7
2014 ASSOCIATION WORKSHOP SACRAMENTO
2014 ASSOCIATION WORKSHOPSACRAMENTO
AGENDA
I. USATF Rewards Overview
II. Goals & Objectives
III. Marketing & Rewards Strategy
DEMO
OBJECTIVES & GOALS
Create Connections
Total Members
Marketing Effectiveness
Collect & Leverage Data
Data Records
Member Insights
Increase Membership
Create the Pipeline
Convert
MEMBERS: 9,877
Social: 39% Events: 30% Email: 31%
ADDITIONAL MARKETING TACTICS
4,494 Entries• 1713 New
Members
25,798 Entries• 1,224 New
membersDuration20 Days
Duration10 Days
FACTS FOR YOU
Men 18-24 1% USATF Members 30% USATF Rewards
Members
Women 36-50 8% USATF Members 30% USATF Rewards
Members
