PRODUC E D BY: JUNE 22–23, 2014 G E O R G E R . B R O W N

CONVE NTION C E NTE R

H O U S T O N , T E X A S

2 014 E X H I B I T O R P R O S P E C T U S

t r a m a r k e t p l a c e . c o m

MARKETPLACE:WHERE IDEAS THOUGHTS, ETC. COMPETE FOR RECOGNITION; WHERE GOODS ARE OFFERED FOR SALE/ THE REALM OF BUSINESS AND TRADE;

The Texas Restaurant Association brings you an event with a NEW Look, a NEW Name, and NEW Ideas, a highly engaged and business-conducive environment as distinct and original as Texas!

The Texas Restaurant Association has produced an annual convention and tradeshow for 76 Y

EA

RS

MARKETPLACE:WHERE IDEAS THOUGHTS, ETC. COMPETE FOR RECOGNITION; WHERE GOODS ARE OFFERED FOR SALE/ THE REALM OF BUSINESS AND TRADE;

The Texas Restaurant Association brings you an event with a NEW Look, a NEW Name, and NEW Ideas, a highly engaged and business-conducive environment as distinct and original as Texas!

The Texas Restaurant Association has produced an annual convention and tradeshow for 76 Y

EA

RS

C R A F T B E V E R AG E GA R D E N

T E X AS FA R MTO F O R K

T E C H N O LO GY MO B I L EF O O D LOT

N E W LO O K . N E W N A M E . N E W I D E AS

( under one roof )

C R A F T B E V E R AG E GA R D E N

T E X AS FA R MTO F O R K

T E C H N O LO GY MO B I L EF O O D LOT

N E W LO O K . N E W N A M E . N E W I D E AS

( under one roof )

N E W LO O K . N E W N A M E . N E W I D E AS

AN AVE RAGE OF

61 14 74

FOODSE RVIC E PROFESS IONALS ATTE N D EAC H YEAR

independent operators

franchise/independent

operators

management-level. 46% owners,

chefs, executive chefs, or corporate executives

79 44make or influence

purchasing decisionsdo not attend other shows

80rate TRA Marketplace as the most effective way to

see new products

YOU R C USTOM E RS AN D PROSPECTSWe make it easy for you to invite your customersand prospects to this great event, free of charge.

N E W LO O K . N E W N A M E . N E W I D E AS

AN AVE RAGE OF

61 14 74

FOODSE RVIC E PROFESS IONALS ATTE N D EAC H YEAR

independent operators

franchise/independent

operators

management-level. 46% owners,

chefs, executive chefs, or corporate executives

79 44make or influence

purchasing decisionsdo not attend other shows

80rate TRA Marketplace as the most effective way to

see new products

YOU R C USTOM E RS AN D PROSPECTSWe make it easy for you to invite your customersand prospects to this great event, free of charge.

Our attendees want to see new products and services and learn how you can help them run their business more profitably

Expand your customer base by reaching new market segments whether that is chains, franchisees, independent restaurateurs,

hotels, caterers or universities

Nothing beats face-to-face interaction to strengthen relationships with current customers or develop new relationships

- Gain exposure to the largest restaurant marketplace in the country

- Strengthen ties with existing customers

- Meet customers and prospects face-to-face

- Garner competitive information

- Expand your network base

- Receive free attendee marketing materials focused on helping you generate more leads

N E W LO O K . N E W N A M E . N E W I D E AS

Our attendees want to see new products and services and learn how you can help them run their business more profitably

Expand your customer base by reaching new market segments whether that is chains, franchisees, independent restaurateurs,

hotels, caterers or universities

Nothing beats face-to-face interaction to strengthen relationships with current customers or develop new relationships

- Gain exposure to the largest restaurant marketplace in the country

- Strengthen ties with existing customers

- Meet customers and prospects face-to-face

- Garner competitive information

- Expand your network base

- Receive free attendee marketing materials focused on helping you generate more leads

N E W LO O K . N E W N A M E . N E W I D E AS

N E W LO O K . N E W N A M E . N E W I D E AS

NOT CONVINCED?

