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2014 -2018Global Card Market Trends & ForecastsThe Next 5 Years?
Presented by Al Vrancart [email protected] 2015 ICMA EXPO – 25th AnniversaryIndustry Advisor/Founder Emeritus Phoenix, AZ – March 30, 2015
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Disclaimer & CopyrightICMA Market Statistics Reports Disclaimer and Copyright
The International Card Manufacturers Association (ICMA) produces its Global Market Statistics Reports for the Card Manufacturing and Personalization & Fulfillment sectors of the Card Industry as a convenience to its members. These Market Statistics Reports are also made available at a fee to non members and organizations and others with an interest in the Card Industry. The contents of the Market Statistics reports are derived from a number of public and industry sources. Some industry data is estimated using statistical models.
Although ICMA makes efforts to ensure the information in the Market Statistics Reports and related ICMA event presentations is reasonably complete and accurate, ICMA does not warrant it to be so. ICMA and its member companies shall not be considered as having made any covenant, representation or warranty, express or implied, as to the accuracy, completeness, adequacy or appropriateness of the information contained in the Market Statistics Reports or related ICMA event presentations . Use of or reliance on the Market Statistics Report or related event presentations will be at the user's sole risk and ICMA shall have no liability whatsoever with respect to such use or reliance regardless of their fault or negligence. The Market Statistics Reports are available online via the password protected ICMA website for members and by request for a fee for non members.
The Market Statistics Reports and related event presentations are the copyright of ICMA. Recipients of the Market Statistics Reports and related event presentations may, however, make use of it as a source for external presentation and other similar purposes with the prior expressed written consent of ICMA, and must refer to the ICMA Market Statistics Reports or related event presentations as the source.
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ICMA International Card Manufacturers Association191 Clarksville RoadPrinceton Junction, N.J. USA 08550Phone: 1 (609) 799-4900Fax: 1 (609) 799-7032E-mail: [email protected]
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Regional Markets
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Contents
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presented in this report
Section Presentation Contents
A: Pg 5 to 9 Global Outlook 2015 and Beyond• Environmental Scan• Global Growth Rates 2014-2016• Global Generation Demographics• Global Payment Preferences
B: Pg 10 to 12 Global Cards Manufactured 2014-2018• Global – Units & Dollars
C: Pg 13 to 49 Global Cards Manufactured 2014-2018• 12 Market Segments – Analysis• 12 Market Segments – Rankings• US Financial EMV - Forecast
D: Pg 50 to 62 Global Cards Manufactured 2014-2018• 5 Global Geographic Regions – Units & Dollars• 5 Global Geographic Regions – CAGR Summary
E: Pg 63 to 67 Global Personalization & Fulfillment 2014-2018• Global – Units & Dollars• 5 Global Geographic Regions - 2014
F: Pg 68 to 69 Global Cards and P & F – Total Industry 2014-2018• Global - Dollars
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Global Outlook 2015 & Beyond• Environmental Scan• Global Growth Rates 2014-2016• Global Generation Demographics• Global Payment Preferences
Section A
5
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Environmental Scan
Frequently Analyze Your Environment…It can Alter Strategy
6
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Global Economic Forecast2014-2016
Growth Rates %Global 2014 2015 2016World 3.3 3.5 3.7
Advanced Economies 1.8 2.4 2.4Emerging & Developing Economies 4.4 4.3 4.7
CountriesChina 7.4 6.8 6.3India 6.9 7.4
Nigeria 6.1 4.8 5.2USA 2.4 3.6 3.3UK 2.6 2.7 2.4
Euro Area 0.8 1.2 1.4Russia 0.6 -3.0 1.0
Source: IMF 1/20/2015 with India revision added
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List of Generations Chart
G.I Generation1901 - 1924
Experienced WWII in adulthood
Silent Generation1925 - 1945
Experienced WWII in childhood, Civil Rights Movement
Baby BoomersBoom Generation / Hippie
1946 - 1964
Space Exploration, First Modern "counterculture"
