2014 Annual Report - Missouri State UniversityJun 01, 2015 · Headcount Headcount Headcount Value...

MISSOURI STATE UNIVERSITY – SCHOOL OF COMMUNICATION STUDIES

2014 Annual Report Media, Journalism & Film

Dr. Mary Jane Pardue

6/1/2015

Time period covered: 1/1/2014 to 12/31/2014

2014 Annual Report

1 Media, Journalism & Film

PART 1: GOALS FOR THE PREVIOUS YEAR AND PROGRESS MADE ON THOSE GOALS

PART 2: DEPARTMENT ASSESSMENT IN DASHBOARD REPORT AREAS

A. ENROLLMENT MANAGEMENT

1. MAJOR HEADCOUNT (INCLUDE 1ST AND 2ND MAJORS)

2. SCH PRODUCTION

3. DEGREES CONFERRED

4. SUMMER SCH PRODUCTION

5. COURSE MANAGEMENT

B. ACCESS

1. SCH PRODUCTION BY INSTRUCTIONAL FORMAT

C. STUDENT SUCCESS

1. RETENTION RATES

2. MAPP SCORES

3. OTHER DATA OR INDICATORS OF STUDENT SUCCESS

D. RESOURCES AND PRODUCTIVITY

1. SECTIONS BY SIZE AND SCH

2. DELAWARE DATA

I. DEPT SCH/DEL SCH

II. MSU SCH COST/DEL SCH COST

E. RESEARCH AND SCHOLARSHIP

F. PROGRAM AND CURRICULUM ENHANCEMENT

G. PUBLIC AFFAIRS: REPRESENTATIVE INITIATIVES AND ACTIVITIES

PART 3: PROGRAM ASSESSMENT (DATA, ANALYSIS, ADJUSTMENTS ON THE BASIS OF DATA)

PART 4: NARRATIVE ASSESSMENT

PART 5: DEPARTMENT GOALS FOR THE UPCOMING YEAR

PART 6: APPENDIX A

A. THREE YEAR HIRING PLAN

PART 7: APPENDIX B

A. DEPARTMENTAL ACCOMPLISHMENTS

B. FACULTY ACCOMPLISHMENTS

C. STUDENT ACCOMPLISHMENTS

2014 Annual Report


MEDIA, JOURNALISM & FILM 2014 ANNUAL REPORT

PART 1: GOALS FOR THE PREVIOUS YEAR AND PROGRESS MADE ON THOSE GOALS

I. Program Enhancement

Concluded a successful search that resulted in the hiring of a new assistant professor in Digital

Film Production.

Attempted another search for an assistant professor of New Media and Interactive Design that

resulted in a second failed search.

As a result of the failed search, began a late search at the instructor level and successfully filled

that position with a generalist to teach production classes.

Used Program Enhancement Fees to purchase a new lab equipment checkout system to solve

some of the problems with our old system regarding difficulty of use and inaccurate

information.

Upgraded EZ News Software used to prepare scripts for Broadcast Journalism classes. $3,100.

Purchased Facilis Terrablock high performance video server that allowed students and faculty to

access media files stored on the server in a central location from any network connected

workstation in Craig or Strong halls.

Moved department server in Strong Hall to more secure and accessible location in the suite by

the KSMU Control Room. Cost was paid with funds from the Provost’s Office, COAL and MJF.

Began a sports journalism component in MJF as a result of MSU’s plans to contract with ESPN to

air live home sports games on ESPN-3.

Taught boot camp class, MJF First Shot Boot Camp, for the first time in Spring 2014, 2nd block.

About 35 freshmen and new transfer students enrolled.

Continued plans for the major lab remodel in Craig and Strong halls beginning in SU15.

Completed our 2nd major department production, “A Little Help,” a comedy web series.

Developed our 3rd major department production, Show-Me Chefs, a reality cooking show

inspired by “Chopped” and “Iron Chef” on the Food Network.

Continued our New Faculty mentoring program with FA14 and SP14 meetings, advising them on

preparing dossiers for tenure/promotion and annual review, exploring best teaching practices

and classroom management techniques, and adjusting to Missouri State University culture.

II. Recruitment

Attempted to increase our international outreach by encouraging more students to do Study

Away. Two professors planned Study Away trips (Spain and Korea), but they did not reach

required enrollment minimums so they were canceled.

Two Study Away students blogged about their experiences. The blogs with photos were posted

on the MJF home page. Twelve Electronic Arts and 3 journalism students did Study Away in

2014.

Worked to promote the Oxford Brookes Exchange Program in England as a viable option for

students. We had 3 students at Oxford Brookes University in FA14.

Visited La Sabana University in Botoga, Colombia again, which resulted in “Epilogue,” our Emmy-

award winning web series, being featured at La Sabana’s first international film festivaland an

2014 Annual Report


invitation to our faculty member who was executive producer on the series to present at the

festival.

Visited Javierana University in Bogota in search of other Stay Away opportunities while on our

trip to Colombia. However none has developed with Javiernana thus far despite their impressive

media program.

Had MJF booth at several MSU and outside recruitment events including the MSU Spring

Showcase, MSU Fall Showcase, MSU Majors Fair, and Spring Creek Art Festival Springdale, Ark.

Participated in 2014 COAL Homecoming Gala with 2 major events featuring Electronic Arts 2004

alum Matt Raithel, who presented a Master Class on Video Game Development and participated

in a panel on Preparing for that First Professional Job or How I Survived the Biggest Mistake I

ever Made!

Stepped up department recruitment efforts by selecting Recruitment Committee that met

throughout the year to assist in redesign of department banner, select photos for postcards for

recruitment events, update recruitment materials, and plan recruitment events at area high

schools and in St. Louis and Kansas City.

III. Enrollment Management

Succeeded in combining our Print and Internet Journalism and Broadcast Journalism options

into 1 Journalism program. (Appendix B, Section A)

Succeeded in combining our Media Studies and Film Studies program into a Film and Media

Studies major that we expect to address our declining enrollment in those areas and to make

the program more attractive for effective recruitment and marketing. (Appendix B, Section A)

Maintained our Student Advisory Board with 3 meetings in FA14 and 2 in SP14 to discuss

student needs and best ways to connect with them.

Held 1st Time Freshmen/1st Time Transfer Meetings and All Majors Meetings in Fall and Spring

semesters. Attendance improved over last year, and we had a number of faculty attended for

introductions and welcomes.

Continued to use personal emails to targeted students to promote classes, especially

undersubscribed ones, and to let them know about special events in MJF. We are using social

media, the new MJF website, Facebook and blogs for news and special events.

Held regular department meetings every 3 weeks in FA14 and FA14 and a full-day retreat in

FA14 and a half-day retreat in SP14. These provide opportunities to keep faculty and staff

informed and to exchange ideas. Attendance was unusually high.

Continue to support student entry fees to festivals and competitions, resulting in substantial

wins for student work.

IV. Assessment

Successfully completed comprehensive production program assessment for Digital Film

Production and Media Production majors.

Successfully completed second Department SLO on Theory. A positive result of the theory

assessment was an online tool used to more efficiently tabulate results.

Began assessment of Department SLO on Analysis and Criticism, which will continue in FA15.

2014 Annual Report


PART 2: DEPARTMENT ASSESSMENT IN DASHBOARD REPORT AREAS

A. ENROLLMENT MANAGEMENT: 1. MAJOR HEADCOUNT (INCLUDE 1ST AND 2ND MAJORS)

1st & 2nd Majors by Department - % Change 2014 vs 2013

Academic Period Fall 2013 Fall 2014 % Change

College Department Majors Headcount

Headcount Headcount Headcount

Value Value Percentage

Arts & Letters Art and Design 561 542 -3.39%

Communication 440 436 -0.91%

English 571 573 0.35%

Media, Journalism & Film 408 397 -2.70%

Modern and Classical Languages 154 161 4.55%

Music 316 299 -5.38%

Theatre and Dance 221 206 -6.80%

COAL TOTALS 2,671 2,614 -2.13%

Media, Journalism & Film has seen a 2.70% decrease in majors from 2013 to 2014, continuing a slide in enrollment from a high of 459 in 2010. Since 2010, department enrollment has dropped 13.5%.

We made a decision in 2010 to hold our enrollment steady because we were at capacity with 450 majors and 14 faculty. We did this by raising our GPA requirement from 2.25 to 2.3, which may continue to contribute to a decrease in total enrollment.

MJF was in the middle of the college with 3 other department experiencing enrollment declines greater than ours.

We attribute the decline in the journalism majors in part to changes in the industry. Today’s journalism graduates limit their job prospects if they have a narrow range of skills, being a print journalist and only being trained for that job, for example. They need multi-media skills to deliver stories across platforms and web skills to be proficient with the Web as a publishing medium and audience interactive tool. Combining Print and Internet journalism with Broadcast Journalism into 1 major starting in FA15 will give them more choices and experiences across different media.

We have an opportunity to make our Journalism major more attractive with the addition of the Sports Journalism component and the ESPN initiative. However, it will be well into FA15 before we can begin to assess the project and several semesters before we can gauge the full impact on our program.

