MESSAGE TO OUR PARTNERS

DEAR FRIENDS We are sincerely grateful for your business and partnership. The success of the GoPro Mountain Games is directly attributable to 110+ top tier outdoor lifestyle brands that choose this event as one of the platforms by which to showcase your products and services and grow your brand. We remain very proud of this event and sincerely hope it has helped you to exceed your own brand goals and objectives. Please enjoy this detailed stakeholder report and do not hesitate to contact us should you have questions or need additional information. Warm Regards, Mike Imhof, Sr. VP Sales & Operations Vail Valley Foundation

HIGH LEVEL EVENT SNAPSHOT

2014 STRENGTHS Adjusted national television package with two unique shows on NBC Sports Network and multiple re-airings on Universal Sports and Outside Television. GoPro engagement and commitment. Bouldering venue relocated to Vail Village. Record crowds. Expanded Mountains of Music Free Concert Series. Better on-site digital activation via LED Walls and other assets. Consistent event branding and unified look and feel. LOOKING TO THE FUTURE An increased focus on out of market and international attendees and competitors. Capitalizing on high-value TV events/tailoring current events for a TV audience. Out of market events or activations. Winter Mountain Games in 2016 Outdoor Reels & Photo Comp enhancements New events. Camping Village.

AT A GLANCE

53,862 SPECTATORS

$4.5M VAIL ECONOMIC IMPACT Est. revenue generated to the Town of Vail

QUICK FACTS

UNIQUE ATHLETES ATHLETE STARTS

2,530 3,107

BRAND PARTNERS CREDENTIALED MEDIA

110 200

MKTG IMPRESSIONS PR IMPRESSIONS

225,050,207 139,012,049

2014 PARTNERS

PLATINUM PARTNERS

GOLD PARTNERS

SILVER SPONSORS GoalZero Redington

GNC KIND

LED Lenser Ravenswood

FirstBank FITS

OFFICIAL SUPPLIERS Klean Kanteen GoRVing Osprey Svedka

Beyond Costal Colorado Mountain Express Dublin Dog

Costa Fugoo Camp Chef Ruff Wear

Trango GreenWare

MEDIA PARTNERS Rock & Ice Trail Runner Canoe & Kayak

Red Bulletin Elevation Outdoors Bike Magazine

SUP The Mag Denver Post

TV8 93.3 KTCL Denver

LODGING PARTNERS Lodge At Vail Sonnenalp Antlers At Vail

2014 GERBER GEAR TOWN

Outside Adventure Film School Rocky Mountain Sunscreen Nols Out There USA Princeton Tec 505 Southwest Salsa Beyond Coastal/Chums Door to Door Organics Gregory Packs Guayaki Yerba Mate HALA SUP Joshua Tree Products Pakems Power Ice SeasonFive SKINourishment Skratch Labs Moe's BBQ Game Ready Zen Fly Fishing Gear Marin Bikes The Steadman Clinic Vail Mountain Coffee and Tea

Endurance Conspiracy Canyon Bake House Kota Long Boards Quiet Kat Costco DeLorme FishPeople GoPuck La Cantina Lilypond/Fishpond MusclePharm Wolfgang Dog Collars Ellsworth Bikes Yellow Belly Chicken Boom Movement Pear Sports Red Fox Wireless Yuba Bikes Complete/Cricket Trailers HI-DOW Bagito Adaptive Sports Center SUP Colorado/Weston Snowboards

Nite Ize Belong Designs Tenba Bags 5 Hour Energy Trek Light Gear 10th Mountain Whiskey and Spirits Co. Camelbak Colorado Limited Confluence Water Sports Geigerrig Hydration Packs SmartShake EVOC/Rotor Bikes NUUN Hydration DT Swiss O2X Summit Challenges GoSpotCheck Gallegos Corporation Aksel's Mile High Mountaineering Share Brands US Forest Service

