2015 Annual Membership Conference

May 6 & 7, 2015

ACHE Leadership Institute

May 8, 2015

Saratoga Hilton – Saratoga Springs, NY

Dear Members and Friends of HCA, A sea of change is happening in health care, and we all have weathered its rough waters over the past two years. But with change comes renewed purpose. Today you are no doubt seeing this outcome as you run a tighter ship, diversify what you offer your community, and extend new lines of outreach well beyond the deck of your organization, engaging new players and partners in an

increasingly coordinated system. On this new course, home care needs to ride the wave of opportunity, and avoid getting overwhelmed by the flow of new information, expectations and shifting currents. This takes skill, intelligence, strategic thinking, patience and courage. HCA’s 2015 Annual Membership Conference aims to support you in this effort by bringing you tips, tools and strategies to help you successfully point your ship in the right direction and embark on a course of positive change. Our conference is now a two-day event, on May 6 and 7, reducing the cost to you and limiting the amount of time spent away from your office while offering you the same caliber of excellent learning and networking opportunities that have always been a signature of our conference. Also new this year, we are adding a half-day Leadership Institute on May 8, brought to you by the American College of Healthcare Executives. You can choose to attend both programs – the HCA Annual Conference and the Leadership Institute – or only one. All programs will take place at the Saratoga Hilton, in Saratoga Springs, where we’ll have an exciting lineup of world-renowned speakers and industry experts offering thought-provoking ideas and valuable learning opportunities. The Annual Conference is an ideal setting to network with your peers, pay tribute to outstanding individuals in the industry through our awards program, and visit with an assortment of vendors who will be on hand showcasing their latest products or services. If you are new to home care, new to your agency or if your agency just recently joined HCA, the Annual Conference is a perfect way to get your feet wet, meet HCA’s team, make new contacts, and learn. To broaden your team’s learning experience, HCA is also offering one of your staff members the opportunity to attend the conference at half price and the leadership institute at the lowest price possible if they’ve never attended HCA’s conference before. To take advantage of this “first-timer” opportunity, you must register yourself and your staff person by April 6. This is a great way to show your appreciation to a valuable member of your staff. (Online registration for this offer is not available; please use the registration form in this brochure.) So what are you waiting for? Check out the agenda and register today! I look forward to seeing you there. Joanne Cunningham President HCA

Who Should Attend

Chief Executive Officers,

Executive Directors, Administrators, Finance

Managers, Clinical Leaders or any other department

leader who plays a key role in the success of your

operation.

Why not use the HCA Annual Conference as an

educational retreat for your team?

Let us know if we can help

make that happen!

NAB Continuing Education

Clock Hours

The HCA Annual Conference has been

submitted, but not yet approved, for Continuing

Education clock hours from the National

Association of Boards of Examiners of Long Term

Care Administrators (NAB/NCERS).

Hotel Information

The Saratoga Hilton, Saratoga Springs, NY is the site of the HCA Annual

Conference. Rooms at the Saratoga Hilton are $162 per night. This

discounted rate is available until April 5. After this date, higher rates will

prevail. Parking is $5 per night.

To make a reservation, call 888-866-3596 or register online at

https://resweb.passkey.com/go/HCANYS2015 The hotel’s check-in time is 4 p.m. and check out is 11 a.m. Luggage storage is available should your room not be ready prior to check-in time.

We also extend a special thanks to HCA’s Board of Directors who

donate their time and talents for the success of HCA.

Marie Andreacchio Allen Health Care Services

Susan Brett, People Care, Inc.

Maura Cahill-Bordas

Hebrew Hospital Home, Inc.

Anne Calvo, Winthrop University Hospital Home Health Agency

Susan Caputo, Individual Member

Northport, NY

Shelly Eggleton Lourdes At Home/Hospice At Lourdes

Michael Feinman

Any-Time Home Care, Inc.

