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2014 Media Kit MAKE magazine • Makezine.com • Maker Faire LEADING THE MAKER MOVEMENT
2014 Media KitMAKE magazine • Makezine.com • Maker Faire
LEADING THE MAKER MOVEMENT
Maker Media is a global platform for connecting makers with each other, with products and services, and with our partners. Through media, events and ecommerce, Maker Media serves a growing community of makers who bring a DIY mindset to technology. The launch of MAKE Magazine in 2005, followed by Maker Faire in 2006, jumpstarted a worldwide Maker Movement, which is transforming innovation, culture and education.
Maker Media’s core media properties and ecommerce business are highly valued and respected brands in the maker community, where a cross-section of DIY enthusiasts from inventors and designers to hackers and tinkerers indulge their passions. Whether devouring MAKE magazine from cover to cover (77% regularly read at least 3 of the last 4 issues), visiting makezine.com to check the latest blog post, shopping for the newest version of Arduino or Raspberry Pi, or planning a weekend at Maker Faire, makers depend on Maker Media brands to inform, inspire, unite and entertain them.
LEADING THE MAKER MOVEMENT
makermedia.com
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MAKE magazineMAKE is the first magazine devoted to DIY technology projects. MAKE has a devoted audience of tech-savvy, DIY enthusiasts who are shaping the future with their innovative projects and ideas.
> Audience ! 81% Male ! Average age 45 ! HHI $107,600 ! 80% College graduates ! 39% Post-Grad degrees ! 73% Own home ! 4 in 10 have children
> MAKE magazine ! Paid Circulation 125,000 ! Total Readership* 300,000
*passalong 2.4 per issue
> MAKE Readers are Dedicated ! 9 in 10 have read or looked at MAKE
magazine in the last 12 months ! 78% have read three or four of the last
four issues ! 45% spend more than one hour reading
MAKE, and 67% pick it up 4 or more occasions for reference
“[The maker movement is] as significant as the shift from agriculture to the early industrial era”
– Jeremy Rikin, Wharton economist. Bloomberg Business Week, 2/16/12
MAKE is consumed at unprecedented levels with 95% reporting that they have read or looked at any of MAKE's print formats, including the magazine, books, and special issues.
More MAKE, More Often in 2014
> 2014 moves to bi-monthly, 8 1/2 x 11 ! Response to readers ! Response to growth of maker movement ! Response to cultural shift STEM initiatives, locally-made
Sales 707.584.6741 [email protected]
MAKE magazine
Issue
V37 Drones
V38 Cameras/
AV
V39
Robotics V40
ElectronicsV41 3D
Printing
V42
Toys
Ad close 11/20/13 1/22/14 3/26/14 5/21/14 7/23/14 9/24/14Materials Due 11/27/13 1/29/14 4/2/14 5/28/14 7/30/14 10/1/14On Sale 1/21/14 3/25/14 5/27/14 7/22/14 9/23/14 11/25/14
Frequency Full Page Half Page 1/4 Page Cover 2 Cover 3 Cover 4 Section Opener
1X $13,310 $8,030 $2,200 $15,290 $14,630 $16,610 $14,375 3X $12,778 $7,709 $2,112 $14,678 $14,045 $15,946 $13,800 6X (1 year) $12,245 $7,388 $2,024 $14,067 $13,460 $15,281 $13,225
2014 Editorial Calendar
Print Advertising Rates
Sales 707.584.6741 [email protected]
Makezine.com
> Website Engagement ! 7.1M monthly pageviews ! 2.9M monthly visitors ! 2.8M monthly unique visitors
> Social Media Reach ! Over 1.7M +1’s on Google+ ! 73K likes on Facebook ! 75K followers on Twitter
> eNewsletter Subscribers ! 89K - MAKE eNewsletter ! 32K - Craft eNewsletter ! 11K - Maker Pro eNewsletter
> YouTube MAKE Channel ! 502K subscribers ! 142.5M video views
Banners ! Standard Banners ! Rich Media Banners
Sponsorships ! Category Sponsorships ! eNewsletter Sponsorships
Custom Content ! Sponsored Slideshows ! Product Giveaways ! Sponsored Blog Posts ! Sponsored Videos
MAKE’s Audience ! 81% Male ! Median Age 45 ! Median HHI $111K ! 80% College Graduates ! 39% Post-Grad Degree
Makezine.com is an award-winning website and the most popular DIY/Tech website. It provides makers and enthusiasts with real-time information and projects and is a thriving community of makers, designers, crafters, inventors, tinkerers, and amateur scientists.
