Seven trends shaping

the future of learning

John Martin, CEO Sanoma Learning

@johnrichmartin

@SanomaLearning

Slush, 19 November 2014

The educational market is big

$4.4trnGlobal education spend

--------------------------------

1.4bn students

62.5m educators

~6% of GDPin OECD

Source: IBIS Capital (2012-2013)

6.6%

58.6%4.8%

25%

5%

Educational spending is highest in K-12

Global education expenditure by subsector

25.2%

16.6%

14.6%

3.1%

32.6%

Pre-K12

Vocational

Post-K12

Other

EuropeNorth America

Emerging

Asia-Pacific

Developed Asia-Pacific

Middle East &

Africa

Digital is growing fast

e-Learning CAGR to 2017

23%

EducationCAGR to 2017

7.4%

Source: IBIS Capital (2012-2013)

K12

Global education expenditure by geography

$4,435bn (2012)

$91bn (2012)

The e-learning start-up community is flourishing

In Europe alone there are

3,000+e-learning companies

Europe is one of largest edtechmarkets, but investments are lagging behind

33%

60%

25%

8%

global edtech

fundraising

global education

expenditure

Source: IBIS Capital (2012-2013)

About Sanoma Learning

- We serve 1m teachers and 10m pupils in K-12 education- Integral, leading player in 5 European countries, exporting to 40 others- Our team includes 1,600 professionals passionate about education

We’re passionate about enabling teachers to developthe talents of every child

€ 300m sales including€ 50m pure-play digital€ 100m multi-channel

We are a frontrunner in the digital transformation

Our goal is to make a positive impact on learning

Higher

outcomes

More

engagement

Better

efficiency

We believe there are three cornerstones to excellence in education

1. The teacher is

the killer app

2. Motivated

pupils engage

to learn

3. Learning

solutions are

high impact

enablers

Seven trends of how digital will enable the

transformation of education

1. From inputto …

1. From inputto impact

2. From massto …

2. From massto personal

3. From workloadto …

3. From workloadto workflow

4. From datato …

4. From datato insight

5. From classroomto …

5. From classroomto borderless

6. From 20th Centuryto…

6. From 20th Centuryto 21st Century Learning

7. From scarcityto …

7. From scarcityto abundance

Education is at the dawn of embracing digital. Now is the time to invest in the next generation.

Solution

providersInvestors

Start-ups

We invite you to join us in making a positive impact on the next generation of learning and teaching

Visit the

EnhancEDU

launch

Room 207

15.30-18.00