Ann Frisch, New York City HHC – Health & Home Care

Bridget Gallagher

Jewish Home Lifecare

Ginger Hall, Jefferson County Public Health Services

Pamela Joachim, Montefiore Medical

Center Home Health Agency

Orael Keenan Visiting Nurse Association

of Long Island

Kenneth Kilroy Progressive Home Health Services

Sue Larman, VNA Home Health

Russell Lusak

Selfhelp Community Services

Irina Mitzner, North Shore – Long Island Jewish Health Care Network

Laurie Neander

Basset Healthcare Network: At Home Care

Karen O’Kane, Brookhaven Memorial Hospital Medical Center

Mary Kate Rolf, VNA Homecare

Paul Rosenfeld, CenterLight Health System

Brian Schiel, Bestcare

Rae Szymanski, Visiting Nurse Association

of Hudson Valley

Vivian Torres-Suarez, Individual Member Bayside, NY

Joseph Twardy, VNS of Northeastern NY

Mary Wagner

Metropolitan Jewish Health System

Mary Zagajeski Dominican Sisters Family Health Service

Elizabeth Zicari, HCR Homecare

Sponsorship and Exhibitor opportunities are still available. Visit

www.hcaannualconference.com to learn about all the benefits you will receive as a supporter.

Sponsors Arthur J. Gallagher Risk Management Services, Inc. Hinman Straub, P.C. RBC Limited Healthcare and Management Consultants The Remington Report VNS Westchester

Exhibitors Avanti Health Care Services Black Tree Healthcare Consulting Cardiocom, a Medtronic Company ContinuLink Delta Health Technologies, LLC Fazzi Associates Forcura Friedlander Group Homecare Software Solutions, LLC Mobile Health

MobilexUSA Mom’s Meals Nourish Care MyCNAjobs Philips Hospital to Home Quality in Real Time Senior Planning Services MLTC Simione Healthcare Consultants TSG Financial United Healthcare Community Plan

HCA graciously thanks those Sponsors and Exhibitors who have already committed to support you

and this signature educational event.

NAB Continuing Education Clock Hours The HCA Annual Conference has been submitted, but not yet approved, for Continuing Education clock hours from the National Association of Boards of Examiners of Long Term Care Administrators (NAB/NCERS).

Wednesday, May 6 8:00am – Hotel Lobby

HCA Registration Opens At the registration desk, you will obtain your conference program, name badge and directions to your first session. 9:00am to Noon

HCA Annual Board of Directors Meeting All HCA members are encouraged to attend the HCA Board of Directors Meeting and Annual Meeting of the Corporation to learn more about the governing bodies that shape the direction of HCA policy, education, advocacy and operational priorities. This event is an important tradition where HCA introduces newly elected members of the Board and opens the floor to a special invited guest speaker from the public policy arena. 1:30pm to 1:45pm – HCA Welcome 1:45pm to 2:45pm

The Healing of America: Opportunities for Home Care T.R. Reid, author of the national best-seller ‘The Healing of America: A Global Quest for Better, Cheaper, and Fairer Health Care,’ will examine why all other industrialized democracies manage to provide high-quality universal health care but still spend half as much as the U.S. does. Mr. Reid’s PBS documentary, ‘U.S. Health Care: The Good News,’ reveals how some U.S. communities have found ways to improve the quality of care, and contain costs, by orchestrating their local health care providers to work together, rather than waiting for Washington to tell them what to do. T.R.Reid has become one of the nation’s best known reporters through his books, articles, and documentary films. His work includes reporting for the Washington Post, NPR’s Morning Edition and PBS. 3:00pm to 4:30pm

You Can Never NOT Communicate We all understand the importance of communicating effectively in the health care field. But do you realize that you can never NOT communicate? In this presentation, Janene Schneider will help you bring communication to the conscience level by focusing on nonverbal communication and providing you with tips to enhance your professional interactions. Janene Schneider is chair of the English Department for Franklin Academy in Wake Forest, NC. With a Master’s in Communication from the University of Iowa, she has developed a passion for nonverbal communication and is a frequent speaker for Duke University’s Population Care Coordinator Program. 3:00pm

Exhibit Gallery Opens HCA is pleased to have 31 exclusive vendors on hand to showcase the latest home health products and services expressly for HCA conference participants. Take advantage of this one-stop shopping opportunity – no appointment needed.

