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5/25/2018 2014 Global Sports Symposium Program
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E M I R AT E S S TA D I U M
L O N D O N , E N G L A N D
M AY 1 5 , 2 0 1 4
FIRST ANNUAL
Hosted by Emirates Stadium and the Global Sports Symposium Planning Committee
5/25/2018 2014 Global Sports Symposium Program
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GET INSIDE THE INDUSTR
www.sportspromedia.com @SportsPr
Call: +44 (0) 20 7549 3250 | Email: [email protected] | Visit: www.sportspromedia.c
Getting inside the industry has never been easier.
SUBSCRIBE TODAYPRINT SUBSCRIPTION UK149.00 | DIGITAL SUBSCRIPTIONUK94.99
To subscribe please visit our online shopat www.sportspromedia.com/shopor contact us on the details below.
TOTAL COVERAGE
5/25/2018 2014 Global Sports Symposium Program
3/16
WelcomePAGES 4, 6
Registration, Networking BreakfastWelcome & Opening Remarks, Leagues and Entities: Overcoming Inequalities
1A Teams as Brands
1B Supercharging Your Career Workshop
2A Data in Sport: The Future2B Start-Up Competition, Networking Lunch
The Game Changer: Assessing Sponsorship Value
Sport without Borders: International ExpansionStart-Up Competition Results & Closing Remarks
WelcomePAGE 4
CONTENTS
CommitteesPAGE 5
FellowshipProgram
PAGE 6
Sponsors &Partners
PAGE 15
The Future of Sport MediaNetworking Reception
@Havas_SE
DATA IN SPORT: THE FUTURE
THE GAME CHANGER: ASSESSING SPONSORSHIP VALUE
SPORT WITHOUT BORDERS: INTERNATIONAL EXPANSION
11:45am 12:45pm
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WELCOME
Alex Rosen, Executive Director
Greetings:
On behalf of the entire 2014 Global Sports Symposium Planning and Advisory Committees, as well as the Sports Symposi
Board of Directors, it is my distinct pleasure to welcome you to the 1st annual Global Sports Symposium (GSS).
GSS falls under the umbrella of Sports Symposium, a student-run, nonprofit organization that strives to provide spo
business education and develop the next generation of leaders in the industry. The organization is best known for
popular Ivy Sports Symposium, a US-based event that will see its 9th annual installment this fall. GSS represents a natuexpansion of our initiative and I am excited to be opening our doors to a new group of colleagues.
Through our events, we strive to recognize individuals and organizations that have distinguished themselves in the busin
of sport and highlight those destined to impact the future of the industry. Our professional attendees possess a wea
of knowledge and experience to impart on their colleagues and future successors. Our student attendees bring a de
to learn and an inventive mindset with which to approach tomorrows greatest challenges. We hope that the interacti
between these two groups and our speakers will breed innovative ideas that are bound to improve the landscape of spo
business for years to come.
This conference would not be possible without the support of Arsenal FC, which has graciously opened up Emira
Stadium to us and provided unwavering support throughout our planning efforts. We are also indebted to the great peo
at SportsPro Media, who have witnessed our impact in the US and were determined to help us bring an event to the U
Finally, we are thankful for our partners, whose generous support has enabled the inaugural GSS to start down the pathbecoming one of the worlds premier sports business conferences.
I sincerely hope that you will find value in our agenda and invite you to be open, both to new friends and new ideas.
hope this GSS will be the first of many and I look forward to welcoming you back again in future years.
Best,
4 #GSS2014
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COMMITTEES
BOARD OF DIRECTORS
ADVISORY COMMITTEE
PLANNING COMMITTEE
Lucien BoyerPresident & Global Chief
Executive OfficerHavas Sports & Entertainment
Eric GuthoffFounding Partner
GlideSlope
Ben HattonGeneral Manager, EuropeRaptor Sports Properties
Marc ReevesInternational
Commercial DirectorNational Football League
David SternbergHead of Media
Manchester United
@SPORTSSYMPOSIU
Charles BakerPartner, Global Sports Media
and Entertainment GroupDLA Piper
Joe Becher (Co-Chair)Consultant,
International Sports PracticeOdgers Berndtson
Chris Chaney (Co-Chair)Co-Founder & Managing Partner
1010 Capital
Steve HellmuthExecutive Vice President,
Operations and TechnologyNBA Entertainment
Doug PerlmanFounder & ChiefExecutive Officer
Sports Media Advisors
Steve TsengChief Sales OfficerWomens Tennis
Association
Jamie ZaninovichCommissioner
West Coast Conference
Alex Rosen (Harvard Law 14)Ex-Officio
Executive Director
Sports Symposium
Harriet Thayer (London MBA 14)Co-Chair
Alex Holdridge (London MBA 14)Co-Chair
Vivek Sarma (London MBA 14)Speakers Director
Chris Sury (Warwick MSc 13)Content Director
Charlotte Males (Brunel 13)Marketing/PR Director
Anh Phung (LSE 16)Attendee Experience
Director
Jason Meahara (London MBA 15)Corporate Relations Director
Maitane Amorrortu Blanco(London MBA 15)Logistics Director
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The Sports Symposium Fellowship Program was created in 2011 to provide talented graduand undergraduate students with a unique opportunity to actively contribute to the success of organizations various initiatives. Each May, the Symposium selects up to two students to walongside the Executive Director for a 12-month period. Applications for next years Fellows
close Monday, May 19. More information is available at sportssymposium.org.
