2014 NPD The 5 Essential Stories Fundraisers Should Be Sharing on Social Media

2014 Ikalynn, LLC [email protected]

The

5 Essential StoriesFundraisers

Should Be Telling On

Social Media



Communication

Learning


Telling Stories is Better Than Telling Facts


Stories engage the

Heart


Stories are Vital


Stories can be Shared


Stories capture

Attention


Essential Story

#1


The Big

WHY


Greenpeace's goal is to ensure the ability of the

earth to nurture life in all its diversity.



Essential Story

#2


Social

Proof


“When people are abused and assaulted, it is like the doors to their souls slam shut. The goal of Joyful Heart is to let the light, and the life, back in – to banish the darkness and let the healing begin.” ~ Mariska Hargitay



Facebook’s CEO Mark Zuckerberg challenged Microsoft FounderBill Gates to the #ALSIceBucketChallenge


No Celebrities?No Problem!


Essential Story

#3


Your

Founder


AmeriCare FounderRobert Macauley advises, "You act now and worry about the red tape later".


Why was your organization started to begin with?

Who identified the need?

What was that like for them?

What were their struggles in the beginning?

Ask these questions:


Essential Story

#4


Continuous

Improvement



Essential Story

#5


The

Impact


Pin caption: Children dance in a child-friendly space in Central African Republic. For a little while they can

forget the horrors of conflict.~UNICEF Canada


“My name is Natalia,” she says. “I’m the President.”


Covenant House Rights of Passage Program


An entire section of the website where advocates can share their personal stories and band together.


5 Ways To Tell Your Story


Pictures

Video

Writing

Verbally

By Others


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The

5 Essential StoriesFundraisers

Should Be Telling On

Social Media

Date post:	04-Jul-2015
Category:	Social Media
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