2014 GRBJ Media Guide

THE POWER TO INFLUENCE PEOPLE WITH INFLUENCE.

THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON

THE READERReaders of the Grand Rapids Business Journal are the most infl uential people in the decision-making

food chain. Nearly half either own or are partners in local businesses.

52Average Age

$220,900Average Annual Household Income

$41MillionAverage AnnualGross Sales

147Average Numberof Employees

2014STATS

SOURCE: BOONE GROUP READERSHIP STUDY


3%Healthcare

3%Retail

4%Legal

4%Education

5%Assoc/Non-profit

5%Government

5%Technology

7%Manufacturing

9%Wholesale Trade

15%Construct./Design/Eng.

16%Banking/Finance/Invest.

21%Other

0 100

NATURE OF COMPANY’S BUSINESS

*Weekly net circulation times number of readers per each issue, CVC Audit, 2010.

BOONE GROUP, 2010

TRUSTThe #1 reason 24,000* people see and read the weekly

Grand Rapids Business Journal is trust. And the #1 reason after that is theBusiness Journal contains stories that help them with their work.


PURCHASING POWER

0 100

Telephone 26%

Construction/Design 27%

Real Estate 30%

Accounting 33%

Legal 35%

Banking 36%

Education/Training 41%

Advertising/Mkting 47%

SERVICES YOU INFLUENCETHE PURCHASE OR LEASE OF

BOONE GROUP, 2010

CellularPhones

79%

Expansion

67%

Computers

54%

OfficeFurniture

39%

Banking

36%

Legal

34%

Construction/Design

27%

READERS INFLUENCETHESE PURCHASE DECISIONS

SOURCE: CVC AUDIT 2010

COMPANY MAY CONSIDER ORSELECT A NEW PROVIDER OF THEFOLLOWING OVER NEXT 12 MONTHS

Advertising Services 3%

Office Equipment 4%

Telephone Equipment 5%

Printing Services 6%

Real Estate Services 6%

Legal Services 7%

Accounting Services 7%

Office Supplies 8%

Banking Services 14%

Health Ins. 20%

0 100BOONE GROUP, 2010


62%Sit on at least one board or committee

65%Exercise regularly

83%Entertain at home regularly

86%Visit Northern Michigan regularly

58%Golf annually

ON A PERSONAL NOTEGrand Rapids Business Journal readers aren’t sedate.

Their passion for business is a refl ection of their personal pursuits.

BOONE GROUP, 2010THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON

FREQUENCY DISCOUNTS earned by contracting, in advance, for the desired frequency to be run during the contract year. Mini-mum rate holder for larger units — 1/10 page. Contracts must be completed within one year of fi rst insertion.

COMMISSION DISCOUNT of 15% to any Client/Recognized Agency that supplies a print-ready advertisement. Ads designed/produced by the Publisher not subject to any commission/dis-count.

PAYMENT by Client/Agency is due and payable within 10 days from date of invoice. Credit terms are available upon approval from Publisher’s credit department. A credit application must be completed and submitted one week prior to closing date. Client may submit an approved current and complete Dun & Bradstreet report (not just a rating). One-time advertisers and/or Clients/Agencies awaiting credit approval, cash in advance; all other cat-

egories, cash in advance. Cash discount of 5% for annual contracts of twelve or more insertions if paid prior to fi rst insertion deadline.

PRODUCTION CHARGES are in addition to space charges. Any alterations necessary to convert ads to correct size and/or color specifi cations are subject to charges Advertising submissions that require consultation services with the Gemini Publications Design & Production Department sta� are subject to additional charges, which will be separately itemized on billing invoices. The current rate for consultation by phone, fax, email, or in person is $90/hour.

PRINT-READY ADVERTISEMENTS are simply ads that meet Grand Rapids Business Journal digital and size specifi cations and do not require further alteration. Advertisements requiring altera-tions, such as, editing, image manipulation, reductions or enlarge-ments, conversion, etc., will be billed additional charges at the publisher’s current prevailing rate of $90/hour.

CLIENTS AND AGENCIES ARE HELD LIABLE JOINTLY AND SEV-ERALLY for all advertising charges. No credit will be extended for advertising orders or space reservations that claim sequential li-ability.