Any company currently doing business in the Southwest region or any company that wants to grow their business in the dynamic Texas and Southwest foodservice market!

N E W LO O K . N E W N A M E . N E W I D E AS

NOT CONVINCED?

Any company currently doing business in the Southwest region or any company that wants to grow their business in the dynamic Texas and Southwest foodservice market!

N E W LO O K . N E W N A M E . N E W I D E AS

Accounting & Financial ServicesApparelAppetizersApronsATM MachinesBack Bars & EquipmentBaking Ingredients & SuppliesBanking & Financial ServicesBanquet Service EquipmentBar Equipment & SuppliesBeer & AleBeer Brewing EquipmentBeer Service EquipmentBeverage Dispensing EquipmentBeverages, CarbonatedBeverages/Coffee ServersCatering Vehicles/Food TrucksCoffee & TeaCredit Card ProcessingDairy ProductsDigital MenusDisplay CasesDistributor, Food & BeverageDistributor, Food EquipmentEco-Friendly Disposable ContainersElectric UtilitiesElectronic Funds TransferEmployee SchedulingEmployment Services

“We exhibit at the TRA show because it gives us great exposure in the Texas market which is very important to our business model. This fits our company

very well. We got a ton of leads and couldn't ask for anything better.

- A L L E N B LO OM

D I R E C TO R , N AT I O N A L AC C O U N TS , F O N TA N I N I I TA L I A N M E ATS A N D SA U SAG E S

“The TRA show brings the best vendors in the industry together in one place, where buyers can make decisions that will improve their

business and bottom line.”

- D O N A . ‘ S K E E T E R ’ M I L L E R

OW N E R / P R E S I D E N T, C O U N T Y L I N E R E STA U R A N TS

Energy Saving EquipmentEthnic FoodsFacilities ManagementFinancial ServicesFloor Products & SafetyFood ProcessorsFootwearFranchise Consulting & DevelopmentFreezers and Ice MachinesFurniture and Lighting Game MeatsGluten Free FoodsGourmet FoodsGrease ManagementHispanic FoodsInsuranceIntercom SystemsInventory Control EquipmentKitchen Equipment and SuppliesKitchen Exhaust CleaningLighting SystemsLinen ServiceLiquorMarketing ResearchMenu SystemsMobile CouponingMobile MarketingNutrition Services & InformationOn-line Reservation/Menu Provider

7-ElevenAbbys CateringThe Agave & Bar Grill Alamo CafeAlamo Restaurants, Inc.Aloft Hotel DallasAmerican Airlines TrainingAramarkArby's (Sun Holdings,LLC)Black eye PeaBlue Mesa GrillBobby Cox CompaniesBob's Steak and Chop HouseBoston Pizza Restaurants USABrennan's of HoustonBrinker IntlCasa Chapala Mexican GrillCasa OleCatfish FridaysCentral MarketChamberlains Steak HouseCheddarsChicken ExpressChili's Grill & BarCounty Line, Inc.Dairy QueenDoc HollidaysDoubleTree by Hilton Embassy Suites HotelEmbassy Suites Outdoor WorldFirebird Restaurant Group, LLCFirehouse Grill

Fish City GrillFort Worth Dietetic AssociationFort Worth ZooFour Bullets BreweryFrontier EnterprisesFuddruckers Restaurants LLC.Gaylord TexanGenghis Grill - The Mongolian Stir FryGeorge's Restaurant CateringGeorges RestaurantsGerardo's Casita Grill & CantinaGolden ChickGrandy'sGringo's Mexican KitchenGrub Burger Bar / Napa Flats, LLCHickory Street CafeHill Country VuHilton Americas Houston Hilton Garden InnHoffbrau SteaksHomewood SuitesHong Kong Express RestaurantHootersHoover's CookingHudson's GrillHyatt HotelsHyatt Regency DallasI Fatelli PizzaJason DeliKyoto Japanese Steak HouseLuby's, Inc.Mama Fu's Asian House

More than 500 companies are expected to showcase their products and services. Sample categories include:

Meet with foodservice professionals representing the $53 billion restaurant industry.