Wednesday, May 6 – continued 4:30pm to 6:00pm

Welcome Reception Before heading out to dinner at one of Saratoga’s many fine restaurants, be sure to take the time to visit with old friends and new, peruse the exhibits of our home health vendors and register for their great raffle prizes. Dinner is on your own this evening. 8:30pm to 11:00pm

PAC Beach Party and Trivia Night Join in the fun at this fundraiser for HCA’s Political Action Committee (PAC). Attendees who make a $50 minimum personal donation will get to enjoy drinks and light refreshments while making their best guesses for prizes in response to questions on pop culture, sports, geography, science, history and more. Anyone who has attended HCA’s popular PAC fundraisers in the past will know what a great time to expect at this year’s event, so please encourage your peers to join you.

Thursday, May 7 7:00am

Registration Opens The registration desk is open bright and early for those who haven’t yet obtained their conference program, name badge and directions. 7:30am to 8:30am

Exhibit Gallery Enjoy coffee while meeting with vendors to learn more about their latest products or services that support home health. 8:30am to 9:30am

HCA’s Breakfast of Champions During this morning’s breakfast, HCA pays tribute to recipients of the Ruth F. Wilson Award, the Caring Award and the Advocacy “Giraffe” Award – a highlight of our annual conference. Join your peers as we recognize these champions over an elegant breakfast. 9:30am to 10:00am

Catching the Wave – An Address by HCA’s President, Joanne Cunningham Home care is a vital line of support for the patients you serve, and HCA’s ongoing goal is to help you navigate potential obstacles, tie-up alongside partner organizations in integrated models, and keep home care in its flagship role as the driver of community-level support services. 10:15am to 11:15am

The Art of Audacity Can one person really change the world? National Geographic journalist Tom Clynes will bring us along on assignment to some of the most dramatic and intriguing places on Earth. Through his provocative stories and stunning photos, we’ll meet the extraordinary people who dared to challenge and change the status quo: The explorer whose Congo Basin expedition led to the biggest African conservation victory in decades … the “elephant whisperer” who rescued the animals in the Baghdad Zoo … as well as virus hunters, Ebola doctors, climatologists, and a pre-teen nuclear physicist. Along the way we’ll discover the life lessons behind the success of those who dared to follow their audacious dreams, and to shape once-ordinary lives into world-changing adventures. Tom Clynes is an author and photographer who covers the adventurous side of science, the environment and public health. He writes regularly for National Geographic and Popular Science where he is a contributing editor.

Thursday, May 7 – continued 11:15am to 3:00pm

Three Workshops in Two Sessions Session 1 (11:15am to 12:15pm) Session 2 (2:00pm to 3:00pm) All three of the programs summarized below are held concurrently from 11:15 a.m. to 12:15 p.m. (Session 1) and then repeated, again concurrently, from 2 to 3 p.m. (session 2). These workshops will help you gain further knowledge on: specific regulatory compliance issues like the Medicare face-to-face requirement, workforce recruitment and retention, and population health – all of which are vital to the success of your organization.

Session 1 & 2 Descriptions

Certifying Home Health Services On January 1, the U.S. Centers for Medicare and Medicaid Services (CMS) changed the requirements for the face-to-face documentation mandate. New York’s Medicare Administrative Contractor, National Government Services (NGS), is your main point of interaction for Medicare payment and is empowered with enforcement activity related to face-to-face. Hear directly from a representative of NGS who will help you gain a greater understanding of patient eligibility, face-to-face encounters and certification requirements for home health. Attendees will receive NGS/CMS resources and the opportunity to ask questions. Shelly Bernardini, RN, CPHM, is the Medicare Home Health Clinical Consultant for Jurisdictions K and 6 at NGS where she provides outreach and education.