ACCEPTANCE OF ALL ADVERTISERS AND COPY is subject to approval by Publisher. No space may be purchased for resale. Publisher is not liable for damages if, for any reason, he fails to publish an advertisement. All advertisements are accepted and published by Publisher upon representation that Client/Agency is authorized to publish entire contents and subject matter thereof. Advertising which simulates editorial content must include word “advertisement” above and below. Borders around all advertise-ments. Publisher not responsible for materials left unclaimed for more than one year from date of insertion. If copy is not furnished as contracted for, Publisher reserves right to repeat last regular ad order and/or charge Client/Agency for minimum space required

under the contract. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions confl ict with its policies.

SHORT RATE BILLED AT the earned rate to Clients/Agencies who do not complete contract schedules. Credits earned during contract year applied to future billing for space. No cash rebates.

SERVICE CHARGES BILLED ON all receivables over 30 days at the rate of 1% per month. Billings are mailed weekly after each insertion. Service charge rate subject to change.

ADVERTISING DESIGNED and produced by the Grand Rapids Business Journal and/or Gemini Publications are exclusively for use in its publications and production charges cover only that use. Any other uses will result in applicable creative agency user fees.

Policies

Covers 52X Plus 39-51X 26-38X 13-25X 1-12XCover 2 2390 2570 2940 3300 3670Cover 3 2180 2350 2690 3020 3360Cover 4 2650 2860 3260 3670 4080Footer* 1280 1380 1580 1770 1970

ColorSize 52X Plus 39-51X 26-38X 13-25X 1-12X2-page spread 3320 3580 4090 4600 51101/2 page spread 2390 2580 2940 3310 3680Full page 1900 2040 2340 2630 29203/5page 1750 1880 2150 2420 2690Junior page 1570 1690 1930 2170 24101/2 page 1290 1390 1580 1780 19801/3 page 1190 1280 1460 1650 18301/4 page 1020 1100 1260 1410 15701/5 page 820 880 1010 1130 12601/6 page 680 730 840 940 10501/10 page 440 470 540 600 670

All rates color less 15% for print-ready materials.*The Footer is 5 column inch wide by 2 inch tall ad color ad placed at the foot of either page 3or the Journal Focus opening page. No other ads appear on these pages.

ALL ADVERTISING should be provided in a digital format. The preferred format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF fi le format (version 4.0 PDF 1.3 compatible). All fonts and im-ages must be embedded. If possible, use the PDFX1a specifi cation to prepare your fi le.

All images embedded in fi les must be a minimum of 240 ppi (pixels per inch) or 240 dpi (dots per inch). Color images must be CMYK. Files contain-ing RGB or LAB images will not be accepted.

Color lasers or low quality ink jet prints are not acceptable for color guid-ance. Advertisements supplied to Grand Rapids Business Journal without an acceptable color proof will be printed to SWOP standards. The printer and/or publisher cannot be held liable for color complaints when fi les are submitted without an acceptable color proof.

Send digital fi les via email ([email protected]), or ship a CDR or DVD to the address on the rear of the rate card. Include the advertiser name, publication name (Grand Rapids Business Journal), the date of publication, and the name of your sales representative in the body of your email or letter.

2014 GENERALRATE CARD #31GENERAL ADVERTISING RATES EFFECTIVE: November 1, 2013

Advertising Specs for Print


For pricing andavailability please inquire at

[email protected]

DEADLINES ANDADVERTISING UNIT/MECHANICAL

REQUIREMENTS

CLOSING DATE FOR SPACE RESERVATIONS and materials that require production work by Publisher: Wednesday 5pm, 9 working days prior to issue cover date.

Closing date for print-ready materials and art: Monday 5pm, 6 working days prior to issue cover date.

Cancellations are not accepted after closing date stated above. Publisher reserves the right to repeat latest advertisement, or to charge for the space reserved when no acceptable copy is received by closing date. No liability is assumed as to any instructions received after closing date.

Deadlines

PAGE DIMENSIONS Page trim size is 11.38” wide x 17.25” deep.Live matter area is 10.25” wide x 16.125” deep.Five column format. Column width is 1.9”.Inside and outside margin are .625”.

