Description:
This year’s comparatively short shopping season (it’s one day longer than the very short 2013 season, but five days shorter than the 2012 season) means that retailer strategies will change. “We are going to start seeing much more aggressive ads a lot sooner in the year,” said Clay Olivier, CEO of Volusion, an ecommerce solutions company.Source: eMarketer, Holiday Shopping Preview, September 2014.But retailers are actually getting more time to connect with holiday shoppers, as more and more are shopping earlier. It’s the perfect opportunity to offer discounts for early shoppers, and to make sure that their digital searches take them to your brand. And they’ll be actively shopping all season long, using online, mobile, and print media for information and inspiration.