We have seen a decline in our Media Studies and Film Studies majors. We believe that the new combined program, Film and Media Studies, which will begin in FA15 will better focus the major and make it more attractive to students.

2014 Annual Report


Digital Film Production is our area of growth, with enrollment on a steady climb since we introduced it as a major in 2007. However starting in 2007, we have seen a decline in Media Production, as expected. We are beginning conversations about revising the comprehensive majors (DFP and MP), possibly collapsing them into 1 major, and restructuring the curriculum. Our 5-year department review should help us make those decisions.

With the successful hiring of new instructor in production complementing our assistant professor in Digital Film Production from last year, we have been able to offer more classes. This helps us address the backlog of students unable to take upper level classes because they couldn’t get into closed prerequisite classes.

We expect to add new productions and work out a system whereby student scripts produced in screenwriting classes have the potential to become the next department major production. This should draw in additional majors.

Collaborating with Theatre & Dance on productions to allow non-musical theater majors the opportunity to get on-set production experience brings more notoriety to MJF’s Digital Film Production major and potentially makes it more attractive. We are beginning collaboration to do just that.

We anticipated that adding production program fees, which began in SP13, could negatively affect enrollment, but we have not found that to be the case.

2. SCH PRODUCTION

80658009

8237

7973

78707926

8205

7822

7486

7670

7000

7200

7400

7600

7800

8000

8200

8400

FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014

MJF SCH FY 2005-2014

2014 Annual Report


2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 CY14 vs.

CY13

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Change Change

Value Value Value Value Value Value Value Value Value Value Value Percent

Art and Design 10,834 11,178 11,471 11,099 11,971 12,203 12,013 11,660 11,068 10,721 -347 -3.10%

UG 10,816 11,139 11,468 11,081 11,950 12,185 11,988 11,630 11,049 10,654 -395 -3.60%

GR 18 39 3 18 21 18 25 30 19 67 48 253.00%

Communication 14,244 13,486 13,266 13,466 13,936 14,462 14,547 14,258 16,085 16,937 852 5.30%

UG 13,560 12,676 12,607 12,761 13,051 13,298 13,426 13,145 14,996 15,879 883 5.90%

GR 684 810 659 705 885 1,164 1,121 1,113 1,089 1,058 31 2.80%

English 27,567 28,731 28,201 28,770 28,404 27,826 28,271 28,453 29,229 29,155 -74 -0.25%

UG 26,757 27,937 27,254 27,876 27,163 26,147 26,643 26,732 27,231 27,143 -88 -0.30%

GR 810 794 947 894 1,241 1,679 1,628 1,721 1,998 2,012 14 0.70%

Media, Journalism

& Film

8,065 8,009 8,237 7,973 7,870 7,926 8,205 7,822 7,486 7,670 184 2.50%

UG 7,996 7,967 8,198 7,928 7,795 7,833 8,091 7,690 7,351 7,532 181 2.50%

GR 69 42 39 45 75 93 114 132 135 138 3 2.20%

Modern and

Classical Languages

10,423 10,494 11,089 11,138 11,630 12,512 11,967 12,619 12,016 11,696 -320 -2.70%

UG 10,414 10,485 11,080 11,138 11,618 12,470 11,940 12,607 12,004 11,666 -338 -2.80%

GR 9 9 9 0 12 42 27 12 12 30 18 150%

Music 10,645 10,727 10,593 10,989 10,828 10,616 10,805 10,978 10,928 9,952 -976 -8.90%

UG 10,200 10,373 10,243 10,494 10,168 9,964 10,231 10,374 10,363 9,344 -1019 -9.80%

GR 445 354 350 495 660 652 574 604 565 608 43 7.60%

Theatre and Dance 7,378 7,480 7,769 8,009 7,828 8,629 8,959 8,778 8,615 8,846 231 2.70%

UG 7,235 7,402 7,709 7,967 7,747 8,454 8,804 8,629 8,469 8,744 275 3.20%

GR 143 78 60 42 81 175 155 149 146 102 -44 -30.10%

89,156 90,105 90,626 91,444 92,467 94,174 94,767 94,568 95,427 94,977 -450 -0.47%

Total SCH Produced by Department - % Change 2014 vs. 2013

Total by COLUMNS

Calendar Year

Department UG/GR

Fall 2013 Fall 2014 Change Fall 2013 Fall 2014 Change

SCH SCH SCH Headcount Headcount

Headcoun

t

Value Value Percentage Value Value

Percentag

e

Art and Design 11,068 10,721 -3.14% 561 542 -3.39%

Communication 16,085 16,937 5.30% 440 436 -0.91%

English 29,229 29,155 -2.53% 571 573 0.35%

Media, Journalism & Film 7,486 7,670 2.46% 408 397 -2.70%

Modern and Classical Languages 12,016 11,696 -2.66% 154 161 4.55%

Music 10,928 9,952 -8.93% 316 299 -5.38%

Theatre and Dance 8,615 8,846 2.68% 221 206 -6.80%

TOTALS COAL 95,427 94,977 -0.47% 2,671 2,614 -2.13%

Academic Period

Department

SCH & Majors Headcount - % Change 2014 vs. 2013

2014 Annual Report


Calendar Year Total by ROWS

Faculty Group

Tenured/Tenure

Eligible

Other Regular

Faculty

Supplemental

Faculty

Graduate

Assistants

SCH SCH SCH SCH SCH

Percents by ROW Percents by ROW Percents by ROW Percents by ROW Percents by ROW

Art and Design 55% 9% 36% 0% 100%

Communication 23% 28% 30% 18% 100%

English 31% 23% 13% 23% 100%

Media, Journalism &

Film 57% 15% 25% 3% 100%Modern and Classical

Languages 46% 27% 19% 1% 100%

Music 70% 2% 25% 3% 100%

Theatre and Dance 44% 27% 19% 10% 100%

Total by COLUMNS 42 20 22 11 100

Department

2012

SCH Production by Fac Group 2012


Faculty Group

Tenured/Tenure

Eligible

Other Regular

Faculty

Supplemental

Faculty

Graduate

Assistants

SCH SCH SCH SCH SCH


Art and Design 62% 5% 31% 0% 100%

Communication 25% 26% 29% 17% 100%

English 32% 21% 14% 21% 100%

Media, Journalism &

Film 60% 9% 27% 4% 100%

Modern and

Classical Languages 43% 23% 28% 1% 100%

Music 67% 6% 25% 2% 100%



Department

2013

SCH Production by Faculty Group 2013

2014 Annual Report


SCH production increased 184 or 2.46% from 2013 to 2014 (7670 credit hours in 2014 vs. 7486

credit hours in 2013) despite a 2.7% decrease in enrollment (397 in 2014 vs. 408 in 2013).

We attribute much of that increase to 3 factors

o Adding a new gen class, MED 274 Introduction to Film in FA14

o Offering fewer classes. Canceled 5 classes (3 lower vision, 1 upper division, 1 graduate)

SP14: MED 381 Broadcast Writing, MED 704 Theory and Research into Mass

Communication

SU14: MED 130 Fundamentals of Media Convergence, MED 274 Introduction to

Film, JRN 270 Introduction to Journalism

FA14: none

o Intersession classes are suddenly very popular in MJF especially among our 2 new

assistant professors and instructor, who seize every opportunity to offer them. Because

they plan new topics, they appeal to many students looking for additional credits within

a short time.

We are among 3 departments in the college to show a SCH production increase in 2014.

SCH production among MJF ranked faculty was down slightly in 2014 vs. 2013 (58% in 2014 vs.

60% in 2013), but SCH production among instructors was up significantly (13% in 2014 vs. 9% in

2013). From 2013 to 2014, instructor SCH production rose 44%, which we attribute to several

factors.

o Hiring 2 instructors (in production and Broadcast Journalism)

o Moving an assistant professor to an instructor position

o Moving a full professor into the department head position with 1 course load to replace

the former department head’s move from MJF into an associate dean position

o Making an associate professor assistant department head with 3 hours course release.

2014, however, more closely resembles 2012 when SCH production was 57% (vs. 58% in 2014)

and instructor SCH production was 15% (vs. 13% in 2014).


Faculty Group Ranked

Regular

(Instructors)

Supplemental

Faculty

Graduate

Assistants

SCH SCH SCH SCH SCH


Art and Design 55% 5% 37% 1% 100%

Communication 20% 33% 27% 15% 100%

English 32% 20% 13% 23% 100%

Media, Journalism &

Film 58% 13% 26% 3% 100%

Modern and Classical

Languages 43% 28% 22% 1% 100%

Music 62% 12% 24% 2% 100%



Department

2014

SCH Production by Faculty Group 2014

2014 Annual Report


SCH production among supplemental faculty declined slightly in 2014 from 2013 (27% in 2013

vs. 26% in 2014). 2014 was also higher than 2012 (25%).

GA SCH production declined slightly from 2013 (4% in 2013 vs. 3% in 2014) but was the same as

it was in 2012 (3%).

Due to reallocation at the college level, 2015 will see MJF with 4 GAs, the most the department

has ever had.

We predict that GA SCH production will increase in 2015 with the addition of the new GA to

assist with MED 274, our new gen ed class. She will also teach another class for us, reducing the

need for supplemental faculty there. Consequently we expect to see a small drop in

supplemental faculty SCH production next year.

