2014 Modern Salon media kit

HAIR: Tiffany LaingPHOTOGRAPHY: Roberto Ligresti

MAKE-UP: David MaderichFASHION STYLING: Rod Nova

So, whether you’re trying to launch a new product or service, showcase the beautiful imagery behind your brand, or share and connect news and expertise with beauty professionals, MODERN is your media partner designed to connect you with the world of professional beauty.

MODERN editors work around the clock and across the globe to uncover trends and techniques so the beauty professional can stay on top of what’s next in hair, nails, skin care and make-up. MODERN is connected to the professional beauty industry 24/7...and as a result, so are YOU.

As the professional industry’s leading publisher and media of record, MODERN SALON Media produces more beauty magazine issues and content—through MODERN SALON, SALON TODAY, FIRST CHAIR, and our exclusive custom and specialty issues—than any other industry resource.

MODERN’s vibrant Facebook community is the go-to resource for connecting with the salon professional—and MODERN hosts the industry’s largest social community on the hottest platforms including Twitter, Instagram, YouTube and Pinterest.

MODERN’s award-winning websites produce more new content of any other professional online resource—covering all areas of the industry—as a result, MODERN’s online audience continues to grow exponentially.

MODERN SALON Media is passionate about the beauty professional at every stage

of their careers. [ ]HAIR: Sonya and Christopher DovePHOTOGRAPHY: Roberto LigrestiMAKE-UP: Inessa ShakFASHION STYLING: Alejandro Peraza

SOCIAL

THE Fastest growing sites in the industry. In the past year…

Modern salon is the professional industry’s video leader. Across our platforms, our original videos have been viewed more than 2,000,000 times. That number doesn’t even include the views generated by the community videos we’ve posted.

Traffic to Modernsalon.com

grew by

Traffic to Salontoday.com

grew by

We send out direct marketing communications

targeted to our specific communities.

over the last year.

WE’VE PROVEN WE CAN GENERATE HUGE AUDIENCES. For example, our live webcast of NAHA received

…and traffic shows no signs of slowing down

our sites had more than

page views in the past year

More Than 18,000,000 communications

E-LETTERS WEBCASTS

VIDEO

Modern Salon

first chair

TOTAL

Salon Today

Modern Salon special editions

104,000 / issue more than 1,240,000 copies this past year

50,000 / issue more than 150,000 copies this past year

1,930,000 magazines this past year!

20,000 / issue more than 180,000 copies this past year

more than 400,000 copies this past year

MODERN SALON PRODUCES MORE ISSUES AND MORE CONTENT THAN ANYONE!

Everything we do in print is made available online – where it gets a lot of attention.

In the past year our digital editions have generated more than 5,500,000 page views.Between Modern Salon and Salon

Today and First Chair, our social media engagement and following on Facebook has skyrocketed over the past year, and now ...

17,000

15,000

35,000

5.7 Million

more than

Modern Salon | Salon Today | First Chair

Your Work, OUR PAGES

HAIR: Candace Bossendorfer, Aloxxi Color ExpertPHOTOGRAPHY: Roberto LigrestiMAKE-UP: David Maderich for davidmaderich.comFASHION STYLING: Rod Novoa

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JANUARY 2013 $10

MODERN SALON Artist Session stylists resolve to start strong in 2013.

volume controlNioxin EducatorDiane Cole Stevens uses color to amp up style

product spotlight

Ring in the new shear!

elements of design

Aveda team gets inspired, naturally

YEAR OF THE

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MODERNSALON.COM JULY 2013 $10

Beth Minardi creates dimension with berry tones on a model-perfect cut by Mark Garrison.

guy codeStructured style from Steve Elias

Beth Minardi creates dimension with berry tones on a model-perfect

PlayColor

feminine/ masculineShawna Parvin blurs

the boundaries

ask the experts

5 industry execs share how they

connect with stylists

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MODERNSALON.COM FEBRUARY 2013 $10

vivid dreams

Pravana winner’s wild silhouettes

beauty abounds

Backstage with Farouk at Miss Universe

bespoke collectionBehind the scenes

with the Rusk Team

Clients want rich results, no damage. Matrix artists debut color innovation that goes to the core of the challenge.

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MARCH 2013 $10

chicago � re

What’s hot at ABS and beyond

Get inspired with fast and modern styling techniques from Aquage

Spring Muse

primstersInterrupted structure

by Lina Arrojo

new light

Color by Tracey Hughesextension

servicesGrow your business

texture!Special section

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DECEMBER 2012 $10

Aloxxi’s Candace Bossendorfer creates a multi-dimensional red that glistens and glows.

Aloxxi’s Candace

Shining Bright

AndrogeCosmetologists Chicago’s Newest Collection

London Calling

Goldwell’s Color Zoom Challenge

CrewCuts

Groomers compete for

top prize

Hairdressers at HeartWella launches career-spanning support program

City LimitsSebastian Professional demos What’s Next

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MODERNSALON.COM

APRIL 2013 $10

brilliantblondesTake care of summer’s most profi table service

20+ formulasCreative blondes, brunettes, reds and more from your favorite artists!

Lighten, brighten, enrich and revive with our annual color rush of education.

ColorColorintoColorColorinto Spring

Warm-weather

red byAlexandra

Matiz forWella

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MAY 2013 $10

Editorial stylist Ted Gibson’s take on the season’s hottest cut, “The Chop.”

