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1 Baruch College/CUNY Newman Vertical Campus Conference Center 55 Lexington Avenue at 25 th St. New York, NY 10010 2014 STRATEGIC COMMUNICATION FORUM FACULTY NICHOLAS ASHOOH Senior Director, Corporate and Executive Communication APCO Worldwide Nick, a senior director of corporate and executive communication at APCO Worldwide, focuses on providing corporate communication services to C- suite clients. He is also a member of APCO’s International Advisory Council. He has more than 35 years of experience in corporate communications, serving as senior communications officer at five Fortune 500 companies across several sectors, including energy and utilities, financial services, insurance, metals and mining, and entertainment. Most recently, Nick served as vice president of corporate affairs for Alcoa, a global metals and mining giant. There, he was responsible for media relations, community relations, internal communications, marketing communications and corporate reputation. He also oversaw the Alcoa Foundation, one of the largest corporate foundations in the United States, and was a member of Alcoa’s Executive Council, which set strategy for the company. Prior to his role at Alcoa, Nick was senior vice president of communications at American International Group (AIG), where he led all internal and external communications, including crisis communication strategies during the global financial crisis. His previous roles include senior vice president for corporate communications at American Electric Power (AEP) and senior communication positions at Niagara Mohawk Power Corporation and Public Service of New Hampshire. At Niagara Mohawk Power Corporation, he and his staff earned the Arthur W. Page Society’s National Award. Mr. Ashooh also served as vice president of corporate communications for Paramount Communications Inc., where he managed financial communications, media relations and internal communications and provided oversight of the communications activities of Paramount’s principal subsidiaries including Paramount Pictures, Simon & Schuster and Madison Square Garden. He is a past chairman of The Seminar and The Wisemen, two of the oldest organizations for senior communications professionals. He is also a trustee of the Arthur W. Page Society, and a member of the Civilian Public Affairs Advisory Committee of the U.S. Military Academy at West Point. He received the Milestones in Mentoring Award from the Plank Center for Leadership in Public Relations in 2012 and was named Communicator of the Year by Marquette University in 2001. Nick earned a bachelor’s degree in journalism with honors from Marquette University in Milwaukee, Wisconsin. 2014 FORUM ON STRATEGIC COMMUNICATION LEADERSHIP Held in conjunction with the Executive Master in Corporate Communication Seminar Aarhus University Tuesday, August 19 Friday, August 22, 2014
Transcript

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Baruch College/CUNY Newman Vertical Campus Conference Center 55 Lexington Avenue at 25

th St. New York, NY 10010

2014 STRATEGIC COMMUNICATION FORUM FACULTY

NICHOLAS ASHOOH

Senior Director, Corporate and Executive Communication

APCO Worldwide

Nick, a senior director of corporate and executive communication at APCO

Worldwide, focuses on providing corporate communication services to C-

suite clients. He is also a member of APCO’s International Advisory Council.

He has more than 35 years of experience in corporate communications,

serving as senior communications officer at five Fortune 500 companies

across several sectors, including energy and utilities, financial services,

insurance, metals and mining, and entertainment.

Most recently, Nick served as vice president of corporate affairs for Alcoa, a

global metals and mining giant. There, he was responsible for media

relations, community relations, internal communications, marketing communications and corporate

reputation. He also oversaw the Alcoa Foundation, one of the largest corporate foundations in the United

States, and was a member of Alcoa’s Executive Council, which set strategy for the company.

Prior to his role at Alcoa, Nick was senior vice president of communications at American International

Group (AIG), where he led all internal and external communications, including crisis communication

strategies during the global financial crisis. His previous roles include senior vice president for corporate

communications at American Electric Power (AEP) and senior communication positions at Niagara

Mohawk Power Corporation and Public Service of New Hampshire. At Niagara Mohawk Power

Corporation, he and his staff earned the Arthur W. Page Society’s National Award. Mr. Ashooh also

served as vice president of corporate communications for Paramount Communications Inc., where he

managed financial communications, media relations and internal communications and provided oversight

of the communications activities of Paramount’s principal subsidiaries including Paramount Pictures,

Simon & Schuster and Madison Square Garden.