This year is significant because we are slowly climbing back to our 2012 level of 7822 credit

hours and our all-time peak of 8213 credit hours in 2007. The prognosis seems good given our

plans to add classes starting in SP15 and faculty in 2016 with the restructuring of our production

program – Digital Film Production likely merging with Media Production. We also are developing

our 2 gen ed classes for online delivery, expected to begin in SU16.

We expect the addition of equipment through an equipment purchase agreement in 2015 to

allow us to add classes and increase enrollment, thus increasing SCH production.

3. DEGREES CONFERRED

FY2009 FY2010 FY2011 FY2012 FY2013 Change

Headcount Headcount Headcount Headcount Headcount 2013 vx 2012

Value Value Value Value Value Percentage

Art and Design 122 99 100 90 76 -15.55%

Arts & Letters/Antiquities 0 0 4 0 0 0%

Communication 119 102 124 136 126 -7.35%

English 137 140 141 142 119 -16.20%

Media, Journalism & Film 99 80 100 104 86 -17.31%


Languages 53 45 53 53 55 3.77%

Music 62 67 50 53 65 22.64%

Theatre and Dance 32 40 40 37 38 2.70%

624 573 612 615 565 -8.13%

Fiscal Year

College Department

COAL Totals

Degrees Conferred - % Change FY13 vs FY12

2014 Annual Report


MJF conferred 86 degrees in 2013, down 18 or 17%, but still the 3rd highest number in the

college. MJF accounted for 15% of all degrees awarded in the college.

The decrease in number of degrees awarded likely is due to declining enrollment in the Media

Studies/Film Studies and Broadcast Journalism/Print and Internet journalism majors. However

we expect

o That trend to reverse with the collapsing of our 2 journalism majors into a single

journalism major and our studies majors into a single studies major.

o The ESPN initiative to give us momentum because it was beginning to draw interest in

Sports Journalism when we added the first class in SP14 even though the MSU/ESPN

contract had not been signed and the program had not officially begun.

We graduated 1 student in our MSAS program, which officially began in 2013.

We are less optimistic about substantially raising the number of graduates in the MSAS

Screenwriting option. While MJF students like the screenwriting option, they are less enamored

with the heavy focus on business classes that they feel unprepared for and less interested in.

However, we have reasons for optimism about a master’s degree in MJF.

o In 2014 we began discussions with the Department of Communication on a Master of

Arts with a Media Emphasis. We have not made significant strides in implementing that

program, but we will continue our efforts in 2015.

o We also began discussions about a potential Sports Journalism master’s degree as a

result of the ESPN initiative. However it will be at least a year into the program before

we can fully develop that idea.

An analysis of the number of degrees awarded in MJF back to 2005 shows an overall positive

trend.

o Beginning with 79 in 2005, the numbers grew steadily to 99 in 2009.

o There was a sharp decline in 2010 (80), then a sharp rise again in 2011 and 2012. That

can be explained by the intentional decision in 2010 to hold enrollment steady by raising

0.00

20.00

40.00

60.00

80.00

100.00

120.00

FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 FY 2013

MJF Graduates 2005-2013

2014 Annual Report


our GPA requirement, which caused a decrease in total enrollment and subsequently a

decrease in degrees awarded.

o However, that decrease was short-lived when the number of degrees jumped 25% from

80 in 2010 to 100 in 2011 and on to 104 in 2012 with 104 degrees awarded.

Because of the significant number of changes across the board in MJF already and our attitude

of adaptability to industry transformations, we expect our number of degrees to increase along

with enrollment in a steady upward trend into the future.

4. SUMMER SCH PRODUCTION

For COAL

Calendar Year 2008 2009 2010 2011 2012

Department Term

Credit Hours

Credit Hours

Credit Hours

Credit Hours

Credit Hours

Value Value Value Value Value

Art and Design Summer 224 312 282 284 314

Communication Summer 704 621 753 876 693

English Summer 1,524 1,350 1,716 1,863 1,908

Media, Journalism & Film Summer 361 251 225 378 364

Modern and Classical Languages Summer 611 570 612 663 642

Music Summer 476 434 401 349 259

Theatre and Dance Summer 156 182 217 340 345

COAL Total Summer SCH 4,056 3,720 4,206 4,753 4,525

For MJF

Calendar Year 2009 2010 2011 2012 2013 Total by ROWS

Academic Period Summer

2009 Summer

2010 Summer

2011 Summer

2012 Summer

2013

UG/GR Course Group

Credit Hours

Credit Hours

Credit Hours

Credit Hours

Credit Hours Credit Hours

Value Value Value Value Value Value

UG 251 222 372 358 241 1,444

Lower Division 69 84 147 99 72 471

Upper Division 182 138 225 259 169 973

GR Graduate 0 3 6 6 21 36

Total by COLUMNS 251 225 378 364 262 1,480

2014 Annual Report


SCH SUM Semester Comparison

Academic Period Summer 2012

Summer 2013

Summer 2014 % Change

Department

Credit Hours

Credit Hours

Credit Hours

2014 vs. 2013

Value Value Value

Art and Design 314 157 218 38.9

Communication 693 816 1,039 27.3

English 1,908 1,920 1,701 11.4

Media, Journalism & Film 364 262 298 13.7

Modern and Classical Languages 642 483 425 12.0

Music 259 330 236 28.5

Theatre and Dance 345 361 388 7.5

Total by COLUMNS 4,525 4,329 4,305 0.6

We had 36 more SCH in SU14 than in 2013, (298 in 2014 vs. 262 in 2013) an increase of 13.7%.

Despite the rise in 2014, we are still down 66 or 82% from the 364 we had in SU12.

We canceled 3 classes in SU14 because of low enrollment, one of them being MED 274

Introduction to Film. It’s was the 3rd time we had tried to put MED 274 on the summer schedule

but canceled it.

But with the development of our 2 gen ed classes, MED 274 and MED 120 Mass Media and

Society, for online delivery in SU16, we expect to see an increase in SCH in upcoming summer

semesters.

We also are planning to offer additional online screenwriting classes starting in SU15 with the

hiring of 2 new screenwriting per course faculty.

A look at summer SCH from SU09 to SU14 shows an interesting fluctuation.

Beginning with 251 SCH in SU09, there was a dip to 225 in SU10, following by a big spike to 378

(or 68%) in SU11.

o The spike in 2011 related to the hiring of 2 new assistant professors, changes in

department core requirements adding 1 class, and the addition of a 4th screenwriting

class. Other factors included higher visibility of the department with the development of

our 1st web series, winning 63 awards, and program enhancements (high definition

conversion of TV studio and new equipment).

From SU11, there was a continued slide from 364 SCH in SUS12, 262 SCH in 2013 to 298 SCH in

SU14, consistent with declining number of MJF majors.

5. COURSE MANAGEMENT

We canceled 5 classes in 2014, including 3 in SU14 and 2 in SP15. We did not cancel any classes

in FA14.

2014 Annual Report


These classes included 3 lower division, 1 upper division, and 1 graduate class.

o SP14: MED 381 Broadcast Writing, MED 704 Theory and Research into Mass

Communication

o SU14: MED 130 Fundamentals of Media Convergence, MED 274 Introduction to Film,

JRN 270 Introduction to Journalism

o FA14: none

One of the classes we canceled in SU14 was MED 274, Introduction to Film. It was the 3rd

summer we had tried to offer that class. After it was canceled for a 3rd time, we decided it was

time to develop it as an online offering. It will be offered again in SU15 and simultaneously

developed as an online class. We believe strongly that it will reach enrollment minimums at

least, especially in the summer, if we change the modality.

We added a new gen class, MED 274 Introduction to Film in FA14.

ACCESS

1. SCH PRODUCTION BY INSTRUCTIONAL FORMAT

2010 2011 2012 2013 2014 % Change

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

SCH by

Modality

Value Value Value Value Value CY14 vs CY13

Arts & Letters

Traditional 67,008 66,704 63,799 63,648 61,493 -3.39%

Off Campus 1,292 1,318 1,258 1,675 1,513 -9.78%

Media/Telecourse/CD 3,678 3,117 2,829 2,199 2,130 -3.14%

Intersession 413 396 313 261 318 21.39%

Internet 3,954 5,283 6,779 8,433 10,591 25.90%

Interactive Video 390 207 326 213 189 -11.27%

Evening/Weekend 10,699 10,960 11,443 11,270 11,457 1.66%

Dual Credit 3,315 3,495 3,887 4,344 4,636 6.72%

Blended 443 822 1,449 1,257 822 -34.61%

Arranged 2,982 2,465 2,485 2,127 1,828 -14.10%

94,174 94,767 94,568 95,427 94,977 -0.47%

Calendar Year

College Instructional Format

COAL Totals

SCH Production by Course Modality - % Change 2014 vs 2013

2014 Annual Report


For MJF

Calendar Year 2009 2010 2011 2012 2013

Department Instructional Format

Credit Hours

Credit Hours

Credit Hours

Credit Hours

Credit Hours

Value Value Value Value Value

Media, Journalism & Film 7,870 7,926 8,205 7,822 7,486

Arranged 8 0 7 7 12

Dual Credit 0 0 0 0 0

Evening/Weekend 2,421 2,233 1,483 2,202 1,560

Internet 117 96 288 354 501

Intersession 45 53 89 72 37

Off Campus 227 239 316 272 228

Traditional 5,052 5,305 6,022 4,915 5,148

COAL TOTAL SCH 92,467 94,174 94,767 94,568 95,427

Traditional Off

Campus

Media

Telecourse

CD

Intersession Internet Interactive

Video

Evening

Weekend

Dual

Credit

Blended Arranged

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit Hours Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