Editorial stylist Ted Gibson’s

edge

silver screen sirensSpread the Love teams go to the movies with mentors #hairdressermagic

Instagram followers turn color brushes into

magic wands

chi-town reviewABS 2013

edge��ea��

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MODERNSALON.COM

SEPTEMBER 2013 $10

ColorColorGraphic

against the grain

Low-commitment transformations

texture!Celebrating curls, coils and waves

NAHA 2013Winners Portfolio

Fall’s hottest fashionsinspire Deb Gavinto create dramatic effects.

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MODERNSALON.COM AUGUST 2013 $10

Industry icon and NAHA 2013 winner Matthew Morris challenges fi ve emerging artists to advance to Level 3 in a game of creativity.

TrickTrickHat

evolution of mentorship

Team I.C.A.N. looks to the future

problemsolversTreatments for thinning hair

NAHAdramaWatch online now!modernsalon.com/NAHA

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MODERNSALON.COM JUNE 2013 $10

SummerThe Doves fashion whimsical, wearable fi nishes and creative color—all enhanced with extensions.

countdown to NAHA LIVE!

modernsalon.com/nahaSee the work,

sign up to watch

high hair

Artist Session turns up

the volume

celebrating talentExpert advice on industry competitions

SummerEnchanted

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OCTOBER 2013 $10

AutumnNick Stenson goes

Gatsby with indulgent hues, luxe texture and

updated designs

Riches

contemporarycolorPlacement that pops!

holiday

shoppingGlittering gifts, special promos

shape shifterBeehives, pomps, chignons and twists

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NOVEMBER 2012 $10

Fashion Week Spring/Summer 2013

Moroccanoil’s Antonio Corral Calero perfects simple styling and polished fi nishes for Holiday 2012.

Moroccanoil’s

Party PrettyCelebrity StyleRed carpet looks from the Emmys

Academy TourAquage’s Masterclass

Cutler CreationsFour fi nishes to wow your clients

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As the industry’s leading publisher, MODERN SALON Media prints the most issues and most content of professional beauty magazines annually. MODERN is the salon industry’s head-to-toe beauty resource—giving salon professionals what they value most: step-by-step education, along with creative inspiration, to help propel their careers forward. All written or curated by the industry’s largest and most experienced editorial team.

3RD PARTY VALIDATION: We don’t play games—you get what you pay for. MODERN SALON is the ONLY audience verified by the Alliance for Audited Media—the same people who audit Vogue, Harpers Bazaar and the leaders in beauty. The Auditor verifies that MODERN carries more business and is used by more suppliers than any other industry media.

Mailed to more than 100,000 salon professionals each month, MODERN SALON delivers the most content month after month than any other professional beauty media. Miss the paper issue? We send out and post a digital edition of the magazine as well.

EDITORIAL CALENDAR

OVERALL THEME | WHAT’S NEW [Planning to Grow]SERVICE FOCUS | Cut & DesignTREND FOCUS | Sneak Peek, show headlinersTHE GOODS | (PRODUCT SECTION): Hydrating Head-to-ToeSPOTLIGHT | New Year, New ShearsSOCIAL PLANNING | Red-hot Valentine ideas and deals

OVERALL THEME | COLOR BURST [Hair Color Issue]SERVICE FOCUS | Process: Best Blondes, Reds, BrunettesTREND FOCUS | Cosmetics, Add-on ServicesTHE GOODS (PRODUCT SECTION) | Color CareSPOTLIGHT | Super SundriesSOCIAL PLANNING | Prom Prep, Mom’s Day, Gift Card Sales

OVERALL THEME | CELEBRITY [Influences & Artists]SERVICE FOCUS | ExtensionsTREND FOCUS | Red Carpet, Head to ToeTHE GOODS (PRODUCT SECTION) | Beat the Heat: Thermal ProtectionSPOTLIGHT | Best New Blow dryersSOCIAL PLANNING: Sharing What You Learn at ShowsSPECIAL SECTION | The Healthy Hairdresser

OVERALL THEME | PASSION FIRST [The Creativity Issue]SERVICE FOCUS | Major MakeoversTREND FOCUS | Bridal and Special OccasionTHE GOODS (PRODUCT SECTION) | Most Innovative Styling ProductSPOTLIGHT | Unique Irons: Curling & StraightSOCIAL PLANNING | Really Radical Retail TipsSPECIAL SECTION | Vintage Beauty Classic Looks

OVERALL THEME | SPRING AHEAD [Trends & Services]SERVICE FOCUS | Shapes & StylingTREND FOCUS | Palette & Texture UpdateTHE GOODS (PRODUCT SECTION) | how SpecialsSPOTLIGHT | Spring Nail ShadesSOCIAL PLANNING | Makeover MotivatorsSUPPLEMENT | Texture!

