2014 Tech Trends To Watch (Summary) - A HorizonWatching Trend Report

© 2014 IBM Corporation

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any

particular technology or solution.

Contact: Bill Chamberlin, Principal Emerging Trends Research Analyst / HorizonWatching Community Leader

January 26, 2014

Technology Trends To Watch In 2014A 2014 HorizonWatching Trend Report – External Deck


IBM Market Development & Insights

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

About this Report

Objectives of this Research:

1. Develop a list of the most important current technology trends

– Trends impacting the IT industry over the next 12 months.

– Trends that CIOs and IT departments will want information on.

2. Improve our collective understanding of these important technology trends and how they

will impact our future

3. Provide a set of trend reports that can serve as reference documents during ongoing

strategy/planning activities

2 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014




The 2014 Technology Trends To Watch list contains the technologies that are the building blocks of the Smarter Planet


1. Security

2. Cloud Computing

3. Mobile Computing

4. Internet of Things

5. Big Data

6. Analytics

7. Cognitive Computing

8. Social Business

9. Digital Marketing

10.Software Development

Trends To Watch - 2014





Summary: Top Trends To Watch In 2014

4

1 SecurityExternal threats increase. Impact of bid data, mobile, social, and cloud. Now a business

operations issue . CISO tasked with enterprise-wide strategy that includes encryption / biometrics

2 Cloud Computing All types grow, but buzz in 2014 will be about Hybrids. Public clouds will experience price wars.

Cloud increasingly becomes distribution channel for software apps. Intersection with mobile.

3 Mobile ComputingMore devices, apps, clouds, analytics. Mobile security becomes a larger concern. HTML use

increases. BYOD programs necessary.

4 Internet of ThingsSensors, M2M and wearables. Analysts talk of Billions of sensors and $T impact on economy.

New apps required. Execs and IT Leaders need to understand how to leverage it all.

5 Big Data Explosion of data. How to collect, store, manage the data securely so it can be analyzed?

Hadoop matures & goes realtime. Chief Data Officer role. Data Scientists. Training required

6 Analytics The on ramp to the Smarter Planet. Embedded, predictive, unstructured, mobile. Applications for

all processes. Self Service tools needed. Need changes in culture, skills, business processes.

7 Cognitive ComputingSmart Machines that learn, adapt, and think like humans are on their way. Watson, Google Now,

Siri, Cortana. Robots. Will be highly disruptive. Leaders need to begin scenario planning.

8 Social BusinessIt is about connecting people before, during and after every task, every business transaction.

Front office and back office apps. For the entire value chain. CEOs own up to changing culture.

9 Digital MarketingMarketing is going through a huge transformation. Must significantly improve digital experience

across all channels. All types of analytics required. Need help from IT.

10 Software DevelopmentDevelopers, Developers, Developers!! This is a critical age of software development with many

trends happening. DevOps, APM, Open ‘Everything’, SDN, Hackdays, Agile methods

Source: Bill Chamberlin

Source: HorizonWatching, IBM Market Insights




Enterprise IT Security Developments to Watch in 2014

1. “Target”ed Attacks.

2. CISO Role.

3. More Complexity

4. Encryption

5. Biometrics

6. Internet of Things

7. Security Automation

8. Smarter Malware.

9. Mobile Threats

10. BYOWearables

11. Device & Location Important

12. BYOS


Study: IBM Cyber Security

Intelligence Index

Gartner Webinar: Top Security

Trends and Takeaways for 2014

https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=gts-LITS-bus-conn-NA&S_PKG=ov12561&S_TACT=601CC26W

http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&ref=webinar-rss&resId=2645019&srcId=1-3074228965




Cloud Computing Developments to Watch in 2014

1. It’s Not Just About Cutting Costs

2. Cloud as a Distribution Channel

3. Rise of Cloud API Marketplaces

4. Cloud Security

5. Private – Cloudy Forecast

6. Hybrids – Sunny Forecast

7. Mobile Clouds – Sunny Forecast

8. Cloud Brokerage Services

9. Public Cloud Price Wars

10. AWS Innovation Continues

11. Cloud Skills are in Demand


Study: IBM Study Reveals Businesses Using

Cloud Computing for Competitive Advantage

CIO.Com 2014 Forecast for Cloud Computing

“Gartner predicts continued strong growth across all public

cloud services market segments, with a CAGR of 17.4%

from 2011 through 2017. End-user spending on public

cloud services is expected to grow 18% in 2013 to $132 B

and almost $250 B by 2017, including cloud advertising.” -

Gartner (link)