Mark Burns is currently a third year law student at Belmont University in NashvTennessee. Mark serves as an Operations Intern in the Belmont Athletic Departmassisting with mens and womens basketball games along with womens volle
matches. He co-authors various sports business related articles for Forbes.com Darren Heitner, a Miami-based attorney and Founder of SportsAgentBlog.com
Mark is also in the early planning stages of forming a career consulting company thaassist those looking to break into the sports industry. As part of that side venture, M
is a Contributor with Entrepreneur.com.
In the summer of 2013, Mark was part of the 2nd Annual Manhattan Sports Busi
Academy, an eight-week sports business program that takes a comprehensive 360-de
approach to immersing students in the industry.
Mark has interned with a variety of organizations including the Nashville PredaLeverage Agency, Elite Talent Agency, Movement Talent Agency, and the Ce
Collegiate Hockey Association.
Mark was recently named a 2013 30 Under 30 Award Recipient (Sports Lau
Magazine) in addition to being named A Rising Star In #SportsBiz for 2(SportsNetworker.com). In 2013, The Migala Report named Mark a Twitter Must Fo
for #SportsBiz Job Advice.
Mark graduated from the University of Michigan in 2011 with a Bachelor of Arts de
in History; he doubled minor in Political Science and Crime and Justice.
Tanner Simkins is currently pursuing his Masters in Sport Management from ColuUniversity. As a rising entrepreneur, Tanners past includes ventures in managemaudio production, multiple website platforms, venue services, and strategic busi
planning. His current sport startups, all in different stages, are related to equipmaccessibility, recreational leagues, and general sport entertainment.
Tanner has amassed a portfolio of experience in digital marketing, athletic administraresearch, brand building and strategic assistance that has included projects
Bloomberg Sports, Sports Illustrated, Coaches Cabana, Renew Merchandise, GOptions Group and various other properties.
Some of Tanners professional involvement includes a championship season internwith the Miami Heat, community programming with the Miami Dolphins, and role
increasing responsibility with multiple South Florida sports agencies. Other releexperience includes corporate hospitality surrounding the World Cup, analysis
commentary for the flagship station of Miami Hurricanes sports, mobile applicatNFL events including Super Bowl & Pro Bowl, entertainment talent buying and athlete advi
Simkins, a Miami native, graduated from the University of Miami in 2013 with Hoafter earning a self pursued dual degree, BSED Sports Administration and BBA FinaHis other academic credentials include many publications, developing ethical th
and contributions to various sport outlets.
Most recently he has laid foundation for his full service sport entertainment firm, slto launch in the coming months. For updates or more information, Simkins welcointeractions on social media and his personal website.
MARK BURNS2013/2014 FELLOW
TANNER SIMKINS2013/2014 FELLOW
6 #GSS2014
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Coming Fall 2014MORE INFORMATION SOON AT SPORTSSYMPOSIUM.ORG
1010 Capital is a global merchant bank that focuses on incubating, advising and investing in consumer brand
and ventures across the sports, entertainment and lifestyle industries.
The firm was founded by entrepreneurs and executives Nick Loftis, Brandon Chang, Chris Chaney and Warre
Chia in 2013, and has operations in North America and Asia. Our team has extensive experience across the
industries it serves and utilizes its expertise, along with its global network and reach, to maximize outcomes f
our companies, clients and investments.
1010 Accel is our in-house incubator
allowing us to build great companies
from the ground up utilizing our internal
resources and global network.
Our first fund, 1010 Brand Ventures I,
invests in emerging lifestyle apparel,
footwear and accessories companies.