OVERALL THEME | SUMMER HEAT [Trends & Services]SERVICE FOCUS | Men’s GroomingTREND FOCUS | Competition Updates, NAHA FinalistsTHE GOODS (PRODUCT SECTION) | Summer Protection! Head-to-Toe UV & MoreSPOTLIGHT | New for MenSOCIAL PLANNING | Dads, Grads & MoreSPECIAL SECTION | The Healthy Hairdresser (City of Hope Preview)

OVERALL THEME | COLLABORATION [Our Industry Working Together]SERVICE FOCUS | Hair RemovalTREND FOCUS | Hot Summer Texture TrendsTHE GOODS (PRODUCT SECTION) | Frizz FightersSPOTLIGHT | ClarifiersSOCIAL PLANNING | Vacation & Travel Tips

OVERALL THEME | INNOVATION [Techniques, Trends, Technology]SERVICE FOCUS | Fall Color, Corrective ColorTREND FOCUS | Specialization: adding new skillsTHE GOODS (PRODUCT SECTION) | Holiday PackagesSPOTLIGHT | Clippers, Trimmers and Razors (oh, my!)SOCIAL PLANNING | BOO! Halloween Buzz and BizSPECIAL ISSUE | MODERN SALON HOLIDAY

OVERALL THEME | ONES TO WATCH [New Talent Issue]SERVICE FOCUS | Extreme ServicesTREND FOCUS | Bold looks, personal expressionTHE GOODS (PRODUCT SECTION) | Back-to-SchoolSPOTLIGHT | Thinning Hair SolutionsSOCIAL PLANNING | Being Cool for Back to SchoolSPECIAL REPORT | Color Correction Season

OVERALL THEME | WINTER WISDOM [Trends & Services]SERVICE FOCUS | Caring for Aging Hair, Skin, NailsTREND FOCUS | Catering to Both Boomers & MillennialsTHE GOODS (PRODUCT SECTION) | All About OilsSPOTLIGHT | Skin Care SolutionsSOCIAL PLANNING | Giving Thanks, Winter NurturingSPECIAL SECTION | The Healthy Hairdresser

OVERALL THEME | FAB, FAB FALL [Trends & Services]SERVICE FOCUS | Texture & SmoothingTREND FOCUS | Fashion Week Review/PreviewTHE GOODS (PRODUCT SECTION) | Pink PromosSPOTLIGHT | Fall Nail ShadesSOCIAL PLANNING | Pink PrepSUPPLEMENT | Texture!

OVERALL THEME | INSPIRATION [Big Ideas & Opportunities]SERVICE FOCUS | Updos & ExtrasTREND FOCUS | Party Time, All Out GlamourTHE GOODS (PRODUCT SECTION) | Firm-Hold FinishersSPOTLIGHT | Favorite BrushesSOCIAL PLANNING | Last Minute Gifts, Little Luxuries

IN EVERY ISSUECHOOSE BEAUTY

TEAM SPIRITSTATION BREAK

PERSONAL STYLEACADEMY TOUR

ASK THE EXPERTS

COLUMNSLeader ProfilesEducator ProfilesStylist Profile Artist ProfileEducation Review Q&A

CONCEPT TO CREATION MODERN PROCESSMODERN TEXTURE

MODERN MANMODERN NAILS

MODERN FACE & BODYMODERN REPORTS

Process ReviewHair ColorCurl/SmoothingGrooming & Trends For Hairdressers Skin Care & Cosmetics Event Coverage

MODERN COLLECTIONSMODERN PORTFOLIO

MODERN NEWSEXCLUSIVE HOW-TOs

ONES TO WATCHCELEBRITY STYLE

CONNECTMODERN MEMO

Photo FeaturesStyle PagesLaunches & MoreOur Forte!New TalentGet the LookOnline & Social UpdateIndustry Business

SALONTODAY.COMA MODERN SALON PUBLICATION

MARCH 2013 $10

Paths to WisdomFostering salon and spa mentorship programs that develop talent, boost productivity and sustain growth.

Rent a MentorCelebrity Artist Events

Red Carpet

PublicityHow to Go Viral

Gila Rut’s Culture Project

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OCTOBER 2013 $10

SMART BEAUTY BUSINESS


Enterprising Women

17 Salon Industry Entrepreneurs on What

It Takes to Succeed

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APRIL 2013 $10


APRIL 2013 $10


Silver Linings WalkoutsOwners trade tales of how staff migrations encouraged them to refocus on culture, leadership and the bottom line.

Prime Time Hours

Find your schedule’s sweet spot

These boots were not made for walking out—modeled by the new team members of the Jón Alan Salon and Spa in Nashville, Tennessee.

Green NichesEco-friendly products

and services

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NOV/DEC 2012 $10

Ask an ExpertThe 2013 Coaches and Consultants Guide

<<Inspiring Champions

Lauren Gartland coaches professionals

to success

Surviving the Slump

Tips for a Busy Winter Season

Strategies for Going Mobile

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SEPTEMBER 2013 $10


Host a Lash Bash like Interlocks

Celebrate Movember with Blo


Organize a Prom Squad with Charles Penzone

Shoot a TV Teaser like RED 7

The Great Idea Issue

Organize a Prom Squad with Charles PenzoneOrganize a Prom Squad with Charles PenzoneOrganize a Prom Squad

Shoot a TV Teaser

The Great Idea IssueBorrow One and Tweak It for Your Salon Market

Shoot a TV Teaser

The Great Idea IssueBorrow One and Tweak It for Your Salon Market

Share the Love like

Visual Changes

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1604 DAY SPA AND SALON 5TH AVENUE A NEW BEGINNING AABANI SALON SPA ABITARE PARIS SALON & DAY SPA ABQ HAIR STUDIO ACAPELLO SALONS

ALTERED EGO SALON & SPA AMERICANA ANIMARE SALON AND SPA - AVEDA APPEARANCES HAIR COLOR & DESIGN STUDIO ARTBEAT SALON & GALLERY