Baby Busters1965 -1980 Experienced Vietnam War / Cold War
MTV Generation / Boomerang Generation
1975 - 1985 Rise of Mass Media / end of the Cold War
Generation YEcho Boom (Generation McGuire)
1978 - 1990
Rise of the Information Age / Internet / War on Terror / Iraq War / Rising Gas and Food Prices
21st
Centu
ry
Generation ZNew Silent Generation
1995 - 2007
Rise of the Information Age / Internet / dot com bubble Digital Globalization
Generation X20th
Centu
ryCe
ntury
Generation Sub - GenerationsTime Table
Notable Occurrences
Greatest Generation
Pay Attention to Demographics
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Global Payment Preferences
Countries Cash Debit Credit TotalAustralia 65% 22% 9% 96%Austria 82% 14% 2% 98%Canada 53% 25% 19% 97%France 56% 31% 1% 88%
Germany 82% 13% 2% 97%Netherlands 52% 41% 1% 95%
USA 46% 26% 19% 91%
Source: Boston Fed 2014 Study
46% to 82% of all payment transactions are conducted in Cash, depending on country
Displacing Cash is the Biggest Challenge for the Payments Industry
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Global Cards Manufactured 2014-2018• Global – Units & Dollars
Section B
10
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Global Cards Manufactured2014 – 2018Global Units
11,021 12,964 14,844 16,75219,066
23,78322,141
20,90619,590
17,955
0
5000
10000
15000
20000
25000
30000
35000
40000
2014 2015 2016 2017 2018Mill
ions
34,804 35,105 35,750 36,342 37,021
Total Units
CAGR 1.2%
Ratio 2014 2015 2016 2017 2018Traditional 68% 63% 58% 54% 48% CAGR -5.5%Smart 32% 37% 42% 46% 52% CAGR 11.6%
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Global Cards Manufactured2014 – 2018
Global Dollars
14,42116,740
18,96821,235
23,914
2,564
2,451
2,378
2,245
2,026
0
5000
10000
15000
20000
25000
30000
2014 2015 2016 2017 2018Mill
ions
$16,984
$19,191
$21,346
$23,480
$25,940
Total Dollars CAGR 8.8%
Ratio 2014 2015 2016 2017 2018Traditional 15% 13% 11% 10% 8% CAGR -4.7%Smart 85% 87% 89% 90% 92% CAGR 10.6%
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Global Cards Manufactured 2014-2018• 12 Market Segments – Analysis• 12 Market Segments – Rankings• US Financial EMV - Forecast
Section C
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Global Cards Manufactured2014 – 2018
Prepaid Phone Units
490 445 400 349 317
7,3606,505
5,7955,146
4,538
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2014 2015 2016 2017 2018Mill
ions
7,850
6,950
6,1955,505
4,855Total Units
CAGR -9.2%
• Applications: Mobile phone, Pay phone, Internet• Card Description: Plastic/Paper based, PIN Scratch off or memory chip• Largest Geographic Markets: MEA, Asia, Latin America• Future Growth: Declining
Ratio 2014 2015 2016 2017 2018Traditional 94% 94% 94% 93% 93% CAGR -9.2%Smart 6% 6% 6% 7% 7% CAGR -8.3%
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Global Cards Manufactured2014 – 2018
Prepaid Phone Dollars
120 112 100 90 79
213184
165146
130
0
50
100
150
200
250
300
350
2014 2015 2016 2017 2018Mill
ions
$333
$296
$265$236
$209
Total Dollars CAGR-8.9%
• A more severe accelerated decline is possible• Several alternative technologies are rapidly displacing cards• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 64% 62% 62% 62% 62% CAGR -9.4%Smart 36% 38% 38% 38% 38% CAGR -8.0%
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Global Cards Manufactured2014 – 2018
Sim Mobile Phone Units
0
1000
2000
3000
4000
5000
6000
7000
2014 2015 2016 2017 2018Mill
ions
5,192 5,3105,585 5,925
6,305
Total Units
CAGR 4.0%
• Applications: Mobile phone, Tablets, Other SIM devices• Card Description: 30 mil. Plastic with chip• Largest Geographic Markets: Asia, N. America, Europe• Dominant Global Manufacturers: Gemalto, Oberthur, Morpho, G&D also in Asia: Eastcompeace, Watchdata• Market Drivers: Fierce MNO competition, Technology, New Devices, Declining chip prices• Future Growth: Moderate, Embedded SIM threat
Ratio 2014 2015 2016 2017 2018Traditional 0% 0% 0% 0% 0% CAGR 0.0%Smart 100% 100% 100% 100% 100% CAGR 4.0%
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Global Cards Manufactured2014 – 2018
SIM Mobile Phone Dollars
1000
2000
3000
4000
5000
6000
7000
8000
9000
2014 2015 2016 2017 2018Mill
ions
$6,976 $7,046$7,290
$7,628$8,010
Total Dollars CAGR2.8%
• “75% of smart phones will have an NFC controller chip by 2020”• “NFC offers retailers better customer retention and loyalty opportunities as well as payments.