Advertising Opportunities
Sales 707.584.6741 [email protected]
Makezine.comCraft ChannelThe Craft channel is one of the most popular content areas on Makezine.com. Serious crafters know it as the go-to source for the latest DIY projects, new techniques, as well as innovative fashion, lifestyle and food trends. Advertisers who want to reach the craft target will find a highly responsive and influential audience on the Craft channel.
> Audience ! 98% Female ! Average age 32 ! $70K HHI ! 92% College educated ! 64% Visit the site at least
once a day
> Social Media Channels ! 91K likes on Facebook ! 90K followers on Twitter ! 57% Publish their own blog
> Themes Include ! Wearables ! Holiday crafts ! Sewing/Knitting ! Photography & Design ! Crafts for kids ! Cooking ! DIY Wedding
Advertising Opportunities ! Category Sponsorships ! Sponsored Slideshows ! Sponsored Blog Posts ! Sponsored Videos ! Targeted Banner Ads
Sales 707.584.6741 [email protected]
Standard Banner UnitsLeaderboard 728x90 $25 cpmMedium Rectangle 300x250 $25 cpmHalf Page 300x600 $40 cpm
Rich Media Branding Units*
Film Strip 300x600 (scrolls through creative up to 3000 pixels tall) $50 cpmPortrait 300x1050 (divided into three distinct modules) $55 cpmSlider 970x90 (expandable to 970x550) $60 cpmBillboard 970x250 $60 cpm*Inquire for rich media specfications and examples
Display Advertising Rates
eNewsletter Sponsorships (exclusive)
MAKE eNewsletter (89k subscribers, 2 per month) $4,450 Standard* / $6,675 Custom** (per insertion)
* Standard Sponsorship: 160x600
** Custom Sponsorship: 160 x 600 + Sponsored Article
Custom Content Slideshow (300x250 + 728x90) $1,500 Standard / $3,500 Custom ThemeBlog Post $5,000-$7,000Video $7,500 Standard* / $15,000-$20,000 Custom*** Standard: Includes PSA style intro or branded slide
** Custom: Includes PSA style intro or branded slide + custom content and poduct placement
Category Sponsorship (exclusive)
Roadblock Targeted Content Includes: Roadblocked banner ads (300x250 + 728x90) on related content pages (such as Arduino, Electronics, Home & Garden, 3D Printing, Vehicles, or Craft)
$7,500 / 1 month
Makezine.com
Additionally, MAKE can work with you to design a completely customized program to meet your marketing objectives.
Sales 707.584.6741 [email protected]
Maker Faire is an award winning, family friendly event celebrating technology, education, science, arts, crafts, engineering, food, sustainability, and more. Maker Faire has become part of pop-culture, a place for experiential marketing, debuting new technologies and inventions, and celebrating geekdom.
Maker Media produces two annual flagship Maker Faires, partners with museums to produce Featured Maker Faires, and works with communities to license Mini Maker Faires around the world.
> 2014 Flagship Faires9th Annual Maker Faire Bay Area
May 17-18, San Mateo Expo Center Projected Attendance: 120K
5th Annual World Maker Faire New York Sept TBD, New York Hall of Science Projected Attendance: 70K
> 2014 Featured FairesMaker Faire Detroit
July 27-28, Henry Ford Museum Project Attendance: 25K
Maker Faire Kansas City June TBD, Union Station Projected Attendance: 12K
> Mini Maker Faires ! Over 80 community events in 2013 ! 16 international, in 10 countries
Please inquire for a detailed list of sponsorship and marketing opportunities
Maker Faire Attendees ! 68% Male, 32% female ! Median age 37.5 yrs ! HHI $125K ! 47% First-time attendees ! 91% Attend with family and friends ! 78% gave Maker Faire high praise either
noting it was "the best event I've been to all year" or it was "pretty darn great" Source: Maker Faire Attendee Survey, 2013
Sales 707.584.6741 [email protected]
MAKE MagazineAd Specs: PRINT
> MECHANICAL SPECIFICATIONSTrim Size: 8.375”!10.875”
Margins: Live areas should be kept 3/4” from document edge on all four sides including gutter.
