“Food. Truck. Fever. We have witnessed it firsthand at our food truck fes8vals. And it has been exci8ng beyond our wildest dreams. It seems trite to use the winwinwin expression, but it works so perfectly here. Our fes8vals are truly big wins for our aDendees, the trucks and our sponsors. Your brand + the coolest trend in the country = a rare opportunity to connect facetoface with thousands of young, hip influencers in a fun atmosphere. “ -Anne-Marie Aigner, Executive Producer Food Truck Festivals of NE 2014 Sponsorship Package Cambridge Food Truck Fes2val, (Kendall Square) 2013
Transcript
“Food. Truck. Fever. We have witnessed it first-‐hand at our food truck fes8vals. And it has been exci8ng -‐-‐ beyond our wildest dreams. It seems trite to use the win-‐win-‐win expression, but it works so perfectly here. Our fes8vals are truly big wins for our aDendees, the trucks and our sponsors. Your brand + the coolest trend in the country = a rare opportunity to connect face-‐to-‐face with thousands of young, h ip influencers in a fun atmosphere. “
-Anne-Marie Aigner, Executive Producer Food Truck Festivals of NE
Festival “Bites”/ 2013: In 2013, FTFNE produced 6 fes8vals, aDrac8ng 5,000-‐10,000 aDendees per fes8val.
Na;ck Food Truck Fes;val, September 8th Charles River Food Truck Fes;val, September 21st
Cambridge Food Truck Fes;val June 8th Worcester Food Truck Fes;val June 22nd
Newport Food Truck Fes;val, October 26th Cape Cod Food Truck Fes;val, October 5th
The Trucks We look forward to bringing the fabulous food offered by our trucks to the thousands who attend the festivals. Here are just a few of the trucks that participate in FTFNE. (Our complete list = more than 200 trucks. *)
Roxy’s Grilled Cheese Batch Ice Cream
The Pasta Pot The Cookie Monstah
Mei Mei Street Kitchen Bon Me
Please check out our website www.foodtruckfes;valsofne.com to see more of the trucks we work with.*
The Food!
The Green Muenster from Roxy’s Grilled Cheese
Beef Dumplings from Mei Mei Street Kitchen
Homemade Ice Cream Sandwich from Frozen Hoagies
Turkey, Brie & Bacon Sandwich from The Bacon Truck
Crispy Cauliflower from the Dining Car
Deviled Tea Eggs from Bon Me
Sponsorship Levels:
$60,000 (6 fes;vals @ $10,000) TITLE SPONSOR of the 2014 Food Truck Fes;vals of NE Tour:
• The “YOUR NAME HERE Somerville Food Truck Fes8val…. • Your brand/product associated with today’s coolest trend • Opportunity to create an interac8ve marke8ng program on
site (Table/tent in central loca8on at all fes8vals) • Presence in all FTF adver8sing, p.r. and social media,
including Facebook, TwiDer, Instagram, Pinterest and YouTube
• Recogni8on in event-‐related on-‐air promo8onal support • Logo inclusion on FTFNE website, blog content and monthly
newsleDer (nearly 6,000 distribu8on @ 6 8mes) • Access to followers of par8cipa8ng fes8val trucks (up to
100,000 followers total) • Prominence on FTFNE banner, T-‐shirts, flyers, posters • Prominence on all on-‐site signage • Sampling opportuni8es • Professional photography and video content featuring your
company-‐ to be featured on FTF and partners’ websites • Op8ons for Market Research • Outreach to our food truck list (over 200 trucks throughout
the Northeast) • Category exclusivity • Right of first refusal for 2015 Food Truck Fes8vals tour
All FTFNE Sponsorships are customized for our sponsors. The following are basic star;ng points for discussion:
$45,000 (6 fes;vals @ $7,500) PRESENTING SPONSOR: • Presence in all p.r., some radio adver8sing and social media,
including Facebook, TwiDer, Instagram, Pinterest and YouTube
