AUDIENCE / FORMAT / OPPORTUNITY

2014MEDIA

KIT

In today’s auto industry, decisions are made more quickly and with more global input than ever before, and WardsAuto World has adapted to meet these growing demands.

WardsAuto World is now available exclusively as a digital publication.

Our new format empowers us to deliver our information to a global audience and carry your message along with it.

Devices like the Apple iPhone and iPad have changed how your customers con-sume media, and WardsAuto intends to move ahead of this curve to create and deliver all our content with this new digital revolution in mind.

Evolve with WardsAuto World.Join us as we continue to meet the needs of today’s and tomorrow’s automotive professionals in formats that are effective, engaging, and more importantly, pre-ferred.

It’s the right audience and the right content for your message. We’ve always provided the most effective audience mix for your message, and your customers have always preferred WardsAuto World over all other publications. The digital format will serve the same content to this same audience in powerful new ways. SEE PAGE 3.

Engaging new features and rich multimedia enliven the content. Ward’s 10 Best Engines. Our in-depth features on technical trends. New Wheels reviews. Interviews with power players. The digital WardsAuto World will deliver the content your customers expect in ways they never dreamed. SEE PAGE 4.

Your advertising will come alive to not just educate our readers but let them experience your products. Your advertising in WardsAuto World can now include multiple links, video, and other interactive features to get customers intrigued. Can’t create this rich content yourself? We can do it for you. SEE PAGE 5.

AUDIENCE / FORMAT / OPPORTUNITY

The auto industry has evolved, and so hasWardsAuto World.

WardsAuto World lets you benefit from the tablet explosion. More than one third of American adults now own a tablet, and by 2017 tablets will outsell notebooks 6 to 1.

Source: NPD Study, 2013

The revolution is already here. Readership of digital magazines has grown 53 percent from 2012 to 2013.

Source: GFK MRI Study, 2013

Who reads the digital WardsAuto World? Your customers.Twice each month we email 40,000+ WardsAuto readers linking them to the newest edition of the magazine. These subscribers are our traditional magazine readers PLUS some of the most highly engaged members of the WardsAuto.com audience. That’s 80,000+ updates emailed per month.

// THE AUDIENCE

Readers are people in the right roles. A recent Paramount Re-search study of WardsAuto World digital magazine readers found that they work in:52% - Engineering/Design15% - Manufacturing/Production Engineering/Operations13% - Corporate Management/ Purchasing12% - Quality/Testing/Reliability

Target Our Engaged Audience. According to a Paramount Re-search study of our digital edition readers...97% read 3 or 4 of last 4 issues86% prefer Ward’s AutoWorld over other auto industry titles60% read all/nearly all of the issue48% forward it to others66% regularly visit WardsAuto.com

Growing International Reach. The new digital edition allows us to bring WardsAuto World to au-tomotive professionals around the world who could not access the magazine before. We’ve already begun adding names from countries such as China, Ja-pan, Germany and other regions where you want to grow.

It’s the best of both worlds. The digital WardsAuto World marries the look and feel of a magazine plus the engaging elements of the Web.

Every issue features video, such as highlights of Ward’s 10 Best Engines and the WardsAuto Interiors Confer-ence. Such interactivity has driven these features to become among the most popular in the magazine.

And watch us get MORE interactive.This is an ever-evolving media, and we’re finding rich new features to add and keep readers compelled. From animated graphics to larger type and photos, we’ll take advan-tage of all the format has to offer.

Videos make the written content come alive. See General Motors accept its Ward’s 10 Best Engines award as you read the story behind its winning engine. Watch Ralph Gilles make a passionate case on the importance of design inspiration within our wrap-up of the WardsAuto Interiors Conference. Were constantly adding new interactive features like infographics and more.

Enhanced readability and usability. The overall design of WardsAuto World is evolving to create the best possible experience on computer and iPad screens. This young media format is already establishing best practices for readability and usability, and our designers are absorbing all this information to create the best environment for presenting our content and your message.

An archive of content just a click or swipe away. As readers go through the latest issue, they’ll be encouraged to check out related content in past issues. Every new edition of the digital WardsAuto World features an archive of all past issues, making it easy to find other items of interest to the reader, and extending the life of your advertising for months to come.