Crop marks: None
Binding: Perfect
Inserts: Are accepted, contact your sales representative for details.
> DIMENSIONSFull Page (no bleed): 7.25”!9.875”
Full Page (bleed): 8.625”!11.125”
Two Page Spread (bleed): 17”!11.125”
Half Page Horizontal: 7.25”! 4.875”
Marketplace, Quarter Page: 3.5”!4.875”
> MATERIAL SUBMISSIONInsertion orders should be submitted to: Mara Lincoln at [email protected]: (707) 602-5101
fax: (866) 345-0802
> COLOR PROOFS (OPTIONAL)Color proofs should be a high-quality digital proof that meets SWOP standards. Color correctness cannot be guaranteed if color proof is substandard, or no proof is provided.
> DIGITAL FILES- Digital files should be provided in high resolution PDF format, using Acrobat Distiller 6.0 or similar- Digital files should be CMYK- Digital file sizes should be made exactly to the specifications. We cannot be responsible for files that do not adhere to these specs - Any printing instructions (optional) should be provided in a separate document
> FONTS AND IMAGES- All fonts and images must be embedded- Any placed images should be at 100% size and 300dpi, CMYK- Note that we cannot guarantee accurate reproduction on fonts that are not Adobe postscript fonts. To avoid any font trouble, you can outline your fonts.
> COLOR DENSITY- Total 4-color density should not exceed 280% with no more than one color solid. Please note there is an expected press gain of 18–22% in the 50% range, and that ink coverage will vary slightly during press run.
Sales 707.584.6741 [email protected]
makezine.comAd Specs: ONLINE
Our sites accept static JPG (up to 50k file size) animated GIF (up to 50k file size) or Flash (any version past Flash 4: up to 50k) provided animations are no longer than 15 seconds (ie: no endless looping). Any rich media DHTML must be user-initiated (click to expand, click to play video, etc.)
> AD SIZES AVAILABLE- 728 x 90- 300 x 250- 160 x 600 (newsletter only - must be static jpg or gif)- Custom sizes available by request, contact your sales representative for details.
> AD TYPES ACCEPTED- Static jpg/gif- Animated gif- Flash (version 4 and up)- 3rd Party Rich Media
> FILE SIZE LIMITATIONS- Jpg/Gif = 50k- Flash = 50k- Expandable Units = 50k initial load, 100k maximum
> SPECIFIC GUIDELINES - Animation must end after 3 loops or 15 seconds, whichever is shorter (no endless looping) for ALL ad types- All audio, video or interactivity MUST be user-initiated
> MATERIAL SUBMISSIONInsertion orders should be submitted to: Mara Lincoln [email protected]: (707) 602-5101 fax: (866) 345-0802
> FLASH GUIDELINES- Flash banners should be generated using AS2 (ActionScript 2) for best functionality- To track clicks in Flash, the following ActionScript MUST be used: on (release) { if (clickTAG.substr(0,5) = = “http:”) { getURL (clickTAG, “_blank”); } }- Do NOT embed the URL within the code, instead use the above ActionScript and provide the URL to us.- Only one click command can be tracked through the ad server. If more than one click command is desired, click tracking will have to be enabled on the client-side rather than through the ad server.
> EXPANDING AD UNIT GUIDELINES- All expansion MUST be user-generated on click. No auto-open or mouseover opening allowed. - Expansion rules:• 728!90 — expands down. Maximum size = 728!180• 300!250 — expands down or to the right. Maximum size = 300!600 (down) or 600!250 (right).- Control “Close X” must be visible in the upper right corner of all expanding ads. 16 point font is recommended. Mouse-off retraction is also recommended.- Auto close after 3 seconds of no user interaction- ALL expanding ads require notification and approval by Make Media prior to signing of the insertion order.
> DELIVERY OF CREATIVE- All creative should be received no less than three (3) business days prior to the start of the campaign in order to ensure a timely launch.- Flash creative should be received no less than five (5) business days prior to the start of the campaign to allow for testing of clicktag functionality.
