effort and cocoa farming

BOLIVIA2013Building skillsets to support a group of dairy farmers

2012Supporting a movement for economies of solidarity and fair trade

TUNISIA2014Supporting the efforts of the Tunisian Observatory for the Independence of the Judiciary (OTIM)

2012-2013Supporting an organization that helps children

MISSIONS COMPLETED IN 2014

PUBLIC RELATIONS WITHOUT BORDERS · 5

BURKINA FASO2012-2013Reinforcing the campaign fighting violence against women and girls, “Coalition nationale de lutte contre les violences faites aux femmes et aux filles" (four missions between 2010 and 2012)

BENIN2013Supporting a local solid and household waste management program

HAITI2013Supporting the launch of an agricultural recovery and nutrition program

NIGERIA2009-2010-2011-2012Supporting organizations that fight gender-based violence (6 missions between 2009 and 2012)

OUGANDA2013Supporting the development of a network of rural schools

CAMEROON2014Supporting the African Model Forest Network

TANZANIA2014Developing communication tools to help schools in disadvantaged areas

MOZAMBIQUE2014Training the trainers in entrepreneurship

JORDAN2014Promoting youth involvement in civil rights education

MOROCCO2014Supporting an NGO’s efforts to help children

PERU2014Supporting a reforestation effort and cocoa farming

BOLIVIA2013Building skillsets to support a group of dairy farmers

2012Supporting a movement for economies of solidarity and fair trade

TUNISIA2014Supporting the efforts of the Tunisian Observatory for the Independence of the Judiciary (OTIM)

2012-2013Supporting an organization that helps children

Missions completed in 2014

Missions completed between 2009 and 2013

Yvan Cliche M. Sc., MBA

Chair – Project Committee

In 2014, Public Relations Without Borders demonstrated the depth of its services, with seven mandates, made in five languages in these countries:

Cameroon • Morocco • Jordan • Mozambique • Peru • Tanzania • TunisiaIf the development and management of projects relies on PRWB’s tact and discipline, each mandate’s success depends on the professionalism of Mission Heads, who volunteer their time prior to, during, and following missions. They are very deserving of our sincerest thanks.

TUNISIA

The first mandate was achieved in Tunisia in February, Morvan Le Borgne supported the efforts of the Tunisian Observatory for the Independence of the Judiciary (OTIM), which advocates for the recognition of independence of the Judiciary with regards to political and executive powers; this is already a fundamental feature of Canadian democracy, but is less well known in this country that has been under a dictatorship for decades.

The first questions to ask focused on who to contact and how to advance this vital cause. Morvan helped to develop his hosts’ strategic thinking in communication and public relations. Together, they were able to map the main stakeholders and strengthen their ability to communicate effectively with them.

Contributing to Judiciary Independence

“Tunisia is a country full of voices that had been silenced for decades. And then, suddenly, the society opened up. There are a lot of groups and organizations in their nascent stages, they need to know how to best focus their efforts. Freedom of expression, public relations, and communications are all new to them, and that’s exactly what we’re here for.”

Morvan Le Borgne

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JORDAN

“This mission and the work done on site were greatly appreciated

by the regional management and national leaders that enthusiastically

welcomed my contributions; together, we were able to identify

and overcome a number of key challenges, thanks to practical

tactics and free software that respected their limited budget.”

Louis Moubarak, APR

In late February and early March, Louis Moubarak acted

to the Equitas partner for a mandate in Jordan aimed at

skills strengthening with the Arab Network for Human Rights and Citizenship Education (ANHRE).

Louis’ role was to equip and strengthen the communications

capacities of a network of young civil rights activists in five Arabic-speaking countries. The mission

required the mastery of the Arabic language.

Promoting the Education of Civil Rights

PUBLIC RELATIONS WITHOUT BORDERS · 7

MOROCCO

“Al Bayti’s reputation for sound management created a challenge for finding new sources of funding, since it was perceived as an organization that had no immediate financial needs. To ensure its sustainability, it was necessary to support its fundraising efforts with updated messaging and stronger communication tools.”