• Presence on FTFNE website • Presence on all on-‐site signage • Table/tent and prominent loca8on at all fes8vals • Use of FTFNE monthly e-‐newsleDer for messaging (4 8mes) • Outreach to our food truck list (over 200 trucks throughout
the Northeast) • Possible access to social media of our food trucks (with
combined audience of over 100,000) • Sampling opportunity at all 6 fes8vals • Category exclusivity
Sponsorship Levels (cont’d): $30,000 (6 fes;vals at $5,000/fes;val) SUPPORTING SPONSOR
• Presence in all social media, including Facebook, TwiDer, Instagram, Pinterest and YouTube
• Presence on FTFNE website • Table/tent at all fes8vals • Use of FTF e-‐newsleDer for messaging (two 8mes) • Sampling opportunity at all fes8vals
SINGLE FESTIVAL SPONSORSHIPS : $15,000 (One Fes;val) Title Sponsor of One Fes;val $10,000 (One Fes;val) Presen;ng Sponsor of One Fes;val $ 6,000 (One Fes;val) Suppor;ng Sponsor of One Fes;val $ 2,500 (One Fes;val) Sampling Sponsor
• Table/Tent at One Fes8val
• Sampling Opportunity
*Op;ons are also available to sponsor various individual components of each fes;val, including a performance stage, VIP area, beer garden, children’s area, etc.
Worcester Food Truck Fes.val, 2013
Female 64%
Male 36%
Gender
Meet the Food Truck Festival Attendees:
21-‐30 43%
31-‐40 29%
41-‐50 17%
50+ 11%
Age (72% of our agendees are 21-‐40)
Family 39%
Couple 35%
Single 26%
Family Type
* Based on more than 400 responses ** The average aDendee spends $25/ person and spends 2.5 hours at the fes8val
Amazing 47%
Good 33%
Fair 19%
Poor or very poor 1%
Overall Experience
80% LOVED IT.
72% Between
21-‐40
Sample Media Coverage:
Our Media Partners – Past & Present:
Cambridge Food Truck Fes2val, 2013
What our Sponsors Say:
“People like to learn about something different, something new…that fits our profile. It’s perfect for us.” –
Izze Representa2ve
“Great response from the crowd of all ages…a lot of target demographics that are important to us...” –
Xfinity Comcast Representa2ve
“We’ve generated a lot of online traffic to our Facebook page from the Events.” Nantucket Nectars Representa2ve
“Event is excellent…we’re hitting the exact type of people we want.” Fuze Representative
"We were thrilled to be part of such a well organized event with some of Boston's top foodies in the mix. We raise our glass to New England's food nation!” –
Representa2ve from Beyond the Salt
"The Food Truck Festivals of New England were a great way for us to connect with mobile food truck loving foodies. At the Suffolk Downs Food Truck Festival and the Framingham Food Truck festival, we met with many food lovers eager to learn more about Google Local Boston and share their opinion on Boston-area restaurants." -
Google+ Representa2ve
Worcester Food Truck Fes2val,2013
What the Media Said:
“15,000 people attend second annual Suffolk Downs Food Truck Festival… surpassing the approximately 10,000 that attended [it] in 2011.” –
Boston.com
“Thousands turn out for Food Truck Festival…organizer says meals on wheels are the hottest trend for city’s foodies.”-
Metro Boston
“They get food trucks in gear… fes;val planners stay on top of the details as customers sample chefs’ crea;ons.” –
Boston Globe
“Capitalizing on a phenomenon that is sweeping the country…”
Metrowest Daily News
“ A food truck frenzy in New England... two dozen decked out food trucks all parked in one place for your dining pleasure.”-
Fox TV “Crowd Eats Up Food Truck Festival…Trucks that normally ply streets in the Boston area headed west [to Worcester] for the event and were greeted by eager tasters who lined up in a steady stream throughout the afternoon.”
