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2014 Homecoming Sponsor Packet

Date post: 10-Oct-2015
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Would you like to get your company or organization in front of 1000s of University of Arkansas students, faculty, and staff? Support Homecoming 2014 as an official sponsor and show your Arkansas pride! #RazorbacksForever
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  • homecoming.uark.edu

    SPONSORSHIPOctober 2014

    University of ArkansasHOMECOMING

    HOSTED BY

  • homecoming.uark.edu

    University of Arkansas

    HOMECOMING 2014CallING ALL HOGs HOME

    Greetings from the Arkansas Alumni Association!

    As the YOU of A campus prepares for HOMECOMING 2014, we would like to offer your business or group the opportunity to participate in this years festivities. Did you know the Arkansas Alumni Associations very own elite Student Alumni Board is 100% responsible for the creation, planning and organization of the University of Arkansas Homecoming Week?Last year we engaged thousands of YOU of A students, alumni, friends, fans, faculty, staff and community members during Homecoming Week. This years activities promise to be better than ever, once again tying Arkansas pride and tradition together with fun for our entire community. We would love for YOU to be a part of this epic occasion by partnering with the Arkansas Alumni Association as a sponsor.Homecoming Week will kick-off on October 12th with nearly two weeks of exciting events, including the Color Those Hogs 5K Run, Pigskin Classic, Hot Dogs with Head Hogs, Chili Cook-off, community blood drive, parade and of course, the battle between the Razorbacks and the UAB Blazers on October 25th. We hope youll consider being a sponsor for the 2014 University of Arkansas Homecoming Week this year. Sponsors are recognized in a variety of ways and mediums because we understand the value of your investment as a sponsor. Your partnership is highly treasured by the Arkansas Alumni Association and all of those who enjoy homecoming week. Without financial support it would not be the grand event supporters and fans have grown to love. Enclosed you will find detailed information outlining the slate of events for 2014, as well as the benefits of becoming a sponsor. If youre interested in becoming a sponsor, please contact Terri Dover [email protected] or call 479.575.2801.

  • homecoming.uark.edu

    Sponsors will be able to capitalize on the following opportunities:

    National, regional and local recognition as sponsors of University of Arkansas Homecoming

    Market expansion to the University of Arkansas campus and the Northwest Arkansas region

    Publicity generated from media coverage, social media, print and digital marketing.

    Ability to distribute promotional items at a variety of events. (some restrictions may apply)

    Recognition on website, signage, advertising and event invitations.

    sPONsORsHIP BENEFITs

    The Student Alumni Association strives to make Home-coming more than just a celebration. Its a week of events that also impact the community. In 2013 alone, donations exceeded more than 14,000 food items for the Full Circle Campus Food Pantry, more than $14,000 for the March of Dimes, and almost 1,000 units of blood for the American Red Cross. We plan to increase these contributions through new and expanded events throughout Homecoming Week to benefit these causes, specifically targeting Northwest Arkansas.

    Arkansas Alumni Association Scholarships: 2013 was a milestone year with more than $1 million given out in scholarships to more than 450 outstanding students. We hope to start an endowment for Student Alumni Associa-tion scholarships through Homecoming.

    Off Campus Connections Scholarships: Off Campus Connections provides friendly assistance, resources, and referrals to help support and retain undergraduate off-campus and commuter students many of whom are nontraditional. With funds from Homecoming, OCC plans to further their pursuit of a scholarship endowment.

    Full Circle Campus Food Pantry: The Pantry is a student-run emergency food assistance program that distributes food and personal products to all members of the Uni-versity of Arkansas Community. The Homecoming Food Drive is one of the key drives of the year that helps keep their shelves fully stocked.

    7 Hills Homeless Shelter: 7hills builds relationships with the goal of ending cycles of homelessness and poverty in the community. Through our Homecoming efforts, we will contribute food and money to help support their efforts.

    American Red Cross: The two day blood drive is THE largest in the state. The blood products collected will go to impact hospitals across the state such as Univer-sity of Arkansas for Medical Sciences and the Arkansas Childrens Hospital.

    Your Sponsorship will help the students of the University of Arkansas to increase the impact to these worthy causes!

    HOMECOMING PHIlaNTHROPY

  • homecoming.uark.edu

    We have provided demographic statistics for the Northwest Arkansas Region, campus community and the alumni market as well as providing circulation numbers for the Arkansas Alumni Associations marketing outlets.

    UNIVERSITY OF ARKANSASStudents 26,300+Faculty and Staff 3,000+Alumni 154,000+

    NORTHWEST ARKANSASThe University of Arkansas is located in the city of Fayetteville, a part of the vibrant Northwest Arkansas Metropolitan area. The folllowing demographics were obtained from the Northwest Arkansas Council.HOUSEHOLDS/FAMILIES2013 Population 487,5252013 Households 181,6572013 Families 123,338Median Age 33.5

    INCOME2013 Median Household Income $47,4262013 Average Household Income $63,4422103 Per Capita Income $24,012

    DEMOGRaPHIC INFORMaTION

    ARKANSAS ALUMNI ASSOCIATIONThe mission of the Arkansas Alumni Association is to connect and serve the University of Arkansas Family. The Student Alumni Board (SAB), the student leaders of the Student Alumni Association (SAA), are the archi-tects of Homecoming. SAB and the Arkansas Alumni Association collaborate to market homecoming.

