2015 MEDIA KIT
AEF programs and services cover a wide range of equestrian activities for beginners to experts
in a multitude of disciplines. Services range from the provision of reasonable cost insurance for all members
to services in the areas of recreation, sport, education, breeds and industry. The Federation provides
provincial support and administration for the National English, Western, and Driving Coach Certification
Programs and the English and Western Rider Development programs. It established and supports the Wild
Rose competitions program across the province. It is dedicated to the well-being of equines.
Alberta Bits serves the entire equestrian community of horses and riders of all ages, interests and involvement, as the voice of equine Alberta. In it, stories, features and articles on AEF’s equine community, ranging from important issues of safety and programs, to providing information on horse ownership and training for newcomers to riding, promotion of active youth and riding, and highlights of competitions will be featured.
A NEW LOOK FOR
ALBERTA BITS MAGAZINE | Official publication of the Alberta Equestrian Federation
100, 251 Midpark Blvd. SE, Calgary, Alberta T2X 1S3 albertaequestrian.com | Visit us on Facebook
DEMOGRAPHICSTHE ALBERTA EQUESTRIAN FEDERATION is the largest equine association in Alberta
NUMBER OF MEMBERS
16,500 110 EQUINE ASSOCIATIONS103 EQUINE BUSINESSES
55% ENGLISH 40% WESTERN
BARREL RACING
DRESSAGE
HUNTER/JUMPER
EVENTING
RECREATIONAL
COMBINED DRIVING
REINING
TRAIL RIDING
QUARTER HORSE
THOROUGHBRED
WARMBLOOD
ARABIANTOP
BREEDS
TOP MEMBER SPORTS +
DISCIPLINES
Official Publication of the
ALBERTA EQUESTRIANFEDERATION
ALBERTA BITS MAGAZINE
Official publication of the Alberta Equestrian Federation100, 251 Midpark Blvd. SE, Calgary, Alberta T2X 1S3
albertaequestrian.com | Visit us on Facebook
PUT THE POWER OF PRINT TO WORK IN YOUR MARKETING PROGRAM
19 AND UNDER28.26%
20-3921.46%
40-5935.85%
60 AND OVER14.43%
MEMBERSHIP ADVERTISINGClub Members receive 30% discounts.Business Members receive 30% discounts. Not an AEF Business member? Contact the AEF [email protected]
Now Offering Advertisers anENHANCED PLATFORMWITH A TABLET VERSION.
FOR ADVERTISING ENQUIRIES Contact: [email protected]
2015 RATE CARDRates Per Issue 1X 4X
Full Page $1,780 $1,335
1/2 Page $1,440 $1,080
1/3 Page $790 $592
1/4 Page $630 $472
1/6 Page $400 $290
Premium Positions 1X 4X
Inside Front/Inside Back $1,958 $1,440
Outside Back $2,130 $1,670
2015 Schedule Deadlines
Issue Booking Materials
Spring 2015 Jan 23, 2015 Jan 27, 2015
Summer 2015 May 1, 2015 May 5, 2015
Fall 2015 Sept 11, 2015 Sept 15, 2015
Winter 2015 Nov 13, 2015 Nov 17, 2015
Ask about our polybag, insertions, and special section rates and services. Require design services? Just let us know.
Official Publication of the
ALBERTA EQUESTRIANFEDERATION
ALBERTA BITS MAGAZINE
Official publication of the Alberta Equestrian Federation100, 251 Midpark Blvd. SE, Calgary, Alberta T2X 1S3
albertaequestrian.com | Visit us on Facebook
MEMBERSHIP ADVERTISINGClub Members receive 30% discounts.Business Members receive 30% discounts. Not an AEF Business member? Contact the AEF [email protected]
FOR ADVERTISING ENQUIRIES Contact: [email protected]
TECHNICALArtwork Requirements
All digital colour files should be supplied in CMYK at 300 dpi resolution. Grayscale artwork should be provided at 300 dpi. Line art should be at 600 dpi. Accepted file formats are high-resolution PDF, EPS, TIFF or JPEG. All fonts should be embedded in the file or converted to outlines.
Trim Size: 8" x 10.75"Live Area: 7" x 9.92"Full Bleed .25"
Size Width Height
1/2 Island 4.583" 7.5"
1/2 Vertical 3.375" 9.92"
1/2 Horizontal 7" 4.875"
1/ 3 Vertical 2.167" 9.92"
1/ 3 Horizontal 4.583" 4.875"
1/4 Vertical 3.375" 4.875"
1/6 Vertical 2.167" 4.875"
1/6 Horizontal 4.583" 2.25"
¼ Vertical Horizontal
Vertical
½ Island
½ Vertical
½ Horizontal Island
VerticalOfficial Publication of the
ALBERTA EQUESTRIANFEDERATION
ALBERTA BITS MAGAZINE
Official publication of the Alberta Equestrian Federation100, 251 Midpark Blvd. SE, Calgary, Alberta T2X 1S3
albertaequestrian.com | Visit us on Facebook
MEMBERSHIP ADVERTISINGClub Members receive 30% discounts.Business Members receive 30% discounts. Not an AEF Business member? Contact the AEF [email protected]
MEMBERSHIP ADVERTISINGClub Members receive 30% discounts.Business Members receive 30% discounts. Not an AEF Business member? Contact the AEF [email protected]
FOR ADVERTISING ENQUIRIES Contact: [email protected]