ASHKA SALON & SPA AURA SALON AURA SALON & DAY SPA AVALON SALON AND DAY SPA AVEDA ACADEMY DENVER & PURE TALENT SALONS AVEDA

INSTITUTE NEW MEXICO BALANCE DAY SPA BELL TOWER SALON, MEDI-SPA AND STORE BELLA BETHESDA SALON BELLA SALON AND DAY SPA BELLA SIRENA

SALON BERENICES BEYOND THE FRINGE HAIR DESIGNS BLO BLU SALON AVEDA BOB STEELE SALON, INC. BOBBY COOPER SALON BRAVO! SALON &

SPA LLC BRIO SALON INC. BROWN AND DELINE SALON CARMONA’S SALON AND DAY SPA CARUH SALON AND SPA CASAL’S DE SPA & SALON CELEBRITY

SPA & SALON CENTRE SALON & SPA, ARVADA CENTRE SALON & SPA, CALABASAS CENTRE SALON & SPA, TIFFANY PLAZA CENTRE SALON & SPA, WESTMINSTER

CENTRE SALON, LAKEWOOD CHANGES HAIR STUDIO & SPA CHROME: A SALON EXPERIENCE CLIVE AND CO. HAIRDRESSING CLOUD 9 SPA ~ HAIR DESIGN

COIFFETERIA SALON COLLAGE SALON CULTURE HAIR STUDIO CUTTING LOOSE SALON & SPA DETOUR SALON & STORE DIONYSUS SALON SPA DOLCE LUSSO

SALON AND SPA DOLCE SALON & SPA DOUGLAS CARROLL SALON AND MED SPA DPZ ON WEST & DPZ NORTH DR. FLYS SALON ECCO SALON EDEN SALON

& SPA ELAN HAIR STUDIO ELEMENTS OF STYLE SALON AND DAY SPA ELLE MARIE HAIR STUDIO ENRIGHT AND COMPANY ERIC FISHER SALON EVAN TODD

SALON & SPA EVELINE CHARLES SALONS/SPAS/BEAUTY MD FIVE SENSES SPA AND SALON FLYING SCISSORS SALON FOXFIRE SALON & SPA II FRINGE SALON

GARBO A SALON & SPA GARY MANUEL SALON GARY PATRICK SALON GAVIN SCOTT SALON & SPA GENO LEVI SALON GINGER BAY SALON & SPA GORDON

SALONS & SPAS HAIR ON THE AVENUE HAIR STUDIO SONTERRA HEADLINES THE SALON HOLLYWOOD HAIR SALON AND SPA HQ SALON AND SPA HUE SALON

& SPA IHLOFF SALON AND DAY SPA IMPRESSIONS INDIGO SALON SPA & BOUTIQUE INSPIRE SALON INTERLOCKS/SALON.SPA.COSMETICS JAMES GRIFFITH

SALON JAMISON SHAW HAIRDRESSERS JENNI’S SALON & SPA JOHN ROBERT’S SPA JOLIE SALON AND DAY SPA JON ALAN SALONS JONATHAN KANE SALON

& SPA JOSEPHINE’S DAY SPA & SALON LANDIS LIFESTYLES SALON LEGATO - AVEDA CONCEPT SALON & SPA LES CHAMPS ELYSEES DAY SPA & SALON & MARDON

SALON LIFE SALONSPA LIFE SALONSPA DARTMOUTH LIGHT SALON & SPA MANE ATTRACTION SALON MANGO HAIR SALON MAXIMUM FX SALONS SPAS

MENSROOM SALON MERMAID HAIR EXTENSIONS METRO FOR MEN MODERN SALON AND SPA MYRA J A SALON N STYLE SALON NAMASTE PURE DESIGN

SALONS AND SPA NATURAL CONCEPTS SALON AND DAY SPA NATURAL LIFESTYLES NEFF STUDIO SALON NEROLI SALON & SPA NEW IDENTITIES HAIR STUDIOS

OF TAMPA NUOVO SALON GROUP NURTUR THE SALON NVS SALON & SPA OMAGI SALON & SPA ON THE GREEN SALON AND DAY SPA PARIS PARKER

PAUL KENNETH SALON & SPA PEPPER’S SALON PHIA SALON PHILIP JOHNSON SALON/SPA PLANET HAIR PRINCETON SALON AND SPA PRODEDGY - A WILLIAM

EDGE NEW ARTIST SALON PROGRESSIONS SALON SPA STORE PURE AVEDA SALONSPA PURE SALON SPA PYARA SPA AND SALON PYARA SPA AND SALON

RAIN SALON & SPA RANDOLPH’S SALON RAZMATAZ SALON REJUVENATION SPA REMEDEZ HAIR SPA RICHARD SALON RITUAL SALON & SPA RITUALS

SALON-SPA RUE 48 SALON - AVEDA CONCEPT RUMORS SALON & SPA RUMORS SALON AND SPA & RUMORS IV MEN SALON 124, GENESIS SALON SALON 828

SALON ALLURE, INC. SALON CONCRETE SALON DISEGNO SALON ESTIQUE SALON JOVON SALON LAURIE & COMPANY SALON NOUVEAU SALON

NOUVEAU SALON ROOTZ SALON SOCA SALON SPA W SALON TEN SALON THAIRAPY SALON YAYA, INC. SEAPORT SALON & DAY SPA SERENITY AVEDA