2014 GEAR TOWN

PARTNER SPOTLIGHT

ATHLETES BY EVENT

GMG EVENT ATHLETES

BIKE (Combined) 694 Slopestyle 55 XC MTB (All) 510 (+39/2013) Road Bike TT (All) 129 (-6/2013) CLIMB (Combined) 301 Bouldering WC 100 (+15/2013) Citizen Climbing 130 (+9/2013) Youth Climbing 71 (-3/2013) DOGS (Combined) 497 Speed Retrieve 46 Extreme Vertical 29 Big Air 364 (+87/2013) Rocky Dog 58 (-5/2013) FISH 2 Fly X-Stream 94 (+34/2013) KAYAK (Combined) 228 Steep Creek 53 (+8/2013) Freestyle 56 (+11/2013) 8 Ball 49 (+7/2013) DR Sprint 70 (+11/2013) RAFT Cross 48 SLACKLINE WC 32 SUP (Combined) 94 SUP Sprint 51 (-4/2013) SUP Cross 43 (+6/2013) ULTIMATE MTN CH. 54 (+1/2013) RUN (Combined) 1,004 10K Spring Runoff 326 (-1/2013) BADASS Dash 504 (+12/2013) 1/2 Marathon 174 (+41/2013) PHOTO COMP 61 (+1/2013)

ATHLETE SNAPSHOT

2,530 UNIQUE ATHLETES | 3,107 TTL STARTS

THROUGH THE YEARS

YEAR ATHLETES SPECTATORS MKTG IMP. MEDIA $

2014 2,530 unique 3,107 starts 53,862 227,500,743 $2,862,204

2013 2,358 unique 2,846 starts

53,579 226,513,382 $3,711,990

2012 2,550 unique 2,972 starts

43,889 389,880,937 $3,349,960

2011 2,417 unique 2,798 starts 43K – 45K 373,801,334 $6,692,684

2010 2,174 unique 2,593 starts

37K – 39K 314,090,386 $2,002,552

2009 1st Year VVF

1,952 unique 2,269 starts 40,000 165,067,323 $2,104,445

2008 1,778 35,000 120,000,000 $736,000

2007 2,008 33,000 273,523,036 $1,600,000

2006 1,447 28,000 432,887,479 $2,100,000

2005 1,031 22,0000 207,505,097 $1,994,673

2004 946 18,000 106,413,862 $1,547,812

2003 574 12,000 1,113,218 $789K

2002 251 6,000 550K $250K

GROWTH HISTORY

MARKETING IMPACT

OUTLET IMPRESSIONS MEDIA VALUE

Website 276,486 N/A

Social 58,383,378 $267,805

Print 14,005,216 $637,421

TV Advertising 1,080,000 $23,725

Public Relations 139,012,049 $1,646,278

Digital 4,691,642 $42,539

Email 4,540,000 $9,786

Radio 2,476,436 $62,250

TV Show(s) 550,100 $172,400

227,500,743 MKTG IMPRESSIONS

$2,862,204 TTL MEDIA VALUE

MARKETING SUMMARY

2.5 HOURS NBC SPORTS NETWORK: Two unique shows broadcast nationally on 6/21/14 (90 min.), 7/08/14 (60 min.) to 78MM+ potential U.S. households each broadcast. Universal Sports Re-Airings: Each unique show (x2) to be re-broadcast on Universal Sports Network nationally no less than three times to 40MM+ potential U.S. households. Outside Television Re-Airings: Each unique one-hour show (x2) to be re-broadcast on Outside Television nationally no less than three times. *Approximately 12.3% growth over 2013 TV broadcasts.

TELEVISION AT A GLANCE

2014 TV BREAKDOWN

TELEVISION SUMMARY

POTENTIAL US HH REACH

MEDIA VALUE EST. VIEWERS

654,000,000 $172,000 550,100

PRINT ADVERTISING

COMBINED AUDIENCE PRINT VALUE

14,005,216 $637,421

PRINT ADVERTISING AT A GLANCE

PUB FREQ DATES

Outside Magazine 4 April, May, Buyers Guide, June, Oct.

Red Bulletin 2 April, May Canoe & Kayak 1 May Bike Magazine 1 June SUP The Mag 1 April Trail Runner 1 April Rock & Ice 1 April Elevation Outdoors 1 March Competitor Magazine 1 Feb, March Eddie Bauer Catalogue 1 Summer

MISC/NEWSPAPER FREQ DATES Vail Daily 16 April – June Daily Weekly 4 May – June Denver Post 4 May - June Westword Racks 600 April - May Official Event Posters 3,000 April - June Official Event Programs 10,000 June

DIGITAL ADVERTISING

IMPRESSIONS MEDIA VALUE

4,691,642 $42,539

DIGITAL ADVERTISING AT A GLANCE

WEBSITE RUNDATES IMPRESSIONS

VitalMTB April - June 164,143 MountainBuzz March – June 194,032 Mountain Project April – June 100,000 Red Bulletin (iPad) April, May 1,000,000 Denver Post April - June 854,073 Clear Channel Area93.com May - June 54,970 Rock & Ice May – June N/A Trail Runner May - June N/A Competitor.com