Leslie Quinton

Also in February, Leslie Quinton traveled to Morocco to support the Al Bayti (“My Home)organization, an NGO dedicated to children’s rights.

Her mandate was to help the organization develop a communications plan to promote greater outreach in support of its fundraising efforts. Leslie also advised Al Bayti in the redesign of its website and in redefining its mission.

Supporting an NGO’s Efforts to Help Children

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MOZAMBIQUE

“The group was serious, attentive, motivated, curious, kind and

warm; it was a real pleasure to work with them!”

Luc Doray

In partnership with the Quebec NGO, Garneau International,

Luc Doray visited Mozambique in March to develop and teach,

in Portuguese, a program to strengthen the communication

skills of a network of entrepreneurship trainers.

The scope of this project is especially interesting because

by training trainers, the expertise provided by Luc will reach a

greater number of people than just those with whom he had

direct contact with.

Training the Trainers

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“Effective and targeted public relations services are important to AMFN. The challenge is to promote the positive impacts of its projects beyond the communities who benefit directly. The communications team is now better equipped to deal with this challenge.”

Mathieu Larocque

Also in March, Mathieu Larocque went to Cameroon to lead a group of people working on a strategy to promote major initiatives for the African Network Model Forest (AMFN), a CUSO partner.

Participants learned how to produce content highlighting AMFN’s successes and resulting profits. They also learned how to use the website and the AMFN’s social media outlets to share their content. Finally, they worked together on media relations and internal communications.

Helping Those Who Protect the Forests

CAMEROON

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TANZANIA

“It was nice to prepare for an experience as Mission Head; and to set out with just a toolbox and experience, but once I arrived on site, it was so different from what we imagined! We had to rely on our ability to quickly understand

our partners’ and stakeholders’ needs, to be sensitive to context,

and to remain flexible and intuitive. We put together the pieces of the puzzle of information that

we gathered, to reach relevant recommendations that, above

all, are feasible for the partner to implement.”

Taïssa Hrycay

In August, Taïssa Hrycay visited Tanzania as part of an agreement

with the Quebec NGO, Terre sans frontières, to lend a hand

to the Tanzania Union of Parents Secondary Schools (TUPSS), a

body that includes associations of teachers, parents and young

students from 14 secondary schools in disadvantaged areas.

The mission objective was to conduct an internal and external

communications audit, design an actionable communications plan for TUPSS and determine

which communication tools could best support it in its daily

management. A total of 11 member schools and

12 directors were met during the stay, including members of the

TUPSS Executive Committee.

A Helping Hand to Schools

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PERU

“Once there, the mission quickly contributed to launching communications in line with the organization’s strategy. I collaborated in the production of images and videos to support the communication tools that will be used this year to promote the project and attract more cocoa farmers in the region to join to the cooperative.”

Christine Cantin

In October, as part of a project with a Sherbrooke NGO, Ecotierra, Christine Cantin traveled to Peru to support the efforts of the AIDER cooperative working to reforest 60,000 hectares of degraded land.

Christine contributed to the definition of communication strategies to gain the support of potential investors and to help find new buyers for the cooperative’s products.

Supporting a Reforestation Effort

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PUBLIC RELATIONS WITHOUT BORDERS · 13

Statement of Changes in Net Assetsas of December 31, 2014

2014 2013 $ $

Revenues Donations 55,630 77,790 Others 10,049 5,007 65,679 82 797

Expenses Missions Plane tickets 9,988 6,762 Hotels 6,636 5,175 Daily allowances 6,790 6,865 Insurance 6,185 3,688 Others 4,675 8,315 34,274 30,805 Conferences and fundraising activities Conferences and fundraising activities 13,736 13,852 Donations 250 25 13,986 13,877

