The Trent Central Student Association (TCSA) would like to welcome you and your business to connect with Trent University students during the 2014/2015 academic year.

The TCSA represents all full-time undergraduate and all School of Education students at Trent University, and can help promote your business to our entire membership of approx. 6,000 students. Outlined in this advertising catalogue are the various high-impact channels that businesses have the opportunity to advertise and publicize themselves through. This includes publications, events, and vendor resources that are overseen by the TCSA.

TRENT UNIVERSITYPopulation: •8,000undergraduate •400graduateAges: 17+ yearsFirst-year: 1,500 students

2014/2015 TCSA STUDENT HANDBOOK & AGENDA

Distribution: Approximately 3,500 copiesHandbook Advertising Deadline: July 1, 2014Insert Deadline: July 29, 2014

The TCSA Student Handbook & Agenda is utilized by a large number of students throughout the school-year because of its portable size and the resources it provides, including: TCSA information, agenda, clubs and groups information, and business advertisements. The Student Handbook & Agenda is directly handed to every first-year student (1,500) when they arrive at Trent during Introductory Seminar Week and is available for all other students to pick up in the TCSA office. The TCSA also provides the extra service of helping to create advertisements for various businesses if it is required.

ITEM

Full Page Ad

Half Page Ad

Full-Page AdDesign

Half-Page AdDesign

Flyers / Inserts

RATE

$1,000

$550

$100

$60

$400

WIDTH

5.25”

5.25”

5.25”

5.25”

Max 6”

HEIGHT

8.375”

4”

8.375”

8.375”

Max 4”

SPECIFICATIONS

Colour + 0.5” bleed

Colour + 0.5” bleed

Colour + 0.5” bleed

Colour + 0.5” bleed

To be printed by advertiser; 3,500 copies

**Please keep advertisements to the specified sizes. Advertisements exceeding the size requirements will not be included.

INTRODUCTORY SEMINAR WEEK

Introductory Seminar Week Staff Shirt LogoAudience: Approximately 2,500+ studentsDeadline:July28,2014Spots Available: 6 maximumCost: $100 With approximately 20 TCSA Volunteer Staff, businesses have the opportunity to have their logo viewed throughout the week by both incoming and returning students during the busiest time of the school year. Shirts will be worn by all TCSA staff who need to be recognizable and stand apart from other students, as leaders and facilitators of the events which take place during this time. This is a first-come first-serve basis for businesses due to the limited spots available.

Introductory Seminar Week is a week-long event for new and returning students, which takes place during the first full week of classes at Trent University. During this week, students attend large events and acclimatize themselves to the Trent campus and downtown Peterborough. This is one of the most popular periods for sponsorship and advertising available to businesses and there are numerous opportunities to get involved and to connect with Trent students. Listed here are the opportunities that businesses have to advertise with the TCSA during this week:

A.

TCSA Tote Bag Sponsor Logo

Audience: 2,000 studentsDeadline:July28,2014Spots Available: 6 maximumCost: $350 Upon arriving at Trent in September 2014, both incoming and returning students are given a reusable and sustainable tote bag ,which includes a student handbook and agenda, whiteboard, CoverMe content, pens, and other student desirable merchandise. These totes are seen throughout the school year as they are continually used by students. With a limited number of spots available, having your advertisement on this “green” tote bag can provide businesses with positive advertisement for the entire year. Again, there are limited spaces, so this advertising opportunity is on a first-come first-serve basis.

B.

SEPTEMBER VENDOR DAYAudience: Approximately 2,500+ studentsDeadline: August 1, 2014Spots Available: 40 maximum Cost:•LocalFee-$50perspace•FranchiseFee-$100perspace•CorporateFee-$400perspace On Thursday, September 11, 2014, the TCSA will be hosting a Vendor Day on Bata Podium, which is the main high traffic area on Trent campus. Each vending space is located under a tent outfitted with a 6x3’ table and two chairs (further accommodations available upon request). Spaces will be assigned on a first-come, first-serve basis. TCSA student volunteer staff will be available throughout the day to assist vendors with setting up and taking down their vending locations.

STUDENT DISCOUNT MAPAudience: All Trent studentsDeadline:July28,2014No Cost Required The Student Discount Map acts as a resource outlining the various Peterborough businesses that Trent students can access in order to receive a discount. Any store or business offering a minimum of a 10% discount can be identified. This map will be advertised in the TCSA Handbook & Agenda, which is given out to all first-year students, available in the TCSA office, and online. The map will include a legend of the businesses that participate and the corresponding discount offered. Moreover, this opportunity is cost-free. Please contact us with the discount information that your business is willing to offer to Trent students.