He is a past chairman of The Seminar and The Wisemen, two of the oldest organizations for senior

communications professionals. He is also a trustee of the Arthur W. Page Society, and a member of the

Civilian Public Affairs Advisory Committee of the U.S. Military Academy at West Point. He received the

Milestones in Mentoring Award from the Plank Center for Leadership in Public Relations in 2012 and was

named Communicator of the Year by Marquette University in 2001.

Nick earned a bachelor’s degree in journalism with honors from Marquette University in Milwaukee,

Wisconsin.

2014 FORUM ON STRATEGIC COMMUNICATION LEADERSHIP Held in conjunction with the

Executive Master in Corporate Communication Seminar Aarhus University

Tuesday, August 19 – Friday, August 22, 2014

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NORMAN BOOTH Vice President Coyne Public Relations

Norman Booth is a vice president at Coyne PR, focusing on higher education,

healthcare, information technology, knowledge and business process

management and consulting accounts. His accounts include Cornell

University, Columbia University, Siemens Medical Solutions, BASF,

University of Rochester, DuPont and UPS.

Prior to joining Coyne, Norm was a vice president at Keating Public Relations, overseeing the science

and technology division. He managed strategic account direction and tactical program implementation for

a variety of high technology clients including Nikon Instruments, a supplier to the bioscience and industrial

research market; Tekmark Global Solutions, a communications technology firm; Micromem Technologies,

a developer of magnetic random access memory (MRAM) and related nanotechnology; and, the Double

Alpha Group, a statistical arbitrage hedge fund.

Before joining Keating, he was a director of Global Public Relations for Telcordia Technologies, an R&D

arm of the Bell system, specializing in the development of next-generation communications

technology. Prior to Telcordia, Norm worked for AT&T Corporation providing media relations and industry

analyst relations support to AT&T’s data services business unit, and provided support and counsel to

AT&T’s financial analyst relations program at the corporate level.

Norm holds a Bachelor of Science degree in Journalism and a Bachelor of Science degree in Business

Administration from West Virginia University; a Master of Business Administration degree with a

specialization in Decision Support Systems from Southern New Hampshire University; a Master of Arts

degree with a specialization in Corporate and Organization Communication from Fairleigh Dickinson

University; and, an earned Doctor of Letters degree with a specialization in Science, Technology and

Philosophy from Drew University. He is an adjunct professor at Fairleigh Dickinson University and serves

on the Board of Advisors of Corporate Communication International (CCI) at Baruch College/CUNY.

ALISON DAVIS Founder and CEO Davis & Company

As Founder and CEO of Davis & Company, Alison sets the strategic direction

for her firm, leads the development of new products and services, and

provides senior counsel to clients such as Johnson & Johnson, Rogers

Communications, Nestlé, Prudential Financial and Motorola Solutions.

Alison is the author and editor of the new iBook, 49 ways to improve employee communication. She is co-

author of the book, The Definitive Guide to HR Communication (FT Press, 2011), and co-author of Your

Attention, Please (Adams Business, 2006). Alison is a former online columnist for The New York Times

and frequently writes articles for business publications, including The Conference Board Review,

Communication World and PR Strategist.

A sought-after speaker on communication issues, Alison facilitates 8 to 10 speaking sessions per year for

national organizations and associations. She is a member of the International Association of Business

Communicators, the Public Relations Society of America and the Communication Leadership Exchange.

Alison earned her B.A. from Douglass College, Rutgers, The State University of New Jersey.

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SAM H. DEKAY Vice President, Corporate Communication The BNY Mellon Corporation

At The Bank of New York Mellon Corporation, Sam is responsible for the

development of policies and standards related to information security. Prior to

BNYM, he served as manager of information security for Empire Blue

Cross/Blue Shield; before this he worked at ABN Bank, also as manager of

information security. His areas of expertise include security risk assessment,

policy development, information security and law, and business/corporate

communications.

Sam also serves as Chair of the Business Practices Committee of the Association for Business

Communication (ABC). He is the editor of the Business Practices section of Business and Professional Communication Quarterly, which is published by ABC. His research interests include the influence of

technology upon business and professional communications and also the history of workplace

communication

He is certified as an Information Security Manager (CISM). He has received PhD degrees from Fordham

University and Columbia University.