April - June 821,000 Rock & Roll Half Marathon Triathalete.com Facebook Ads Jan – June 165,742 Twitter Ads GoPro Campaign GoPro Campaign Google Display Network April - June 303,424

RADIO ADVERTISING

COMBINED AUDIENCE MEDIA VALUE

2,476,436 $62,250

RADIO ADVERTISING AT A GLANCE

STATION RUN DATES QTY/FREQ

KTCL 93.3 FM Denver/Front Range

May - June 200 Promotional Mentions

36 :30 Spots 54 : Streaming

Spots 7 On-Air

Giveaways Bud Light Promos

KZYR 97.7 FM Vail Valley (The Zephyr)

May – June 45 athlete/sponsor interviews

78 :30 Spots 2 1 Hour Specials

COMBINED AUDIENCE MEDIA VALUE

4,540,000 $9,786

EMAIL AT A GLANCE

SENDER DATES QUICK FACTS

MG/VVF Database Feb-June x13 ~30% Avg. Open Rate

5,716 Clicks

5.17%

CTR

Eddie Bauer May x2 Elevation Outdoors May x2 OpenSnow April Blue Ridge Outdoors May KTCL Clear Channel May FMB Wildcard May GoPro – Clinics Blast June

EMAIL BLASTS

COMBINED AUDIENCE MEDIA VALUE

1,080,000 $23,725

TV ADVERTISING AT A GLANCE

TV CHANNEL RUN UNITS

Denver interconnect Comcast Discovery, ESPN2, ESPN, MTV, NBC Sports, National Geographic, Travel Channel, Green Network, Spike TV, Altitude

May - June :30

TV8 Vail November – June :30 60 TV Show Re-

Airings (multiple)

120 Live Mentions 16 “Good Morning

Vail Interviews” 15+ Sponsor

Interviews Outside TV May – June :30 VLMD - Denver Comcast May - June :15/:15 bookend VLMD – Denver KCNC May - June :30

TV ADVERTISING

PR SUMMARY

MEDIA PLACEMENTS CREDENTIALED MEDIA

379 200

PR IMPRESSIONS PR MEDIA VALUE

139,012,049 $1,646,278 *Report prepared by Backbone Media with Cision

PUBLIC RELATIONS AT A GLANCE

HOSTED MEDIA

GOPRO FAM VVF Hosted Media AskMen.com Cool Mom Tech Cosmopolitan Curved (Germany) e-adrenaline (France) Elevation outdoors GeekMom.com Gizmodo Grind Media Influencer Men’s Fitness MTBR Outside Magazine T3 (UK) GQ (Japan) Wired (Japan) MPORA

Outside Magazine (x8) Elevation Outdoors (x4)

AdventureTykes.com Gear Patrol

Trail Runner/Rock & Ice Denver Post

COVERAGE BREAKDOWN

PR BY THE NUMBERS

*Report prepared by Backbone Media with Cision

PR HIGHLIGHTS

Outlet: Outside Online Date: June 2014 Featured: UMC, Dock Dogs, Gallery

Outlet: Outside Magazine Date: March 1, 2014 Featured: Outside 2014 Race Report

Outlet: Sports Illustrated Online Date: June 5, 2014 Featured: GPMG Highlights

Outlet: Travel Channel Date: April 16, 2014 Featured: 21 Manly Adventures

Outlet: Shape.com Date: May 29, 2014 Featured: Lindsey Vonn

Outlet: MensFitness.com Date: June 1, 2014 Featured: GPMG Photo Gallery

Outlet: VitalMTB.com Date: June 10, 2014 Featured: GPMG Recap

Outlet: GearJunkie.com Date: June 19, 2014 Featured: GPMG

Outlet: AskMen.com Featured: GPMG Gallery

Outlet: PinkBike.com Date: June 11, 2014 Featured: Slopestyle

Outlet: RockAndIce.com Date: June 8, 2014 Featured: Bouldering

Outlet: SnowboardingMag.com Date: June 6, 2014 Featured: Partner

Outlet: GrindTV.com Date: June 3, 2014 Featured: 5 Things to Do

Outlet: Elevation Outdoors Date: May 1, 2014 Featured: GPMG

Photo © Connor Walberg

WEBSITE AT A GLANCE

276,486 Pageviews 2.30 Pages/visit

121,132 Site Visits

84,041

Unique Visitors

72% New Visitors

2:35

Avg. Time

71% Desktop

16% Mobile

12% Tablet

2014 WEBSTATS July 12, 2013 – June 30, 2014

EVENT SNAPSHOT June 1– June 10, 2014

113,641 Pageviews 2.60 Pages/visit

43,689 Site Visits

28,609

Unique Visitors

56% New Visitors

3:09

Avg. Time

2014 TOP CONTENT Home Results Schedule Register XC Mtn. Bike BADASS Dash Half Marathon Ultimate Mtn Challenge Bouldering WC