Hours

Credit

HoursValue Value Value Value Value Value Value Value Value Value Value

Art and Design 10,721 8,553 284 0 0 0 0 1,860 21 0 3

Communication 16,937 9,293 376 0 57 4,152 0 1,805 663 588 3

English 29,155 17,772 219 102 33 3,666 189 3,235 3,346 105 488

Media, Journalism

& Film

7,670 5,302 243 0 103 444 0 1,569 0 0 9

Modern and

Classical

Languages

11,696 7,620 49 657 39 1,003 0 1,605 564 66 93

Music 9,952 6,210 258 555 33 546 0 1,120 0 0 1,230

Theatre and

Dance

8,846 6,743 84 816 53 780 0 263 42 63 2

94,977 61,493 1,513 2,130 318 10,591 189 11,457 4,636 822 1,828

2014

2014 Credit Hours Produced by Course Modality

COAL Totals

Calendar Year

Instructional Format

College Department

Arts &

Letters

2014 Annual Report


Traditional modality continues to be MJF’s highest SCH delivery in 2014, although we did see an

increase of 3% (5302 SCH in 2014 vs. 5148 in 2013).

Intersession offerings have become highly popular in MJF. We showed a dramatic increase in

SCH through intersession delivery in 2014 (103 SCH in 2014 vs. 37 in 2013). This is attributed to

the arrival of 2 new assistant professors and an instructor who brought fresh attractive ideas for

topics to every intersession. They were supported because of available funding in the college

and considered intersessions as a way to enhance the teaching sections of their dossiers and

make a little extra money without a substantial time commitment.

Our Evening/Weekend SCH delivery held steady with only a slight increase of 6% (1560 in 2013

vs. 1569 in 2014).

We declined in Internet SCH delivery by 11% (501 in 2013 vs. 444 in 2014). However with the

development of our 2 gen ed classes for online delivery and the addition of 2 new online

screenwriting per course instructors giving us the ability to offer more online screenwriting

classes, we expect our online SCH to show a significant increase next year.

We dropped in arranged SCH delivery, but the numbers are so small as to be fairly insignificant.

(12 in 2013 vs 9 in 2013).

Our off campus SCH delivery rose slightly at 7% (228 in 2013 vs. 243 in 2014).

B. STUDENT SUCCESS:

1. Retention RATES

Student Class FA1 FA2 FA3 FA4 FA5

FA2008 FA2009 FA2010 FA2011 FA2012

Freshman 72.92% 65.00% 68.38% 72.53% 67.95%

Sophomore 86.81% 85.00% 79.52% 83.87% 83.33%

Junior 92.71% 87.29% 87.23% 88.39% 83.33%

Senior 93.28% 93.60% 95.45% 88.51% 89.92%

Instructional Format Traditional Evening

Weekend

Internet Off Campus Dual Credit Media

Telecourse

CD

Arranged Off Campus Blended Intersession Interactive

Video

Credit Hours Credit Hours Credit Hours Credit Hours Credit Hours Credit

Hours

Credit Hours Credit Hours Credit Hours Credit Hours Credit Hours

Percents by

ROW

Percents by

ROW

Percents by

ROW

Percents by

ROW

Percents by

ROW

Percents

by ROW

Percents by

ROW

Percents by

ROW

Percents by

ROW

Percents by

ROW

Percents by

ROW

Art and Design 79.78% 17.35% 0.00% 2.65% 0.20% 0% 0% 2.65% 0% 0% 0%

Communication 54.87% 10.66% 24.51% 2.22% 3.91% 0% 0% 2.22% 3% 0% 0%

English 60.96% 11.10% 12.57% 0.75% 11.48% 0% 2% 0.75% 0% 0% 1%

Media, Journalism &

Film

69.13% 20.46% 5.79% 3.17% 0.00% 0% 0% 3.17% 0% 1% 0%


Languages

65.15% 13.72% 8.58% 0.42% 4.82% 6% 1% 0.42% 1% 0% 0%

Music 62.40% 11.25% 5.49% 2.59% 0.00% 6% 12% 2.59% 0% 0% 0%

Theatre and Dance 76.23% 2.97% 8.82% 0.95% 0.47% 9% 0% 0.95% 1% 1% 0%

COAL Total % (out of

94,977 SCH)

64.75 12.06 11.15 1.59 4.88 2.24 1.92 1.59 0.87 0.33 0.20

Department

Percentage SCH by Delivery Mode

2014 Annual Report


Total Retention Rates by Department

Freshmen Fall to Fall Retention Rates by Department

1st Sem

Count

Count

Retained

%

Retained

1st Sem

Count

Count

Retained

%

Retained

1st Sem

Count

Count

Retained

%

Retained

1st Sem

Count

Count

Retained

%

Retained

Value Value Value Value Value Value Value Value Value Value Value Value

Arts &

Letters

361 281 77.84 363 282 77.69 298 217 72.82 317 240 75.71

Art and Design Freshman 92 65 70.65 99 74 74.75 77 57 74.03 74 58 78.38

Communication Freshman 16 14 87.50 22 17 77.27 25 16 64.00 20 15 75.00

English Freshman 48 44 91.67 37 29 78.38 30 21 70.00 49 36 73.47

Media,

Journalism &

Film

Freshman 90 64 71.11 57 43 75.44 59 40 67.80 57 42 73.68

Modern and

Classical

Languages

Freshman 12 10 83.33 7 5 71.43 7 6 85.71 14 11 78.57

Music Freshman 66 56 84.85 85 70 82.35 52 39 75.00 65 51 78.46

Theatre and

Dance

Freshman 37 28 75.68 56 44 78.57 48 38 79.17 38 27 71.05

361 281 77.84 363 282 77.69 298 217 72.82 317 240 75.71

1st Time New-in-College Freshman Retention Rates

Fall 2013

First Time-New in College

COAL Totals

Fall 2010


Fall 2011


Fall 2012


Academic Period

Student Population Sem1

College

Sem1

Department

Sem1

Student

Class

Sem1

Academic Period

1st Sem Count Count Retained % Retained 1st Sem Count Count Retained % Retained 1st Sem Count Count Retained % Retained 1st Sem Count Count Retained % Retained 1st Sem Count Count Retained % Retained

Value Value Value Value Value Value Value Value Value Value Value Value Value Value Value

Art and Design 558 372 86.56 551 369 82.76 560 363 81.43 560 380 83.57 547 397 84.83

Communication 316 171 88.29 324 181 83.64 327 186 85.02 316 182 88.61 330 198 85.76

English 495 317 86.87 545 329 81.65 573 360 85.17 536 331 83.21 509 310 81.93

Media, Journalism & Film 417 274 87.05 443 299 83.52 450 280 83.33 446 276 83.86 413 265 82.57

Modern and Classical Languages 131 86 89.31 124 76 84.68 113 62 82.30 99 68 88.89 97 58 86.60

Music 347 244 87.32 326 215 83.13 298 206 84.90 334 243 85.33 318 219 87.11

Theatre and Dance 201 150 87.56 223 156 85.65 214 135 79.91 220 154 85.45 231 158 84.42

COAL Totals 2,465 1,614 87.26 2,536 1,625 83.16 2,535 1,592 83.39 2,511 1,634 84.79 2,445 1,605 84.29

Fall 2010 Fall 2011 Fall 2012

Department Sem1

Fall 2008 Fall 2009

1st Sem Count Count Retained % Retained 1st Sem Count Count Retained % Retained 1st Sem Count Count Retained % Retained 1st Sem Count Count Retained % Retained 1st Sem Count Count Retained % Retained

Value Value Value Value Value Value Value Value Value Value Value Value Value Value Value

Art and Design Freshman 124 96 77.42 126 89 70.63 115 77 66.96 124 88 70.97 107 77 71.96

Communication Freshman 23 17 73.91 40 31 77.50 28 22 78.57 31 26 83.87 33 20 60.61

English Freshman 58 45 77.59 51 35 68.63 64 53 82.81 55 40 72.73 44 28 63.64

Media, Journalism & Film Freshman 96 70 72.92 100 65 65.00 117 80 68.38 91 66 72.53 78 53 67.95

Modern and Classical LanguagesFreshman 17 12 70.59 17 12 70.59 15 11 73.33 12 8 66.67 8 7 87.50

Music Freshman 89 75 84.27 87 65 74.71 72 62 86.11 101 82 81.19 58 44 75.86

Theatre and Dance Freshman 48 39 81.25 63 45 71.43 48 32 66.67 69 55 79.71 61 47 77.05

455 354 77.80 484 342 70.66 459 337 73.42 483 365 75.57 389 276 70.95COAL TOTAL FRESHMAN RETENTION

Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012Academic Period

Department Sem1 Student Class Sem1

2014 Annual Report


Our average retention rate across all ranks was 81.45% in 2013. This was a slight decrease from

the 82.57% in 2012. We have hovered around 82%-83% since 2009, so even a small slide to 81%

deserves our attention.