Mechanical Requirements

Advertising Unit RequirementsMinimum depth in inches must be equal to or greater than the number of columns used (footer excluded). Bleed pages are not available. Odd size ads less than full column height must allow at least 3” at top for publication use.

PAGE SIZE UNIT COLUMN WIDTH COLUMN HEIGHT COLUMN INCH TOTALTwo-Page Spread 21.625” 16.125” 160”Full Page 10.25” 16.125” 80”1/2 Page Spread 21.625” 7.3” 80”3/5 Page 6.07” 14.8” 48”Junior Page (Island 1/2) 8.16” 11” 44”1/2 Page 10.25” 7.3” 40”1/3 Page 6.07” 7.3” 24”1/4 Page 5.03” 7.3” 20”1/5 Page 4” 7.3” 16”1/6 Page 6.07” 3.55” 12”*Footer (Page Bottom) 10.25” 2” 10”1/10 Page 4” 3.55” 8”1 Column Inch 1.9” 1” 1”


DATE CLOSE DATE COPY DUE

Jan. 6 HEALTH QUARTERLY Dec. 26 Dec. 30List: Top Area Life Sciences Support Firms

Jan. 13 Finance: Corporate Financial Planning Jan. 2 Jan. 6List: Top Area Certifi ed Public Accountants

Jan. 21 Logistics: Warehousing and Distribution Jan. 9 Jan. 13List: Top Area Freight Brokers Bonus List: Top Area Warehousing and Distribution Centers

Jan. 27 Craft Beer Breweries Jan. 16 Jan. 20List: Top Area Breweries Journal Extra Special Supplement:Newsmakers of the Year Jan. 9 Jan. 9

Feb. 3 COMMERCIAL QUARTERLY Real Estate and Development Jan. 23 Jan. 27 List: Top Area General Contractors Bonus List: Top Area Specialty Contractors Feb. 10 Education: College & University Specialty Programs Jan. 30 Feb. 3

List: Top Area Specialty Programs Bonus List: Top Area Entrepreneurial Education Programs

Feb. 18 Real Estate: Urban Development Feb. 6 Feb. 10List: Top Area O� ce Buildings Bonus List: Top Area O� ce Cleaning Companies

Feb. 24 Finance: Personal Investing Feb. 13 Feb. 17List: Top Area Stock Brokerage Firms

Mar. 3 LEGAL QUARTERLY Feb. 20 Feb. 24List: Top Women-owned Law Firms Journal Extra Special Supplement:50 Most Infl uential Women

in West Michigan Feb. 6 Feb. 6


Mar. 10 Human Resources Feb. 27 Mar. 3List: Top Area Employment Agencies Bonus List: Top Area Corporate Training Service Providers

Mar. 17 Marketing Mar. 6 Mar. 10List: Top Area Advertising Agencies Bonus List: Top Area PR Firms

Mar. 24 Education Mar. 13 Mar. 17List: Top Area Industrial Training Programs

Mar. 31 Finance: Wealth Management Mar. 20 Mar. 24List: Top Area Financial Planning Firms

Apr. 7 HEALTH QUARTERLY Mar. 27 Mar. 31List: Top Area Health Care Education Programs

Apr. 14 Advanced Technology Apr. 3 Apr. 7List: Energy Technology Companies

Apr. 21 Sustainability in Business Apr. 10 Apr. 14List: Top Area Sustainability Education Programs

Apr. 28 Law Week Apr. 17 Apr. 21List: Top Area Law Firms Journal Extra: MBPA 101 Best & Brightest

Companies to Work For

May 5 COMMERCIAL QUARTERLY Real Estate and Development Apr. 24 Apr. 28

List: Top Area Commercial Brokers

May 12 Insurance: Employee Benefi ts May 1 May 5List: Top Area Employee Benefi ts Consultants Journal Extra: GR Chamber EPIC Awards


May 19 Finance: Banking May 8 May 12List: Top Area Banks Bonus List: Top Area Credit Unions

May 27 Technology: Emerging Trends May 15 May 19List: Top Area Software Developers Bonus List: Top Area O� ce Equipment Dealers