On-line ServicesPackaging EquipmentPaging SystemsPaper/Disposable ProductsPest ControlPlastic Ware, DisposablePlates, DisposablePOS Hardware and SoftwareProduce, FreshRack CoversRecycling Services & EquipmentRefrigeration Equipment, DisplaySafety Products and ServicesSeafoodSeasonings & SpicesSeating SystemsSecurity Services & SystemsSigns, Electrical & ElectronicSpecialty FoodsSurveillance SystemsTable Management SystemsTableware, Flatware, Glassware, ServewareTortillas & Tortilla EquipmentTouch ScreensTrade Publications, FoodserviceTraining MaterialsTrucks, DeliveryUniforms Utensils, Cooking & KitchenUtility Services

Maudee's CafeMolina's Mexican RestaurantsMoody Gardens HotelNeiman-Marcus Food ServicesNestle Tollhouse CaféOlive GardenOmni Hotels and ResortsOn the BorderPappas RestaurantsPoppa Rollo's PizzaRockfish Seafood GrillRomano's Macaroni GrillSambuca RestaurantsSchlotzsky's / Focus Brands, Inc. Seafood Shack Inc.Shipley Do-Nuts / ADC, Inc.Sodexo Southern MultifoodsTaco Bueno Restaurants, LPTaco CabanaTGIFRiDAYSThe Ginger Man / Schiff & Company, LTDThe Original Pancake HouseThe RK GroupThe University of Texas at AustinTopGolfTorchy's TacosUniversity of North Texas Retail DiningWhataburger Which WichWhole Foods MarketWingstop Restaurant / J Hoing LLC

N E W LO O K . N E W N A M E . N E W I D E AS

Accounting & Financial ServicesApparelAppetizersApronsATM MachinesBack Bars & EquipmentBaking Ingredients & SuppliesBanking & Financial ServicesBanquet Service EquipmentBar Equipment & SuppliesBeer & AleBeer Brewing EquipmentBeer Service EquipmentBeverage Dispensing EquipmentBeverages, CarbonatedBeverages/Coffee ServersCatering Vehicles/Food TrucksCoffee & TeaCredit Card ProcessingDairy ProductsDigital MenusDisplay CasesDistributor, Food & BeverageDistributor, Food EquipmentEco-Friendly Disposable ContainersElectric UtilitiesElectronic Funds TransferEmployee SchedulingEmployment Services

“We exhibit at the TRA show because it gives us great exposure in the Texas market which is very important to our business model. This fits our company

very well. We got a ton of leads and couldn't ask for anything better.

- A L L E N B LO OM

D I R E C TO R , N AT I O N A L AC C O U N TS , F O N TA N I N I I TA L I A N M E ATS A N D SA U SAG E S

“The TRA show brings the best vendors in the industry together in one place, where buyers can make decisions that will improve their

business and bottom line.”

- D O N A . ‘ S K E E T E R ’ M I L L E R

OW N E R / P R E S I D E N T, C O U N T Y L I N E R E STA U R A N TS

Energy Saving EquipmentEthnic FoodsFacilities ManagementFinancial ServicesFloor Products & SafetyFood ProcessorsFootwearFranchise Consulting & DevelopmentFreezers and Ice MachinesFurniture and Lighting Game MeatsGluten Free FoodsGourmet FoodsGrease ManagementHispanic FoodsInsuranceIntercom SystemsInventory Control EquipmentKitchen Equipment and SuppliesKitchen Exhaust CleaningLighting SystemsLinen ServiceLiquorMarketing ResearchMenu SystemsMobile CouponingMobile MarketingNutrition Services & InformationOn-line Reservation/Menu Provider

7-ElevenAbbys CateringThe Agave & Bar Grill Alamo CafeAlamo Restaurants, Inc.Aloft Hotel DallasAmerican Airlines TrainingAramarkArby's (Sun Holdings,LLC)Black eye PeaBlue Mesa GrillBobby Cox CompaniesBob's Steak and Chop HouseBoston Pizza Restaurants USABrennan's of HoustonBrinker IntlCasa Chapala Mexican GrillCasa OleCatfish FridaysCentral MarketChamberlains Steak HouseCheddarsChicken ExpressChili's Grill & BarCounty Line, Inc.Dairy QueenDoc HollidaysDoubleTree by Hilton Embassy Suites HotelEmbassy Suites Outdoor WorldFirebird Restaurant Group, LLCFirehouse Grill

