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The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 1
Message from the Founder Allow me to introduce myself, I am Lorraine Milliner aka “Lolo” a radio announcer for over 30 years. This is my 21st year as a radio announcer with Radio One; the largest African-American broadcast company in the world. My show the “Quiet Fire” has consistently ranked number one with an adult audience ages 30 – 64. I am also the founder and President of Healthy Encores Lifestyle Festival.
The Healthy Encores Lifestyle encourages visitors from all parts of the United States as well as the Caribbean to come to the beautiful U.S. Virgin Islands to enjoy a weekend of activities focusing on health. We engage and empower all attendees by educating them on the importance of a sustainable healthy lifestyle as they participate and enjoy the scheduled activities.
The Healthy Encores Lifestyle Festival is scheduled for July 18 - 20, 2014 in St. Thomas, United States Virgin Islands. The goal is to promote increased participation of volunteers, sponsors, and attendees in a festival that is economically viable, socially responsible and positively improves the lives of the entire U.S. Virgin Islands Community."
The Healthy Encores Lifestyle Festival media campaign will give your company or organization an opportunity to increase product exposure and branding. The campaign includes print, internet marketing, radio, and television commercials on the mainland and the Caribbean Islands targeting an adult audience 25 to 64 years of age who enjoy traveling. The Healthy Encores Lifestyle Festival offers a unique opportunity for your company to connect with potential destination shoppers, from a wide range of cultures.
For more information please visit our website at www.HealthyEncores.org. We welcome your inquiries and encourage your participation in the most dynamic health-centered music festival.
“Healthy Encores Lifestyle Festival -The Intersection of Health & Entertainment in Paradise!
Sincerely,
Lorraine “Lolo” Milliner [email protected]
r” Mil
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 2
Healthy Encores Lifestyle Festival The Healthy Encores Lifestyle Festival is four days of family fun centered on the health of the community. The festival has a free “Health Awareness Day” filled with interactive healthcare awareness information, guest appearances, local recording artist’s performances and door prizes. Some features of the “Health Awareness Day” are: Healthy Cooking, Free Health Screening and Monitoring Demonstration, Managing Your Health, Eye Health, Smoking Cessation Clinic, Children Activities, Exercise Workshop, Exhibitors and Giveaways.
Healthy EncoresTM Health Series.
Healthy EncoresTM is a non-profit organization that provides on-going health information, awareness and advocacy initiatives that focus on reducing health disparities and inequalities in the United States (Baltimore, Maryland) and the U.S. Virgin Islands by organizing community health fairs. These health fairs offer early detection for chronic diseases, patient information, and access to medical resources.
The series takes place in picturesque St. Thomas, U.S. Virgin Islands on July 18 - 20, 2014. Healthy EncoresTM presents an opportunity for the healthcare and corporate communities to present information and issues to various diverse communities in an effort to both raise health awareness and impact behaviors in historically “at risk” populations. While Healthy Encores TM will spotlight diabetes awareness, management and prevention, it will also address other health disparities.
Healthy EncoresTM is supported by the community and Congresswoman Donna Christensen. She is very passionate about this event; as a member of the Health Committee in the House of Congress. Congresswoman Christensen also participates at the event each year utilizing her medical expertise.
“We are truly the festival that cares about the health of the community!”
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 3
Healthy Encores Health Fair Facts Event Target:
St Croix: 50,601
St. John: 4,170
St. Thomas: 51,634
75% Women
25% Men
Ages 25-64
Cancer is a chronic disease that is the second leading cause of death in both the United States and the Virgin Islands. The Cancer Facts and Figures 2010 from the American Cancer Society states, “cancer accounts for one in every five deaths in the United States, and one in every three Americans alive today will eventually develop cancer.” The mortality data in the Virgin Islands mirror national trends, with Breast and Prostate cancers being the most common for female and male deaths due to cancer.