https://www.youtube.com/watch?v=8qoRSBTuC_k

http://www.ibm.com/smarterplanet/us/en/centerforappliedinsights/article/globalcloud.html

http://www.cio.com/article/745155/2014_Forecast_for_Cloud_Computing

http://www.gartner.com/DisplayDocument?id=2642020




Mobile Computing Developments to Watch in 2014

1. Mobile Apps Disrupt Enterprise SW

2. New Architecture Required

3. Growth in BYO

4. BYO Management

5. Mobile Collaboration

6. Mobile SEO Marketing

7. Personal Intelligent Assistants

8. Mobile Wallets

9. Increased Need for Speed

10. Analytics Drives New Requirements

11. Mobile Security


“Mobile technologies are expected to

remain one of the top three CIO priorities

through 2016, and will continue to be a

disruptive phenomenon. IT leaders must

identify the key mobile technologies that

will have the broadest impact and new

ways to exploit mobile potential.” –

Gartner (link)

Video: The upwardly mobile enterprise:

setting the strategic agenda - IBM

“The explosion of mobile applications and the

tremendous rate of smartphone adoption is

revolutionizing the mobile industry. The multifaceted

mobile ecosystem continues to evolve -- reshaping

and redefining the roles and relationships of a wide

range of industry stakeholders.” – IDC (link)

http://www.gartner.com/technology/webinars/mobile.jsp

https://www.youtube.com/watch?v=Y86KDl5cOCI

http://www.idc.com/prodserv/FourPillars/mobility/index.jsp




Internet of Things Developments to Watch in 2014

1. From Hype to Reality

2. Wireless Sensors and Devices

3. Machine to Machine (M2M)

4. IOT Apps

5. Industry Partnerships

6. Big Data to get Bigger

7. Clouds Required

8. IoT Analytics

9. New Business Processes Required

10. CIOs Need to Prepare

11. Education Needed

12. Product Design

13. Wearables

14. Security & Privacy

15. IPv6 Required


“Sized applications of the Internet of Things could

have direct economic impact of $2.7 trillion to $6.2

trillion per year in 2025.” – McKinsey (link)

Bloomberg Article: Cisco CEO Pegs

Internet of Things as $19 Trillion Market

“By 2020, Internet of Things Will Create $1.9 Trillion

of Economic Value Add. In 2020, Over 30 B

Connected Devices Will Be In Use.” – Gartner (link)

“There will be 212 billion devices or things

connected to networks by 2020” - IDC (link)

“Internet-of-Things (IoT) provides the foundational

infrastructure for a smarter planet, and offers

significant growth opportunities in IT, infrastructures

and services” – IBM (link)

http://www.mckinsey.com/insights/business_technology/disruptive_technologies

http://www.bloomberg.com/news/2014-01-08/cisco-ceo-pegs-internet-of-things-as-19-trillion-market.html



http://www.gartner.com/newsroom/id/2621015

http://www.idc.com/getdoc.jsp?containerId=CT04V

http://www.gse.org/Portals/2/docs/Belgium/Region Conference 2012/C08_The_Internet_of_Things_DataClouds.pdf




Big Data Developments to Watch in 2014

1. The Hype is Over

2. Big Data Grows Bigger

3. Big Data Apps

4. Hadoop Matures

5. Security/Privacy

6. Designing for Cognitive Computing

7. Big Data in Marketing

8. Chief Data Officer

9. Data Scientists

10. Data Quality


“The Big Data technology and services market will grow at a 27% compound annual

growth rate (CAGR) to $32.4 B through 2017 - or at about six times the growth rate of the

overall information and communication technology (ICT) market.“ – IDC (link)