TCSA WEBSITE & MOBILE WEBSITE ADVERTISEMENT

Audience: All Trent students, staff and facultyDeadline: August 1, 2014Spots Available: 5 maximumCost: Negotiable based on time-frame The Trent Central Student Association website (trentcentral.ca) is widely accessed throughout the entire year, and provides students and faculty members with information on TCSA Transit, clubs & groups, health and dental benefits, events, campaigns and much more. Your advertisement will appear at the bottom of the TCSA home, news, events, and transit pages located on the lower right side with an ad rotation of 5 seconds. Advertisers for the website will also have their advertisement appear on the home page of the TCSA mobile website. Advertisement requirements:•AdvertiserswillneedtoprovidetheURLfor linking the graphic to their page•Statusbarwilldisplayadvertiser’snameunless otherwise specified•Bannersmustincludethesponsoringcompany’s name - logos are acceptable•Bannerswillbeasinglestaticdocument,PNG format preferred Dimensions:•Website-260x260pixels•MobileWebsite-316x60pixels Page Views 2013-2014:•Website-150,000pageviews•MobileWebsite-70,000pageviews

DIONYSUS: PARTY IN THE PARKING LOT

Audience: Approximately 1,000 studentsDeadline: February 15, 2015

Each year Trent students come together to celebrate the end of another year and the beginning of summer in our annual festival called Dionysus. The event will be happening in early April of 2015. Dionysus is the Greek god of wine, ritual madness and elation. While there may not be ritual madness, Trent students certainly know how to party. Dionysus regularly sees upwards of a thousand Trent students come out to join in the festivities.

Shirt SponsorshipT-shirts are available for purchase each year at Dionysus with all proceeds going to a local charity. These t-shirts are a constant fixture in Trent student life as they are continually worn throughout a student’s time at Trent and beyond. Sponsoring our Dionysus shirts will get your business logo on the back of the shirt and have a great amount of exposure. Shirts sell out quickly almost every year so make sure to take advantage of this great advertising opportunity.

Cost: $100Spots Available: 6

A.

Fence Banner

Vendor Table

Businesses have the opportunity to hang a banner along our 9,000 square foot beer gardens. The beer garden features all aspects that make this event a large-scale festivity including: t-shirts, free food, alcohol, and a stage for bands to play on. Banners must be 380”inwidthorlesstofitonthefencing.

Cost: $100Spots Available: 4

Businesses have the opportunity to set up a table at the location of the beer garden (location TBD based on space constraints). Being a visible part of the busy Dionysus festivities is an excellent opportunity for businesses to engage with students as they round out the year and enter into the busy exam period.

CostLocal/Small Business: $75Franchise/Corporation: $150Spots Available: 4

B.

C.

DAILY VENDOR TABLE RENTALS

Audience: All Trent students, staff and facultyDeadline: Two weeks prior to bookingSpots Available: 3 spaces per dayAvailability: Weekdays during academic year

Businesses have the opportunity to book one of our three spaces in two high-traffic areas throughout the year while classes are in session to display their products and connect with students. The spaces are located in Bata Library on the West bank and in Otonabee College on the East bank of campus. These areas are utilized by students daily and in great numbers making them ideal locations to occupy. Spaces Available:•BataLibraryFoyer-10’tablebetweenthelibrarymainentranceandtheTimHorton’s•OtonabeeCollegeFoyer-13.5x11’spacebetweenthemainlecturehallandthecafeteria•WenjackTheatreLobby-8’tablelocatednexttotheentranceofourmainlecturehall To book a space:Vendor spaces are available Monday to Friday, 9 a.m. - 4 p.m. during the academic year. Bookings are limited to one location per day, five bookings per month, and maximum three business days in a row. Alternative booking arrangements are at the discretion of TCSA staff.

If you are contacting us via e-mail please indicate your preferred location. Once an available date is booked you will be sent a booking agreement and invoice. Your booking is confirmed when we receive a signed copy of your agreement. Please ensure your booking is done 14 days in advance of you booking date.

If you represent an Employer or Graduate Program looking to recruit Trent University students on campus utilizing one of the above locations, contact the Trent University Employer Services Advisor at worklink@trentu.ca for more details.

Cost:Student Group/University Department: $0Non-profit/Levy Group: $50 per spaceRecruitment Activities: $75 per spaceLocal: $100 per spaceFranchise: $150 per spaceCorporate: $300 per space

WE ACCEPT DONATIONS

INSURANCE

Throughout the school year, students are able to pick up free donated items at our main office on a first-come first-serve basis. Some of the items which we often distribute include hygiene products, school supplies and various treats. Businesses can advertise their products and services by providing items to our students, who accept these items as a “pick-me-up” from school stress. We welcome coupons, small fliers or business cards from participating businesses and we will ensure that these are distributed with donated items.

When booking a table through the Trent Central Student Association, insurance is available for those vendors that:

a) do not currently hold liability insurance;b) would like to be insured while tabling at Trent; orc) are considered high risk vendors (i.e. selling or displaying items that could cause personal harm).

Cost of the insurance is $24/day. If you would like to purchase liability insurance for your vendor day, please complete a User Group Certificate Request Form from Marsh, which is available on our website.