Jun. 2 LEGAL QUARTERLY May 22 May 27List: Top Area Intellectual Property Law Firms

Jun. 9 Furniture: NEOCON — O� ce Environments May 29 Jun. 2

List: Top Area O� ce Furniture Dealers Bonus List: Top Area O� ce Furniture Manufacturers

Jun. 16 Real Estate: Downtown Living Jun. 5 Jun. 9List: Top Downtown Residential Buildings

Jun. 23 Small Business Issue Jun. 12 Jun. 16List: Top Area Entrepreneurial Resources Bonus List: Top Area Small Business Funding Programs

Jun. 30 Retirement Living Jun. 19 Jun. 23List: Top Area Senior Residential Communities

2014 EDITORIAL CALENDAR



Jul. 7 HEALTH QUARTERLY Jun. 26 Jun. 30 List: Top Area Hospitals Jul. 14 Finance: Insurance and Risk Mgmt. Jul. 3 Jul. 7 List: Top Area Business Insurance Agencies Bonus List: Risk Management Companies Jul. 21 Real Estate: Residential Jul. 10 Jul. 14 List: Top Area Residential Builders Bonus List: Top Area Residential Real Estate Companies

Jul. 28 Hospitality: Meeting & Convention Planner Jul. 17 Jul. 21 List: Top Area Meeting & Convention Venues Bonus List: Top Area Caterers Aug. 4 COMMERCIAL QUARTERLY Real Estate and Development Jul. 24 Jul. 28 List: Top Area Commercial Real Estate Developers Aug. 11 Finance: Commercial Lending Jul. 31 Aug. 4 List: Top Area Commercial Lenders Aug. 18 Food Business/Industry Aug. 7 Aug. 11 List: Top Area Food Service Companies Aug. 25 Education: Colleges & Universities Aug. 14 Aug. 18 List: Top Area Colleges & Universities Sept. 2 LEGAL QUARTERLY Aug. 21 Aug. 25 List: Top Area Environmental Law Firms Sept. 8 Real Estate: Property Management Aug. 28 Sept. 2 List: Top Area Property Management Firms Sept. 15 Finance: Capital Sources for Business Sept. 4 Sept. 8 List: Top Area SBA Lenders Journal Extra: MBPA 101 Best & Brightest Most Sustainable Companies


Sept. 22 Arts and Entertainment Sept. 11 Sept. 15 List: Top Area Locally-owned Restaurants Bonus List: Top ArtPrize Venues Sept. 29 Elder Care Sept. 18 Sept. 22 List: Top Area Home Healthcare & Hospice Providers

Oct. 6 HEALTH QUARTERLY Sept. 25 Sept. 29 List: Top Area Medical Device Manufacturers Journal Extra: MCOY Awards Sept. 18 Sept. 22 Oct. 14 Finance: Philanthropy & Planned Giving Oct. 2 Oct. 6 List: Top Area Estate Planners Bonus List: Top Area Foundations Journal Extra Special Supplement: 40 Under Forty* Sept. 18 Sept. 29 Oct. 20 Education: Advanced Degrees Oct. 9 Oct. 13 List: Top Area Graduate Business Degree Programs

Oct. 27 Real Estate: Engineering Oct. 16 Oct. 20 List: Top Area Engineering Firms Nov. 3 COMMERCIAL QUARTERLY Real Estate and Development Oct. 23 Oct. 27 List: Top Area Architectural Firms Nov. 11 Human Resources: Employee Benefi ts Oct. 30 Nov. 3 List: Top Area Health Benefi ts Providers Nov. 17 Hospitality Nov. 6 Nov. 10 List: Top Area Hotels Bonus List: Top Area Resorts Nov. 24 Finance: Mortgage Lending Nov. 13 Nov. 17 List: Top Area Mortgage Lenders


Dec. 1 LEGAL QUARTERLY Nov. 20 Nov. 24List: Top Michigan Law Schools by Number of Graduates

Dec. 8 Real Estate: Engineering & Environmental Nov. 26 Dec. 1List: Top Area Environmental Consultants

Dec. 15 Health Care: Technology Dec. 4 Dec. 8List: Top Area Health Technology Providers