Health Maintenance Organizations (HMOs) do not exist in the Virgin Islands. Medicaid managed care is also non-existent in the territory. The Government of the Virgin Islands, as the largest employer, offers health insurance coverage to its employees. Health insurance fees and increased costs of health insurance continue to be a barrier for low-income families.
Diabetes in the Virgin Islands affects more Black and Hispanic residents and is more common in older adults and persons with lower education and income levels.
Heart disease is the number one leading cause of death to Virgin Islanders.
Limitations in access to care extend beyond basic causes, such as a shortage of health care providers (prevalent in the Virgin Islands), or a lack of facilities. Individuals also may lack a usual source of care or may face other barriers to receiving services, such as financial barriers (having no health insurance or being underinsured), and personal barriers (sexual orientation, cultural differences, language differences, not knowing what to do, or environmental challenges for people with disabilities).
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 4
2014 Event Details Projected Attendance: 2,000
Program Schedule
Thursday, July 17 Friday, July 18 Saturday, July 19 Sunday, July 20
VIP Reception 7pm-9pm
Shopping Tours Health Awareness Day
10am - 3pm Beach Party 2pm – 6pm Golf Outing
9am
For further program details, visit our website regularly: www.HealthyEncores.org
VIP Reception The VIP Reception begins Thursday night. In previous years, it has been held at Yacht Haven Grande and other great locations throughout the island. This event is by invitation only as a meet, greet and thank you to sponsors, local political figures, artists and offer great networking opportunities.
Shopping Tours Friday is the designated shopping and tour day. It gives the visiting Physicians, Doctors, Artists and attendees the opportunity to enjoy our exquisite gift shops and tour our beautiful island. The local vendors offer special discounts if you choose to shop with them. Tour guides or private car service for hire are also an option for those who want to pay special attention to local attractions such as our local beaches around the island.
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 5
Health Awareness Day
Health Awareness Day "Passport to Good Health" is on Saturday from 10am-3pm. Health Awareness day brings together a host of sponsors, organizations and exhibitors that provide valuable information, products and services to the people of the Virgin Islands. The health fair provides free health screenings, testing and information to the general public. The family fun day also include entertainment and activities for the kids. The Healthy Encores series is an intricate part of the event as we continue to address all health disparities with primary focus being “diabetes.”
Venue: Tutu Park Mall – St. Thomas
Exhibitions:
Free Health Screenings Healthy Cooking Managing Your Health Eye Health Children’s Activities Family Fun Exhibitors Aerobics Giveaways Entertainment
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 6
Golf Outing
We will be hosting a golf outing at Mahogany Run Golf Course. The purpose of the golf outing is to raise money for on-going healthcare services on the island and to raise money for the St. Thomas East End Medical Center located in Tutu Park Mall.
Beach Party The Beach party is on Sunday and entrance is by invitation only. All sponsors, local dignitaries, artists and the Healthy Encores/Lifestyle Festival Team gather to celebrate the success of the event and unwind with great food and drinks at one of our breathtaking beaches.
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 7
Sponsorship Opportunities The following packages are intended to maximize your visibility and recognize your contribution to the success of the Healthy Encores Health Fair.
Health Awareness Day Sponsor .......................................... $10,000
Logo on 30 Health Fair commercials on TV2 – USVI
Name mentions in 100 commercials on island radio stations
Exhibition table at health fair Name mention in Healthy Encores™
Press Release in USVI Logo on Flyers -10,000 2 VIP passes
(VIP party, concert, beach party) Your company website link to
www.HealthyEncores.org Logo on email blasts
(1 per week June & July)
Sponsor Responsibilities:
2 representatives 1 speaker to address media Shipments of promotional materials,
supplies, products Special equipment needs Logo and ad submissions Meeting itinerary deadlines
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 8
Event Booklet Advertising Opportunities
Advertising generates premium visibility with your target audience. It features your name in the event booklet and spreads the attention garnered for your organization beyond the 2,000 plus festival participants and travel companions. All ads are full color. Inside Front Cover .............. Reserved for Title Sponsor Inside Back Cover* ....................................... $250 Back Cover* .................................................. $250 Middle Spread* ............................................ $300 *Only one available.