However, most retailers remain unclear as to its’ tangible benefits.”• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 0% 0% 0% 0% 0% CAGR 0.0%Smart 100% 100% 100% 100% 100% CAGR 2.8%
17
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Global Cards Manufactured2014 – 2018
Financial Units
2,255
3,3323,953 4,261 4,622
2,755
2,0701,779 1,520 1,164
0
1000
2000
3000
4000
5000
6000
7000
2014 2015 2016 2017 2018Mill
ions
5,0105,402
5,7325,781 5,786
Total Units
CAGR 2.9%
Ratio 2014 2015 2016 2017 2018Traditional 55% 38% 30% 26% 20% CAGR -15.8%Smart 45% 62% 70% 74% 80% CAGR 15.4%
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Global Cards Manufactured2014 – 2018
Financial Units• Major Brands: VISA, MC, Amex, Union Pay, JCB, Discover, Diners• Applications: Credit, Debit, Prepaid, ATM/PIN• Card Description: Traditional magnetic, Smart contact, contactless, dual interface• Card Unit Ratio: Smart accelerating 2014-2018: 45% to 80% for 15.4% CAGR• EMV Card Adoption (2014): US>10%, Canada/Caribbean/Latin America: 54.2%,
MEA: 38.9%, Asia Pacific 17.4%, Europe Zone 1 81.6%, Europe Zone 2 24.4%• Largest Geographic Markets: Asia Pacific, N. America, Europe• Market Drivers: Debit/Prepaid Growth, EMV penetration in USA and China, Trend
to Contactless and Dual Interface, Declining chip prices, M&A activity, Consumer demand for security and reliability
• Future Growth: Modest unit growth as traditional magnetic gets displaced by smart chip. Double digit dollar growth as more expensive smart chip cards penetrate
• Growth Threat: Technology shift where cards are not required
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Global Cards Manufactured2014 – 2018
Financial Dollars
3,0594,361
5,084 5,392 5,738577
454
405359
290
0
1000
2000
3000
4000
5000
6000
7000
2014 2015 2016 2017 2018Mill
ions
$3,636
$4,815
$5,489 $5,751 $6,028
Total Dollars CAGR10.6%
• Card Dollar Ratio: Smart accelerating 2014-2018 from 84% to 95% for 13.4% CAGR• Opportunity: US EMV conversion chip & pin, contactless, dual interface preferred after initial 2015/16 roll out• Several competing new payment technologies most require a “companion card”• Everyone does not have a smart phone• “Consumers aren’t compelled yet to change how they pay.”• “Payment cards have a long ‘good-bye’”• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 16% 9% 7% 6% 5% CAGR -12.8%Smart 84% 91% 93% 94% 95% CAGR 13.4%
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US Cards Manufactured2014 – 2018
Financial EMV Smart Cards
• Initial migration starts with contact cards – 2014, 2015• Issuer inventory build up – 2016, 2017, 2018• Contactless/Dual Interface growth driven by consumer demand – 2016, 2017, 2018• Aggressive marketing campaigns by issuers drives “brand switching”, increasing
demand for more cards – 2017, 2018• Reissue and replacement of expired cards begin – 2017, 2018• Regular traditional financial magnetic cards continue to be manufactured in declining
volumes. (not accounted for in this analysis)
Secure Card Manufacturers & Personalisers will be extremely busy!