    PEOPLELiving Alumni 135,000+Arkansas Alumni Members 26,000+SAA members 850+Alumni in Northwest Arkansas Regional Network

    3000+

    MARKETING VEHICLEShomecoming.uark.edu 10,000+ page

    views /yearARKANSAS magazine 22,000+Email Database (Open Rate 31%) 46,000+ FACEBOOKAssociation Likes 6,400+SAA Likes 833 TWITTERAssociation Followers 6,000+SAA Followers 2,100+

  • homecoming.uark.edu

    sPONsORsHIP INFORMaTIONBELL TOWER PRESENTING SPONSOR - $10,000 Prominent logo featured on homecoming.uark.

    edu Prominent logo featured on all Homecoming print

    advertising (certain restrictions apply) Logo featured in all event emails Logo featured in @ Arkansas Social media feature Special discount feature for Perks Partners who are

    also Homecoming Sponsors Tabling at events (certain restrictions apply) Prominent logo placement on programs/handouts Four (4) football tickets Prominent placement on Homecoming T-shirt Logo on event signage at all events Banner in the Greek Theater during the concert-

    TENTATIVE

    Banner in the parade

    CLOCK TOWER SPONSOR - $5,000 Secondary logo featured on homecoming.uark.

    edu Secondary logo featured on all Homecoming print

    advertising (certain restrictions apply) Secondary logo featured in all event emails Secondary logo featured in @ Arkansas Social media feature Special discount feature for Perks Partners who are

    also Homecoming Sponsors Tabling at events (certain restrictions apply) Secondary logo placement on programs/

    handouts Two (2) football tickets Secondary placement on Homecoming T-shirt Logo on event signage at all events Secondary banner in the Greek Theater during the

    concert (if space allows)-TENTATIVE Logo placed on banner in the parade with other

    Big Red sponsors

  • homecoming.uark.edu

    CORNERSTONE SPONSOR - $2,500 Company name listed on homecoming.uark.edu Company name listed on all Homecoming print

    advertising (certain restrictions apply) Company name listed all event emails Company name listed in @ Arkansas Company name placement on programs/hand-

    outs Company name listed on banner in the parade Tertiary logo placement on Homecoming T-shirt

    SENIOR WALK SPONSOR - $1,000 & IN-KIND SPONSORSHIPSWhite sponsors will be matched with the most appropriate Homecoming event. For more information email [email protected]

    University of Arkansas

    HOMECOMING 2014EvENT suMMaRY

    COlOR THOsE HOGs 5k RuN

    Date: October 12, 2014Time: Mid-DayLocation: TBD2013 Engagement Notes: This event would be replacing the Dodge ball Tournament we did in 2013. The en-gagement for that event was: 216 student participants and approx. 600+ student spectators.Event Description: This 5k run will be open to students, alumni, and community members. We will be using Arkansas colors to show our Razorback Spirit.______________________________________________________

    HOT DOGs wITH HEaD HOGs

    Date: October 13, 2014Time: 10:00 a.m - 2:00 p.m.Location: Union Mall2013 Engagement Notes: 96 volunteers. 1,867 hot dogs were distributed and more than 200 additional students attended.Event Description: Students and community members can enjoy free hot dogs, chips, and drinks. They will be served by some of the Head Hogs at the University of Arkansas, including members of the Razorback Athletic Department.

  • homecoming.uark.edu

    HOMECOMING CHIlI COOk-OFF

    Date: October 14, 2014Time: 11:00 a.m - 4:00 p.m.Location: Union Mall2013 Engagement Notes: Approximately 120 student participants and more than 500 additional attendees. There were 10 large containers of chili donated to 7Hills Homeless Shelter following the event.Event Description: Groups involved in the Homecom-ing Competition will fight to win the Homecoming Chili Cook-Off. Community members and other students are invited to come to watch students cook and admire their creative displays. They can also pay a small dona-tion in exchange for cups of chili. All food at the end of the event is donated to 7 Hills Homeless Shelter.______________________________________________________

    RED CROss BlOOD DRIvE

    Date: October 15-16 2014Time: TBDLocation: HPER2013 Engagement Notes: There were 965 blood dona-tions, 204 student volunteers, & approximately 150 ad-ditional attendees (who attended but were unable to donate).Event Description: The American Red Cross conducts the annual Homecoming Blood Drive.. Just one unit of blood can save up to three lives. The drive will be locat-ed on the third floor of the Arkansas HPER building, and anyone is welcomed and encouraged to come do-nate blood. Student participants will receive an Arkan-sas Homecoming t-shirt from the American Red Cross.