// THE FORMAT

®

JANUARY 2013 PRODUCT | LABOR | MANUFACTURING

See VIDEOintroduction of January issue

PAGE 3

A PENTON MEDIA PUBLICATION

VIDEOintroduction of introduction of introduction of January issue

PAGE 3PAGE 3New Mazda6 ready

to pounce. p.57

For the latest news and statistics, go to WardsAuto.comFor the latest news and statistics, go to WardsAuto.com

Exhaust manifolds are disappearing, multiport fuel injection is returning and engine sounds are being piped into the cabin. SEE p.18.

WAW1p1_Cover.indd 1 1/9/13 5:02:29 PM

CORVETTE

®

FEBRUARY 2013 BEHIND 10 BEST ENGINES | NAIAS ROUNDUP | INTERIORS

For the latest news and statistics, go to WardsAuto.com

See VIDEOfrom Ward’s

10 Best Engines ceremony on

PAGE 31A PENTON MEDIA PUBLICATION

VIDEOfrom Ward’sfrom Ward’sfrom Ward’s

10 Best Engines ceremony onceremony onceremony on

Numerous technologies to migrate from new Stingray to mainstream GM vehicles.

CORVETTECORVETTECORVETTETECH

Toyota Avalon p.47Energetic ride, ample amenities.

AUTONOMOUS DRIVING ADVANCES p.26

WAW2_Cover.indd 1 2/5/13 6:09:29 PM

Former GM purchasing czar Bo Andersson leads revolution at Russian auto maker.

®

MARCH 2013 BEHIND 10 BEST ENGINES | SAFETY | CHICAGO | POWERTRAIN

MAGNETI MARELLILighting shines p.22

For the latest news and statistics, go to WardsAuto.com

See VIDEOfrom Ward’s

10 Best Engines ceremony on

PAGE 37

A PENTON MEDIA PUBLICATION

See VIDEO

OH MY GAZ!

Toyota RAV4More than cute ute p.49

MAGNETI MARELLILighting shines p.22

More than cute ute p.49

WAW3p1-Cover.indd 1 3/5/13 9:53:43 AM

®

APRIL 2013 BEHIND 10 BEST ENGINES | NY AUTO SHOW | POWERTRAIN | TEST DRIVES

10 BEST INTERIORS PREVIEW p.24

For the latest news and statistics, go to WardsAuto.com

See VIDEOfrom Ward’s

10 Best Engines ceremony on

PAGE 34A PENTON MEDIA PUBLICATION

VIDEOfrom Ward’sfrom Ward’s

10 Best Engines ceremony onceremony on

PAGE 34

Kia Forte p.45Sedan much improved.

10 BEST INTERIORS PREVIEW p.24

SlipperySlipperySlipperySLOPEProduction cars making jaw-dropping aerodynamic gains. p.36

WAW4p1-Cover.indd 1 4/11/13 9:55:36 AM

Many more ways to grab attention. Traditional print advertising relied on a static image and words to pull in readers, but the digital WardsAuto World can captivate your customers in so many more ways.

The opportunities are bound only by your imagination. You can integrate animations and sound into your ad-vertising to introduce your products in a dramatic way, give a demonstra-tion, etc.

Jump off the page and make it im-possible for readers to overlook you.You can sponsor an issue and be fea-tured in the e-blast, the splash screen and at the top of every page. Or you can appear on an interstitial that opens in the middle of a feature. Ask us for more examples!

Forget what you know about display advertising. Consider your pages of advertising in the digital WardsAuto World to be animated billboards, essentially video screens for you to tan-talize and educate our readers with videos and animation that showcase your products and capabilities. Don’t have these files created? No problem... see the paragraph to the right.

Multiple live links take viewers to integral parts of your site. You’ve hooked readers with an attention-grabbing message, now they can be taken to pertinent pages within your own site based on the spots they click within your ad. Either your ad can be pre-embedded with the hotlinks, or you can give us instructions on what part of the ad should link to what pages, and we program it.

Get your free listing in our WardsAuto Supplier Directory. Connect with new customers looking for products and services like yours. You’ll appear in the directory at WardsAuto.com and if you choose an enhanced package, you can be a Featured Supplier in an issue of WardsAuto World. Start with your free listing now, and contact us to learn how to make your company stand out!