1010 Capital Advisory provides bo
investment banking services
consumer brands and compan
5/25/2018 2014 Global Sports Symposium Program
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Registration Registration will remain open until 12:00 PM
East Stand Entrance
8 : 0 0 A M - 8 : 4 5 A M
AGENDA
Networking Breakfast
Woolwich Suite
8 : 0 0 A M - 8 : 4 5 A M
Harriet Thayer, Co-Chair, 2014 Planning Committee, Global Sports Symposium
Alex Rosen, Executive Director, Sports Symposium
Welcome & Opening Remarks
Woolwich Suite
8 : 4 5 A M - 9 : 0 0 A M
Moderator:Ben Hatton, General Manager, Europe, Raptor Sports Properties
Michael Cunnah, Chairman, iSportconnect, Former Chief Executive Officer, Wembley Stadium
Tom Fox, Chief Commercial Officer, Arsenal FC
Daniel Geey, Solicitor, EU Regulatory Group,Field Fisher Waterhouse
Mark Lamping, President, Jacksonville Jaguars
Leagues and Entities: Overcoming Inequality
Woolwich Suite
9 : 0 0 A M - 1 0 : 0 0 A M
8 #GSS2014
There is evident disparity between different revenue models of leagues and entities worldwide. This panel will seek to
identify best practices in an effort to encourage more stable, sustainable and profitable businesses. What foundations ar
in place for such large differences to exist between revenues? How does a sports native popularity affect the marketing
outreach of executives and balance sheets of the governing bodies? Is central regulation necessary for the long-term
success of sport leagues?
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AGENDA
Moderator:Sue Bridgewater, Professor, Organisation & Management,University of Liverpool
Paul Bell, Commercial Director,Leeds United FC
Abeed Janmohamed, Commercial Director, RadiumOne
Jim OToole, Commercial Director,London Irish RFC
Ben Wright, Senior Vice President, Business Development, Wasserman Media Group
1A Teams as Brands
Woolwich Suite
1 0 : 0 5 A M - 1 1 : 0 5 A M
@SPORTSSYMPOSIU
Sporting teams increasingly command a loyalty from fans, drawing comparisons with brands in the wider marketing
network. Revenue models and global appetite for sport has made it impossible to separate this concept from business,supporting the evolution of a team as a brand. Is the development of a brand intricately tied with the results on and off
the playing field? What are teams and leagues doing to create these brands and manage their images? How do the team
work in tandem with leagues to ensure that their interests are best served? What kind of an impact does a teams individ
marketing success have on overall league economics?
Moderator:Will Lloyd, Chief Executive Officer, GlobalSportsJobs
Kevin Carpenter, Sports Lawyer, Hill Dickinson, Editor & Consultant, LawInSport
Alexandra Chalat, Managing Director,thinkBeyond
Kristian Dobrev, International Account Executive, SoccerexAlexander Thorpe, Consultant, Sports Business Group, Deloitte
1B Supercharging Your Career Workshop
M Club
1 0 : 0 5 A M - 1 1 : 0 5 A M
CHARGED BY
5/25/2018 2014 Global Sports Symposium Program
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AGENDA
Moderator: Dave Slocombe, Vice President, Product, Race Yourself
Jeff Bennett, Chief Executive Officer, Raptor Sports Properties
Lucien Boyer, President & Global Chief Executive Officer, Havas Sports & Entertainment
Matt Rogan, Managing Director, Two Circles
Russell Stopford, Director, Product Development, PERFORM
2A Data in Sport: The Future
Woolwich Suite
1 1 : 4 5 A M - 1 2 : 4 5 P M
The analysis of data has become widespread in sport. Quantitative analytics are increasingly being used across functions
from selecting the most effective players and reducing the chance of injury, to enhancing fan engagement and influencin
sponsorship spend. As leagues, teams and brands are held more accountable to their financial spending, they have turne
to data as a means of driving both on-the-field and off-the-field decision-making. How is data being incorporated today a
how will that change in the future? Are the right resources in place to manage the inflow of big data, and if not, what is requi
10 #GSS2014
Networking Break
1 1 : 0 5 A M - 1 1 : 4 5 A M
See Next Page for 2B Start-Up Competition: 11:45AM - 12:45PM
Networking Lunch
Emirates Lounge
1 2 : 4 5 P M - 2 : 0 0 P M
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AGENDA
Judges:
Chris Chaney, Co-Founder & Managing Partner, 1010 Capital
Eric Guthoff, Founding Partner,GlideSlope
Chris Ingram, Founder, Ingram Enterprise, Director & Major Shareholder, Sports Revolution
2B Start-Up Competition
M Club
1 1 : 4 5 A M - 1 2 : 4 5 P M
The Finalists
PlayEnable.com is the Shopify and eBay for the sports and
activities market. Fitness facilities can use PlayEnables
simple Shopify-style system to manage their clients,
payments, and schedules in one place. At the click of a
button, they can promote their classes on their own website
as well as on PlayEnables marketplace. At the other end,consumers can find and book these classes instantly.
@playenable
Togeva is a mobile development company whose patent
pending Live Events platform provides a simple but effective
way for venues and sponsors to connect with fans. Live Event
connects large numbers of fans to venue screens, harnessing
the power of mobile. Fans devices become the controllers
allowing for an endless number of interactive games, polls adigital content to win sponsored prizes.