Millions Units Dollars2014 225 $3102015 600 $8102016 900 $1,1702017 900 $1,1502018 875 $1,095Total 3,500 $4,535
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Global Cards Manufactured2014 – 2018
Gift Cards Units4,085 4,177 4,322
4,5214,723
0500
100015002000250030003500400045005000
2014 2015 2016 2017 2018Mill
ions
Total Units
CAGR 2.9%
• Applications: Retail Gift Cards (closed loop)• Card Description: 24-30mil. Plastic with mag stripe or barcode and multi color printing• Largest Geographic Markets: N. America, Europe• Market Drivers: Adoption/Growth outside N. America and UK• Future Growth: Moderate – NA/UK; Strong – Asia Pacific
Ratio 2014 2015 2016 2017 2018Traditional 100% 100% 100% 100% 100% CAGR 2.9%Smart 0% 0% 0% 0% 0% CAGR 0.0%
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Global Cards Manufactured2014 – 2018
Gift Card Dollars
0
50
100
150
200
250
300
350
400
2014 2015 2016 2017 2018Mill
ions
$310 $322 $330 $344$361
Total Dollars CAGR3.1%
• Asia Pacific is exporting gift cards to other regions• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 100% 100% 100% 100% 100% CAGR 3.1%Smart 0% 0% 0% 0% 0% CAGR 0.0%
23
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Global Cards Manufactured2014 – 2018
Gov’t/Health Units
1,003 1,2391,579
2,0592,608
1,7471,697
1,570
1,314
1,004
0
500
1000
1500
2000
2500
3000
3500
4000
2014 2015 2016 2017 2018Mill
ions
2,750 2,9363,149
3,3733,612
Total Units
CAGR 5.6%
• Applications: Government benefits, healthcare, national ID, drivers license, passport card• Card Description: 30 mil. Plastic with mag stripe and/or chip, some with photo• Card Unit Ratio: Smart accelerating 2014-2018; 37% to 72% for 21.1% CAGR• Largest Geographic Markets: Asia Pacific, Europe• Issuance: Central from card mfr. Bureau, independent bureau or gov’t bureau• Market Drivers: New card technologies, Security & Fraud, ID Standards, Gov’t programs, Economy and Budgets• Future Growth: Rapidly Increasing
Ratio 2014 2015 2016 2017 2018Traditional 63% 58% 50% 39% 28% CAGR -10.5%Smart 37% 42% 50% 61% 72% CAGR 21.1%
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Global Cards Manufactured2014 – 2018
Gov’t/Health Dollars
1,717 2,1162,703
3,5214,451609
618
596
523
420
0
1000
2000
3000
4000
5000
6000
2014 2015 2016 2017 2018Mill
ions
$2,325$2,734
$3,299
$4,044
$4,871
Total Dollars CAGR15.9%
• Cards are becoming more durable with additional security layers and are increasingly more expensive
• Card Dollar Ratio: Smart 2014-2018 moving from 74% to 91% for 21.0% CAGR• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 26% 23% 18% 13% 9% CAGR -7.2%Smart 74% 77% 82% 87% 91% CAGR 21.0%
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Global Cards Manufactured2014 – 2018
Retail & Gas Units
695 851 1,0551,327
1,605
1,676 1,5251,546
1,3731,195
0
500
1000
1500
2000
2500
3000
2014 2015 2016 2017 2018Mill
ions
2,371 2,4932,601 2,700 2,800
Total Units
CAGR 3.4%
• Applications: Retail stores, Gas stations• Card Description: 30 mil. Plastic with mag stripe and/or chip• Card Unit Ratio: Smart card 2014-2018; 29% to 57% for 18.2% CAGR• Largest Geographic Markets: N. America, Europe, Asia Pacific• Market Drivers: Retail Loyalty rewards, Chip conversion• Future Growth: Moderate
Ratio 2014 2015 2016 2017 2018Traditional 71% 66% 59% 51% 43% CAGR -6.5%Smart 29% 34% 41% 49% 57% CAGR 18.2%
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Global Cards Manufactured2014 – 2018
Retail & Gas Dollars
1,008 1,1821,426
1,7572,092222
277
260
236
197
0
500
1000
1500
2000
2500
2014 2015 2016 2017 2018Mill
ions
$1,230
$1,459$1,686
$1,993
$2,289
Total Dollars CAGR13.2%
• US EMV liability shift for gas pumps not until October 2017• Big Box retail supports EMV with store branded cards• “Payment cards have a long ‘good-bye’”• Card Dollar Ratio: 2014-2018 Smart cards moving from 82% to 91% for 15.7% CAGR• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 18% 19% 15% 12% 9% CAGR -2.4%Smart 82% 81% 85% 88% 91% CAGR 15.7%
27
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Global Cards Manufactured2014 – 2018