ROBERT DEFILLIPPO

Corporate Vice President & Chief Communications Officer Prudential Financial, Inc.

Robert DeFillippo is a Corporate Vice President and Chief Communications

Officer at Prudential Financial. As head of Global Communications, he is

responsible for developing and implementing integrated communications

strategies for one of the largest diversified financial institutions in the world.

DeFillippo is responsible for public relations, media relations, crisis

communications, event marketing and employee engagement

communications. He directs Prudential’s communications activities in more

than 30 countries and serves as the official company spokesperson.

Prior to joining Prudential in January 1994, DeFillippo served as Director of

Public Affairs for the American Association of Retired Persons (AARP), the

largest membership organization in the country, where he was in charge of media relations,

speechwriting, advocacy advertising, and community outreach. Prior to that, he served as press secretary

for the Hon. Hamilton Fish, Jr., U.S. House of Representatives, following a 10-year career as an award-

winning reporter and editor for Gannett and other newspapers.

DeFillippo is an adjunct professor at New York University’s School of Continuing and Professional

Studies. He serves on the boards of the Prudential Political Action Committee, the Public Relations

Society of America Foundation, the Arthur W. Page Society where he is also treasurer and a member of

the Executive Committee and the National Press Foundation. He has served as a dinner co-chair of the

National Press Foundation Awards Dinner since 2010, is a member of the Committee to Protect

Journalists Leadership Council, and the Board of Advisors for Corporate Communication International at

Baruch College/CUNY. He is a member of the Public Relations Seminar, the New York Press Club, the

National Press Club, the Wisemen Group, the International Association of Business Communicators, and

the National Association of Black Journalists. In addition, he is a trustee of Cento Amici, a community

organization that provides scholarships for students to attend New Jersey schools, and serves as a

councilman at large on the Roxbury, N.J., Township Council.

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STEPHEN K. DISHART President Dishart Communications and Crisis Management Consultants, LLC.

During his 30-year career, Steve served as the head of communications for

a Fortune 200 company and a Fortune 500 company. He has been involved

in some of the most intense issues to impact our financial landscape in the

past decades. From the crisis of 9/11, where Steve led Swiss Re’s

management of crisis communications and subsequent litigation, to leading

communications on many mergers and acquisitions, hostile takeovers, CEO

successions and financial crises. He has been at the helm of his

organizations’ efforts to get the message right and to protect and enhance its reputation.

Before founding CCMC, Steve was a managing director of Communications and Human Resources for

Zürich-based Swiss Re, a leading and diversified reinsurer with offices in more than 25 countries. He and

his team were responsible for strategic internal and external communications as well as advertising and

sponsorship in Latin America, Canada and the United States, Swiss Re’s largest market.

Before joining Swiss Re in January of 2000, Steve was first vice president and director of Corporate

Communications for Pittsburgh-based Mellon Financial Corporation. He was responsible for all internal

and external communications globally as well as the company’s annual report and other financial

publications.

Steve began his career as a broadcast journalist, where he won a number of journalism awards for news

reporting and was involved in network reporting of national news stories. He is the past chairman of the

Insurance Information Institute Communications Committee, and he is a trustee of the Institute for Public

Relations and a member of the Arthur W. Page Society, The Public Relations Seminar and an accredited

member of the Public Relations Society of America. He also serves on CCI – Corporate Communication

International’s Board of Advisors and teaches at Baruch College/CUNY.

Steve’s personal philanthropic and volunteer activities include serving on the Board of Trustees of

ArtsWestchester, where he led a rebranding of the organization, and he serves on the boards of Green

Chimneys Children’s Services and the New York League of Conservations Voters Education Fund. He is

also active in other community, industry and volunteer organizations, including Bridges to Community,

which builds homes in the poorest regions of Nicaragua.

FINN FRANDSEN Professor and Director Center for Corporate Communication School of Business and Social Sciences Aarhus University

Finn is a professor of corporate communication and director of the Center for

Corporate Communication (CCC) in the School of Business and Social

Sciences, Aarhus University, Denmark. His primary research interests

include crisis management and crisis communication, environmental and

communication, reputation theory, and the institutionalization of strategic

communication in private and public organizations.