LIFESTYLE SALON SPA SHARMAINE’S SALON & DAY SPA SIGNATURES SALON SKY SALON SOLARIS SOURCE SALON SPA BLEU SPA NI’JOLI & SALON

STUDIO 59 AVEDA SALON & SPA STUDIO 700 SALON AND SPA STUDIO BE STUDIO MONTAGE TANGERINE SALON AND SPA THE ATRIUM SALON THE AVEDA

INSTITUTE TUCSON THE AVEDA INSTITUTE PROVO THE BLACK CAT SALON + SPA THE CHARLES PENZONE SALONS THE CIRCLE SALON THE HAIR COMPANY

THE HEAD SHOPS SALON AND DAY SPA THE LOFT HAIR DESIGN THE ROOT SALON THREE CUTTERS ON PEARL TRANQUILITY SALON AND SPA TWIST SALON

URBAN BETTY URBAN EVE VANITY SALON VON ANTHONY SALON WATERCOLOR SALON/SPA WESTSIDE HAIR CARE WILLIAM EDGE SALON WINGATE

SALON & SPA WISTERIA SALON SPA YOU SALON, INC. ZANDI K. HAIR AND SKIN STUDIO ZANYA SPA SALON CORP.


AMY KOTT-HOVLAND & KERRY HOVLAND

VON ANTHONY SALONGROWTH



CANDY SHAW CODNER JAMISON SHAW

RECRUITMENT & TRAINING























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& SPA ELAN HAIR STUDIO ELEMENTS OF STYLE SALON AND DAY SPA ELLE MARIE HAIR STUDIO ENRIGHT AND COMPANY ERIC FISHER SALON EVAN TODD & SPA ELAN HAIR STUDIO ELEMENTS OF STYLE SALON AND DAY SPA ELLE MARIE HAIR STUDIO ENRIGHT AND COMPANY ERIC FISHER SALON EVAN TODD



HONORING SALON GROWTH

AND BEST PRACTICES

SPA & SALON CENTRE SALON & SPA, ARVADA CENTRE SALON & SPA, CALABASAS CENTRE SALON & SPA, TIFFANY PLAZA CENTRE SALON & SPA, WESTMINSTER








SMART BEAUTY BUSINESSCENTRE SALON, LAKEWOOD CHANGES HAIR STUDIO & SPA CHROME: A SALON EXPERIENCE CLIVE AND CO. HAIRDRESSING CLOUD 9 SPA ~ HAIR DESIGN SMART BEAUTY BUSINESSCENTRE SALON, LAKEWOOD CHANGES HAIR STUDIO & SPA CHROME: A SALON EXPERIENCE CLIVE AND CO. HAIRDRESSING CLOUD 9 SPA ~ HAIR DESIGN CENTRE SALON, LAKEWOOD CHANGES HAIR STUDIO & SPA CHROME: A SALON EXPERIENCE CLIVE AND CO. HAIRDRESSING CLOUD 9 SPA ~ HAIR DESIGN







SMART BEAUTY BUSINESSCENTRE SALON, LAKEWOOD CHANGES HAIR STUDIO & SPA CHROME: A SALON EXPERIENCE CLIVE AND CO. HAIRDRESSING CLOUD 9 SPA ~ HAIR DESIGN SMART BEAUTY BUSINESSCENTRE SALON, LAKEWOOD CHANGES HAIR STUDIO & SPA CHROME: A SALON EXPERIENCE CLIVE AND CO. HAIRDRESSING CLOUD 9 SPA ~ HAIR DESIGN






HONORING

JANUARY/FEBRUARY 2013

1604 DAY SPA AND SALON 5TH AVENUE A NEW BEGINNING AABANI SALON SPA ABITARE PARIS SALON & DAY SPA ABQ HAIR STUDIO ACAPELLO SALONS16TH ANNUAL














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SUCCESSMarket leaders share strategies

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FC_ST0513.indd 1 4/26/2013 1:29:49 PM


JULY/AUGUST 2013 $10

Going MobileHow smartphones and tablets are transforming the way salons and spas do business.


Have tablet, will travel: Salon owner Freddie Berumen stays connected anytime, anywhere.

2013 Technology GuideLatest software upgrades for salons

App AttackAwesome apps for salon pros

FC_ST0713.indd 1 7/1/2013 10:56:43 AM

Design DilemmasOur panel tacklesthe tough questions

Salons of the Year 2013

The Dawn of Daring Design20 Spaces Brimming with PersonalityThe Dawn of Daring Design

GRAND-PRIZE WINNER: Posh Hair Studio

Kew Gardens, New York

JUNE 2013 $10



FC_ST0613.indd 1 5/24/2013 1:06:08 PM

SALON TODAY is the industry’s ONLY business- and technology-focused magazine and community in the salon market—providing peer-based conversations on best practices for the salon industry’s thought leaders. SALON TODAY magazine reaches the industry’s most exclusive community, the top 20,000 salon owners and managers who drive the business.

Miss the paper issue? We send out and post a digital edition of the magazine as well.