We believe our restructured journalism and studies programs will help as will the addition of the

Sports Journalism component to our curriculum and the ESPN initiative. We are beginning

discussions about restructuring our production majors (Digital Film Production and Media

Production) and will get advice from our external reviewers about how to address declining

retention and enhance our programs.

We made significant improvement in our freshmen retention rate in 2013 with 73.68% vs.

67.80% in 2012. However, we are still down from the 75.44% rate we achieved in 2011.

As a deliberate retention effort, we began our First Shot boot camp class targeting incoming

freshmen and first-time transfers in SP14. We had a good turnout and believe it made a

difference. However, we realized the deficiencies in the class and the changes we needed to

make when we offer it again in SP15.

71.11%

75.44%

67.80%

73.68%

62.00%

64.00%

66.00%

68.00%

70.00%

72.00%

74.00%

76.00%

78.00%

Fall 2010 Fall 2011 Fall 2012 Fall 2013

MJF Retention First Time New in College Freshmen

83.52%83.33%

83.86%

82.57%

81.45%

80.00%

80.50%

81.00%

81.50%

82.00%

82.50%

83.00%

83.50%

84.00%

84.50%

Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013

MJF Retention All Students

2014 Annual Report


2. MAPP Scores

Our MAPP scores continue to stay fairly consistent over the last 5 years, and we continue to

rank in the 50th percentile of National MAPP Scores.

However, we showed a slight decline in 2014 from 2013 in our department scores, dropping

from the 452.14 percentile to 450.48 percentile.

3. OTHER DATA OR INDICATORS OF STUDENT SUCCESS

MJF won 51 awards in 2014 from the following organizations. (Appendix B, Section C)

Broadcast Education Association National Festival of Media Arts: http://www.beaweb.org/2014/festival-stuw.html

Fiscal Year Department Avg National 50th Percentile National 80th Percentile

2010 452.1 443 464

2011 449.04 444 464

2012 450.25 444 464

2013 452.12 446 466

2014 450.48 446 466

http://www.beaweb.org/2014/festival-stuw.html

2014 Annual Report


College Newspaper Business and Advertising Managers http://cnbam.org/article_c37e0212-bd2a-11e3-81bc-0017a43b2370.html

Society of Professional Journalism – Region 7 (Missouri/Iowa/Nebraska/Kansas)

U.S. & Foreign Film Festivals o International Film Festival for Comedy, Romance and Musical (India) o New Hope Film Festival (Pennsylvania)

LA Webfest

Missouri Broadcast Education Association Student Competition: http://www.mbea.us/winners.html

Missouri College Media Association Awards: http://www.mopress.com/contests.php (For work published Jan. 1, 2013, through Dec. 31, 2013)

C. RESOURCES AND PRODUCTIVITY

1. SECTION BY SIZE AND SCH

Avg

Section

Size

Avg

Section

Size

Avg

Section

Size

Section

Count

Avg

Section

Size

Section

Count

Avg

Section

Size

Avg

Section

Size

Value Value Value Value Value Value Value Value

Art and Design

Tenured

Tenure

Eligible 19.31 16.98 16.52 133 16.56 134 14.07 16.43

Communication

Tenured

Tenure

Eligible 21.16 20.64 19.45 58 21.21 64 16.28 18.96

English

Tenured

Tenure

Eligible 22.61 22.86 23.28 131 22.10 151 19.54 21.40Media,

Journalism &

Film

Tenured

Tenure

Eligible 23.76 24.82 27.52 64 26.16 63 25.92 25.06Modern and

Classical

Languages

Tenured

Tenure

Eligible 23.72 21.29 22.94 75 23.52 69 25.30 22.37

Music

Tenured

Tenure

Eligible 29.80 31.15 32.40 126 29.87 222 14.93 23.90

Theatre and

Dance

Tenured

Tenure

Eligible 15.53 14.38 15.67 109 15.77 122 16.36 14.11

21.99 21.81 21.88 1,479 21.69 1,703 18.62 20.42

2013 2014 Total

Total by COLUMNS

Average Section Size by Ranked Faculty - with 5 Year Average

Calendar Year

Department

Faculty

Group

2010 2011 2012

http://cnbam.org/article_c37e0212-bd2a-11e3-81bc-0017a43b2370.htmlhttp://cnbam.org/article_c37e0212-bd2a-11e3-81bc-0017a43b2370.htmlhttp://www.mbea.us/winners.htmlhttp://www.mopress.com/contests.php

2014 Annual Report


Average section size for ranked faculty in MJF has risen over 5 years by 3% (22.73 in 2010 vs.

23.44 in 2014).

There were fluctuations over the 5-year period including a dip in 2011 (22.69) following a

decision in 2010 to raised our GPA requirements to hold growth steady and in 2013 (2301) when

department enrollment was generally down.

Average section size in 2014 is the second highest in the college behind Music as it has been for

the last 5 years.

The numbers indicate high efficiency among ranked faculty in MJF, especially compared to other

departments in the college.

The number of classes MJF has offered over a 5-year period has ranged from a low of 126 in

2013 to a high of 2014, a trend that reflects the department’s enrollment.

o 133 in 2010

o 136 in 2011

Section

Count

Avg

Section

Size SCH

Section

Count

Avg

Section

Size SCH

Section

Count

Avg

Section

Size SCH

Section

Count

Avg

Section

Size SCH

Section

Count

Avg

Section

Size SCH

Avg

Section

Size

Value Value Value Value Value Value Value Value Value Value Value Value Value Value Value Value

Art and Design 212 18.65 12203 216 18.00 12013 217 17.41 11660 201 17.63 11068 224 15.35 10721 17.03

Tenured/Tenure Eligible 133 19.31 7994 129 16.98 6859 124 16.52 6380 133 16.56 6840 134 14.07 5935 16.43

Other Regular Faculty 15 15.60 705 17 18.88 975 17 19.47 1005 13 14.46 570 14 13.93 579 16.65

Supplemental Faculty 62 18.19 3387 65 19.95 3891 76 18.42 4200 55 20.96 3439 74 18.01 3991 18.47

Graduate Assistants 2 12.00 72 0 0.00 0 0 0.00 0 0 0.00 0 2 12.50 75 13.75

Communication 229 21.14 14462 223 21.14 14547 228 20.31 14258 236 21.83 16088 266 19.97 16937 20.22





English 378 21.78 27826 386 21.75 28271 384 21.82 28453 399 21.09 29229 429 19.50 29155 20.80





Media, Journalism & Film 133 22.73 7926 136 22.69 8205 128 23.43 7822 126 23.01 7486 137 21.82 7670 22.11





Modern and Classical Languages 173 22.71 12512 173 21.28 11967 183 21.75 12619 183 21.17 12016 186 20.30 11696 20.99





Music 155 30.31 10616 159 31.50 10805 168 31.08 10978 170 30.02 10928 285 16.42 9952 24.93





Theatre and Dance 172 18.92 8629 173 18.48 8959 158 19.56 8778 164 18.84 8615 176 17.91 8846 17.28





1,452 21.99 94174 1,466 21.81 94767 1,466 21.88 94568 1,479 21.69 95430 1,703 18.62 94977 20.42

Section Numbers and Ave. Size Taught by Faculty Groups

2010 2011Calendar Year

Department Faculty Group

2012 2013 2014 Total by

COAL Totals

2014 Annual Report


o 128 in 2012

o 126 in 2013

o 137 in 2014

Over a 5-year period, MJF ranked faculty have continued to teach the largest classes followed

closely by supplemental faculty, then instructors, and graduate assistants. A year-over-year

comparison demonstrates this trend.

o Of the 137 classes offered in 2014, 46% were taught by ranked faculty, 17% were taught

by instructors, 30% were taught by supplemental faculty, and 7% were taught by GAs.

o Compared to 2013 when MJF offered 11 fewer classes, the percentages of coverage by

teaching ranks was proportionally the same. In 2013, ranked faculty taught 51% of

classes, instructors taught 11%, supplemental faculty taught 29%, and GAs taught 10%.

We have consistently relied on supplemental faculty to assistant us in covering the classes we

must offer to maintain our course periodicity. However we anticipate our hiring plan over the

next 3 years and the results of our 5-year program review to will allow us to cover more classes

will full-time faculty.

SCH follows the trend of numbers of classes covered by faculty groups.

Because we taught more classes in 2014 than in 2013, we had higher SCH (2%).

We anticipate SCH to be higher in 2015 because of our new gen ed class and adding classes.

