ABOUT THE GAMES

GoPro Mountain Games, Vail

June 5 – 8, 2014

Nation’s largest celebration of adventure sports,

music and mountain lifestyle.

Top professional and amateur athletes from

around the world.

Approximately 3,000 outdoor athletes, along with

an estimated 53,000 spectators. Athletes

converge on Vail’s

Nine sports and 25 disciplines for over $110,000

in prize money.

Lifestyle events including: the Outdoor Reels

film series; the Mountain Click photography

competition; an interactive expo area, Gear

Town; nightly free concerts and the Outside

Adventure Film School.

2014 will mark the 13th anniversary of the GoPro

Mountain Games

Photo © Zach Mahone

QUICK FACTS

2013 Numbers:

ATHLETE REGISTRATIONS 2,358 Unique Athlete Registrations 2,846 Total Competition Starts

VAIL ECONOMIC IMPACT $4.7M Estimated revenue generated to the Town of Vail

SPECTATORS 53,579 (+22% over 2012)

83 Brand Partners (Not including Lodging or Media) MARKETING IMPRESSIONS

225,464,382 PR IMPRESSIONS 183,275,558

TELEVISION

594,000,000 Potential US HH Reach 528,000 Estimated viewers

2014 PARTNERS

MARKETING SUMMARY

225,464,382 Marketing Impressions

$3,711,990 TTL Media Value

IMPRESSIONS MEDIA VALUE

Website 260,164 N/A

Social 15,453,967 $78,908

Print 9,063,436 $609,330

TV Advertising 796,889 $20,173

Public

Relations 183,275,558 $2,651,091

Digital 4,930,273 $62,950

Mobile App 735,347 $9,316

Email 8,072,312 $19,572

Radio 2,876,436 $88,250

TV Show(s) 528,000 $172,400

DEMOGRAPHICS & PSYCHOGRAPHICS

• 58% Male/42% Female

• 58% Single w/o children

• Average Spectator Age: 36

• 75% in state attendees/25% out of state

• 65% are home owners

Favorite Event to Watch:

1. Dockdogs

2. Kayak events

3. Slackline

• 84% Of event attendees consider themselves

“Outdoor Enthusiasts”

• 74% Of event attendees consider themselves “Sports

Enthusiasts”

• 45% Of event attendees have at least one dog

• 61% Of event attendees have a bachelors and/or

masters degree

• 67% Watch five hours or less of TV per week

Favorite Summertime activities: 1.) Hiking

2.) Kayaking/Boating/Rafting

3.) Camping

4.) Mountain Biking

5.) Traveling

SURVEY COMPILED BY INTERCEPT INSIGHT, LLC

ATHLETES | ART | MUSIC | MOUNTAINS

HOSTED MEDIA

403 Media Placements

183,275,558 Impressions Earned

$2,651,091

Media Value

GoPro Media Fam •Gizmodo •Outdoor Photographer •Digital Photo Pro •Grind Media •SUP •Clubic.com •Pocket-Lint •MSN •Elevation Outdoors •Backpacker •Women’s/Men’s Health •GeekMom.com •GearJunkie.com •Vail Daily

VVF Hosted Media •Paddling Life •Mountain Flyer •Gear Patrol •Gear Junkie •Competitor •Outside Magazine •Mountain Magazine •Velo News •Women’s Running •Spike TV •Louder Than Eleven

*Report prepared by Backbone Media with Cision

Athletes:

Bike Road Bike Time Trial XC Mountain Biking Slopestyle Big Air

Climb IFSC Bouldering World Cup Citizen Bouldering Youth Bouldering

Dogs Speed Retrieve Vertical/High Jump Big Air 5K/1K Trail Run

Run Bad Ass Dash

(formerly the Mud Run)

10K Trail Run ½ Marathon 5K/1K Trail Run

SUP Down River SUP Sprint SUP Surf Cross SUP Yoga

Fish Fly Fishing Free Casting Clinics

Kayak Steep Creek Kayaking Freestyle Kayaking Kayak Sprint 8 Ball Kayak

Raft Raft Cross

Slackline World Cup Event Jam Sessions Free Demos

Adventure Racing 10K Run Mountain Bike XC Road Bike Kayak Sprint

Art:

Photography Photography Competition

Video Adventure Film School Film Series

On-Site Art Art In Public Places

Music:

Free Concerts Thursday Night; Xavier Rudd Friday Night; TBD Saturday Night;