The audienceTHE OWNERS WHO DRIVE THE BUSINESS

100% are salon/spa owners or managers

74% are licensed cosmetologists

Average of 19 years in the industry

Their salons average 3,000 square feet

EDITORIAL CALENDAR

OVERALL THEME | The 17th Annual SALON TODAY 200SUMMARY | The salon industry’s most prestigious competition celebrating salon business success and sharing best practices. MARKET WATCH | Avant-Garde Color ServicesSERVICE SPOTLIGHT | Hair Extensions, FacialsPERSPECTIVE QUESTION | What business lesson did 2013 teach you, and how will that change the way you navigate 2014?PROFITABILITY PROJECT | Motivating/Rewarding the Front DeskMARKETING | Mobile WebsitesDIGITAL ROUNDTABLE | What professional beauty trends do you forecast will hot over the next five years and why?

OVERALL THEME | The Business of Color. SUMMARY | Helping salons convert their clients to color clients, upgrade color services, improve color management and boost color profits. Plus a look at color tables and color bars. MARKET WATCH | Anti-Aging Haircare/ColorSERVICE SPOTLIGHT | Green Service, MassagePERSPECTIVE QUESTION | What is your company doing to be a good environmental steward and how do you communicate about that to your community?PROFITABILITY PROJECT | Product Usage/Waste ControlMARKETING: Creative Business CardsDIGITAL ROUNDTABLE | Are today’s beauty customers willing to pay more for green products, and what kind of environmental benefits are they looking for?

OVERALL THEME | The Giving Guide.SUMMARY | In this special pull-out and save guide, the leading salon owner philanthropists offer strategies and tips for planning a charitable event sure to raise awareness and funds, plus they show how their do-good efforts are also good for business. MARKET WATCH | Smoothing, Straightening SystemsSERVICE SPOTLIGHT | Mani-Pedi Packages, In-salon Hair TreatmentPERSPECTIVE QUESTION | How does your company chose philanthropic projects, and how do you recruit support from your employees and customers?PROFITABILITY PROJECT | TipsMARKETING | In-salon Promo PiecesDIGITAL ROUNDTABLE | How does giving back to your community/industry strengthen your brand?

OVERALL THEME | Mastering the Experience. SUMMARY | The way to impress today’s client is through the experience. From lather lounges to experience retail center to the ultimate consultation, today’s customer-service savvy owners illustrate how any point of the salon or spa service can become a memorable experience. MARKET WATCH | Tween/Teen-Based Products & ServicesSERVICE SPOTLIGHT | Artistic Nails, Bridal HairPERSPECTIVE QUESTION | What are some creative ways salons and spas can raise the bar on the client experience without significantly raising their costs?PROFITABILITY PROJECT | Goal SettingMARKETING | Mobile SitesDIGITAL ROUNDTABLE | Both inside and outside the industry, what companies consistently deliver a superior customer experience and what lessons are there in that experience for salon and spa owners?

OVERALL THEME | Salons of the YearSUMMARY | An inside look at the 20 winners of the 2014 annual décor competition. Plus, top designers highlight the latest trends in equipment, furnishings and décor.MARKET WATCH | Impulse ProductsSERVICE SPOTLIGHT | Slimming Services, Summer Hair TreatmentsPERSPECTIVE QUESTION | What should salon owners stay on top of to keep their décor fresh, and how often should salons plan for a major renovation?PROFITABILITY PROJECT | Bandwidth (Multiple, Client Groups and Specialized Services)MARKETING | Merchandising DisplaysDIGITAL ROUNDTABLE | How can good salon and spa design boost service and product sales?

OVERALL THEME | The Women’s Issue SUMMARY | Profiling 20 compelling women who are shaping the professional beauty industry. MARKET WATCH | Make-up & LashesSERVICE SPOTLIGHT | Medical Spa Services, Hair RemovalPERSPECTIVE QUESTION | Who shaped the course of your career and how?PROFITABILITY PROJECT | Added Services/Incremental ProfitsMARKETING | Merchandising DisplaysDIGITAL ROUNDTABLE | What quality and characteristics do you look for in a new hire and how do you assess it during the recruitment process?

OVERALL THEME | The Technology Issue. SUMMARY | One of the most anticipated issues of the year explores the latest trends in technology that salon and spa owners are using to manage their business, motivate their staff members and market to clients. Plus, our annual Software & Technology Guide.MARKET WATCH | Retailing ToolsSERVICE SPOTLIGHT | Highlighting, Creative Spa PackagesPERSPECTIVE QUESTION | What technology trends are on the horizon and how will they shape the way future salons do business?PROFITABILITY PROJECT | Focus on Consumer WantsMARKETING | Viral CampaignsDIGITAL ROUNDTABLE | Briefly, what are the top three technology components that today’s salons must have and why?

OVERALL THEME | 3rd Annual STAMP! SUMMARY | Profiles of our Salon Today Annual Marketing Program winners in 27 different categories, including traditional marketing, digital marketing and campaigns.MARKET WATCH | Male-Focused ServicesSERVICE SPOTLIGHT | Body Treatments, Curly Hair ServicesPERSPECTIVE QUESTION | How do you ensure that your brand message is consistent and clear to all your customers?PROFITABILITY PROJECT | Selecting/Grooming a ManagerMARKETING | Service MenusDIGITAL ROUNDTABLE | Outside of the professional beauty industry, what three companies do you study for marketing and promotional ideas, and what do they do that you love?