Dec. 22 Manufacturing: Automotive Dec. 11 Dec. 15List: Top Area Tool & Die Suppliers

Dec. 29 2015: The Year Ahead Dec. 18 Dec. 22 Journal Extra: 2015 Book of Lists Nov. 13 Nov. 13

*Subject to Change

2014 EDITORIAL CALENDAR


49Average Age

43%Female

62%Age 25-54

57,700grbj.com monthly visitors

796,000grbj.com monthly impressions

33,900grbj.com monthly unique visitors

THE BIG PICTURE ON GRAND RAPIDSBUSINESS JOURNAL WEB OPTIONS

PEOPLE INFLUENCINGdecisions and direction in Grand Rapids have aninsatiable appetite forbusiness news. And the #1 source they turn to for the news they seek is the Grand Rapids Business Journal and our digital products.

STATISTICS BASED ON Google and AdJuggleranalytics of grbj.comwebsite tra� c overthe period of November-January, 2014 and January 2014 survey of GrandRapids Business Journal digital subscribers.

STATS


ADVERTISING ONGRBJ.COM EXTENDS BEYOND

WEST MICHIGAN.

GOOGLE ANALYTICS 2013

74%Michigan

18%Elsewhere

3%California

3%Illinois

2%New York

58%Grand Rapids

11%Other

15%Metro Grand Rapids

11%Detroit Metro

5%Mid-Michigan


GRBJ.COM

grbj.com1 Top Leader Board*2 Upper Rectangle3 Upper Medium Rectangle*

4 Lower Medium Rectangle*

5 Lower Leaderboard*

grbj.com Weekly Advertising RatesAll schedules Monday-Sunday

All positions shared by two advertisers, excluding Upper RectangleAll rates gross per each ad position, per each week.

SOURCE: ADJUGGLER

*Two advertisers per each position


4 LowerMedium

Rectangle

3 UpperMedium

Rectangle

1 Top Leaderboard

SOURCE: ADJUGGLER

5 Lower Leaderboard

3 UpperMedium

Rectangle

1 Top Leaderboard

2 UpperRectangle


[email protected]

THE BUSINESS JOURNAL DIGITAL AUDIENCEThe most trusted source for business news in West Michigan delivers an unparalleled audience of a� uent decision-makers and consumers.

Under 25

2%

25-54

62%

25-34

13%

35-44

21%

45-54

28%

55-64

28%

65+

8%

34% Owner/Partner21% Executive25% Manager

49Average Age

68%Household income

$100,000 and above

Finance 13%Construction 12%Non-profi t/Charitable 11%Advertising/Marketing 10%Manufacturing 9%Real Estate 8%Technology 8%Health Care 8%Education 7%Legal 4%Retail 4%

Industries Worked

25%1-10 Employees

6%251-500 Employees

24%11-50 Employees21%

51-250 Employees

24%501+ Employees

Company Size

SOURCE: DECEMBER 2013 GRBJ DIGITAL MEDIA SURVEY


GRBJ DAILYE-NEWSLETTEREarly Afternoon Monday-Friday

BUSINESS NEWS IS A 24/7 BUSINESS.Daily newsletters keep those who need to know informed.

Daily e-Newsletter

1 Top Leaderboard

3 Upper Medium Rectangle

4 Lower Medium Rectangle

5 Lower Leaderboard

Advertising Rates and Positions

All rates gross per each ad.

Over 5,000 Daily Subscribers

Over 25,000 Weekly Distribution

136,000 Monthly Impressions

35,000 Weekly Impressions

SOURCE: ADJUGGLER


4 LowerMedium

Rectangle

3 UpperMedium

Rectangle

1 Top Leaderboard

5 Lower LeaderboardFor pricing and

availability please inquire [email protected]

GRBJ EARLY EDITIONE-NEWSLETTERSaturday Morning

Subscribers awake to news alertsand previews delivered across all platforms and devices.