// THE OPPORTUNITY

// 2014 EDITORIAL CALENDARInsertion orders and materials are due the 5th day of month prior to issue date.

• = Bonus as part of advertising in monthly issue ▲ = Special opportunity

Ward’s 10 Best EnginesThe 10 best engines for 2014,with profiles of our choices

DesignHow new and anticipated fuel economy standards are changing design

SafetyNew safety-related trends and innovations; making small cars safer

EngineeringTechnological trends, plus human-interest issues concerning engineers

Ward’s 10 Best InteriorsWe announce and profile our selections for the 10 Best Interiors of the new model yearWARDSAUTO INTERIORS CONFERENCE

Fuel Efficiency StandardsHow auto makers are adapting to an evolving political climate under the Obama administration

Supplier TechnologiesA detailed look at innovations suppliers are introducing that will make vehicles cleaner, safer and more efficient

ManufacturingSales/production outlookGreen Factories

Innovative MaterialsNew trends in materials, applications and design

New Vehicles & Supplier Tech2015 vehicles, systems, components,and more

Alternative PowertrainsThe latest trends in non-traditional powertrains. Plus, the outlook for the international automotive industry

What’s Next in 2015The North American outlook, within-depth analysis and data

News • OpinionsSuppliers • New Wheels

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

News • OpinionsSuppliers • New Wheels“Story Behind Ward’s10 Best Engines”

- Electrical / Electronics- Safety- Fuel efficiency update

- Lightweight materials- Electrical / Electronics- New design trends

- Electrical / Electronics- Alternative powertrains- Green manufacturing

- Chassis / Suspension- Testing- Electrical / Electronics

- Environmentally friendly materials

- Student Design Competition

- Chassis / Suspension- Interiors- Electrical / Electronics

- Alternative powertrains- Electrical / Electronics

- Safety- Materials- Electrical / Electronics

- Chassis / Suspension- Testing- Fuel efficiency update- Lightweight materials

- Electrical / Electronics- Exteriors

- Environmentally friendly materials

- Fuel efficiency update

- Chassis / Suspension- Interiors- Electrical / Electronics

▲ Ward’s Best Engines Sponsorship

▲ Ward’s Best Engines Sponsorship (Follow-Up Coverage)

▲ Ward’s SAE coverage package▲ Ward’s Automotive Interiors

Supplement

• Ad Perception Study▲ Ward’s SAE coverage package

▲ Ward’s Auto Interiors Package: Supplement including Ward’s 10 Best Interiors Awards

▲ WardsAuto Interiors Confer-ence Package: Show Coverage

▲ Ward’s Automotive Yearbook package

▲ Ward’s Automotive Yearbook package

▲ WardsAuto Interiors Package: Interiors Supplement

• Ad Perception Study▲ Traverse City MBS Show Dailies

▲ Ward’s Supplier Directory▲ Traverse City MBS Wrapup

▲ Ward’s Automotive Interiors Supplement

▲ State of the Industry Package

▲ State of the Industry Package▲ Ward’s 10 Best Engines Sponsorship

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

FOCUS• BONUSES &▲ OPPORTUNITIESFEATURES

MONTHLY COVERAGE

FULL PAGE (trim size)8 1/4” x 10 3/4”

FULL PAGE (live size)7 1/2” x 10”

1/2 PAGE(horizontal)

7 1/2” x 5”

1/2 PAGE(vertical)3-7/8” x 10”

1/4 PAGE3-7/8” x 5”

2014 rates and specifications

ENHANCEMENTS & PREMIUM POSITIONS Contact your WardsAuto representative for pricing on these enhancements:

FILE FORMAT High-Res PDF; Adobe InDesign® sent via email. CD also accept-ed, sent to address below.

RESOLUTION AND COLOR GUIDELINESPhotos: 300 dpi, actual size, CMYK colors, TIF or EPS. Illustrations: 800 dpi min. for line art; CMYK color model; EPS format with color preview

FONT GUIDELINESSend all screen and printer fonts used. On illustrations, convert text to outline then save as EPS. For best reading on screen, keeping all text at 12 point or higher.