OVERALL THEME | The Coaching and Consulting Issue. SUMMARY | In our fifth annual consulting issue, one industry consultant tackles readers’ toughest questions, plus our annual Coaches and Consultants Guide. MARKET WATCH | Holiday Products & ServicesSERVICE SPOTLIGHT | Updos, Express ServicesPERSPECTIVE QUESTION | What mistake do think is normal for most salon and spa owners and what should it teach them?PROFITABILITY PROJECT | Retail Incentives/KPIsMARKETING | Successful Gift Card PromotionsDIGITAL ROUNDTABLE | What expert outside your company do you most frequently turn to for guidance and coaching and how does that help prevent tunnel vision?

FIRST CHAIR is the industry’s only magazine written exclusively for cosmetology students and recent beauty school graduates. Printed three times each year, and produced in cooperation with the American Association of Cosmetology Schools, the FIRST CHAIR community helps students and new stylists successfully transition into their careers in the beauty industry.

Hailed as “A Starter’s Guide to a Beautiful Career,” FIRST CHAIR is dedicated to complementing schools’ curriculum on topics ranging from career development, how to scout salons, interview and resume skills, and building a portfolio and clientele.

.com

fall 2013 fall 2013

FIRSTCHAIR.COM A MODERN SALON PUBLICATION

BEAUTYIN BLACK & WHITE

The tough questions,the smart answers,the right approach

A Starter’s Guide to a Beautiful Career

First Skills Design, color, skin care and business

Tips from the Top Advice from industry experts

Star Power How celebrity stylists got their big break

Perfect Pixies Coifi ng the crop

FC_Cover_Fall2013.indd 2 10/2/13 7:24 PM

EDITORIAL CALENDAR

OVERALL THEME | Career DevelopmentTOPICS | Advanced Education, Certifications, Industry Options

OVERALL THEME | Industry PathsTOPICS | Specialty Services and Platform, Stage or Classroom

OVERALL THEME | Getting HiredTOPICS | Interview & Resume Skills, Portfolios, Scouting Salons

FIRST VIEW | How Industry Leaders Made It Big (and How You Can, Too!)FIRST SKILLS | Cutting, Color, Nails, Skincare and Business—Master the Skills You Need to Build Your Own ClienteleSIGNATURE STYLE | Special Messages from Industry IconsTIPS FROM THE TOP | Advice To Hit The Ground Runnin

IN EVERY ISSUE

CUSTOM SPECIAL EDITIONS

SPECIAL RESOURCE & GUIDE

A complete guide

to establishing and

marketing yourself as

a curl specialist

Texture A to Z

keratinupdateThe latest knowledge you need

COOLTOOLSThe mostinnovative ever!

ON THE COVER

Hair by the team

at DyeVerCitySalon,

Martinez, GA

MODERNSALON.COM/TEXTURE

BeautifulGift IdeasProduct promostempt and delight!

MODERNSALON.COM

Bonus Holiday Issue from CosmoProf and Armstrong McCall

cosmoprofbeauty.com

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CoolYule

ToolsHot appliance

packages for you and your clients

HOLIDAY 2013

SALONHOLIDAY

SeasonAhead

Resolve to GrowConvert holiday buzzinto new year biz

Head-to-toe innovations to give your clients

great, glam holiday looks

WINNERS

PORTFOLIO

2013SPECIAL

COMMEMORATIVE

2013 • probeauty.org/naha

passioncelebratethe

WATCHTHE AWARDSCEREMONYmodernsalon.com/naha

WINNERS PORTFOLIO

Congratulations

North American

Hairstylist

of the Year

ALLEN RUIZ

sponsored by Wella, the salon professional division of P&G

Facebook | Instagram | Twitter | YouTube | Pinterest

YOUR PASSIONS, OUR PLATFORM

HAIR: Deb GavinPHOTOGRAPHY: Roberto Ligresti

MAKE-UP: David MaderichFASHION STYLING: Rod Novoa

FACEBOOKMODERN SALON Media’s engagement and following on our Facebook communities have skyrocketed in the past 12 months. MODERN’s readers look to our pages to share their work and their thoughts.

This community has proven to be a valuable platform to deliver your messaging and engage with our audiences.

GET INVOLVED

PROMOTED POSTS

LIVE EVENT COVERAGE

EVENTS

GIVEAWAYS

ANNOUNCEMENTS

HOW-TO EDUCATION

COMPETITION ALERTS

PHOTOSHOOTS AND COLLECTIONS

BREAKING NEWS

INSTAGRAMMODERN knows hairdressers are visual people—which is why it came as no surprise that Instagram’s ultimate “life in pictures” platform pushed MODERN to be the industry leader in followers and engagement.

MODERN is connected with our followers—in fact, much of our print and digital content comes directly from those who share content with us.

#hairdressermagicWithin days of creating the hashtag #hairdressermagic, we received thousands of user-submitted work on Instagram. Today, more than 16,000 images using our hashtag have been shared.

#modernsalonTo catch our editors’ attention, in hopes of being pub-lished, more than 25,000 images have been uploaded using hashtag #modernsalon.

TWITTERWhat’s better than reading about the hottest and latest in beauty? Reading about it in 140 characters or less! MODERN’s Twitter is a continuous flow of all things beauty—from live coverage, events, news, links to how-to education and photoshoots. MODERN’s Twitter community has the highest following above any professional beauty media.

#nahalive

#emmys

YOUTUBE / MODERNSALON.TVAt every professional beauty event—from trade shows and manufacturer events, to New York Fashion Week and photoshoots—MODERN is armed with a video camera and microphone to capture the people, education, news and views behind your brand. In addition to community-supplied video, we provide more original video—more than 2,000 in the past two years—than any other industry source. Our videos are available through our websites, ModernSalon.tv and YourTube—where they’ve had almost 2M views.