Transportation Units
621 8231,057
1,3221,664
1,4721,415
1,3331,272
1,067
0
500
1000
1500
2000
2500
3000
2014 2015 2016 2017 2018Mill
ions
2,093 2,2382,390
2,5572,731
Total Units
CAGR 5.5%
• Applications: Bus, Subway, Train, etc. (closed system)• Card Description: 20-30 mil. Plastic with mag stripe and/or chip, some reloadable• Card Unit Ratio: Smart Card 2014-2018:30% to 61% for 21.8% CAGR• Largest Geographic Markets: N. America, Asia Pacific, Europe• Market Drivers: Emerging analytics for loyalty programs. Trend to contactless smart card, Trend to open system-VISA/MC• Future Growth: Increasing – Open system threatens card volume• Growth Threat: Increasing acceptance of mobile ticketing applications
Ratio 2014 2015 2016 2017 2018Traditional 70% 63% 56% 50% 39% CAGR -6.2%Smart 30% 37% 44% 50% 61% CAGR 21.8%
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Global Cards Manufactured2014 – 2018
Transportation Dollars
666875
1,1041,322
1,664185
179
156
142
124
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2014 2015 2016 2017 2018Mill
ions
$851
$1,044
$1,260
$1,464
$1,813
Total Dollars CAGR16.3%
• Card Dollar Ratio: Smart Card 2014-2018 growing dollars from 78% to 93% for a 20.1% CAGR• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 22% 16% 12% 10% 7% CAGR -7.7%Smart 78% 84% 88% 90% 93% CAGR 20.1%
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Global Cards Manufactured2014 – 2018
Loyalty & Promo Units
185 212 261 315 378
1,562 1,525 1,476 1,423 1,367
0200400600800
100012001400160018002000
2014 2015 2016 2017 2018Mill
ions
1,747 1,737 1,737 1,738 1,745
Total Units
CAGR 0.0%
• Applications: Rewards for Loyalty, Airlines, Hotels, Car Rental• Card Description: 20-30mil., mag stripe, barcode, chip• Market Drivers: Smartphone apps, Virtual cards• Future Growth: Declining except in Asia Pacific
Ratio 2014 2015 2016 2017 2018Traditional 89% 88% 85% 82% 78% CAGR -2.6%Smart 11% 12% 15% 18% 22% CAGR 15.4%
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Global Cards Manufactured2014 – 2018
Loyalty & Promo Dollars
200 226 269 314367
152 135
186222
242
0
100
200
300
400
500
600
700
2014 2015 2016 2017 2018Mill
ions
$352 $361
$455
$536
$609
Total Dollars CAGR11.6%
• Smart cards and Asia Pacific enhancing dollars in an otherwise lackluster segment which is likely to succumb to various disruptive technologies.
• Rating: Asia Rest of World
Ratio 2014 2015 2016 2017 2018Traditional 43% 41% 41% 41% 40% CAGR 9.7%Smart 57% 59% 59% 59% 60% CAGR 12.9%
31
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Global Cards Manufactured2014 – 2018
Blank Cards Units
27 52 98 178
1,480 1,500 1,530 1,5451,542
0200400600800
100012001400160018002000
2014 2015 2016 2017 2018Mill
ions
1,480 1,527 1,5821,643 1,720
Total Units
CAGR 3.0%
• Applications: Imaging printers for ID cards and various other cards• Card Description: 30mil. White plastic with or without mag stripe and/or chip• Card Unit Ratio: In 2018 10% of blank cards will have chips• Largest Geographic Markets: N. America, Europe• Market Drivers: Instant Issue, One up Printers, Smart chip inlays• Future Growth: Modestly Increasing
Ratio 2014 2015 2016 2017 2018Traditional 100% 98% 97% 94% 90% CAGR 0.8%Smart 0% 2% 3% 6% 10% CAGR 45.8%
32
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Global Cards Manufactured2014 – 2018
Blank Cards Dollars
15 2544
7861
6263
64
64
0
20
40
60
80
100
120
140
160
2014 2015 2016 2017 2018Mill
ions
$61
$77$88
$108
$142
Total Dollars CAGR18.4%
• Card Dollar Ratio: 2014-2018 from 0% to 55%• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 100% 80% 72% 59% 45% CAGR 1.0%Smart 0% 20% 28% 41% 55% CAGR 39.1%
33
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Global Cards Manufactured2014 – 2018
Access Control Units
395 519675
8721,055
810783
729651
539
0200400600800
10001200140016001800
2014 2015 2016 2017 2018Mill
ions
1,2051,302
1,4041,523
1,647
Total Units
CAGR 6.4%
