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WWE Road To WrestleMania Trading Cards May 6, 2014 Product Release Sales Plan
Content Subject to Change
WWE Road To WrestleMania Trading Cards
May 6, 2014
Product Release Sales Plan
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Agenda
• About the Property
• Consumer • Product • Launch Details
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Our fans only need the edges of their seats – from beginning to end, the WWE experience is an escape to a world of quickening pulses, mouths agape, and senses engaged. In and out of the ring, WWE Superstars approach their craft with passion, giving the best of themselves every night. Athleticism, personality, humor, unpredictability – the WWE brand of entertainment delivers the drama, competition and constant thrills you simply can’t get anywhere else.
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WWE Has a Long Track Record of Success
Sources: WWE.com; WWE 2012 Annual Report
Property Overview
• For over 25 years, WWE has been a recognized leader in global entertainment • The company creates and delivers original, family friendly content that is broadcast in more than 30
languages to more than 600 million homes in more than 150 countries around the world • WWE leading brands in sports entertainment are Raw, SmackDown and SuperStars • In 2012, WWE held 248 live events domestically and 66 internationally, entertaining nearly 2 million fans • John Cena is the 3rd most popular American athlete behind Michael Jordan and Kobe Bryant Viewing Audience
• WWE.com attracts more than 15 million unique visitors per month • WWE and Superstar Facebook pages have a combined total of 90 million fans • 35% of the online audience and 36% of the television audience is female • 13 million Raw & SmackDown viewers per week in the United States • 77% of television audience is age 18 or over • Raw and SmackDown have a strong appeal to African American and Hispanic consumers respectively • 8 million “passionate” and 23 million “casual” fan households in the United States • 5 million downloads of WWE Active app
Consumer Products
• Licensing generates more than 50% of revenue for WWE’s Consumer Products Division. • WWE maintains the second highest selling action figure property in the U.S. • The Consumer Product Division generates 20% of total company revenue.
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Agenda
• About the Property • Consumer
• Product • Launch Details
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In-Depth Story Lines
Set Collectors Need:
Valuable Hits
Hit Seekers Need: New Content &
Images
For Set Collectors & Hit Seekers:
WWE Road to WrestleMania offers something to excite all WWE Fans
Base Card
Ultimate Warrior Tribute
Dual Autograph
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Agenda
• About the Property • Consumer • Product
• Launch Details
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Topps WWE Road to WrestleMania will celebrate WrestleMania’s past and present
Base cards feature storylines and matches throughout the year culminating
with WrestleMania 30
Insert cards take a look at historic WrestleMania matches and pay tribute
to legendary Superstars and Divas
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Extensive 210pc Card Set Showcases WWE Entertainment • (110) Base Cards show the events leading up to and including WrestleMania 30 • (60) 30 Years of WrestleMania Inserts • (22) The Streak Inserts • (10) Ultimate Warrior Inserts • (8) Queen of WrestleMania Inserts
3 levels of chase add depth to the base set • Bronze Parallel (1:2 packs) - HOBBY ONLY! • Black Parallel (1:24 packs) • Gold Parallel (10 per subject)
More Hits Than Ever! • WrestleMania Autographs
• (Bronze, Black, & Gold Parallels) • Dual Autographs • WrestleMania 30 Autographed Mat Relic Parallels • WrestleMania 30 Mat Relics • Swatch Relics (Including Trish Stratus and Ultimate Warrior!) • Dual Undertaker Relics • WrestleMania 30 Printing Plate Mat Relics • Swatch Printing Plate Relics • Base and Insert Printing Plates
Topps WWE Road to WrestleMania will celebrate both past and present WrestleMania’s
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Insert cards take a look back through time at some of the greatest moments in WrestleMania history
30 Years of WrestleMania: 60 of the greatest WrestleMania moments over the last 30 years The Streak: 22 cards depicting the Undertaker’s epic streak culminating with his loss to Brock Lesner
30 Years of WrestleMania The Streak
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Inserts pay tribute to WWE legends - Superstar Ultimate Warrior and Diva Trish Stratus
Ultimate Warrior Tribute: 10 cards paying homage to one of the greatest WWE entertainers of all time Queen of WrestleMania: 8 cards featuring WrestleMania moments of legendary Diva Trish Stratus
Ultimate Warrior Tribute Queen of WrestleMania
(1959-2014)
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Autographs feature Superstars and Divas from 30 years of WrestleMania's
WrestleMania Autographs: Signatures from Superstars and Divas who have competed in WrestleMania Dual Autographs: Cards featuring two signatures from Superstars and Divas Autographed Mat Relic Parallels: Superstar and Diva signatures on a piece of the WrestleMania 30 mat
WrestleMania 30 Autograph Dual Autographs Autographed Mat Relic
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Relics bring collectors closer to the action with an authentic piece of the WWE
Mat Relics: Thick trading cards embedded with a piece of the mat used in this year’s WrestleMania 30 Swatch Relics: Clothing worn by Superstars and Divas featured on a thick trading card Undertaker Dual Relic: Pieces of the Undertaker’s hat and pants displayed on a trading card
Mat Relic Swatch Relic Dual Undertaker Relic
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Printing Plate Relics add layers of collectability
Base and Insert Printing Plates: Plates used in the production of the base and insert cards Mat and Swatch Printing Plate Relics: Pieces of WrestleMania 30 mat and Superstar clothing embedded in the printing plates used to produce the mat and swatch relic cards
Base Printing Plate Mat Relic Printing Plate Dual Undertaker Relic Printing Plate
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Agenda
• About the Property • Consumer • Product • Launch Details
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• First Ship: 09/10/2014 • In Store: 09/24/2014
Product Mix
Inserts (3 per Pack)
Product Content: HOBBY CHANNEL
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Hit Insert Rate
WrestleMania Autographs 3,600
Dual Autographs 80
WrestleMania 30 Mat Relics 15,000
Swatch Relics 15,000
Dual Undertaker Relics 22
WrestleMania 30 Autographed Mat Relics 600
Trish Stratus Autographed Relics 25
Base and Insert Printing Plates 840
WrestleMania 30 Printing Plate Mat Relics 64
Swatch Relic Printing Plates 72 Parallel Color Insert Rate
Bronze 1:2
Black 1:24
Gold 10 per subject
SKU SRP Single Pack (7 Cards) $1.99
Hobby Box (24 Packs) $47.99
Parallels
Hits
Insert Insert Rate
30 Years of WrestleMania 2 per pack
The Streak 1 per pack
Ultimate Warrior Tribute 1:4
Queen of WrestleMania 1:12
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Product Images: HOBBY CHANNEL
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WWE Road to WrestleMania Product Line1 In Stores September 24, 2014
(1) See Price & Packs for Item Numbers and UPC Codes
Hobby Box (24 7-card packs)
$47.99 SRP
Hobby Only 2-Hits Per Box
GUARANTEED!
Hobby Pack (7 cards per pack)
$1.99 SRP