Early Edition e-Newsletter

1 Top Leaderboard



5 Lower Leaderboard



5,000 Subscribers


6,500 Weekend Impressions

SOURCE: ADJUGGLER


5 Lower Leaderboard

3 UpperMedium

Rectangle

1 Top Leaderboard

4 LowerMedium

Rectangle


[email protected]

R.E.D. E-NEWSLETTERReal Estate and Development Early Thursday Morning

R.E.D. e-Newsletter

1 Top Leaderboard



5 Lower Leaderboard



5,000 Weekly Subscribers



source for timely businessnews of the construction andreal estate industry.

#13 UpperMedium

Rectangle

1 Top Leaderboard

4 LowerMedium

Rectangle

SOURCE: ADJUGGLER

THE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGONTHE BUSINESS NEWSPAPER OF METRO GRAND RAPIDS | HOLLAND | MUSKEGON

5 Lower Leaderboard


[email protected]

INFLUENTIAL WOMENE-NEWSLETTERBi-Weekly Tuesday Mornings

Top women-owned businesses, West Michigan’s most infl uential women, ATHENA recipients, women entrepreneurs, educators, andmore ... no one knows them better thanthe Grand Rapids Business Journal.

Infl uential Women e-Newsletter

1 Top Leaderboard



5 Lower Leaderboard



5,000 Subscribers



SOURCE: ADJUGGLER


3 UpperMedium

Rectangle

1 Top Leaderboard

5 Lower Leaderboard

4 LowerMedium

Rectangle


[email protected]

LEGAL NOTICEE-NEWSLETTERBi-weekly Wednesday Mornings

Gets inside the legal professions ina fashion that the entire businesscommunity can understand.

Legal Notice e-Newsletter

1 Top Leaderboard


4 Lower Medium Rectangl

5 Lower Leaderboard



5,000 Subscribers



SOURCE: ADJUGGLER


3 UpperMedium

Rectangle

1 Top Leaderboard

5 Lower Leaderboard

4 LowerMedium

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[email protected]

MICHIGAN MADEE-NEWSLETTERBi-weekly Friday Mornings

Tracking Michigan-made products, innovation and technology and their impact on economies.

Michigan Made e-newsletter

1 Top Leaderboard



5 Lower Leaderboard



5,000 Subscribers



SOURCE: ADJUGGLER


SOURCE: ADJUGGLER


3 UpperMedium

Rectangle

1 Top Leaderboard

5 Lower Leaderboard

4 LowerMedium

Rectangle


[email protected]

THE PULSEE-NEWSLETTERBi-weekly Wednesday mornings

Healthcare, medicine, education and bioscience are leading industries in Grand Rapids. No onebetter understands them, follows them andreports on them than the leading businessnews organization in West Michigan.

Pulse e-Newsletter

1 Top Leaderboard



5 Lower Leaderboard



5,000 Subscribers



SOURCE: ADJUGGLER


3 UpperMedium

Rectangle

1 Top Leaderboard

5 Lower Leaderboard

4 LowerMedium

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[email protected]

WEB AND DIGITAL AD SIZESAND SPECIFICATIONS

FILE FORMAT: gif, jpeg or Flash .swf fi le

MAXIMUM FILE SIZE: 40k

MAXIMUM ANIMATION TIME: 15 seconds total,animated GIF 3 frames

FLASH ADS: require a gif or jpeg backup fi lefor devices that don’t support Flash.(not available in enewsletters)

ANIMATED ADS: When using animated gif with multiple frames, be sure to include all vital information in the fi rst frameof the ad. This ensures that if the ad appears as “static”for any reason, all vital information will be seen.

EACH AD MUST INCLUDE visible rule or border. Provide URLlink when submitting ad.

All above advertising rates are net to publisher. Short rate policies apply to unfulfi lled advertising commitments.

*The Upper Rectangle ad position is exclusive to the content or article pages and does not appear on the homepage.

1 Top Leaderboard728 pixels by 90 pixels2 Upper Rectangle*180 pixels by 150 pixels3 Upper Medium Rectangle300 pixels by 250 pixels4 Lower Medium Rectangle300 pixels by 250 pixels5 Lower Leaderboard728 pixels by 90 pixels

*All positions shared by two advertisers, excluding Upper Rectangle.

3 Upper & 4 LowerMedium Rectangle

1 Top & 5 Lower Leaderboard

2 UpperRectangle


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2014 GRBJ Media Guide

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