    BaNNER aND BOaRD COMPETITION

    Date: October 16, 2014Time: Judging starts at 12:00 p.m.Location: Campus2013 Engagement Notes: 18 student pairings partici-pated and there were five judges (alumni & campus leaders).Event Description: Competing student groups (Greek Life, Residence Halls, and Registered Student Organiza-

    tions) each make a Homecoming ban-ner to be displayed around campus. The banners are judged based off creativity and implementation of the Homecoming theme.

    ______________________________________________________

    PIGskIN ClassIC

    Date: October 22, 2014Time: TBDLocation: Intramural fields. 2013 Engagement Notes:126 student participants and more than 100 spectators.Event Description: The Pigskin Classic has been a Homecoming tradition for several years. Competing teams play in a 3 on 3 flag football tournament.

  • homecoming.uark.edu

    CREaTE-a-HOG

    Date: October 23, 2014Time: 10:00 a.m. - 2:00 p.m.Location: Union Connections Lounge2013 Engagement Notes: Participation from 10 pairings and raised $14,484 dollars for the March of Dimes.Event Description: Competing groups will be asked to make a Razorback painting on canvas. Similar to previ-ous years, people can vote for their favorite hog by dropping money into the buckets.

    ______________________________________________________

    COMMuNITY CONCERT (TENTaTIvE)

    Date: October 23, 2014Time: TBDLocation: Chi Omega Greek Theatre or Old Main Lawn Event Description: THIS EVENT IS TENTATIVE

    lawN DECORaTION COMPETITION

    Date: October 24, 2014Time: Judging starts at 12:00 p.m.Location: Campus2013 Engagement Notes: There were 18 student parings that participated, and there were 5 judges (Alumni & Campus Leaders).Event Description: Competing student groups (Greek Life, Residence Halls, and Registered Student Organi-zations) each decorate a designated lawn area. The decorations are judged based off creativity and imple-mentation of the Homecoming theme.

  • homecoming.uark.edu

    DICksON sTREET PaRaDE & PEP RallY

    Date: October 24, 2014Time: 6:00 p.m. & 7:00 p.m.Location: Dickson Street & Chi Omega Greek Theater (or Old Main Lawn)2013 Engagement Notes: Approximately 3,000 student participants. Approx. 500 additional participants. Numerous spectators line the street. In 2013, the Home-coming Pep Rally had approximately 4,000 attendees.Event Description: The Dickson Street Parade will run from the Highland intersection to the Arkansas Greek Theatre. Attendees will include Arkansas Spirit Squads, Band, and Student groups marching in the parade. The Homecoming Pep Rally will include the band and spirit squads. The Homecoming Court announcement will be made at this time. Following the pep rally, everyone is encouraged to attend the Volleyball game at Barnhill Arena where we will announce the Homecoming winners.

    sENIOR walk DEDICaTION

    Date: October 24, 2014Time: 3:00 p.m. - 4:30 p.m.Location: Old Main LawnEvent Description: The Senior Walk Dedication is a new tradition that started this past April with the 2012 Senior Walk. It starts with a ceremony and speech on Old Main Lawn, which is followed by an official ribbon cutting at the start of the Senior Walk being dedicated. This dedication will be for the class of 2013, and the ten-tative speakers include Chancellor Gearhart and Chris Wyrick, the Vice Chancellor for University Development.

  • homecoming.uark.edu

    888.ARK.ALUM 479.575.2801 www.arkansasalumni.org

    University of Arkansas

    HOMECOMING 2014sPONsORsHIP FORM

    Organization

    Contact Person

    Mailing Address

    Phone Number

    Webstie

    E-Mail Address

    Please check one of the following boxes to the level of your choiceq BELL TOWER Presenting Sponsor $10,000 (one available)q CLOCK TOWER Sponsor $5,000q CORNER STONE Sponsor $2,500q SENIOR WALK Sponsor $1,000q Gift-In-Kind Sponsor: Value of Gift $ ____________________ Description of gift:

    Sponsor Agrees to: Pay to the full amount of agreement on or before the

    October 1, 2014 to Arkansas Alumni Association, P. O. Box 1070, Fayetteville, AR 72702.

    Provide appropriate company logos and/or correct name usage in appropriate electronic format, together with any style instructions necessary for appropriate display of said lo-gos or name, to Arkansas Alumni Association within one week of agreement.

    Upon request, provide logo use and style approval within two business days, for promotional materials produced by the Arkansas Alumni Association.

    Sponsor Signature: _____________________________________________

    Date: ______________ (Payment Information on back )

  • q I have selected to enclose my payment q Check (payable to Arkansas Alumni Association memo: Homecoming) q Please charge my credit card

    q VISA q MasterCard q American Express q Discover

    q Please invoice me for the amount of the sponsorshipName (As it appears on the credit card) _____________________________________________________

    Account # __________________________________________

    Exp. Date ______________________________ CVV#_______

    Signature ____________________________________________

    Return form to:Arkansas Alumni Association ATTN: Elizabeth Tipton PO Box 1070 Fayetteville, AR 72702

    University of Arkansas

    HOMECOMING 2014sPONsORsHIP FORM


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