2014 Annual Report


2. DELAWARE DATA

I. DEPT/DEL SCH

2006 2007 2008 2009 2010 2011 2012

MSU SCH/

DEL SCH

MSU SCH/

DEL SCH

MSU SCH/

DEL SCH

MSU SCH/

DEL SCH

MSU SCH/

DEL SCH

MSU SCH/

DEL SCH

MSU SCH/

DEL SCH

Value Value Value Value Value Value Value

a) Tenured/Tenure-Track Faculty 82.7 74.0 82.4 98.2 94.7 86.7 101.4

b) Other Regular Faculty 49.2 64.9 43.8 50.4 53.6 97.9 59.5

c) Supplemental Faculty 117.6 114.4 124.5 106.2 96.1 136.2 138.8

d) Graduate Assistants 0.0 0.0 0.0 0.0 0.0 0.0 0.0

e) All Faculty Combined 85.3 81.9 86.7 92.6 85.1 98.9 101.1































Theatre and

Dance

Communication

English

Media,

Journalism and

Film

Modern and

Classical

Languages

Music

Fall

Department Delaware Faculty Group

Delaware SCH Production Comparison by Faculty Classification

Art and Design

2014 Annual Report


MJF SCH Production by faculty has been above 100% of Delaware data since 2006 except for in

2007 and 2010. We had a major curricular change in 2007 with the introduction of our Digital

Film Production major and the addition of new classes that were required. In 2010, we raised

our GPA requirement to hold enrollment steady, which affected SCH Production.

We are climbing back from our 2010 percentage (97.3), reaching 122% in 2011 and 126% in

2012.

We expect this trend to continue in the future.

In 2012, MJF was 2nd in the college in SCH Production compared to Delaware data, behind

Theatre & Dance by only 1 percentage point.

A year earlier in 2011, MJF had the highest percent of SCH Production compared to Delaware

data in the college with 122%.

II. MSU SCH COST/DEL SCH COST

MJF SCH costs in 2013 were the lowest in the college at 63.12% of Delaware data indicating that

we do more with less and continue to manage our money well.

Other departments in the college are spending more than MJF.

Our percentages have improved from 2011-2013 (63.12 in 2013; 66.45% in 2012; 78.52% in

2011) indicating our efficiency compared to Delaware data is on an upward trend.

We expect the numbers to continue to improve with the addition of our new gen ed class in

FA14.

The numbers show MJF costs are still flat compared to Delaware data.

The department is not competitive in the COAL budget allocation.

2010 2011 2012 2013MSU_SCH_

DEL_AVG

MSU_SCH_

DEL_AVG

MSU_SCH_

DEL_AVG

MSU_SCH_

DEL_AVG

Value Value Value Value

Art & Design 98.23 97.78 91.29 101.24

Communication 75.15 77.01 75.29 83.91

English 79.52 78.53 76.65 82.04

Media, Journalism, Film 67.84 68.52 66.45 63.12

Modern & Classical Languages 89.09 83.73 84.97 85.55

Music 86.22 84.24 80.18 86.98

Theatre & Dance 62.72 65.96 66.32 67.71

Fiscal_Year

College_Desc Department_Desc

Delaware Costs Comparison by Department

Arts and

Letters

2014 Annual Report


D. RESEARCH AND SCHOLARSHIP

MJF faculty had a highly productive year. (Appendix B, Section B)

o Book Chapters – 1

o Referred Journal Articles 1

o Presentations – 13

o Other Intellectual Contributions – 7

o Creative Works – 6

o Editorial and Review Activities – 6

E. PROGRAM AND CURRICULUM ENHANCEMENTS

Used Program Enhancement Fees to purchase a new lab equipment checkout system to solve

some of the problems with our old system regarding difficulty of use and inaccurate

information.

o Helped us better manage equipment utilization by students in classes and those working

on special projects. We also revised our equipment return policy and instituted new fees

for late equipment return. Cost was $7,500.

Upgraded EZ News Software used to prepare scripts for Broadcast Journalism classes. Cost was

$3,100.

Purchased ChyronHego’s Graffiti high definition broadcast graphics hardware platform to

replace a 10-year-old system and give our TV control room the ability to do live, High Definition

graphics and teach our students the broadcast industry standard graphics program, Lyric Pro.

Cost was $22,440.

Purchased Facilis Terrablock high performance video server that allowed students and faculty to

access media files stored on the server in a central location from any network connected

workstation in Craig or Strong halls.

o It was a significant upgrade because our previous digital storage was unable to function

with our AVID and ProTools editing systems. It also increased our capacity for advanced

video and audio projects, which is central to our Media Lab remodel plans. Cost through

a Provost Grant was $10,000.

Moved department server in Strong Hall to more secure and accessible location in the suite by

the KSMU Control Room. Cost was $10,000, paid with funds from the Provost’s Office, COAL,

and MJF.

Began a Sports Journalism component in MJF as a result of MSU’s plans to contract with ESPN to

air live home sports games on ESPN-3.

o After meeting with University Athletics officials and others, we decided MJF would be

part of the initiative by creating opportunities for our Journalism students to work on

the ESPN shows.

o Began offering a Sports Journalism class in SP14 that taught students the basics of

sports reporting and put Sports Journalism on the SU15 schedule. We created another

class, Electronic Sports Production, for FA15 that would produce short videos for the

ESPN shows.

2014 Annual Report


Taught boot camp class, MJF First Shot Boot Camp, for the first time in Spring 2014, 2nd block.

About 35 freshmen and new transfer students enrolled. The class was centered on the SATA 48

hour film competition, which served as the culminating special project where students had 48

hours to make a 5-minute film that also incorporated a line of dialogue and an artifact.

o We found that we did not have enough time in essentially 6 weeks with time loss for

holidays to accomplish our needs. We decided to focus more on teaching basics,

especially strong collaboration skills, essential to successful filmmaking, and to add

guest lectures from faculty in MJF and others the next time we teach it. We will

continue with the SATA 48 as the special project when the class is offered for a full

semester in SP15.

Continued plans for the major lab remodel in Craig and Strong halls beginning in SU15.

Completed our 2nd major department production, “A Little Help,” a comedy web series.

Following “Epilogue,” a futuristic time-travel series, “A Little Help” shows our faculty and

students’ versatility and success in working across genres.

Developed our 3rd major department production, “Show-Me Chefs,” a reality cooking show

inspired by “Chopped” and “Iron Chef” on the Food Network. Like those shows, a panel of

judges score chefs in each of three rounds of competition with a targeted ingredient, and a

winner is chosen at the finale. The show began pre-production in FA14, will be in production in

MED 583 Advanced Television Production in SP15, and post-production in MED 597 Post-

Production “Show-Me Chefs” in SU15.

Succeeded in combining our Print and Internet Journalism and Broadcast Journalism options

into 1 Journalism program. It was an initiative that had been in discussion for several years, and

we believe we will see successful results in increased enrollment and interest in the future.

Succeeded in combining our Media Studies and Film Studies program into a Film and Media

Studies major that we expect to address our declining enrollment in those areas and make the

program more attractive for effective recruitment and marketing.

F. PUBLIC AFFAIRS: REPRESENTATIVE INITIATIVES AND ACTIVITIES

Assistant Professor Emanuelle Wessels created a service learning project in MED 304 Media

Theory and MED 355 Social Media, supporting the university’s Public Affairs mission and

increasing the number of service learning sections the department offers. The project was

designed to encourage healthy Missourians through social media to register for health care under

the Affordable Care Act.

Emanuelle also integrated a service learning component into her section of GEP 101 First Year

Foundations.

MJF continued to support the university’s Public Affairs initiative with information

provided through Ozarks News Journal, our weekly television magazine show, and The

Standard, our 103-year-old student newspaper.

The Standard aggressively covered the Ferguson, Missouri, protest during Homecoming

2014, which drew national attention.

2014 Annual Report


We continued with Ozarks News Break, a 10-minute biweekly news update live-streamed

on the Ozarks News Journal website.

We added closed-captioning on Ozarks News Journal.

Associate Professor Andy Cline continued using The Springfield Report as an online publishing

medium for news stories written in his JRN 478 Multimedia Journalism class.

PART 3: PROGRAM ASSESSMENT (DATA, ANALYSIS, ADJUSTMENTS ON THE BASIS OF DATA)

The department moved into the 3rd phase of our 3-year program assessment, which included our

Non-comprehensive program (Film Studies and Media Studies) and our last department SLO on

Criticism.

Comprehensive Program (Digital Film Production and Media Production)

We completed the comprehensive degree assessment, which we failed to complete the year

before. We used assignments gathered the previous year, did a test assessment to test the

rubric and completed the final assessment.

There were no real surprises.

From our formal assessment and observations over several semesters, we realized a key finding.

We determined that a serious backlog exists that prevents production students from

progressing through the program in a timely way because of the limited number of classes we

can offer due to limited resources (faculty, equipment, and space). There was no clear solution

to this program at the end of 2014. However SP15 brought brighter news for MJF with an

equipment purchase arrangement.

We also discovered from our assessment and observations that our core production class, MED

365 Digital Film and Media Production, was in serious need of restructuring after years of

remaining virtually the same. Full-time faculty who teach the class collaborated on a plan to

transform MED 365 into one that better addresses current industry trends and standards.

Faculty members were energized by the effort as were students, and the prognosis for success

was bright at the end of 2014.

