“IT’S ALL THE BEST BITS ABOUT MOTORSPORT PACKED INTO 6 MINUTES, INCLUDING CRASHES, THE JUMPS, GOING SIDEWAYS AND THE CARS ARE FASTER THAN VIRTUALLY ANY OTHER CAR THAT LOOKS LIKE A CAR ON THIS PLANET – WHAT’S NOT TO LOVE”
Tanner Foust(Top Gear USA presenter and RX event winner)
FIA WORLD RALLYCROSS CHAMPIONSHIP
2014 SEASON REVIEW
CONTENTS
1. Overview2. Broadcast3. Online4. Live Attendance5. RX Audience6. Brand Analysis7. Press8. Merchandise9. Driver Entries10.Method
OVERVIEW
This document charts the progress of the inaugural FIA World Rallycross Championship (World RX) in representing a collection of data recorded through the season.
Where possible this report will plot results from the 2014 FIA World Rallycross Championship against the 2013 FIA European Rallycross Championship.
A combination of sources have been used. Please reference the appendix at the end of this report.
BROADCAST
FIA WORLD RX / 2014 SEASON REVIEW / BROADCAST / 6
As well as dedicated coverage, World RX has reached millions of fans around the world both online and through inclusion in Magazine programming.
MARKET DEDICATED MAGAZINE NEWS DIGITAL
Audience (Total)
Audience (per Event)
Audience (Total)
Audience (per
Show*)
Audience (Total)
Audience (per Event)
Audience (Total)
Audience (per Event)
Africa & Middle East
2,274,000 189,500 866,000 288,667 10,000 833
Asia 3,167,000 263,917 105,000 65,222 2,780,000 231,667
Pacific 1,461,000 127,750 12,000 6,000 200,000 16,667
Central & South
America
5,594,000 466,167
North America
663,000 55,250 64,000 64,000
Europe 11,387,000
948,917 2,779,000 555,800 8,810,000 734,167
Pan Global 1,618,000 134,833
TOTAL 26,163,000
2,180,250 3,826,000 1,275,333 11,800,000
983,333 12,038,396
1,003,200
COMBINED AUDIENCE
*Total Audience of cumulative magazine shows broken up by no. of shows broadcast per region.
**Total Dedicated, Magazine, News and Digital Audience.Total Per Event indicative of RDS 1-12.
AUDIENCE (TOTAL) AUDIENCE (PER EVENT)
TOTAL** 53,827,396 4,485,616
BROADCAST
FIA WORLD RX / 2014 SEASON REVIEW / BROADCAST / 7
Through IMG Media’s strong distribution network, World RX has reached more households and been viewed by more people in 2014 then ever before.
MAGAZINE SHOW NUMBER OF SHOWS AUDIENCE (TOTAL)
Trans World Sport 2 1,369,000
Mobil 1: The Grid 1 607,000
ARD 1 1,300,000
Sport 1 1 550,000
TOTAL 5 3,826,000
PLATFORM 2014 PER EVENT
Livestream (total views)
334,603 27,883
YouTube (total views)
970,185 80,849
Facebook (total views)
2,115,608 176,301
EDGE Sport (total audience)
8,618,000 718,166
TOTAL 12,038,396 1,003,200
4KHours of dedicated and magazine coverage
MAGAZINE COVERAGE
DIGITAL COVERAGE
BROADCAST
FIA WORLD RX / 2014 SEASON REVIEW / BROADCAST / 8
World RX’s average dedicated global viewership per event of 2.1M is placed closely behind DTM and WRC.
Total dedicated viewership in 2014 of 26M is significantly higher than in 2013.
By 2016 World RX will expect to see a total dedicated viewership of 45M at around 4M per event (based on 12 events).
AVERAGE DEDICATED VIEWERSHIP – RELEVANT MOTORSPORTS
YEAR-ON-YEAR GROWTH
Dedicated Viewership per Event
Total Dedicated Viewership per Year
World RX GRC DTM WRC0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2013 2014 2015 2016 -
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
ONLINE
FIA WORLD RX / 2014 SEASON REVIEW / ONLINE / 10
RALLYCROSSRX.COM
Our audience is active online and social media offers World RX the perfect platforms to communicate with its fans.
