Cover

Most magazines then open with some advertising.

(The most expensive aside from the back cover)

followed by...

TOC

Masthead

Editor’s letter and Publisher’s letter

(The editor’s letter usually covers thoughts on the issue’s theme, how it came into fruition, how it’s relevant and/or the part that should especially be read. The publisher’s

letter generally he or she talks about the magazine and how it relates to the bigger picture.)

FOB=Front of BookThis section usually contains the TOC, Masthead,

Letter from the Editor, Viewer Feedback, and a series of short opening pieces often news-led

filtered through the magazine’s brand concept as it relates to politics, society, culture, arts, celebrity.

Sections are short and may be assigned to junior editors, assistants and interns/junior designers.

Feature WellThis section contains the main features. These are the longest articles and multi-page photo spreads.

They can be 8-10 pages maximum, depending on the title. (~800-2,300 words). Often ads will be

scattered/dispersed between articles.

BOB=Back of BookThis section contains reviews, calendars, the

remaining overflow from the feature well, minor news, directories, events, listings, essays, hot-lists,

horoscopes, popular content, etc.

The cheapest advertising can be found here (sometimes pushed together in a single block). The BOB may be laid out by junior designers and have a fairly well-determined structure and grid. Stylistic decision have already been

made for typefaces, styles and color palettes.

Last PageOften a columnist, something funny or a short essay.

followed by...

Last Inside Page AdOf the back section the most valuable advertising

page is the page facing the inside back cover.

People often flip here to find the final essay, hot-list, or horoscope.

Back CoverThe most expensive position for advertisement

placement because it is most visible in public and is usually printed on thicker paperstock.