• Applications: Company ID Badges, Door Access, Security access• Card Description: 30mil. Plastic with mag stripe, some with chip and photo• Card Unit Ratio: Smart Card 2014-2018; 33% to 67% for 21.7% CAGR• Largest Geographic Markets: N. America, Asia Pacific, Europe• Market Drivers: Security demands, New technologies• Future Growth: Rapidly Increasing• Threat: Mobile apps from large hotel chains
Ratio 2014 2015 2016 2017 2018Traditional 67% 60% 52% 43% 33% CAGR -7.8%Smart 33% 40% 48% 57% 67% CAGR 21.7%
34
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Global Cards Manufactured2014 – 2018
Access Control Dollars
427536
675849
1,055123
118
107
98
80
0
200
400
600
800
1000
1200
2014 2015 2016 2017 2018Mill
ions
$550$654
$782
$947
$1,135
Total Dollars CAGR15.6%
• Card Dollar Ratio: 2014-2018 Smart Card growing from 78% to 93% for 19.8 CAGR• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 22% 18% 14% 10% 7% CAGR -8.2%Smart 78% 82% 86% 90% 93% CAGR 19.8%
35
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Global Cards Manufactured2014 – 2018
ID/Membership Units729 725 727 731 734
0
100
200
300
400
500
600
700
800
2014 2015 2016 2017 2018Mill
ions
Total Units
CAGR 0.1%
• Applications: Club and Association membership• Card Description: 20-30mil. Plastic with or without mag stripe or barcode, some photos• Card Type Ratio: 100% Traditional• Largest Geographic Markets: N. America, Europe • Future Growth: Declining• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 100% 100% 100% 100% 100% CAGR 0.1%Smart 0% 0% 0% 0% 0% CAGR 0.0%
36
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Global Cards Manufactured2014 – 2018
ID/Membership Dollars$85 $84 $86 $88
0
25
50
75
100
2014 2015 2016 2017 2018Mill
ions
$85
Total Dollars CAGR0.7%
Ratio 2014 2015 2016 2017 2018Traditional 100% 100% 100% 100% 100% CAGR 0.7%Smart 0% 0% 0% 0% 0% CAGR 0.0%
37
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Global Cards Manufactured2014 – 2018Other Units
185 206 227 251281
107102
9994
82
0
50
100
150
200
250
300
350
400
2014 2015 2016 2017 2018Mill
ions
292308
326345
363
Total Units
CAGR 4.4%
• Applications: Miscellaneous, Non Financial Secure, Pay TV, College Campus, Ticketing• Card Description: 30mil. Plastic with mag stripe and/or chip• Card Unit Ratio: Smart Card 2014-2018; 63% to 77% for 8.7% CAGR• Largest Geographic Markets: N. America, Europe• Future Growth: Modest• Rating:
Ratio 2014 2015 2016 2017 2018Traditional 37% 33% 30% 27% 23% CAGR -5.2%Smart 63% 67% 70% 73% 77% CAGR 8.7%
38
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Global Cards Manufactured2014 – 2018
Other Dollars
248 271 292318
352
2727
2625
23
0
50
100
150
200
250
300
350
400
2014 2015 2016 2017 2018Mill
ions
$275$298
$318$343
$363
Total Dollars CAGR5.7%
Ratio 2014 2015 2016 2017 2018Traditional 10% 9% 8% 7% 6% CAGR -3.2%Smart 90% 91% 92% 93% 94% CAGR 7.3%
39
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Global Cards Manufactured2014 Market Segment Analysis
Millions of Cards - Units
0
1000
2000
3000
4000
5000
6000
7000
8000 7850
5192 5010
4085
27502371
20931747
14801205
729292
*34.8 Billion Global Cards Manufactured
1.0% increase from 2013Access Control 600 million unit increase adjustment over 2013
*
40
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Global Cards Manufactured2014 Market Segment Analysis
Millions of Dollars
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000 $6,976
$3,636
$2,325
$1,230$851
$550 $352 $333 $310 $275 $85 $61
*5.6% increase from 2013*Access Control $200 million increase adjustment over 2013
$17.0 Billion Dollar Value Global Cards Manufactured
*
41
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Global Cards Manufactured2015 Market Segment Analysis
Millions of Cards - Units
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000 6,950
5,402 5,310
4,177
2,9362,493
2,2381,737 1,527 1,302
725308
35.1 Billion Global Cards Manufactured
0.09% increase from 2014
42
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Global Cards Manufactured2015 Market Segment Analysis
Millions of Dollars
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$7,046
$4,815