Non-comprehensive Program (Film Studies and Media Studies)

We completed the non-comprehensive program assessment after a trial assessment to test the

rubric.

We found no real surprises, but we did realize that it was finally time to combine the Film

Studies and Media Studies options to better focus the program and more effectively address

years of declining enrollment.

We succeeded in developing a plan for a new Film and Media Studies major that was approved

and will go into effect in FA15. The new major preserves the best of both programs with the

same number of hours but offers students enhanced opportunities for choices and broader

experiences.

The prognosis for future success seems bright, but we recognize that we will need to

aggressively pursue our program refocus and marketing efforts to make it attractive to new

students.

2014 Annual Report


Department SLO Criticism)

We fell short of completing this assessment. We started off well by doing a trial assessment to

test the rubric and even made a slight rubric change. We also attempted the real assessment

but were unable to schedule committee meetings to address our findings and file a report.

We will attempt to finish this important assessment in 2015 because from preliminary findings

we were beginning to determine that our students needed more writing experiences across our

curriculum. This, however, was not a surprise.

PART 4: NARRATIVE ASSESSMENT

Among the highlights of 2014 was MJF’s hiring of a new assistant professor, Harrison Witt, in Digital Film

Production. Harrison began in FA14, and his hiring positioned us to strengthen our Digital Film

Production component, filling a need for a cinematography professor that has existed for years. He also

added his lighting expertise to several classes. But more significantly, Harrison brought new energy and

a fresh perspective to the department. He immediately began an initiative to restructure our basic film

production class, MED 365 Digital Film and Media Production, updating it significantly to reflect current

industry trends. By the end of 2014, production faculty were beginning to feel energized by changes

they saw taking place.

Another search for an assistant professor of New Media and Interactive Design failed again. But that

failure turned into a big success for MJF. In a late search, we were able to hire an instructor, Andrew

Twibell, in the position of a generalist to teach production classes. He contributed significantly to our

ability to offer production courses regularly without having to hire supplemental faculty. Furthermore,

while not required for his position, he brought an aggressive creative agenda to the department with

the creation of a short narrative film, “Greene County” that allowed students to gain real world

production experience. His second production, “Limbo,” was our premiere venture into moving a

student script created in a “Writing the Web Series” screenwriting class into production involving both

MJF and Theater & Dance students. He also provided a special service to the college through creation of

short department video introductions with each department head.

We used Program Enhancement Fees to purchase a new lab equipment checkout system to solve some

of the problems with our old system regarding difficulty of use and inaccurate information. This system

helped us better manage equipment utilization by students in classes and those working on special

projects. We also revised our equipment return policy and instituted new fees for late equipment

return.

We also used our Program Enhancement Fees to make other important purchases, including an upgrade

to software used to prepare scripts, a broadcast graphics platform to replace one that was 10 years old,

and a video server that allowed students and faculty to edit video work outside of a lab.

We began a Sports Journalism component in MJF as a result of MSU’s plans to contract with ESPN to air

live home sports games on ESPN-3. Students in our Sports Journalism class in will work on the ESPN

shows, which we think will enhance the attractiveness of our journalism program and offer us

opportunities to develop Sport Journalism as an area of concentration.

2014 Annual Report


We completed our 2nd major department production, “A Little Help,” a comedy web series, showing our

faculty and students’ versatility and success in working across genres. After that was finished, we began

developing our 3rd major department production, “Show-Me Chefs,” a reality cooking show inspired by

“Chopped” and “Iron Chef” on the Food Network. Like those shows, a panel of judges score chefs in

each of three rounds of competition with a targeted ingredient, and a winner is chosen at the finale. The

show began pre-production in FA14, will be in production in MED 583 Advanced Television Production in

SP15, and post-production in MED 597 Post-Production Show-Me Chefs in SU15.

In an effort to increase our international recruitment outreach, we visited La Sabana University in

Botoga, Colombia, again, which resulted in “Epilogue,” our Emmy-award winning web series, being

featured at La Sabana’s first international film festival, Festivale International Audio Visual, and an

invitation to Associate Professor Deb Larson, who was executive producer on the series, to attend and

present at the festival. She attended and delivered 2 presentations. We also visited Javierana University

in Bogota in search of other Stay Away opportunities while on our trip to Colombia. However none has

developed with Javiernana thus far despite their impressive media program.

We participated in several MSU and outside recruitment events with strong faculty support.

MSU Spring Showcase on April 5, staffed by 4 faculty members.

MSU Fall Showcase on Sept. 27, staffed by department head and 3 faculty members. MSU Majors Fair on Oct. 28. All but one MJF faculty member participated. Spring Creek Art Festival, a 2-day event designed to celebrate student artists in Springdale, Ark.,

in October. We had a strong turnout of students who visited our booth.

We also participated in 2 major events at the 2014 COAL Homecoming Gala.

On Friday, Oct. 17, Electronic Arts 2004 alum Matt Raithel presented a Master Class on Video

Game Development. Matt is currently the Studio Director of Graphite Lab in St. Louis where he

and his team produced the mobile game app, “My Little Pony Party of One,” which reached #1

ranking in 73 countries by selling more than one million downloads in one week. The game was

primarily created by Matt Stevens, who received his BFA in Animation from MSU in 2009.

Friday, Oct. 17, Matt Raithel participated in a panel discussion titled Preparing for that First

Professional Job or How I Survived the Biggest Mistake I ever Made!

We also stepped up department recruitment efforts by selecting a Recruitment Committee that held

several meetings throughout the year to work on specific recruitment duties, including assisting in the

COAL redesign of department banners, selecting photos for postcards to be used at recruitment events,

updating recruitment materials to reflect program changes, and planning recruitment events at area

high schools and in St. Louis and Kansas City. The committee is energized about recruiting and

brainstormed several ideas, some of which we hope to pursue in the coming year.

After 5 years, we finally succeeded in combining our Print and Internet Journalism and Broadcast

Journalism majors into 1 Journalism major. Our journalism program has seen a steady decline in

enrollment over several years, in part because of changes in the industry. But the fact that our program

had not been truly updated in a long time contributed to declining interest. We believe we will see

2014 Annual Report


successful results and increased enrollment in the future from the combined program that gives

students many more choices for their classes but preserves the quality of the separate programs.

Also after several years, we finally succeeded in combining our Media Studies and Film Studies program

into a Film and Media Studies major that we expect to address our declining enrollment in those areas

and make the program more attractive for effective recruitment and marketing. We have discussed this

combination for a long time, but finally faculty saw that we were in danger of losing a program they

valued because it had shockingly few students. We presented the case that if they cared about it they

had to do something about it. Ultimately several of them stepped up to craft a major that supports the

goals of the program and gives the students a true “studies” experience.

We maintained our Student Advisory Board with 3 meetings in FA14 and 2 in SP14 to discuss student

needs and best ways to connect with them. We carried out their suggestion of offering the MJF boot

camp class in SP14. We also held meetings to better connect with students, including 1st Time

Freshmen/1st Time Transfer Meetings and All Majors Meetings in Fall and Spring semesters. We are still

struggling to build up attendance at these meetings, but it improved over last year and we had a

number of faculty attended for introductions and welcomes.

We continue to have strong SCH production and expect it to increase even more with our new gen ed class. And our SCH costs compared to Delaware data is excellent. We work hard to control our costs in a department that can quickly drain resources, and we are spending our money wisely.

Despite seeing a 2.70% decrease in the number of majors from 2013 to 2014, continuing the slide in enrollment from a high of 459 in 2010, we are optimistic that several new initiatives will make our department more attractive and begin to boost enrollment. MJF is an exciting department to be in for many reasons but especially for these:

New journalism and studies programs

Restructured and more tightly focused production program in the works to combine Digital Film Production and Media Production

Sports Journalism/ESPN initiative with the possibility of a Sport Journalism concentration

More equipment leading to more classes

More faculty resulting from using open lines to hire in New Media and Production areas

Another award-winning production with “Show-Me Chefs,” our first reality cooking show, which we likely will repeat next year

Lab remodels in Craig and Strong halls

More awards to add to our list of more than 400 awards since MJF began in 2001.

An expected positive outcome and fresh advice for growth from our external reviewers

More collaboration on projects across the college and university

Renewed energy and enthusiasm about positive changes among faculty and staff

Increased profile of the department resulting in recognition of our needs and a willingness among administrators to offer assistance

Willingness among faculty to try new modalities for course delivery including developing our 2 gen eds for online delivery in SU16

Willingness among faculty to adapt to change and make needed adjustments in our programs

2014 Annual Report


PART 5: DEPARTMENT GOALS FOR THE UPCOMING YEAR

MJF has 5 major goals for 2015.

Complete the department 5-year program review. Determine action plan based on data

collection and recommendations from outside reviewers.

Develop plan for restructured production program (Digital Film Production and Media

Production) and move through the curriculum process for FA16 implementation.

Conduct searches for 2 faculty using funds from Mary Jane Pardue’s and Mark Biggs’s faculty

salary lines.

o New Media and Interactive Design assistant professor. Refine search title and

description as determined to support MED 290, MED 390, and MED 490.

o Production faculty. Hire assistant professor or instructor as determined to support

combined production program.