Fish City GrillFort Worth Dietetic AssociationFort Worth ZooFour Bullets BreweryFrontier EnterprisesFuddruckers Restaurants LLC.Gaylord TexanGenghis Grill - The Mongolian Stir FryGeorge's Restaurant CateringGeorges RestaurantsGerardo's Casita Grill & CantinaGolden ChickGrandy'sGringo's Mexican KitchenGrub Burger Bar / Napa Flats, LLCHickory Street CafeHill Country VuHilton Americas Houston Hilton Garden InnHoffbrau SteaksHomewood SuitesHong Kong Express RestaurantHootersHoover's CookingHudson's GrillHyatt HotelsHyatt Regency DallasI Fatelli PizzaJason DeliKyoto Japanese Steak HouseLuby's, Inc.Mama Fu's Asian House

More than 500 companies are expected to showcase their products and services. Sample categories include:

Meet with foodservice professionals representing the $53 billion restaurant industry.

On-line ServicesPackaging EquipmentPaging SystemsPaper/Disposable ProductsPest ControlPlastic Ware, DisposablePlates, DisposablePOS Hardware and SoftwareProduce, FreshRack CoversRecycling Services & EquipmentRefrigeration Equipment, DisplaySafety Products and ServicesSeafoodSeasonings & SpicesSeating SystemsSecurity Services & SystemsSigns, Electrical & ElectronicSpecialty FoodsSurveillance SystemsTable Management SystemsTableware, Flatware, Glassware, ServewareTortillas & Tortilla EquipmentTouch ScreensTrade Publications, FoodserviceTraining MaterialsTrucks, DeliveryUniforms Utensils, Cooking & KitchenUtility Services

Maudee's CafeMolina's Mexican RestaurantsMoody Gardens HotelNeiman-Marcus Food ServicesNestle Tollhouse CaféOlive GardenOmni Hotels and ResortsOn the BorderPappas RestaurantsPoppa Rollo's PizzaRockfish Seafood GrillRomano's Macaroni GrillSambuca RestaurantsSchlotzsky's / Focus Brands, Inc. Seafood Shack Inc.Shipley Do-Nuts / ADC, Inc.Sodexo Southern MultifoodsTaco Bueno Restaurants, LPTaco CabanaTGIFRiDAYSThe Ginger Man / Schiff & Company, LTDThe Original Pancake HouseThe RK GroupThe University of Texas at AustinTopGolfTorchy's TacosUniversity of North Texas Retail DiningWhataburger Which WichWhole Foods MarketWingstop Restaurant / J Hoing LLC

Additional marketing resources include:

Exclusive partnership opportunities

Advertising in Program & Directory

Upgraded listing in Program & Directory to include logo or QR code

Sponsored Twitter messages

Website banner advertising

Exhibit space starts at $27 per square foot. Booth fee includes:

Exhibit space with 8’ back drape and 3’ side divider drape in show colors

Company identification sign

24-hour exhibit hall perimeter security

Company listing on the TRA Marketplace website

Complimentary hyperlink to your company’s website from your online listing

Company listing in the TRA Marketplace Program & Directory

Complimentary badges (10 badges per 10’x10’ booth purchased)

Over $1,000 in free marketing tools to promote your company’s attendance, including customizable flyers, digital materials and show logo.

Free registration for your customers and prospects

No one under the age of 16 is allowed into the exhibit hall at any time. Open to the trade only.

C A L L : 8 0 0 - 3 9 5 - 2 8 7 2

E M A I L : e x p o i n f o @ t r a m a i l . o r g

t r a m a r k e t p l a c e . c o m

LOGISTICS

Move-inFriday, June 20 8am – 5pmSaturday, June 21 8am – 5pm

Show HoursSunday, June 22 10:30am – 5pmMonday, June 23 10:30am – 5pm

Move-outMonday, June 23 5pm- 10pmTuesday, June 24 8am – 12pm