His research has appeared in international journals and handbooks such as

Corporate Communications: An International Journal, International Journal of Strategic Communication,

Management Communication Quarterly, Public Relations Review, The Handbook of Crisis

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Communication (2010), the SAGE Handbook of Public Relations (2010), the Routledge Handbook of

Strategic Communication (2014), and the Handbook of International Crisis Communication Research

(2014).

MICHAEL B. GOODMAN

Professor and Director

MA in Corporate Communication

CCI - Corporate Communication International

Baruch College/CUNY

Michael is Professor and Director of the MA in Corporate Communication at

Baruch College, The City University of New York. He is the founder and

director of CCI Corporate Communication International. He is Visiting

Professor of Corporate Communication at Aarhus University (Denmark),

Bangkok University, Hong Kong Polytechnic University, and Universita IULM

(Italy).

He has published widely, including most recently: Corporate Communication:

Strategic Adaptation for Global Practice, Corporate Communication: Tactical

Guidelines for Strategic Practice, Corporate Communication for Executives; Intercultural Communication

for Managers, and Work with Anyone Anywhere: A Guide to Global Business.

Professor Goodman is on the Editorial Advisory Board and Associate Editor for North America of

Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society;

a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce),

London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of

the Association for Business Communication.

He has been a consultant to more than 40 corporations and institutions on corporate communication,

managerial communication, problem-solving, new business proposals, change, and corporate culture.

PETER B. HIRSCH EVP and Director, Reputation Risk Ogilvy Public Relations

Peter is Executive Vice President and Director, Reputation Risk at Ogilvy

Public Relations Worldwide. He specializes in corporate reputation, crisis and

issues management, and corporate digital strategy with more than 25 years

of experience in counseling global corporations.

He has counseled clients on a variety of issues, including junk bonds in the 1980s, the savings & loan

crisis of the 1990s, and the fall-out from Enron Andersen. He has also worked with foreign governments

including the governments of Greece, Colombia and the Philippines.

Previously, Peter was a partner at Porter Novelli where he established the corporate communication

practice and served as global practice leader for corporate affairs. Before joining Porter Novelli, he was

executive vice president at Edelman Public Relations. At Edelman he was also managing director of

Edelman Germany and executive vice president of public affairs. In this capacity, he helped pioneer the

specialty of litigation public relations. He has also been principal of his own firm, Peter Hirsch Strategies,

LLC.

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As adjunct faculty, he teaches courses on a range of corporate communication topics at Baruch

College/City University of New York, Columbia University and Fordham University. He has also lectured

at Fairleigh Dickinson University and New York University.

Peter is the co-author of Corporate Communication: Strategic Adaptation for Global Practice; Corporate

Communication: Tactical Guidelines for Strategic Practice; and Corporate Communication: Critical

Business Asset for the Challenge of Global Change with [in publication, 2014] with Michael B. Goodman,

Ph.D. He has written numerous articles, including “The Ulysses Project,” in the Journal of Business

Strategy and “My Country is Different,” in Corporate Communication, An International Journal (UK). He is

a member of the advisory board of Corporate Communication International and a member of the Public

Relations Society of America.

He is a graduate of Magdalen College, Oxford, with a degree in history and modern languages. He

speaks fluent German and French.

RACHEL LYN HONIG

Principal Shankman│Honig

Rachel’s first job was at the ticket counter at the Cineplex Odeon Fantasy

movie theater in Rockville Centre, Long Island. While she hopes never to

find herself in a uniform composed of shades of purple, lavender and

magenta, she takes with her valuable lessons learned there, to this day.

Delight the customer, engage with them - even in a simple transaction, and

they will leave with a smile, and more importantly, come back, over and over

again.

Well-known and respected for her pragmatic approach to marketing, Rachel works regularly with clients to

integrate operations and marketing communications to drive revenue. Recognizing that customer service

is no longer an operations issue, but a marketing opportunity, Rachel works with clients to adjust both

their internal and external communications processes, as well as employee relations.

A marketing industry veteran with more than 20 years experience counseling clients from global

advertising agencies to law firms, to non-profits to apparel manufacturers, retailers, spas, art galleries and

even makers of septic system treatments, Rachel firmly believes that any company big or small can

benefit from increased attention to customer service.