FILE SUBMISSIONFiles may be submitted electronically via www.PentonDigitalAds.com or sent on disc to: WardsAuto World Pro-duction, 9800 Metcalf Avenue, Overland Park, Kansas 66212. For other details, contact (913) 967-1331 or John.Carroll@Penton.com.

DISPLAY AD

INTRO PAGE• Opposite the front cover Image File Format: .gif, .jpeg, .pdf, .swf• Pixels: 900 x 1250 maximum• File Size: not to exceed 5mb• All controls must be defined in flash file;

URL links embedded• Static pdf files also accepted; any URL links

will be activated by prepress staff.• Plays immediately; loops until page turn

ISSUE SPONSORSHIP (ADD-ON TO INTRO PAGE)• Logo will appear in email blast to readers,

promoting your company as the sponsor of the issue

• Logo to be provided as .eps or .jpg file, at least 500 pixels wide at 72 dpi (prepress will scale to fit within frame as appropriate)

BLOW IN AD• Appears as an overlay on any page within

the Digital Edition• Image File Format: .gif, .jpeg, .pdf• Pixels: 630x473 maximum• Final ad is converted to a .swf format to

enable “close button” control• File size: not to exceed 5mb

BELLY BAND AD• A wide and narrow overlay appearing

on the front cover• Image File Format: .gif, .jpeg, .pdf• Pixels: 900x350 maximum• File size: not to exceed 5mb• Final ad is converted to a .swf format to

enable “close button” control

VIDEO• Can be placed on any page within the

digital edition• Preferred format: .flv, .wma (can accept

.swf however cannot apply any con-trols to this format)

• Additional formats accepted: .avi, .mov, .mpeg, .ogg, .wav, .wmv

• Maximum File Size: 15mb• Flash format video plays immediately

upon viewing with no option to play on demand.

• Embedding sound-only files is currently not available.

• Will be activated by prepress staff• Plays immediately; loops until page

turn

RATES (GROSS) 1x 3x 6x 12x 18x 24x Size

Page 5634 5481 5328 5038 4906 48138.25” x 10.75” (trim)8.5” x 11.0” (bleed)7.5” x 10.0” (live area)

Spread 10671 10364 10057 9477 9214 9028 16.75” x 11.0”

1/2 Isl/Vert. 3516 3416 3327 3156 3073 3016 3.875” x 10.0”

1/2 Page 3262 3179 3086 2932 2857 2813 7.5” x 5.0”

1/3 Page Sq. 2651 2585 2524 2409 2348 2317 4.5” x 5.0”

1/3 Page Vert. 2651 2585 2524 2409 2348 2317 2.5” x 10.0”

1/4 Page 2168 2120 2076 1988 1944 1917 3.875” x 5.0”

// SPONSORSHIP OPPORTUNITY

Hundreds of the world’s top powertrain personnel join Ward’s each January as we honor the winners of our annual Ward’s 10 Best Engines program, the only such awards in North America.

Ward’s 10 Best Engines sponsors enjoy invaluable face time with the very engineers and executives who make OEM sourc-ing decisions for global powertrain programs. Sponsors have told Ward’s they make more progress with customers during Ward’s 10 Best Engines than they make during months of costly sales calls.

In addition to networking at the event, sponsors extend their affiliation with Best Engines within WardsAuto World maga-zine and the printed program handed out during the ceremo-ny at the Marriott Hotel adjacent to GM’s headquarters, on Ward’s websites, and more.

Sponsors also enjoy year-round online affiliation with Ward’s 10 Best Engines, with banners on the Ward’s 10 Best Engines website and inclusion in the video presentation featured all year long on WardsAuto.com/BestEngines.

* Gold sponsors must run a minimum 6x advertising program inWardsAuto World during year of program.

+ Silver sponsors must run a minimum 4x advertising program in WardsAuto World during year of program.

Ask your WardsAuto representative for a list of past event attendees to see the caliber of industry professionals you could build a relationship with as a 10 Best Engines sponsor, and lock in your sponsorship today.