Full Page ....................................................... $150 Half Page ........................................................ $75 Business Card ................................................. $25
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 9
About the Founder
Lolo is the host of “The Quiet Fire,” on Radio One’s WWIN-FM (Magic 95.9). She is the preferred nighttime announcer of Baltimore’s adult radio listener’s ages 30-64.
In 1981, Lolo started her radio career at Lucky 13 (WSTA) in her hometown of St. Thomas, U.S. Virgin Islands. While at WSTA radio, she was also the manager of Studio 54, St. Thomas’s hottest nightclub (affiliated with New York City, Studio 54). In 1985 she left St. Thomas, moving stateside to pursue more opportunities.
Orlando, Florida’s WOKB became her first stop in 1986, where she caught the attention of the legendary Jack “The Rapper” Gibson. Gibson took an interest in her and her career was off and running. WFXA (Foxie 103) in Augusta, GA. was the next stop in late 1986.
In 1991 Lolo moved to Charleston, SC. and accepted the midday position at WDXZ-FM (Foxie 104). Shortly thereafter, she was promoted to Music Director. In 1993 she moved to Baltimore, MD where she has been employed by Radio One Inc., at WWIN-FM (Magic 95.9) for 21 years. Lolo is the veteran announcer at the station.
Lolo is Founder/CEO of Healthy Encores/LifeStyle Festival, an annual festival in the U.S. Virgin Islands. The festival’s focus is on Health Awareness combined with Musical Entertainment.
Some of Lolo’s other accomplishments includes:
Working for the U.S. Virgin Islands Public Television System (WTJX Channel 12) in St. Thomas from 1979-1981, and
Writing the song, “Jesus to Hold” a duet performed by national artist Tony Terry and Nekita Wright.
Passion for Healthy Encores
Lolo’s Story: Diabetes Awareness for Healthy Living Testimonial In her home on February 2, 2005, Lolo lost her father Luther Milliner, Sr. to type2 diabetes. After her dad was diagnosed with type 2 diabetes in the late 90’s Lolo watched her father slowly and painfully lose himself to the complications of diabetes. Lolo recalls her handsome, vigorous, soft-spoken father suffering with kidney failure, blindness and eventually, an amputation from a disease that is all too treatable, manageable and preventable.
Consequently, it has become Lolo’s passion to promote healthy living, bring attention to diabetes awareness and find a cure for the deadly disease. “No one should suffer like my dad and everyone needs to be informed about diabetes”.
Healthy Encores healthcare initiative compliment the Lifestyle Festival. While the 2013 Healthy Encores/Lifestyle Festival will spotlight diabetes awareness, management and prevention, other health disparities will be addressed.
Lolo invite you to join her to raise awareness about the complications of diabetes and the benefits of living a healthy lifestyle.
Lolo & Dad
The Annual USVI Healthy Encores Lifestyle Festival | 2014 Sponsorship Kit 10
Previous Sponsors
Schneider Regional Hospital
First Bank Choice Communications EDA (Economic Development Association) WSTA
The West Indies Corp. Premier Wines & Spirits V.I. Housing Finance Authority Bowsky Auto
Lambert Media Team St. Thomas East End Medical Clinic WTJX Merchant’s Market
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Complete the Sponsorship Form to reserve your sponsorship level, booth or ad, or for further information, contact: Healthy Encores Lifestyle Festival 8341 Township Dr. Owings Mills, MD. 21117 Telephone 340-775-5844 Fax 410-654-0656 E-mail [email protected]
Or complete the on-line reservation form: www.Lifestylefestival.com Alex McCamey, Sales Executive Phone 443-622-9217 Fax 410-654-0656 Email [email protected] Luther Milliner, VP Island Promotions Phone 340-775-5832 Fax 410-654-0656 [email protected] Lauris Harley, Health Fair Event Coordinator Phone 340-677-9010 Fax 410-654-0656 [email protected]