She lectures frequently to students and professionals on marketing disciplines as well as industry trends

and was an invited guest to a two-day summit at the White House and U.S. Department of State to

develop strategies for enhancing the United States’ reputation abroad.

Rachel also sits on Board of Directors of Advertising Women of New York, the 100-year-old marketing

trade group, and serves on the Advisory Board of the Masters in Corporate Communications to Baruch

College where she guides synergies between business processes and communications curricula.

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WINNI JOHANSEN Professor & Director Executive Master in Corporate Communicaiton School of Business and Social Sciences Aarhus University

Winni is a professor of corporate communication and director of the Executive

Master's Program in Corporate Communication in the School of Business and

Social Sciences, Aarhus University, Denmark. Her primary research interests

include crisis management and crisis communication, environmental

communication, change communication and the institutionalization of

strategic communication in private and public organizations.

She has published several books, and her research has appeared in international journals and

handbooks such as Corporate Communications: An International Journal, International Journal of

Strategic Communication, Management Communication Quarterly, Public Relations Review, The

Handbook of Crisis Communication (2010), Routledge Handbook of Strategic Communication (2014), and

Handbook of International Crisis Communication Research (2014).

LUCILLE MADDALENA Executive Coach Maddalena Transitions Management

As an Executive Coach, Leadership Trainer, and Consultant in

Organization Development, Lucille holds a Doctorate in Education from

Rutgers University with an interdisciplinary major in Human

Communications and Labor Education. She currently works with senior

leaders and their teams, by encouraging a practical self-coaching

process to build collaboration, engagement and trust.

Dr. Maddalena is best known for her work supporting senior executives during career and business

transitions to align team goals with expectations, bridging interpersonal communication and practical

business management. As a key part of global leadership initiatives, she has created coaching models for

clients, functioning as Master Coach to identify and manage Leadership Coaches at regional sites. She

has guided over 6,000 corporate executives at Fortune 100 firms to successfully advance in their careers

during times of organization change.

Public Speaker:

Adjunct/Visiting Professor in management and communications at four national universities

Numerous speaking engagements to audiences of 20-500 for annual Chamber of Commerce

events, professional associations, national management organizations, etc.

Awards/Recognition:

Recognized by Alcoa for the reorganization of a manufacturing division based in Dover, NJ

Johnson & Johnson “Valued Partner Award” for twenty years of service

Elected to three terms in office as Council Member, Chester, New Jersey

Three “Mayor’s Commendations” for community service

Listed in several versions of Marquee’s Who’s Who

NJ Organization Development Learning Community, VP & Board of Directors

Published Author:

Management and communication texts published by the American Management Association, Wiley and Jossey-Bass.

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Numerous journals, white papers and articles on management in trade and professional magazines.

JAYNE WALLACE Director, Corporate Communications Sprint

Jayne Wallace is director of Corporate Communications for Sprint’s no-

contract wireless brands including Virgin Mobile USA, Boost Mobile and

Assurance Wireless. Previously, she was vice president of corporate

communications at Virgin Mobile USA where she helped usher the irreverent

brand through its IPO, life as a public company, the launch of the Virgin

Mobile Music Festival, the acquisition by Sprint, and numerous other

communications initiatives.

She is a senior communications executive with a well-rounded blend of

consumer and corporate experience in a range of industries, from telecommunications and consumer

electronics to entertainment, from publishing to healthcare, from travel and non-profits to licensing.

Wallace is highly skilled in developing and executing integrated marketing campaigns that incorporate

branding, celebrity engagement, crisis communications, C-suite management, CSR, financial relations,

investor relations, media relations, newsroom content management, product launches, program

development, public affairs, social media/social networking, and viral campaigns.

Wallace has directed communications campaigns for an eclectic mix of high profile companies on the

agency, consulting and client sides including the Academy of Motion Picture Arts & Sciences, American

Federation of Television & Radio Artists/AFTRA, American Association of Critical-Care Nurses, American

Express, cable channels American Movie Classics, College Sports Television and USA Networks;

Consumer Reports, Discovery Channel, Disney Publishing, the Jamaica Tourist Board, MGM/UA Home

Video, National Association of Television Program Executives, Paramount Television, Polygram Music

Video, Screen Actors Guild, Springboard, Video Software Dealers Association, Working Mother

magazine/WorkingWoman.com, and the launch of the Smurfs in the United States.