Others Insurance 3,727 3,688 Registration fees (125) 16 Interest and bank fees 400 637 Salaries and benefits 65 18,330 Fees and expenses 17,935 - Telephone 397 401 Office supplies 250 1,019 Software 1,101 2,207 Stamps 160 130 Professional fees 2,300 - Rent 4,528 5,148 Travel 156 77 Communications 4,116 4,805 Advertising and subscriptions 1,003 350 36,013 36,808 TOTAL EXPENSES 84,273 81,490

Surplus (deficit) for fiscal year (18,594) 1,307Net assets at beginning of fiscal year 80,486 79,179Net assets at end of fiscal year 61,892 80,486

FINANCIAL STATEMENT

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Statement of Financial Positionas of December 31, 2014 2014 2013 $ $

Assets Bank account 62,339 80,073 Taxes receivable 111 297 Fixed assets — 227 62,450 80,597

Liabilities Accounts payable 558 111

Net assets Unrestricted 61,892 80,486 62,450 80,597

Statement of Cash Flowas of December 31, 2014

2014 2013 $ $

Operating costs Surplus (deficit) for fiscal year (18,594) 1,307 Adjustment for: Amortization of fixed assets 227 1,364 (18,367) 2,671 Changes in non-cash working capital Taxes receivable 186 765 Accounts payable 447 111 633 876

(17,734) 3,547

(Decrease) Increase in cashflow (17,734) 3,547Cash, beginning of fiscal year 80,073 76,526Cash, end of fiscal year 62,339 80,073

For the board of directors

Antoine Landry Guy Versailles Treasurer of the Board Chairman of the Board

PUBLIC RELATIONS WITHOUT BORDERS · 15

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Courtesy of vascodesign.com

Cover photo : Gabrielle Collu, Benin mission head

EXECUTIVE COMMITTEE

Guy Versailles, APR, FCPRSChairman of the BoardPresidentVersailles communications

Francine La HayeRetiring Chair of the Board Senior Vice-PresidentNATIONAL Public Relations

Matthieu Sauvé, M.A., APR, FCPRSVice-ChairAssociate DirectorZone franche

Pierre Després, BA, LL.L, BSAMSecretary of the Board(since March 2014)PresidentDesprés affaires publiques et communication

Antoine Landry, M. Sc. A., APR, FCPRSTreasurer of the BoardDirector, Communications ServicesÉcole de technologie supérieure

DIRECTORS

Christiane BeaulieuVice-President, Public Affairs and CommunicationsAéroports de Montréal

André Bouthillier, APR Managing PartnerCohn & Wolfe | Montréal

Yvan Cliche, M.Sc., MBAChair – Project CommitteeConseiller stratégique, Affaires publiquesHydro-Québec

Martine Dorval, MAP, APR, FCPRS

Strategic Advisor, Public and Governmental AffairsOrdre des infirmières et infirmiersdu Québec

Daniel Matte(since April 2014)Chief Executive Officer and Senior PartnerTact Intelligence – Conseil

Bernard Motulsky, Ph. D.(until June 2014)Tenured Professor, Chaire de relations publiques et communication marketingUniversité du Québec à Montréal

Stéphane Prud’homme, M.A., IE MBA(until March 2014)President180 degrés | stratégies numériques

Leslie QuintonCommunications and Public Relations Consultant

Lucie Rémillard(until January 2014)PresidentLR Stratégie

Katia Reyburn(since April 2014)Manager, Public Affairs and Communications, SAQ

Richard Simard ConsultantDéveloppement international

BOARD OF DIRECTORSFounding Chairman

Luc Beauregard O.C., C.Q., APR, FCPRS †

Chairman of the Board from 2007 to August 2013.

Public Relations Without Borders 1155 Metcalfe Street, suite 800 Montreal, Quebec H3B 0C1Canada T. +1 514.843.2057info@RPsansfrontieres.org

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ISBN : 978-2-924576-03-8