2014 MEDIA KIT
M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M
ACTIVE INTEREST MEDIA publishes some of the country’s leading consumer enthusiast
magazines, including Yoga Journal, Backpacker, Vegetarian Times, Ski, Skiing, Yachts Inter-
national, Sail, Power & Motoryacht, American Cowboy, Muscle & Performance, Black Belt,
Oxygen, MuscleMag, Clean Eating, The Box, Mud & Obstacle and more. The company’s
five publishing groups — Equine Network, Home Group, Healthy Living Group, Marine
Group, and Outdoor Group — reach more than 10 million readers in 85 countries around
the world. Active Interest Media’s readers are smart, engaged and loyal, and they look to
our magazines for trustworthy information that will serve their interests and better their lives.
C O M P A N Y O V E R V I E W
Black Belt Books
Black Belt Magazine Video
M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M
OVERVIEWFor more than 50 years, Black Belt has been the No. 1 martial arts
content producer in the world. In addition to its print magazine, Black
Belt publishes books, creates instructional DVDs, hosts a cutting-edge
website and maintains an active presence on the main social media
sites. All these endeavors are designed to spread the benefits of mar-
tial arts training to the largest possible audience.
EDUCATE: Black Belt covers the latest strategies and techniques from
military and police self-defense to mixed and traditional martial arts.
MOTIVATE: Black Belt provides the die-hard martial artist with the lat-
est in products and equipment, celebrities, events and everything else
that matters in the martial arts world.
ADVOCATE: Black Belt is the go-to publication for the martial arts en-
thusiast that is driven to improve their technique, enhance their mind/
body wellness and follow the centuries-old traditions.
DEMOGRAPHICS75% are Male
25% are Female
Median Age: 34.5
Median HHI: $93,200
B L A C K B E L T
DISTRIBUTION: Newsstand/subscription and events
READERSHIP: 175,000
DIGITAL: Facebook 168,000 fans
Twitter 7,600+ fans
Monthly page views 395,760
Newsletter subscribers 34,000+
REACH AND FREQUENCY: 6 times a year
EDITORIAL: Martial arts training, martial arts gear and
equipment, and martial arts entertainment
OPPORTUNITIES: In-book pages, Web-based programs and
advertising, newsletters
Gear Guide
M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M
OVERVIEWThe Box magazine serves the vast — and growing — population of
CrossFitters. It educates new practitioners about CrossFit’s benefits,
motivates existing members of the CrossFit community and advocates
for the sport of CrossFit.
EDUCATE: From training to nutrition, we offer tools all readers can
use to improve their CrossFit experience, including illustrating proper
form on classic CrossFit exercises, from burpees to thrusters; explain-
ing the importance of grip strength — and then instructing how to in-
crease it; and outlining the health- and performance-boosting effects
of various critical nutrients.
MOTIVATE: By including a Workout of the Month in every issue, offer-
ing advanced training regimens for CF experts and reviews of neces-
sary training gear, we keep even highly experienced CrossFit athletes
working hard to improve their performance.
ADVOCATE: In promoting CrossFit-related events around the country,
following competitors through the Regionals in their quest to qualify
for the Finals in the CrossFit Games and allowing box owners to share
their successes and challenges, we do our utmost to support the sport
and its athletes.
DEMOGRAPHICS60% are Male
40% are Female
Median Age: 29.5
Average Income: $50,000+
T H E B O X
DISTRIBUTION: Newsstand/subscription, CrossFit boxes and events
READERSHIP: 245,000
DIGITAL: Facebook 171,000+ fans
Monthly page views 315,420
REACH AND FREQUENCY: 6 times a year
Annual Gear Guide
EDITORIAL: Training, nutrition and recipes, athlete profiles, research
and news
OPPORTUNITIES:In-book pages, inserts, Web-based programs and
advertising, newsletters, annual Gear Guide
Supplement Guide
Booklets
M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M
OVERVIEWA monthly magazine for active men and women who are highly mo-
tivated in the quest to improve their physiques and health, Muscle
& Performance offers a wealth of workouts, diets, supplementation
strategies and advice for gaining muscle mass, getting stronger, los-
ing weight and enhancing sports performance. Our content serves
three purposes:
EDUCATE: Muscle & Performance provides tangible tools that read-
ers can use instantly, whether it’s a weight-training routine, meal plan,
supplement stack or fitness-related tip.
MOTIVATE: Muscle & Performance inspires its readers through articles
that deliver positive messages about the power of sport, exercise and
healthy nutrition.
ADVOCATE: Muscle & Performance offers frequent in-depth cover-
age on topics like protein powders, RTDs, bars, fat burners, endurance
boosters and much more.
DEMOGRAPHICS80% are Male
20% are Female
Median Age: 31
Median HHI: $91,000
M U S C L E & P E R F O R M A N C E
DISTRIBUTION: The Vitamin Shoppe 650+ locations, events and
electronically
READERSHIP: 330,000 print
100,000 digital
REACH AND FREQUENCY: 12 times a year
Annual Supplement Guide
Booklets
EDITORIAL: Training, nutrition, athlete profiles and
supplementation
OPPORTUNITIES: In-book pages, inserts, advertorial support, annual
Supplement Guide, booklets
M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M
OVERVIEWMuscleMag is devoted to the hardcore training lifestyle. Body-
builders, weightlifters and athletes of all types can find the most
comprehensive training and supplement and nutrition information
available today, as well as new trends in gym culture and fitness. World-
class experts are interviewed and cutting-edge research is explored in
every issue to deliver the most practical and effective information for
building muscle, burning fat and achieving razor-sharp conditioning.