Gartner Webinar: Information

20120: Beyond Big Data

IBM eBook: Understanding

Big Data

IDC Web Conference: Big Data Predictions 2014

http://www.idc.com/getdoc.jsp?containerId=233485

http://my.gartner.com/webinardetail/resId=2512815&srcId=1-2973089105&pcp=wb_tpc_bgdt



https://www.ibm.com/services/forms/signup.do?source=sw-infomgt&S_PKG=500016891

http://www.idc.com/getdoc.jsp?containerId=IDC_P29853




Analytics Developments to Watch in 2014

1. LOB Demands Self-Service Tools

2. Mobile Analytic Tools

3. Customer Insights

4. Predictive Analytics

5. Social Media Analytics

6. Data Visualization

7. Location Intelligence

8. Distributed “Edge” Analytics

9. R Goes Mainstream

10. Hadoop Ecosystem Matures

11. Analytic Skills


“The business analytics technology and services

market is expected to experience a CAGR of

10.8% through 2017” – IDC (link)

Gartner Press Release: Business

Intelligence and Analytics Predictions

IBM Study: Analytics: A Blueprint for Value

http://www.idc.com/getdoc.jsp?containerId=245099

http://www.gartner.com/newsroom/id/2637615

http://www-935.ibm.com/services/us/gbs/thoughtleadership/ninelevers/




Cognitive Computing Developments to Watch in 2014


“Aggressive early-adopter companies can realize competitive advantage by employing smart

machines, such as cognitive systems, autonomous vehicles and mobile robots.” - Gartner(link)

Video: Bending the Knowledge Curve

with IBM Watson1. Computers That Learn.

2. Computers That Think

3. Computers That Interact with Humans

4. Much More Research Needed

6. Pilots / Case Studies

7. This Is Not “Skynet

8. Cognitive API’s

9. IBM’s Watson Group

10. BYOCA (Bring Your Own Cognitive App)

11. Siri and Google Now

12. Microsoft’s Cortana Anticipated

13. Potential for Workplace Disruption High

14. Industries Will Be Transformed

15. Leadership Required

Book: Smart

Machines: IBM's

Watson and the

Era of Cognitive

Computing

Press Release: IBM Forms

New Watson Group to Meet

Growing Demand for

Cognitive Innovations

“The smart machine era will be the most disruptive in the history of IT.” – Gartner (link)


https://www.youtube.com/watch?v=fI-K_KmUSbQ

http://www.amazon.com/Smart-Machines-Cognitive-Computing-Publishing/dp/023116856X

http://www-03.ibm.com/press/us/en/pressrelease/42867.wss





Social Business Developments to Watch in 2014

1. It’s Not Just About Marketing

2. It Transforms Business Processes

3. CEOs (& Senior Execs) Step Up To The Plate

4. HR Embraces Social Internally

5. Social Becomes More Visual

6. Relationship Marketing

7. Community Marketing

8. Social Analytics

9. Employee Advocacy Programs

10. Developers Required


IBM Video:

Social Business:

Transforming

the Way We

Work

“Over the next 12 months, the most sought-after business initiative companies will look to

social software to provide will be online communities, with 35% of respondents looking to

this capability” – IDC (link)

IDC: 2013

Social

Business

Survey

https://www.youtube.com/watch?v=-M_USDJ5HXU

http://www.idc.com/getdoc.jsp?containerId=prUS24248713





Digital Marketing Developments to Watch in 2014

1. Digital Experience

2. Predictive Analytics

3. Influencer Marketing

4. Advocacy Marketing

5. Employees as Advocates

6. Thought Leadership Content

7. Content Marketing

8. Mobile Marketing

9. Location-based Marketing

10. SEO Marketing

11. 1-1 Personalization

12. Digital Skill Shortages


“IDC predicts that by 2020, marketing organizations will be radically reshaped into three

organizational "systems" - content, channels, and consumption (data). The core fabric of

marketing execution will be ripped up and rewoven by data and marketing technology.” - IDC (link)

IDC: 2014 Predictions for Chief Marketing Officers

Forbes: 2014 Digital Trends and Predictions



http://www.forbes.com/sites/ekaterinawalter/2013/12/17/2014-digital-trends-and-predictions-from-marketing-thought-leaders/




About The IBM HorizonWatch Community

HorizonWatchg is an IBM internal community in place since January

2001

Our focus is on learning about and sharing our knowledge on

emerging trends, business issues, and technologies so we can

–Develop better strategies for the future

–Help our customers develop better strategies for the future

For more on the internal IBM HorizonWatch Community send an email

to Bill Chamberlin, IBM HorizonWatch Community Leader at

[email protected]


mailto:[email protected]

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