1,556 Website Social Shares

Top Content:

TV/Webcast Sched. Register Results

Bouldering WC Photo Comp Winners

COUNTRIES United States Canada United Kingdom France Germany Japan Mexico India Australia Brazil

STATES Colorado California

Texas Illinois

Virginia Utah

New York Florida

Washington Massachusetts

2014 ONLINE MARKETS & DEMOS

WEB DEMOGRAPHICS

SOCIAL ACTIVATION #ULTIMATEMTNDOG PROMOTION

6,345 Visits

396 Entries

4,731 Votes

2,463 Unique Voting Users

#ULTIMATEMTNFAMILY PROMOTION

#GOPROMTNGAMES PROMOTION

2,315 Visits

159 Entries

890 Votes

442 Unique Voting Users

2,622 Visits 4,953 Entries

SOCIAL MEDIA SUMMARY

IMPRESSIONS MEDIA VALUE ENGAGEMENTS

58,383,378 TTL Impressions

$267,805 TTL Media Value

736,427 TTL Engagements

SOCIAL MEDIA HIGHLIGHTS July 12, 2013 – June 30, 2014

BY OUTLET

37,075,853 Impressions

19,224,098 Impressions

675,027 Video Views

1,408,400 Impressions

$185,379 Media Value

$67,284 Media Value

$8,100 Media Value

$7,042 Media Value

64,162 Engagements Likes/Comments/Shares

9,228 + Engagements

RT/Favorite/Mentions

10,303 Engagements

Likes/Comments/Shares

652,734 Engagements

Likes/Comments

ONLINE VIDEO

VIDEO VIEWS MEDIA VALUE ENGAGEMENTS

675,027 $8,100 10,303

ENGAGEMENT 10,303

Likes FB & YT

155 Dislikes

YT

100 Comments

FB & YT

1,201 Shares

FB

ONLINE VIDEO AT A GLANCE

VIDEOS AT A GLANCE

468,671 2014 Event/Partner Video Views

92,922 Additional Views to 2013 Videos 113,434 Facebook Uploaded Views

TOP EDITS

2014 TOP EDITS

GoPro | Slackline with Alex Mason GoPro | DockDogs Big Air Course Preview GoPro | Rush Sturges Course Preview GoPro | Sierra Blair-Coyle Course Preview GoPro | Kai Lenny Course Preview LT11 | Slow Moments Bouldering

ONLINE VIDEO AT A GLANCE

FACEBOOK

IMPRESSIONS MEDIA VALUE ENGAGEMENTS

37,075,853 $185,379 64,162 ENGAGEMENT

July 12, 2013 – June 30, 2014

36,748 Post Likes (VVF)

2,163 Comments (VVF)

3,380 Shares (VVF)

Key Partner Brands = 21,871 ++ Engagements

EVENT SNAPSHOT | ENGAGEMENT June 1-10, 2014

11,707 Post Likes

579 Comments

894 Shares

FACEBOOK AT A GLANCE

FACEBOOK INSIGHTS July 12, 2013 – June 30, 2014

340,390 Clicks 124,129 Photo Views

978,502 Engaged Users

(D)

16,991,011 Page Reach (D)

11,813 New Page “Likes”

EVENT SNAPSHOT | FACEBOOK INSIGHTS June 1-10, 2014

17,723,431 Impressions (D)

471,085 Engaged Users (D)

6,701,907 Page Reach (D)

1,797 New Page

“Likes”

TOP POSTS

IMPRESSIONS MEDIA VALUE ENGAGEMENTS

1,408,400 $7,042 652,734 ENGAGEMENT

July 12, 2013 – June 30, 2014

63,047 Photo/Video Likes (VVF)