PINTERESTWith the highest following among professional beauty media, MODERN is THE leader on Pinterest. To maintain and build that following, our team of industry experts and editors on staff scour the internet to stay on top of what’s trending in beauty and fashion.

modernsalon.com | salontoday.com | firstchair.com

YOUR WORLD, OUR WEBSITES

HAIR & PHOTOGRAPHY: Luis AlvarezASSISTED BY: Lauren ReminickMAKE-UP: Wanda AlvarezFASHION STYLING: Patric Chauvez

MODERN’S DIGITAL LEADERSHIP HAS BEEN RECOGNIZED AS A “TOP 10 WEBSITE” TWICE IN THE PAST THREE YEARS BY CRAINS–THE ONLY SALON INDUSTRY MEDIA EVER INCLUDED.

modernsalon.com salontoday.com FIRSTCHAIR .com

Modern’s websites are continuously updated with more total content, more new content and more peer-to-peer content than any other online industry resource. All edited, created and curated by the industry’s largest and most experienced editorial team.

E-NEWSLETTERS Every day our e-letters deliver the industry’s best education, inspiration and collaboration. Since we segment the market, we can ensure that both stylists and salon owners are connected to the information that’s most valuable to them.

CUSTOM E-BLASTS AND E-LETTERSConnect with our audiences through a custom e-blast, or we can create a special edition eletter that features your content. Working together, we’ll find the best way to connect your valuable information with our professional audiences.

MODERN thrives on empowering hairdressers, salon owners and students through our publications, websites and social media – we work hard to provide our community with the information, tools and resources to help them be successful, elevate their craft and inspire their creativity. Shop Modern Salon will provide an opportunity for salon professionals to purchase education in the various forms that suit their lifestyle and they way they learn. We’ll also be retailing artistic apparel and accessiories for the community, created by the community that celebrates our community of creative and inspiring stylists, colorsits, platform artists, salon owners and students. Our virtual store will take continining education to the next level and help elevate inspiration and creativity.

CONCEPT AND STYLING: Matthew MorrisPHOTOGRAPHY: Jordan HollowayMAKE-UP: Stephanie KlasseFASHION STYLING: Georgia Benjou

MODERN’s Live Event Coverage

YOUR EVENT, OUR COVERAGE

HAIR: Eric Fisher, Tausha Ostrander, Nagodar Martinez and Brooke Stanley for AquagePHOTOGRAPHY: Luis Alvarez for AquageMAKE-UP: Wanda AlvarezFASHION STYLING: Patric Chauvez

WHEN ARMED WITH AN IPAD, CAMERA, VIDEO OR NOTEBOOK, MODERN’S EDITORS’ LIVE COVERAGE OF YOUR EVENTS IS ALL ABOUT MAKING YOU LOOK GOOD THROUGH OUR SOCIAL COMMUNITIES, DAILY E-NEWSLETTERS, BLOGS, ONLINE ARTICLES AND MONTHLY MAGAZINES.

Competitions and Events

THEIR WORK, OUR RECOGNITION

HAIR: Eric Fisher, Tausha Ostrander, Nagodar Martinez and Brooke Stanley for AquagePHOTOGRAPHY: Luis Alvarez for AquageMAKE-UP: Wanda AlvarezFASHION STYLING: Patric Chauvez

PEER TO PEER SUPPORT RECOGNITIONWe are a community of working professionals, and our tone respects hard work and their commitment to their craft. We drive their success by highlighting and sharing the best practices that will ensure their success.

We have an obligation to support our community. MODERN is actively involved in lobbying efforts—traveling to Washington to meet with legislators and creating tools that keep our industry involved, creating materials in print and online—to promote the value of our industry both internally and externally, and covering issues that contribute to the “health”—both personal and professional—of beauty schools, hairdressers and salons.

WE GIVE BACK

CUSTOM services

There are many ways to connect. Modern makes it easy with the more

support and custom services than you’ll find anywhere else in the industry.

RESEARCH

EVENTSVIDEO & PHOTO

CONTEST

DB SERVICES

CUSTOM PUBLISHING/

PRINT & ONLINE

CUSTOMVIDEOS

OUR TEAMDEDICATED TO THE INDUSTRY, DEDICATED TO YOU

Alison

GREGg

ANGELa SHERRY

MAGGIELAURENKATHARINE

STEVE

Anne

chandler

MICHELEJOYCESTACEY

debbie

JAN

Rudy

CONTACT USMODERN SALON MEDIA400 Knightsbridge ParkwayLincolnshire, IL 60069

Michele MusgroveAssociATe Publisher,ediToriAl direcTorP: [email protected]

Steve ReissPublisherP: [email protected]

SUBSCRIPTION SERVICES | 800-808-2623EMAIL | [email protected]

SALES / ADVERTISINGWesT reGioNGregg [email protected]: 805-498-3475

MidWesT/souTheAsT reGioNKatharine [email protected]: 847-634-7869

eAsT reGioNAngela [email protected]

HAIR: Gerard CarusoPHOTOGRAPHY: Roberto Ligresti

MAKE-UP: David MaderichFASHION STYLING: Carlton Jones

iNside sAlesRudy [email protected]

Date post:	15-Jul-2015
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