Evaluate Sports Journalism component with ESPN initiative.

o Plan for search to replace Kevin Swift in Broadcast Journalism after determining if it

should be an assistant professor or instructor.

o Develop Sports Journalism program as determined through evaluation of ESPN initiative

and MJF journalism degree.

Complete renovations to Craig and Strong hall labs.

PART 6: Appendix A

A. THREE YEAR HIRING PLAN

We are looking forward to our 5-year program review because we believe we will receive a positive

assessment of our progress in all areas and our future plans. However, we recognize that outside

reviewers will have some valuable advice on growing all of our programs and help us address our limited

resources – specifically faculty, equipment, and space.

MJF is seriously deficient in faculty, and the faulty we have are working very hard to keep our programs

going and to offer excellent instruction and opportunities to our students.

We have 2 lines we can use to add faculty: Mark Biggs’ line from moving out of the department and

Mary Jane Pardue’s line from moving into the department head position.

We should use one of those lines to fill the assistant professor in New Media and Interactive Design that

has failed twice. Because of the failed searches, we have covered the classes in that sequence (MED 290

Fundamentals of Multimedia Design; MED 390 Website Design and Construction; and MED 490

Advanced Interactivity Multimedia Design) with supplemental faculty for 2 years. Those 3 classes are

important because they support the Electronic Arts program. But there is growing interest in MJF majors

in them as well, especially in MED 290 and MED 390. Journalism students, for instance, frequently

register for MED 390 because they recognize that the ability to hone their Web skills will make them

more competitive and trained to do the jobs that are required of them in the industry today. Two failed

2014 Annual Report


searches indicate that we need to rewrite the job description to attract better candidates. MJF and EA

need to work more closely on what that position should be, and now that MJF has a permanent

department head, that will be a key initiative in the 2015-2016 academic year.

We should use the other line to add a faculty member in the production area. If we combine the

production options as we are beginning to discuss, we will need more faculty to support additional

classes. We will add classes as well because of the equipment purchase arrangement. The question is do

we add another assistant professor or another instructor. We are getting heavy in our instructor rank,

which is needed because of the additional classes they can teach each year, but we want to make sure

we maintain a strong balance of instructors and ranked faculty. This is a more difficult decision in

production, which we plan to discuss with our external reviewers.

We lost Kevin Swift, our Broadcast Journalism instructor, at the end of SP15, so we launched an

emergency search for a 2-year instructor to fill that position until we can see if we want to hire another

instructor or an assistant professor. That decision depends in part on how the Sport Journalism

component develops with the ESPN initiative. We have discussed developing a master’s program in

Sports Journalism, in which case we would want to hire an assistant professor since our other Broadcast

Journalism faculty member is an instructor. However one significant consideration is the fact that it is

very difficult to find broadcast journalists with sufficient industry experience who also have doctorates.

It is possible that we could need to do another faculty search in 2015. If that happens, we will want to

replace that position with an assistant professor.

PART 7: Appendix B

A. DEPARTMENT ACCOMPLISHMENTS

NEW JOURNALISM PROGRAM

Journalism Non-comp Degree

48 hours required (plus 3 in gen ed)

Required Gen Ed: (3)

MED 120 Mass Media and Society

REQUIRED CORE: (15 hours)

JRN 270 Introduction to Journalism

JRN 407 Media Law

MED 304 Media Theory

MED 130 Fundamentals of Media Convergence

MED 581 Issues in Media Ethics

2014 Annual Report


Required specialization areas:

Writing: (6)

JRN 370 News Reporting and Writing

JRN 381 Broadcast News Writing

Reporting: (6)

JRN 572 Public Affairs Reporting

JRN 388 Electronic News Gathering

Performance: (3)

JRN 384 Broadcast Performance

Convergence/technology expertise: (6 hrs)

JRN 478 Multimedia Journalism

JRN 481 Broadcast News Reporting and Producing (required for BJ) or JRN 476 Copy Editing and Design

(required for PINT)

Internship: (3)

JRN 595 Internship

Capstone Experience: (3)

JRN 592 Practicum, JRN 375 Feature Writing, 376 Business Reporting, JRN 374 Opinion Writing (raise

these to 400 level classes?)

Electives: (3 hours)

Select from: any JRN class or JRN 383 TV Producing, MED 390 Website Design and Construction, MED

355 Social Media.

NEW FILM AND MEDIA STUDIES PROGRAM

(Non Comprehensive – 39 hours) Gen Ed course required for all MJF majors MED 120 Mass Media and Society _______ Department Preadmission Core (6 hrs) MED 130 Fund/Media Convergence _______ MED 220 Case Studies in Mass Media _______ Department Required Courses (9 hrs) MED 304 Mass Media Theory _______ MED 581 Media Ethics _______ MED 407 Media Law _______

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Mass Media Core (6 hrs) MED 274 Introduction to Film _______ MED 454 Media Analysis and Criticism _______ Preadmission Core GPA = 2.7 (average of best 9 hrs from MED 120, MED 130, MED 220, MED 274) Combined GPA = 2.3 or higher Film and Media Studies (18 hrs) Theory/Critical: Select 6 hours from MED 320 Understanding the B’cast Ind _______ MED 355 Social Media _______ MED 570 Film Theory _______ MED 580 Media in Politics _______ History: Select 6 hours from MED 325 Media History _______ MED 374 History of Film I _______ MED 375 History of Film II _______ Writing: Select 3 hours from MED 381 Broadcast Writing _______ MED 463 Writing Adapt’s for TV & Film _______ MED 464 Genre Writing for Film & TV _______ Applied: Select 3 hours from MED 290 Fund of Multimedia Design _______ MED 365 Digital Film & Media Prod _______ MED 595 Media Internship _______

B. FACULTY ACCOMPLISHMENTS

Other Intellectual Contributions

James Bihlmeyer

Book Review (Published) Bihlmeyer, J. Dwelling in Language [Review of the book Dwelling in Language: Character, Psychoanalysis and Literary Consolation]. Modern Sprak (Modern Languages), Fall, 2014. ojs.ub.gu.se/ojs/index.php/modernasprak

Book Review (Published) Bihlmeyer, J. Dwelling in Language [Review of the book Dwelling in Language: Character, Psychoanalysis and Literary Consolation]. Modern Sprak (Modern Languages), Fall, 2014. ojs.ub.gu.se/ojs/index.php/modernasprak

Deborah Larson Broadcast/Film Media (Published)

2014 Annual Report


Bauman, I., Meyer, J. A., Blades, H., Dudley, K., Lane, M., Berquist, C., Swope, M., Larson, D., Brame, E. (2014). Prison Rape Elimination Act training video.

Mark Paxton

Newspaper (Published) Paxton, M. Board must take responsibility (ed., pp. B-5). Springfield, MO: Springfield News-Leader. News-Leader.com

Kevin Swift

Broadcast/Film Media (Published) Swift, K. P. Ozarks News Journal (ed., vol. 8 and 9). Springfield, Kansas City, St. Louis: KOZK-TV, Time

Warner Cable-17, HEC-TV. www.ozarksnewsjournal.com

Broadcast/Film Media (Published) Swift, K. P. Ozarks News Journal (ed., vol. 10, 11). Springfield: Mediacom, KOZL-TV.

myozarksnewsjournal.com

Harrison Witt

Broadcast/Film Media (Published) Witt, H. (2014). Lil Mouse.

Book Chapters

Emanuelle Wessels

Book, Chapter in Scholarly Book-New (Published) Wessels, E. (2014). The Obama Joker: Assembling a Populist Monster. In Robert Peaslee and Rob Weiner

(Ed.), The Joker: Critical Essays on the Clown Prince of Crime. Jackson, MS: University of Mississippi Press.

Refereed Journal Articles

Mary Jane Pardue Journal Article, Academic Journal (Published) Pardue, M. J. (2014). Most Business Editors Find Journalism Graduates Still Unprepared. Journalism &

Mass Communication Educator. www.sagepub.com

Presentations

Mark Biggs

Biggs, Mark, Spring Creek Media Festival, "Thinking About & Preparing for College," Springdale Arkansas School district, Springdale Arkansas. (October 24, 2014).

Mary Jane Pardue

Pardue, Mary J, SABEW Training Conference Call, "Cybersecurity and the Holiday Retail Season," Society of American Business Editors & Writers, Phoenix, AR. (November 17, 2014).

2014 Annual Report


Pardue, Mary J, SABEW Training Conference Call, "Rising Health Care Costs," Society of American Business Editors & Writers, Phoenix, AR. (October 27, 2014).

Pardue, Mary J, SABEW Training Conference Call, "Freelance Training: Secrets to Success," Society of American Business Editors & Writers, Phoenix, AR. (April 28, 2014).

Pardue, Mary J, SABEW Training Conference Call, "Sourcing a New Beat," Society of American Business Editors & Writers, Phoenix, AR. (March 17, 2014).

Pardue, Mary J, SABEW Training Conference Call, "LinkedIn," Society of American Business Editors & Writers, Phoenix, AR. (February 24, 2014).

Pardue, Mary J, MED 220 Case Studies in Mass Media, "Social Responsibility Theory," Missouri State Univ

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