2013 2014 % change
Total Likes 40K 179K 348%
Engaged Users
384K 5.8M 1410%
Total Reach
8.2M 80M 875%
Total Video Views
N/A 2.1M N/A
2013 2014 % change
Total Followers
4.7K 14.2K 202%
TotalMentions
6.5K 17.4K 168%
Total Retweets
3.4K 13.8K 306%
2013
2014 % change
Total Views
473K 970K 105%
2013
2014 % change
Total Followers
5.6K 30.6K 446%
Ave. Likes / Media
110 1100 900%
2013 2014 % change
Total Visits
514K 1.4M 172%
TotalUnique Visitors
246K 526K 114%
Page Views
1.8M 5.3M 194%
200MTotal Facebook Impressions in 2014.
6.7MAverage Social Media Reach / Event in 2014.
Engaged Users
Total Reach0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
ONLINE
FIA WORLD RX / 2014 SEASON REVIEW ONLINE / 11
RALLYCROSSRX.COM
2014 has seen a significant rise in fan numbers, engagement and reach across all digital platforms.
Overall our average reach across all social media platforms / event has risen from 430K to 6.7M.
2013 2014
Total Fol-lowers
Total Mentions
Total Retweets
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Total Followers0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
POR UK NOR FIN SWE BEL CAN FRA GER ITA TUR ARG -
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
LIVE ATTENDANCE
FIA WORLD RX / 2014 SEASON REVIEW / LIVE ATTENDANCE / 13
Live attendance figures have increased across the board since the 2013 European RX Championship.
New venues have sparked great attendance, attracting new fans to World RX
Round
Event Attendance
1 POR 21,000
2 UK 15,000
3 NOR 14,000
4 FIN 15,000
5 SWE 34,900
6 BEL 24,500
2013 2014
EVENT SPECIFIC COMPARISON
2014 EVENT ATTENDANCE
Live Attendance
Round
Event Attendance
7 CAN 30,000
8 FRA 72,000
9 GER 15,000
10 ITA 15,000
11 TUR 18,500
12 ARG 10,000
TOTAL 284,900
2013 123,900
+130%Percentage attendance increase between 2013 and 2014.
RX offers a unique experience to both the traditional motorsport enthusiast and the youthful lifestyle crowd.
RX reaches all corners of the world, transcending language, culture and social boundaries.
FIA WORLD RX / 2014 SEASON REVIEW / AUDIENCE / 15
AUDIENCE
BRAND ANALYSIS
FIA WORLD RX / 2014 MID SEASON REVIEW / CONTENT SLIDE_1 / 6
The number of brands associated with World RX has risen since becoming a fully sanctioned FIA World Championship.
Manufacturers Ford, Peugeot and Volkswagen have all committed to officially supporting World RX teams.
In 2014 World RX has gained support from iON Camera as an Official Action Camera and Cooper Tires as Official Tire Supplier to the Championship while Monster Energy has continued its presenting sponsorship.
Standalone World RX events have been supported in 2014 by brands such as Volkswagen, Teng Tools, Sparkasse, Shell, Bosch, Peugeot, Ford and others.
CHAMPIONSHIP SPONSORS
EVENT SPONSORS
FIA WORLD RX / 2014 SEASON REVIEW / BRAND ANALYSIS / 16
AUDIENCE
FIA WORLD RX / 2014 SEASON REVIEW / AUDIENCE / 17
79% (2014)
88% (2013)
21% (2014)
12% (2013)
YOUTHFUL61% of RX fans are below the age of 35
TRULY GLOBAL25% of all online RX fans are from outside of Europe
FANS LOVE RX89% of RX are satisfied or very satisfied with their experience at RX
NOT JUST ABOUT RACING55% of RX fans are attracted to RX by the Experience and Brands
45% (a fri
end)
9% (prin
t
publishing)
21% (TV)
25% (onlin
e)
Scandinavia
Western Europe
Rest of W
orld
0%
10%
20%
30%
40%
50%
60%
Where fans have heard about RX?
Onsite fan demographic - Gender
120+MTotal social following
from brands within World RX
Online Fan Demographic - Nationality
POR UK NOR FIN SWE BEL CAN FRA GER ITA TUR ARG -
20
40
60
80
100
120
140
160 PRESS
FIA WORLD RX / 2014 SEASON REVIEW / PRESS / 19
2013 vs 2014 MEDIA ATTENDEES
Media interest in the World RX Championship has increased substantially in 2014. Accredited press on site, number of accredited press nationalities and total press readership have all risen in numbers.
80%Increase in accredited members of press from 2013 to 2014.
33Number of different nationalities accredited in 2014.