A communications graduate of Temple University, she is a founding board member of the John A.

Reisenbach Foundation in New York City, a member of Women in Communications and an advisor for

the Springboard Women’s Venture Capital Forum. She holds a Master in Corporate Communication from

Baruch College, where she serves on the that program’s Advisory Board and on its student mentoring

program. Wallace lives in Secaucus, NJ with her husband, an accomplished photographer and musician.

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PEPPERCOMM SITE VISIT Host:

SARA WHITMAN Senior Director

Sara joined Peppercomm in 1999 and is currently a senior director. She

leads a mix of corporate and consumer accounts, and has worked on

several branding, re-branding and thought leadership programs for a range

of public and privately-held organizations including Steelcase, T.G.I.

Friday’s, TEDxEast, The Lighting Quotient, ITT Corporation, Panasonic,

General Motors, Siemens Foundation and Hollander Home Fashions.

Beyond account management, Sara leads staff management for the New

York office and agency-wide internal communications and recruiting efforts.

She also spearheads Peppercomm State University, an internal training

program that teaches employees to strategically, creatively, and consistently execute programs that

deliver bottom-line results.

Outside of Peppercomm, Sara chairs the Education Committee for the New York Women’s Initiative for

CARE, a volunteer group of women in New York in support of CARE, the global humanitarian

organization. She is an active member of New York Women in Communications and sits on the Student

Affairs Committee. Sara is also a member of the Public Relations Society of America (PRSA) and speaks

frequently to college students about the public relations career path.

Sara is a graduate of Syracuse University's S.I. Newhouse School of Public Communications, where she

received her M.A. in public relations, and began her career as a PR assistant at the Westchester County

Public Library System.

Speakers:

ROBYN MAIT LEVINE Senior Director, Content Strategy & Development

As Peppercomm’s senior director, content strategy and development, Robyn

works across the agency to create integrated content platforms for clients.

She has more than 20 years of experience in media, marketing, and

communications.

Before joining Peppercomm, Robyn worked for nearly eight years at

Redbook. Starting as brand development director and rising to associate

publisher, integrated marketing, she was responsible for the brand’s marketing strategy, and creating

cross-platform programs and partnerships for major advertisers. Prior to that, Robyn was pr/creative

services director at Time Inc.’s Health magazine. Earlier in her career, she held communications roles at

Condé Nast Publications and The New York Times Women’s Magazines.

A graduate of the University of Vermont, Robyn lives in Montclair, NJ, with her husband and two boys.

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MAGGIE O’NEILL Partner and Managing Director

Maggie is the founder and driver of Peppercommotions, the experiential

marketing division of Peppercomm that specializes in developing strategic

campaigns that engage consumers and constituents through immersive

brand experiences.Day-to-day, Maggie is responsible for the growth and

direction of Peppercommotions, as well as providing agency wide

communications and brand experience support to many of Peppercomm’s

consumer clients. From the 25th Anniversary of the Ninja Turtles to the

launch of the world’s largest plasma television, Maggie helps her clients

drive brand awareness by creating engagement with customers at every

touch point.

Maggie has been interviewed and quoted in numerous events and communications articles ranging from

PR Week to Alaska Magazine. In addition, she represents the agency with speaking engagements and

association board support including New York Meetings & Industry Exchange (NYMIX), The Special

Event and WOMMA.

She was a one-time celebrity publicist and a full-time bartender – two career choices that taught her many

lessons about client service and thinking on her feet. Today, Maggie is an avid adventure traveler and

aspiring tri-athlete where she works to raise money for children’s and women’s charities. She holds a B.A.

degree in journalism from New York University.

MATT PURDUE Director Content Strategy

Matt is in charge of all media and editorial strategy for Peppercomm clients.