EDUCATE: MuscleMag provides readers with training advice from the
best in the industry while keeping its finger on the pulse of the latest
happenings in physical culture.
MOTIVATE: Each issue of MuscleMag offers the latest in effective
training programs, athlete profiles, and clear-cut nutrition research
and tips for beginners to advanced bodybuilders.
ADVOCATE: MuscleMag covers content for both athletes and the rec-
reational bodybuilder looking for a competitive edge that will help
them reach their goals.
DEMOGRAPHICS82.3% are Male
17.7% are Female
Median Age: 32.8
M U S C L E M A G
DISTRIBUTION: Newsstand/subscription and events
READERSHIP:120,000
DIGITAL: Facebook 587,319 fans
Twitter 56,700 fans
Monthly page views 553,260
Newsletter subscribers 30,819
REACH AND FREQUENCY: 12 times a year
EDITORIAL: Hardcore training, supplementation, nutrition and
recipes, and athlete profiles for male athletes and
bodybuilders
OPPORTUNITIES: In-book pages, event sampling, gatefolds, inserts,
weekly newsletter placement, Web-based programs
and advertising
M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M
OVERVIEWMud/obstacle racing is being called the fastest-growing participatory
sport in the United States — and if the plans of the major organiza-
tions are any indication, it’s about to spread to the rest of the world.
The sport started in 2010, but millions of Americans already have par-
ticipated in events. It is estimated that several hundred thousand peo-
ple have become obsessed with it — in a good way! On May 5, 2013,
Forbes.com identified mud/obstacle racing as one of the five hottest
fitness trends of the year.
EDUCATE: Mud & Obstacle focuses on providing information and ar-
ticles that support beginners of the sport and the experienced racer
that needs a higher level of advice. Each issue offers in-depth cover-
age on race reports, athlete profiles, injury prevention and rehab, and
much more.
MOTIVATE: Mud & Obstacle offers content that inspires with success
stories that involve first-race triumphs to conquering challenges.
ADVOCATE: Mud & Obstacle serves as a platform for race organizers
to announce the latest projects, for racers to discuss their successes,
and for companies to promote their products and services.
DEMOGRAPHICS60% are Male
40% are Female
Median Age: 31
Median HHI: $80,000+
M U D & O B S T A C L E
DISTRIBUTION: Newsstand/subscription, CrossFit boxes, and obstacle
racing and fitness events
READERSHIP:250,000
DIGITAL:Facebook 16,000 fans
REACH AND FREQUENCY: 6 times a year
EDITORIAL: Race reports, athlete profiles, injury prevention and
rehab, race and training nutrition, apparel and clothing,
tips for beginners and experts, and industry news
OPPORTUNITIES: In-book pages, event sampling, gatefolds, inserts, Web-
based programs and advertising, Spartan newsletters
M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M
OVERVIEWOxygen, the leader in women’s fitness, gives today’s active woman all
the tools she needs to improve and enrich her life, from the latest in
fitness trends to detailed nutritional plans for healthy living.
EDUCATE: Oxygen teaches women of all ages about the joys and
benefits of fitness, proper nutrition, health and resistance through
print and digital content.
MOTIVATE: Oxygen inspires women to get — and stay — fit through
unique workout plans geared toward all levels and recipes comple-
mented by direct, practical advice.
ADVOCATE: Oxygen champions the hard work of its female readers
by sharing their success stories and educating them on the latest in
fitness.
DEMOGRAPHICSAge: 23 to 34
O X Y G E N
DISTRIBUTION: Newsstand/subscription and events
READERSHIP: 466,000
DIGITAL: Facebook 191,619 fans
Monthly page views 996,485
REACH AND FREQUENCY: 12 times a year
2 special-interest publications
EDITORIAL: Training, nutrition and recipes, gear and equipment, and
supplementation directed toward women
OPPORTUNITIES: In-book pages, event sampling, gatefolds, inserts,
weekly newsletter placement, Web-based programs
and advertising
M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M
C O N T A C T I N F O
GROUP PUBLISHER: Cheryl Angelheart
661.257.4066 Ext.1654 | [email protected]
BLACK BELT MUD & OBSTACLE:
Editor-in-Chief: Robert W. Young
661.257.4066 Ext.1616 | [email protected]
THE BOX MUSCLE & PERFORMANCE:
Editor-in-Chief: Jordana Brown
661.257.4066 Ext.1632 | [email protected]
MUSCLEMAG:
Editor-in-Chief: Mike Carlson
661.257.4066 Ext.1618 | [email protected]
OXYGEN:
Editor-in-Chief: Diane Hart
661.257.4066 Ext.1624 | [email protected]
GROUP ADVERTISING DIRECTOR: Donna Diamond
661.257.4066 Ext.1622 | [email protected]