8,451 New Followers

481 Comments (VVF)

Key Partner Brands = 589,206 ++ Engagements

#GOPROMTNGAMES #MOUNTAINGAMES

5,561 Tagged Media

1,149 Tagged Media

EVENT SNAPSHOT | ENGAGEMENT June 1-10, 2014

53,179 Post Likes

260 Comments

INSTAGRAM AT A GLANCE INSTAGRAM

DEEP DIVE INSTAGRAM AT A GLANCE

1,305

1,159

1,084

1,084

1,039

963

963

963

940

938

collision

crushing

fun

k9

supcross

finalwave

dogsareathl…

strategy

steepcreek

pocahontas

ENGAGEMENT PER POST

TOP PHOTO TAGS

569

569

400

364

364

364

316

268

268

268

pupsthatjump

dogsareathlet…

gopromtnga…

fun

gorecreek

vail

gopro

badassdash

mudrun

obstaclerace

ENGAGEMENT PER POST

TOP VIDEO TAGS

#gopromtn…

photo

gopro

hero3

shot

colorado

amazing

stoked

KEYWORD ANALYSIS

ENGAGEMENT DETAILS

Instagram Likes

per photo

per video

549.2

327.4

Instagram Comments

per photo

per video

4.0

8.6

SOCIAL TWITTER TWITTER HIGHLIGHTS July 12, 2013 – June 30, 2014

IMPRESSIONS Includes RT’s & Mentions

MEDIA VALUE Based on avg. Twitter Ad CPM

19,224,098 $67,284

@MOUNTAINGAMES HASHTAG USAGE

960 New Followers 3,585 TTL Followers 305 Event Tweets 921,345 Potential Impressions

3,367 +++ #GOPROMTNGAMES

47

#MOUNTAINGAMES

TWITTER ENGAGEMENT

1,252 RT (VVF) 7,749,893 Potential RT Reach

1,540 Favorites

819 Mentions

10,505,610 Potential Reach

TWITTER ENGAGEMENTS 3,611

EVENT/VVF 5,617

KEY PARTNER BRANDS

9,228 ++ TTL. ENGAGEMENTS

Report compiled using Twitonomy & Meltwater Buzz

DEEP DIVE

RESEARCH HIGHLIGHTS

• Total completed surveys – 326 • Sample size provides statistical validity with an error rate of 5.4% at a 95% confidence interval • Estimated attendance – 53,862 (+/- 20% error level should be considered) • Estimated revenue generated to the Town of Vail - $4.5M (+/- 20% error level should be

considered) • Net Promoter Score – 68 • Overall Satisfaction – 4.7 (using a scale of 1 to 5, where 1=Not at all Satisfied and 5=Extremely

Satisfied) • 83% of the attendees came to Vail, CO specifically for the Summer Mountain Games • 62% of the attendees had attended the Summer Mountain Games in the past • Average number of days attended – 2.5 • Favorite event – Kayaking Events • One Change – Parking, additional F&B vendors, and more free swag • “Word-of-mouth” and “Newspaper” were selected most when asked, “How did you hear about,

and/or where did you see advertising for the Summer Mountain Games?” • 82% of the attendees staying in paid lodging stayed in Vail, CO • 85% are “Very” or “Extremely Likely” to return in the future • 74% of the first time visitors are “Very” or “Extremely Likely” to return in the future • Average nights stayed in paid lodging in Vail, CO – 3.4 • Average group size of those lodging in Vail, CO – 3.0 • Average age of respondents – 36 | Average age of children under 18 – 8.4 • Estimated number of room nights generated by the SMG – 5,526 • Estimated average nightly rate in Vail- $190

SURVEY CONDUCTED BY INTERCEPT INSIGHTS LLC

RESEARCH PSYCHOGRAPHICS

SURVEY CONDUCTED BY INTERCEPT INSIGHTS LLC

84% Of event attendees consider themselves “Outdoor Enthusiasts”

74% Of event attendees consider themselves “Sports Enthusiasts”

45% Of event attendees have at least one dog

61% Of event attendees have a bachelors and/or masters degree

67% Watch five hours or less of TV per week 1.) Hiking 2.) Kayaking/Boating/Rafting 3.) Camping 4.) Mountain Biking 5.) Traveling

FAVORITE SUMMERTIME ACTIVITIES

2014 CREATIVE

NEW ANCILLARY EVENT LOGOS

DIGITAL CREATIVE

WEB & MOBILE

PRINT CREATIVE

TRUSS HEADERS AND KEY SIGNAGE 2014 SIGNAGE

AWARDS BACKDROP

DIRECTIONAL SIGNAGE

ENTITLEMENT SIGNAGE

SEE YOU JUNE 4-7, 2015

Our sincere thanks for your ongoing support. We wish you all continued success and, in partnership with you, look forward to making the 2015 GoPro Mountain Games even better!