@WeAreTogeva
IN PARTNERSHIP WITH
MatchPint connects sports fans, pubs and selects brands.
It is the leading sports marketing platform in the UK leisureindustry, and gives consumers up-to-date information
regarding sports event being broadcast in pubs. MatchPint
helps sports fans locate pubs to view a sports fixture,
enables pubs to organize and effectively market their sports
offering, and allows brands to engage and communicate
with a highly targeted audience.
@matchpint
Fiarfly is a UK start-up on a mission to enhance live sport
experiences with augmented reality applications. Our SpecDapp provides in-stadium fans a richer digital experience by
using smartphones to overlay unique graphical augmented
reality information that fans have never received before, from
record lines for athletics events to the distance a free kick i
from goal in football. Our technology is adaptable across sp
and fans choose the information they want to receive.
@TeamFiarfly
@SPORTSSYMPOS I
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AGENDA
@SPORTSSYMPOSIU
Moderator:Fredda Hurwitz, Global Vice President,Havas Sports & Entertainment
Phil Carling, Head of Football, Octagon UK
Glenn Lovett, President, Global Strategy, Repucom
Ameesh Manek, Director, England Basketball
Adam Paker, Chief Executive Officer, Commonwealth Games England
The Game Changer: Assessing Sponsorship Value
Woolwich Suite
2 : 0 0 P M - 2 : 5 5 P M
The way fans consume content has changed, challenging brands, teams and sports platforms to engage in new and
innovative ways. A loyalty to a team and athlete is no longer enough for a consumer to feel personally connected with asponsor. Sponsorships continue to be an important part of an organisations corporate marketing strategy, but how can th
be activated to ensure there is a substantial return on investment? How can new forms of fan engagement be measured
so that they can be assigned a monetary value? Furthermore, what are the challenges to sports teams and leagues when
attracting sponsorship in a challenging economic environment?
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AGENDA
Moderator: Charles Baker, Partner, Global Sports Media and Entertainment Group, DLA Piper
Nick Keller, Founder, Beyond Sport
Bob Reeves, President, Rugby Football Union
Marc Reeves, International Commercial Director, National Football League
Nick Varley, Chief Executive Officer, Seven46
Sport without Borders: International Expansion
Woolwich Suite
3 : 2 5 P M - 4 : 2 0 P M
The Olympic Games and FIFA World Cup are two classic examples of sports global appeal. In recent years, the European
football leagues have captured Asia and the NFL has continued its entry into Europe. With this movement across borde
how can leagues and teams appeal to international fan bases? What support systems need to be in place for a sport to g
ground in international territories? This panel will also explore the power of sport globally to promote social change and
create positive environments.
Alex Holdridge, Co-Chair, 2014 Planning Committee, Global Sports Symposium
Start-Up Competition Results & Closing Remarks
Woolwich Suite
4 : 2 0 P M - 4 : 3 0 P M
Networking Break
2 : 5 5 P M - 3 : 2 5 P M
@SPORTSSYMPOS I
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AGENDA
Emirates Lounge
Moderator: David Sternberg, Head of Media, Manchester United FC
Matthew Baxter, Chief Media Officer, Liverpool FC
Charly Classen, Vice President & General Manager, EMEA, ESPN
Dave Gibbs, Director, Digital Media, Sky Sports
Dan Markham, Senior Vice President, Media Distribution & Emerging Markets,National Basketball Association
Stephen Nuttall, Senior Director, Sports,YouTube EMEA
The Future of Sport Media
Woolwich Suite
4 : 3 0 P M - 5 : 3 0 P M
Media companies offer a multitude of packages that bring the world of sport to fans and make the landscape more
competitive for business. In addition, we are seeing sporting teams and leagues find new revenue streams by expandinginto media through partnerships or organic growth or partnerships. Technological innovation on mobile and the Internet
making sport easier for fans to consume, expanding fan bases across geographies. Are the rising rights fees sustainable,
will the bubble burst? In what ways will clubs be able to profit from their athletes, and how will rapidly evolving audienc
consume sport in the future?
Networking Reception
W Club
5 : 3 0 P M - 7 : 0 0 P M
14 #GSS2014
5/25/2018 2014 Global Sports Symposium Program
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THANK YOUSponsors include Arsenal FC and SportsPro.
Partners include 1010 Capital, GlobalSportsJobs, Havas Sports & Entertainment and iSportconnect.
The 2014 Global Sports Symposium is hosted by Emirates Stadium and the
2014 Global Sports Symposium Planning Committee.
Copyright 2014 Sports Symposium. All rights reserved.
@SPORTSSYMPOS I
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spor tssymposium.org
#gss2014
@SportsSymposium