$2,734
$1,459$1,044
$654$361 $322 $298 $296 $85 $77
12.94% increase from 2014
$19.2 Billion Dollar Value Global Cards Manufactured
43
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Global Cards Manufactured2016 Market Segment Analysis
Millions of Cards - Units
0
1,000
2,000
3,000
4,000
5,000
6,000
7,0006,195
5,732 5,585
4,322
3,1492,601 2,390
1,737 1,582 1,404
727326
35.7 Billion Global Cards Manufactured
1.71% increase from 2015
44
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Global Cards Manufactured2016 Market Segment Analysis
Millions of Dollars
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000$7,290
$5,489
$3,299
$1,686$1,260
$782$455 $330 $318 $265 $88 $84
10.94% increase from 2015
$21.3 Billion Dollar Value Global Cards Manufactured
45
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Global Cards Manufactured2017 Market Segment Analysis
Millions of Cards - Units
0
1000
2000
3000
4000
5000
6000 5,925 5,7815,505
4,521
3,373
2,700 2,557
1,738 1,643 1,523
731345
36.3 Billion Global Cards Manufactured
1.68% increase from 2016
46
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Global Cards Manufactured2017 Market Segment Analysis
Millions of Dollars
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000 $7,628
$5,751
$4,044
$1,993$1,464
$947$536 $344 $343 $236 $108 $86
10.33% increase from 2016
$23.5 Billion Dollar Value Global Cards Manufactured
47
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Global Cards Manufactured2018 Market Segment Analysis
Millions of Cards - Units
0
1,000
2,000
3,000
4,000
5,000
6,000
7,0006,305
5,786
4,855 4,723
3,612
2,800 2,731
1,745 1,720 1,647
734363
37.0 Billion Global Cards Manufactured
1.93% increase from 2017
48
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Global Cards Manufactured2018 Market Segment Analysis
Millions of Dollars
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
$8,010
$6,028
$4,871
$2,299$1,813
$1,135$609 $375 $361 $209 $142 $88
10.21% increase from 2017
$25.9 Billion Dollar Value Global Cards Manufactured
49
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Global Cards Manufactured 2014-2018• 5 Geographic Regions – Units & Dollars• 5 Geographic Regions – CAGR Summary
Section D
50
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Global Cards Manufactured2014
Geographic Regions Units
5,645
1,2002,827
360 989
7,205
8,0182,936
4,4431,181
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
12,850
9,218
5,7634,803
2,170
Ratio AP NA Euro MEA LATraditional 56% 87% 51% 92% 54%Smart 44% 13% 49% 8% 46%
51
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Global Cards Manufactured2014
Geographic Regions Dollars
6,655
1,779
3,940
6011,446
985
872
359
87161
0
2000
4000
6000
8000
10000
12000
14000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
$7,640
$2,651
$4,299
$788
$1,607
Ratio AP NA Euro MEA LATraditional 15% 33% 8% 24% 10%Smart 85% 67% 92% 76% 90%
52
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Global Cards Manufactured2015
Geographic Regions Units
6,839
1,6552,982
413 1,073
6,625
7,6792,795
3,9331,111
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
13,464
9,334
5,777
4,346
2,184
Ratio AP NA Euro MEA LATraditional 49% 82% 48% 90% 51%Smart 51% 18% 52% 10% 49%
53
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Global Cards Manufactured2015
Geographic Regions Dollars
8,033
2,3414,139
6721,542
872
912
353
171156
0
2000
4000
6000
8000
10000
12000
14000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
$8,905
$3,253
$4,492
$843
$1,698
Ratio AP NA Euro MEA LATraditional 10% 27% 8% 20% 9%Smart 90% 73% 92% 80% 91%
54
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Global Cards Manufactured2016
Geographic Regions Units
7,864
2,1793,162
479 1,161
6,380
7,327
2,659
3,4991,040
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
14,244
9,506
5,821
3,978
2,201
Ratio AP NA Euro MEA LATraditional 45% 77% 46% 88% 47%Smart 55% 23% 54% 12% 53%
55
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Global Cards Manufactured2016
Geographic Regions Dollars