GOLD SPONSOR* SILVER SPONSOR+

Display at Best Engines event X Ad in Ward’s Best Engines Chart XExposure in Best Engines video XPromotion in event invitation logo name onlyCongratulatory ad in magazine logo name onlyPromotional ad leading to event logo name onlyAd in official program up to 2 pages 1 pageSupplier contribution page in program X XBanner in online Best Engines site X XInvitations to Best Engines event 25 10Passes to NAIAS Sup. Preview 25 10Logo on screen before & during event X XLogo on poster at event X XAttendee contact information X XClient entertainment opportunity X XSPONSORSHIP RATE $27,500* $18,000+

Ward’s 10 Best EnginesSponsor the world’s leading awards program honoring powertrain excellence.

// SPONSORSHIP OPPORTUNITY

North America’s only conference dedicated to automotive interiors returns in 2014, and WardsAuto anticipates greater attendance and networking opportunities than ever before.

Our next WardsAuto Interiors Conference, scheduled for May 2014, is the perfect opportunity for your company to grab the attention of top interiors personnel from OEMs and tier one suppliers.

High-level attendees are drawn by our keynote addresses and panel discussions featuring top talent from OEMs and key suppliers. Plus, design team leaders are called to the stage to accept Ward’s Interior of the Year Awards, which honor the best designs for the new model year.

Sponsor the WardsAuto Interiors Conference and you’ll make an impact with your customers in many effective ways, based on your level:

¾ Exhibit Space – Get face time with attendees by showing off your products in the Auto Interiors Conference main hall.

¾ Magazine Display Advertising – Your ad will appear in the show issue of WardsAuto World as well as the conference program.

¾ Your Logo in Print and Online – Your logo will display as a sponsor in all our event promotion – online, enewslet-ters, signage and more – as well as on our show coverage microsite

¾ Staff and Guest Registrations – Bring your staff to network with our attendees, and invite guests with complimentary registrations.

See for yourself the caliber of industry professional you will reach. We’ll show you a galley list of the 2013 conference attendees. Contact your WardsAuto representative today for full details, pricing, and to secure your sponsorship while spots are available.

WardAuto Interiors ConferenceNetwork. Exhibit. Learn. Position yourself as a leading solution provider at the premier conference on auto interiors.

//eNewsletters Tying your marketing message with effective editorial delivered via email is an effective means of generating direct response, building thought leadership and keeping your company top-of-mind when they need products like yours.

Custom Research

//White Papers Our writers specialize in telling dealers how new innovations will help them make more money, using clear explanations to drive each message home. We’ll write your whitepaper, distribute it to our audience, and host it on WardsAuto.com.

//Magazines. Publications Why build your own custom publication? Turn to the experts who publish not only WardsAuto Dealer Business magazine but also nearly 100 more publications for a wide range of industries.

WE CREATE TARGETED EDITORIAL EVERY DAY.LET US DO IT FOR YOU.

WardsAuto and its parent company, Penton Media, employs an in-house research staff that can be assigned to study your market. We can evaluate how dealers perceive your brand in relation to your com-petition, what their needs are for the products and services you offer, and where opportunities may be for growing your business.

Test your messaging with our audience in order to build an effective marketing campaign. Discover new trends you never knew existed. Put our research team to work for your business today.

Insightful Research Gets You Closer to CustomersTrade Research

// MARKETING SERVICES

//Microsites Our online programming team behind WardsAuto.com and many other award-winning sites can custom-build a microsite that showcases your products and solutions for today’s dealer.

Drive more traffic to your website and build your online reputation with the help of our online services team.

We offer a wide range of solutions that address virtually any online need:

WardsAuto has developed an expertise for producting effective, well-attended webinars that help earn our sponsors valuable recognition as thought leaders in their fields.

We can provide the editorial content, book guests and host the webinar, spotlighting you as the sponsor, or you can be in the driver’s seat, steering the content based on your needs while we promote the event to our engaged audience.

Webinars are heavily promoted through many WardsAuto chan-nels to maximize the live audience, and we make the archived webinar available for an extended period to boost the length of your exposure.

Contact us today to discuss possible webinar topics that can position you as a leader in your market!

Our Online Services Unlock the Potential of your Web Presence

// WEBINARS THAT EXCITE & ENGAGE

� Search Engine Optimization

� Lead Generation

� Search Engine Marketing

�Website Development

� Social Media eListening

�Mobile Platform Development

� Online Video Production and Hosting

* SOURCE: Paramount ResearchPenton Media

// READER TESTIMONIALS