Worcester Telegram & Gazette
The Food Truck Phenomenon
Street food has been around for decades, but from this tradi8onal “fast food” alterna8ve came a new genera8on of street eats: gourmet food trucks. According to the Huffington Post, the current food truck phenomenon is believed to have started in L.A. with the Korean BBQ truck, Kogi, in 2008. Since then, food trucks have been sweeping the na8on, growing in popularity in ci8es across the country from Dallas to New York & Chicago, L.A. to Boston. As the food truck craze caught fire, restaurateurs, in a down economy, were looking for crea8ve ways to reach customers without the expenses of tradi8onal brick and mortar restaurants. They instead turned to mobile food trucks. Says AdWeek, “Food trucks became hot by offering fresh, ar8sanal and some8mes daring fare in limited quan88es at select loca8ons, status dining for foodie elites on a Groupon budget.” With reputa8ons and visibility raised by social media, food trucks started connec8ng the community, the food and the ci8es that inspired them in ways that otherwise wouldn’t be possible. "It's the social aspect," says Kenny Lao, Rickshaw's [food truck] co-‐founder. "It's really about shared experiences around food,” (Huffington Post). It was only a maDer of 8me before food truck fes8vals would begin. “Bringing together some of the best food trucks in one area offering the most delicious food, where food is the goal, not a sidebar in another event – just made sense!” says Food Truck Fes8vals of New England’s creator Anne-‐Marie Aigner. And, the crowds confirm that sen8ment: 100,000 aDend the L.A. Rose Bowl’s Street Food Fest – and the crowds grow every year. “We expect our fes8vals to also grow each year,” says Aigner. “And, we’ve only just begun!”
Framingham Food Truck Fes2val, 2012
Our Story In 2011 we were watching a new trend in dining out called “food trucks”. They were big in LA. They were parked in NY. They were hot in DC. But they hadn’t really caught fire in New England. We decided to fan the flames with some fes8vals, where the food trucks were the des8na8on rather than just part of an exis8ng event. Our first fes8val in Plymouth, MA featured eight trucks…the only eight we could find at the 8me…and 4,000 people showed up. We were stunned. Then came our second. 12 trucks and 6,000 people. WOW. Then our third. 18 trucks and 10,000 people. At that point, we knew we were onto something and Food Truck Fes8vals of New England (FTFNE) was born. In 2012, we held seven fes8vals. Again, people came by the thousands to Boston, to Newport, to Worcester, to New Hampshire. By this 8me our list of eight trucks had grown to more than 200. We had media partners and corporate sponsors. By 2013, we hit our stride. We held six amazing fes8vals in Cambridge, Worcester, Na8ck, Brighton, Cape Cod, and Newport. We now had an established, growing fan-‐ base who shared the same excitement about food trucks. So, here we are about to create our 2014 tour of fes8vals…five pounds heavier than we were when this all began in 2011 but confident that Food. Truck. Fever. is here to stay.
Newport Food Truck Fes2val, 2013
The Creator of Food Truck Festivals of New England Execu8ve Producer Anne-‐Marie Aigner can best be described as a gized trend-‐spoDer. When she no8ced a gap in Boston’s food truck industry she saw an opportunity to fill it with something divine. Food truck fes8vals are not just a trend on the West coast…they are a movement that has slowly trickled through the Midwest and finally landed in the East. Anne-‐Marie’s ins8nct has been confirmed. Food trucks have arrived in New England…finally! In fact, not only have the trucks arrived, but, based on the number of calls we get from businesses and communi8es all over the country, so have the fes8vals – and private events with food trucks. So, Anne-‐Marie created Food Trucks to Go (FT2G), which responds to requests for trucks and fes8vals. Are the food trucks here to stay? If you’ve eaten from a food truck, you already know the answer.
Contacts: Sponsorships/Samplings: Anne Marie Aigner Execu8ve Producer 617-‐782-‐7117 annemarie@foodtrucktes;valofne.com Meaghan Barron Event Manager 617.782.7117 meaghan@foodtruckfes;valsofne.com
Information
Mail/Office 214 Lincoln Street, Allston, MA 02154 Phone 617-‐254-‐9500 or 617-‐782-‐7117 Web www.foodtruckfes;valsofne.com
