2014 SOPHE Conference: Infographics

SOPHE Annual Conference March 20, 2014 Perrie Briskin @CommunicateHlth

Where Data, Design, and Technology Meet: EffecAve Infographic Strategies for Health CommunicaAon

Our TwiHer: @CommunicateHlth

About CommunicateHealth


Today’s Agenda

+ Why are we talking about infographics? + Infographic Strategies + Universal Design Principles + Overall Takeaways


Why are we talking about infographics?


Defining Infographics

Infographics are graphic visual representa3ons of informa3on, data, or knowledge intended to present complex informa3on quickly and clearly. Source: Wikipedia


NighAngale, Florence. Notes on Ma?ers Affec3ng the Health, Efficiency, and Hospital Administra3on of the Bri3sh Army, 1857


Source: Help Remedies, 2011

Defining Infographics: Content Types


Sta7s7cal data

Source: hHp://www.cdc.gov/vitalsigns/



How-‐To

Source: CommunicateHealth, 2013



Timeline

Source: hHp://vitamintalent.com/vitabites/the-‐ad-‐agency-‐bloodline



Process

Source: hHp://www.pgecurrents.com/2012/10/04/full-‐circle-‐blends-‐funding-‐and-‐talent-‐to-‐help-‐bay-‐area-‐nonprofits/600x506_full_circle_fund/



Flow Chart

Source: Best American Infographics 2013



Map

Source: Barack Obama, 2012

The Value of Infographics

+ Communicate informaAon quickly and easily

+ Engage audiences through visualizaAon + Stand out from other communicaAon and media formats


Infographics and the Internet


Infographics and the Internet


Internet Content is… Infographics Design-‐driven ✔ Easy-‐to-‐scan ✔ Shareable on Social Media ✔ Data-‐friendly ✔

Source: Hot BuHer Studio, 2012

Infographic Strategies


The “Why” and the “How”

Determine your: + ObjecAve + Audience + DistribuAon: Print and/or digital?

+ Goals



Find Your “Data”


Tell a story. Remember your: + ObjecAve + Audience + Goals

Brainstorm where* to find content to tell that story: + Internal resources + Government resources + Academic and research resources

*Don’t forget to cite your sources!

CS232840

National Center for Environmental HealthDivision of Environmental Hazards and Health Effects

Asthma’s Impact on the Nation Data from the CDC National Asthma Control Program

What is asthma?Asthma is a chronic disease that affects the airways in the lungs. During an asthma attack, airways become inflamed, making it hard to breathe. Asthma attacks can be mild, moderate, or serious — and even life threatening.

Symptoms of an asthma attack include: Coughing

Shortness of breath or trouble breathing

Wheezing

Tightness or pain in the chest

We don’t know for sure what causes asthma, but we do know that attacks are sometimes triggered by:

Allergens (like pollen, mold, animal dander, and dust mites)

Exercise

Occupational hazards

Tobacco smoke

Air pollution

Airway infections

There’s no cure for asthma. People with asthma can manage their disease with medical care and prevent attacks by avoiding triggers.

Is asthma really a problem?Yes. Asthma is a serious health and economic concern in the United States. It’s expensive.

Asthma costs the United States $56 billion each year.

The average yearly cost of care for a child with asthma was $1,039 in 2009.

In 2008, asthma caused:

10.5 million missed days of school

14.2 million missed days of work

It’s common.In 2010:

18.7 million adults had asthma. That’s equal to 1 in 12 adults.

7 million children had asthma. That’s equal to 1 in 11 children.

It’s deadly. About 9 people die from asthma each day.

In 2009, 3,388 people died from asthma.

1 in 11 children has asthma

1 in 12 adults

has asthma


Forward March: Design!

Tip 1: Show, don’t tell.



Source: hHp://visual.ly/world-‐100-‐people


Tip 2: Get crea7ve.



Source: Masters of Arts in Teaching, University of Southern California


Tip 3: Use a clear color paleQe and consistent fonts.


Source: Frugal Dad


Tip 4: Have the right amount of informa7on for the story you want to tell.




Source: Help Remedies, 2011

Universal Design Principles


Design 101

Tip 1: Organize and group content.



Design 101

Tip 2: Create visual cues.



Design 101

Tip 3: Include white space.



Overall Takeaways


Overall Takeaways

When used effec7vely, infographics can help you to:

+ Communicate data and other health informaAon

+ Educate across barriers

+ Create awareness and encourage acAon


Resources for InspiraAon

hHp://visual.ly/ hHp://www.good.is/infographics hHp://dailyinfographic.com/


Resources for Design Assistance

hHp://infogr.am/ hHp://piktochart.com/ hHp://www.easel.ly/ hHp://create.visual.ly/


Thank You!

+ Perrie Briskin [email protected]

+ Visit us at www.communicatehealth.com

+ Follow us @CommunicateHlth

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2014 SOPHE Conference: Infographics

Health & Medicine