Cold War Kids

Mountains: Expo/Demo Areas Family Adventure Village Gear Town Eddie Bauer Zip Line River Town/SUP Demo

Pool

EVENTS BY THE NUMBERS

YEAR ATHLETES SPECTATORS MKTG IMP. MEDIA $

2013 2,358 unique

2,846 starts 53,579 226,513,382 $3,711,990

2012 2,550 unique

2,972 starts 43,889 389,880,937 $3,349,960

2011 2,417 unique

2,798 starts 43K – 45K 373,801,334 $6,692,684

2010 2,174 unique

2,593 starts 37K – 39K 314,090,386 $2,002,552

2009 1st Year

VVF

1,952 unique

2,269 starts 40,000 165,067,323 $2,104,445

2008 1,778 35,000 120,000,000 $736,000

2007 2,008 33,000 273,523,036 $1,600,000

2006 1,447 28,000 432,887,479 $2,100,000

2005 1,031 22,0000 207,505,097 $1,994,673

2004 946 18,000 106,413,862 $1,547,812

2003 574 12,000 1,113,218 $789K

2002 251 6,000 550K $250K

THROUGH THE YEARS

ATHLETES BY EVENT

GMG EVENT: REGISTERED

ATHLETES

WEBSITE

VISITS

BIKE (Combined) 607 12,700

Slopestyle 55 2,485

XC MTB (All) 471 6,995

Road Bike TT (All) 135 3,220

CLIMB (Combined) 280 7,483

Bouldering WC 85 5,176

Citizen Climbing 121 1,423

Youth Climbing 74 748

DOGS (Combined) 489 10,576

Speed Retrieve

352

1,117

Extreme Vertical 684

Big Air 2,225

Rocky Dog 63 2,130

Mud Run 74 4,420

FISH 2 Fly X-Stream 60 1,713

KAYAK (Combined) 191 5,935

Steep Creek 45 2,338

Freestyle 45 1,175

8 Ball 42 1,161

DR Sprint 59 1,261

RAFT Cross 48 865

SLACKLINE WC 34 3,647

SUP (Combined) 92 1,999

SUP Sprint 55 1,317

SUP Cross 37 682

ULTIMATE MTN CH. 53 4,089

RUN (Combined) 952 11,970

10K Spring Runoff 327 4,289

Mud Run 492 4,420

1/2 Marathon 133 3,261

PHOTO COMP 60 1,672

TELEVISION SUMMARY

2013 TV Numbers

594,000,000 Potential US HH Reach

528,000* Estimate viewers

$ 172,000 Media Value

2014 TV PLATFORM 2.5 Hours NBC Sports Network: Two unique shows broadcast nationally to 78MM potential U.S. households per broadcast. - 90 min show on Sat 6/21 3pm EST - 60 min show on Tues 7/8 at 11pm EST Universal Sports Re-Airings: Each unique show (x2) to be re-broadcast on Universal Sports Network nationally no less than three times to 40MM potential U.S. households. Outside Television Re-Airings: Each unique one-hour show (x2) to be re-broadcast on Outside Television nationally no less than three times.

BUD LIGHT MOUNTAINS OF MUSIC

Bud Light Mountains of Music When the competitions end at the Mountain Games, the parties begin in the heart of Vail Village. Bud Light

Mountains of Music is a free concert series held during the Mountain Games & draws thousands of spectators for each performance. Past acts have included Keller Williams, the Dirty Heads, Black Joe Lewis, Anders Osborne,

Ozomatli, Jurassic5, Gov’t Mule, Julian Marley, Theophilus London, Xavier Rudd, & the Yonder Mountain String Band.

2014 Concert Schedule

Thursday - Xavier Rudd

Friday - TBA

Saturday - Cold War Kids

RIVER TOWN

Photo © Rick Lohre

“Costa River Town”

An extension of our Gear Town, our interactive sponsor village is Costa River Town. River Town is the

home our our SUP Demo Pool, daily Costa Casting Clinic and ground zero for a variety of water focused

hard goods and gear brands. River Town offers attendees the chance to try out a new SUP board, demo

a kayak, test their SUP Yoga skills, learn fly fishing tips from a pro or just cruise through and enjoy the

music and scope out the latest gear. River Town will also the be host site for multiple Happy Hour get-

togethers and live music jam sessions.

Photo © Connor Walberg