No. of Media Attendees85
Number of press releases from World RX
TOP 5 MEDIA ACCREDITED COUNTRIES IN 2014
COUNTRY NUMBER
NORWAY 114
UK 111
FRANCE 101
SWEDEN 95
TURKEY 90
PRESS
FIA WORLD RX / 2014 MID SEASON REVIEW / CONTENT SLIDE_1 / 6
FIA WORLD RX / 2014 SEASON REVIEW / PRESS / 20
EUROPEANEuropean press coverage for World RX has been found in motoring, consumer and lifestyle magazines plus regional and national newspapers.
World RX has generated column inches in a variety of different countries throughout Europe:
• Daily Express, The Sun & Autosport (UK)
• L'Equipe, Ouest-France & AUTOhebdo (France)
• La Gazetta dello Sport & Autosprint (Italy)
• Auto Moto Und Sport & Bild (Germany)
• Afton Bladet (Sweden)• VG, Dagladet & Aftenposten
(Norway)• Ekstrabladet (Denmark)
PRESS
FIA WORLD RX / 2014 MID SEASON REVIEW / CONTENT SLIDE_1 / 6
FIA WORLD RX / 2014 SEASON REVIEW / PRESS / 21
INTERNATIONALWorld RX international coverage has dramatically increased 2014. Coverage has been picked up in a number of key global territories including Australia, Argentina, India, Japan, Indonesia, Brazil, America and Canada:
• Le Journal de Montreal, La Presse & Le Soleil (Canada)
• NZ Herald (New Zealand)• Motor, Izvestia & Sport
Express (Russia)• Otomotif (Indonesia)• Auto Sport & Rally Plus
(Japan)• Racer (USA)• Top Gear & AUTO Bild
(International)• Engines Magazine
(Argentina)
MERCHANDISE
FIA WORLD RX / 2014 MID SEASON REVIEW / CONTENT SLIDE_1 / 6
FIA WORLD RX / 2014 SEASON REVIEW / MERCHANDISE/ 23
Another indication of the “Economy of the Paddock” in World RX is the increased recognition of the ‘RX’ brand leading to increased sales of official merchandise onsite.
2013 vs 2014 QUARTERLY SALES
*2013 Q4 and 2014 Q1 saw no RX events
190%Increase in combined sales through twelve 2014 RX events.
2013 Q2 2013 Q3 2014 Q2 2014 Q3£0.00
£10,000.00
£20,000.00
£30,000.00
£40,000.00
£50,000.00
£60,000.00
£70,000.00
£80,000.00
DRIVERENTRIES
FIA WORLD RX / 2014 SEASON REVIEW / DRIVER ENTRIES/ 25
The number of drivers entering the Championship across all categories (Supercar, Super1600 and TouringCar) has increased dramatically in 2014.
112Number of different Supercar drivers in World RX this season
2013 vs 2014 DRIVER ENTRY NUMBERS
30Average number of
Supercar entrants in 2014.
150%Increase of average number of 2014 Euro RX drivers on initial expectations.
POR GB NOR FIN SWE BEL CAN FRA GER ITA TUR ARG0
10
20
30
40
50
60
70
80
90
100
FIA WORLD RX / 2014 SEASON REVIEW / APPENDIX / 27
METHODBROADCAST:World RX data provided by Repucom and IMG Media and approved for publication by Repucom.TV figures from other motorsport Championships provided by IMG Media.Digital audience date taken from Google Analytics, Facebook Insights, YouTube analytics and EDGESport.
LIVE ATTENDANCE:Live audience figures provided by promoters of the FIA World Rallycross Championship.
ONLINE:Online figures are provided by Google Analytics, Facebook Insights, YouTube Analytics, SproutSocial, Twitter and Statigram.
AUDIENCE:Audience figures provided by Survey Monkey, Quick Tap Survey (both surveying live event spectators), Google Analytics, Facebook Insights, YouTube Analytics and Survey Monkey.
PRESS:Information compiled with assistance from local event press officers.
MERCHANDISE:Data provided by Performance Clothing.
DRIVER ENTRIES:Data provided by World RX Driver Liaison and the FIA.
COST-VALUE ANALYSIS:Based on estimations taking into account known media output and industry knowledge.
Whilst proper due care and diligence has been taken in the preparation of this document, neither IMG or Repucom can guarantee the accuracy of the information contained and therefore we do not accept any liability for any loss or damage caused as a result of using the information or recommendations contained within this document.
CONTACT
MARTIN ANAYIManaging Director,
FIA World Rallycross [email protected]
T: +44 208 233 5087M: +44 791 299 9589fiaworldrallycross.com