9,208
3,0064,363
7651,669
823
867
340
158147
0
2000
4000
6000
8000
10000
12000
14000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
$10,031
$3,873
$4,703
$923
$1,816
Ratio AP NA Euro MEA LATraditional 8% 22% 7% 17% 8%Smart 92% 78% 93% 83% 92%
56
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Global Cards Manufactured2017
Geographic Regions Units
9,075
2,492 3,397
542 1,272
6,050
6,911
2,519
3,120 964
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
15,125
9,403
5,916
3,662
2,236
Ratio AP NA Euro MEA LATraditional 40% 73% 43% 85% 43%Smart 60% 27% 57% 15% 57%
57
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Global Cards Manufactured2017
Geographic Regions Dollars
10,613
3,3934,633
8551,822
737
816
322
146
140
0
2000
4000
6000
8000
10000
12000
14000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
$11,350
$4,209$4,955
$1,001
$1,962
Ratio AP NA Euro MEA LATraditional 6% 19% 6% 15% 7%Smart 94% 81% 94% 85% 93%
58
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Global Cards Manufactured2018
Geographic Regions Units
10,440
2,924 3,710
617 1,380
5,625
6,346
2,323
2,762 896
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
16,065
9,270
6,033
3,379
2,276
Ratio AP NA Euro MEA LATraditional 35% 68% 38% 82% 39%Smart 65% 32% 62% 18% 61%
59
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Global Cards Manufactured2018
Geographic Regions Dollars
12,120
3,8925,077
9561,977
627
730
297
133
131
0
2000
4000
6000
8000
10000
12000
14000
Asia Pacific N. America Europe MEA Latin AmericaMill
ions
$12,747
$4,622
$5,374
$1,089
$2,108
Ratio AP NA Euro MEA LATraditional 5% 16% 5% 12% 6%Smart 95% 84% 95% 88% 92%
60
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Global Cards Manufactured2014-2018
CAGR Geographic Region
Global
Europe
Latin America
MEA
Asia Pacific
North America
8.80%
4.6%
5.6%
6.7%
10.8%
11.8%
Dollars
Global
MEA
North America
Europe
Latin America
Asia Pacific
1.2%
-6.8%
0.1%
0.9%
1.0%
4.6%
Units
61
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Global Cards Manufactured2014-2018
CAGR Geographic Region
REGION Units / Dollars Traditional Smart TOTAL
Asia Pacific Units -4.8% 13.1% 4.6%
$ -8.6% 12.7% 10.8%
N. America Units -4.6% 19.5% 0.4%
$ -3.5% 17.0% 11.8%
Europe Units -4.6% 5.6% 0.9%
$ -3.7% 5.2% 4.6%
MEA Units -9.1% 11.4% -6.8%
$ -6.6% 9.7% 6.7%
Latin America Units -5.4% 6.9% 1.0%
$ -4.0% 6.5% 5.6%
Global Units -5.5% 11.6% 1.2%
$ -4.7% 10.6% 8.8%
62
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Global Personalisation & Fulfillment 2014-2018• Global – Units & Dollars• 5 Global Geographic Regions (2014)
Section E
63
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Global Personalisation & Fulfillment2014-2018
Units
30,370 30,675 31,25032,400
0
5000
10000
15000
20000
25000
30000
35000
2014 2015 2016 2017 2018
Mill
ions
31,775
UnitCAGR1.3%
64
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Global Personalisation & Fulfillment2014-2018
Dollars
$6,918
$7,817
$8,677
$9,588
$10,575
0
2000
4000
6000
8000
10000
12000
2014 2015 2016 2017 2018
Mill
ions
DollarCAGR8.9%
65
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Global Personalisation & Fulfillment2014
Geographic Units11,140
7,500
5,1074,745
1,878
0
2000
4000
6000
8000
10000
12000
Asia Pacific North America Europe MEA Latin America
Mill
ions
66
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Global Personalisation & Fulfillment2014
Geographic Regions Dollars
$2,123 $2,150
$1,767
$298
$563
0
500
1000
1500
2000
2500
Asia Pacific North America Europe MEA Latin America
Mill
ions
67
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Global Cards and P & F Total Industry 2014-2018• Global – Dollars
Section F
68
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Global Cards & Personalisation/Fulfillment2014-2018
Dollars
6918 7817 8677 9588 10575
16,98419,191
21,34623,480
25,940
0
5000
10000
15000
20000
25000
30000
35000
40000
2014 2015 2016 2017 2018
$27,008
$30,023
$33,068
$36,515
$23,902
The Card Industry is Alive and Well!Perso/FulfillCARDS
DollarCAGR8.84%
69