Matt has provided communications advice and written materials for global

businesses such as Pershing, Bank of New York Mellon, Genworth

Financial, Ernst & Young, Reval, ITG, Duff & Phelps, Clifford Chance and

FASB. Prior to joining Peppercomm in 2007, Matt was an editor and

journalist for nearly 20 years. In his “first” career, Matt led numerous print

and digital publications, including Worth, CRM, and Mobile Enterprise.

Matt is also the author of two adventure travel books, and his work has

appeared on CNBC and in the Los Angeles Times, Orange County Register

and Los Angeles Daily News.

Matt is the co-founder of the Young Survival Coalition’s Tour de Pink charity bicycle program, which has

raised more than $5 million to help young women with breast cancer.

LAUREN PARKER Senior Manager

Lauren is a Senior Manager at Peppercomm and has been with the company

since 2008. She has experience working with a variety of B2B and consumer

accounts, including Steelcase, MINI USA, TGI Friday’s and Sait-Gobain. As

founder and editor of the Innovation Mill, Lauren spends a considerable

amount of time researching and reporting on unusual examples of smart

thinking in business. She has contributed articles to PRWeek, PR News,

commPRO and Manager’s Edge and has been a featured speaker for a

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number of webinars and workshops about corporate communications. In 2011, she was named one of PR

News’ “Top 15 PR Professionals to Watch.” Lauren graduated from Saint Louis University with a dual B.A.

in Communications and Political Journalism.

2014 FORUM ON STRATEGIC COMMUNICATION LEADERSHIP

Communication and Coordination:

Christina M. Genest Associate Director CCI – Corporate Communication International at Baruch College/CUNY

Christina (Tina) Genest has served as Associate Director of CCI-Corporate

Communication International at Baruch College/CUNY since its founding in

1999. At CCI Tina manages all aspects of center administration,

communication, and events coordination including CCI’s annual Conference

on Corporate Communication, CCI Forums (multi-day professional

development programs), symposia and briefings.. She also supports CCI’s

research efforts and coordinates its global relationships with members,

sponsors, student chapters, advisors and partners.

Tina has enjoyed an extensive career in executive nonprofit roles including New Hampshire Legal

Assistance, the YWCA (Manchester, NH), Easter Seals (Manchester, NH) and The Forum for US-Soviet

Dialogue (Washington, DC) with whom she served as Executive Director and coordinated annual citizen

conferences in the US or the USSR. She also managed Digital Equipment Corporation’s New Hampshire

community relations activities and corporate contributions program. Tina’s professional responsibilities

have included executive leadership, in some positions reporting directly to boards of directors;

organizational administration and finance, corporate communication, fund development and grant making,

and cross-cultural engagement and dialogue.

She has taught undergraduate courses in public relations, administration and management, and Russian

history. She has served on voluntary boards of directors and committees of numerous social, civic,

healthcare, and professional organizations. Tina sat (elected) on the Morris Plains (N.J.) Board of

Education and, as its president, led a successful building bond referendum campaign. In this capacity,

she also served on the Morris School District (Morristown, NJ) Board of Education (appointed).

Tina holds a B.A. in History with a concentration in Russian History and Language from Emmanuel

College, a Master in International Administration from World Learning Inc.’s School for International

Training (SIT), a Master in Human Services Administration from Antioch University New England, and an

M.A. in Corporate and Organizational Communication from Fairleigh Dickinson University. Tina is also a

certified professional coach. Her work, “Cultures, Organizations, and Philanthropy,” was published in

Corporate Communications: An International Journal, (Vol. 10, No. 4, 2005) and since at CCI, she has

been a co-author of several other published papers.

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2014 FORUM ON STRATEGIC COMMUNICATON ACADEMIC PARTNER

Executive Master in Corporate Communication

Aarhus University, Denmark

2014 CCI CORPORATE SPONSORS

Amgen Inc. Con Edison Honeywell The J.M. Smucker Company Johnson & Johnson

Pfizer Inc Prudential Financial, Inc. Siemens Corporation

CORPORATE COMMUNICATON INTERNATIONAL at Baruch College/CUNY

A global center for information and knowledge on corporate communication

55 Lexington Avenue, B 8-233 New York, New York 10010 Phone 646.312.3749 Fax 973.270.0039 [email protected] www.corporatecomm.org


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