A Caregiver’s Perspective: Data-Driven Recruitment Get under the hood to discover the perspective of Certified Nursing Assistants and Home Health Aides on working in home care. This session will unveil key insights from a caregiver's point of view – gleaned from thousands of survey results – alongside key strategies to drive more caregivers to apply to your jobs, show up for the interview, entice them to want to work for you, and stay with your organization for the long run. Maggie Keen is Director of Customer Success for myCNAjobs. She is a national caregiver recruitment speaker, and key researcher behind The Caregiver Trend Report. Her team consults with home care recruiters across the country to optimize local recruitment efforts.

Population Health Explore how population health management can help your organization be best positioned to improve clinical and financial outcomes by coordinating care across settings, effectively analyzing patterns and addressing health care needs for your entire patient population. Sharron Rushton, MSN, MS, RN, CCM is Assistant Professor at Duke University School of Nursing. Her interests include case management of complex patients, multidisciplinary care coordination, patient navigation of the health care system and resource utilization.

Thursday, May 7 – continued 12:15pm to 1:15pm

Networking Buffet Lunch 12:30pm to 2:00pm

Desserts in the Exhibit Gallery While enjoying dessert, take advantage of this last opportunity to meet with vendors who are showcasing their products and services exclusively for you. 2:00pm to 3:00pm

Session 2 – Workshops Workshops from Session 1 (held at 11:15am) are repeated. Please refer to previous page for session descriptions.

3:00pm to 4:00pm

Physicians and Home Health: Partners in Care In this closing segment, you’ll discover new strategies for working more collaboratively with your local physician groups in achieving the same goals: better coordination of care for the patients you serve and reduced re-hospitalizations. Linda Lambert, CAE, is Executive Director for the New York Chapter of the American College of Physicians, the state's largest medical specialty organization representing over 12,000 internal medicine physicians dedicated to advancing the specialty of Internal Medicine and improving patient care through education, advocacy and quality improvement.

4:00pm Adjournment

Be sure to take advantage of HCA’s Leadership Institute on May 8!

Friday, May 8 7:30am to 8:30am

Breakfast Those attending HCA’s Leadership Institute can begin the day with a full breakfast buffet. (Coffee will be available beginning at 7:00 am.) 8:30am to 12:30pm

The Courage to Lead: Critical Skills for Healthcare Leaders This session, presented by the American College of Healthcare Executives (ACHE), is exclusively for HCA on-location. Leadership is an applied skill, but too often it is left to chance as something to be picked up on the job. Progressing as a successful leader requires more. In this half-day session, designed for health care leaders at all levels of their careers, you will use proven tools and techniques to identify and develop your leadership philosophy and to develop your leadership skills even if you have little formal authority. You will also learn how to:

• Create an action plan using course content through an illustrative case study, leadership tools and integrative discussions.

• Increase your influence and effectiveness by becoming a quiet but strong leader. • Practice ways to recognize and reward employee contributions and build a winning team.

This program is presented by Jody Rogers, PhD, FACHE, visiting professor in the health care administration graduate program, Trinity University, San Antonio, TX. He has more than 30 years of experience as a health care executive in public and private health care organizations and is a certified master facilitator of The Leadership Challenge.

Program Agenda

Accreditation Participants will receive ACHE Face-to-Face Education credits as well as contact hours from the National Association of Boards of Examiners of Long Term Care Administrators (NAB).

About the American College of Healthcare Executives

The American College of Healthcare Executives is an international professional society of more than 40,000 health care executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE offers its prestigious FACHE® credential, signifying board certification in healthcare management. ACHE's established network of 80 chapters provides access to networking, education and career development at the local level. In addition, ACHE is known for its magazine, Healthcare Executive, and its career development and public policy programs. Through such efforts, ACHE works toward its goal of being the premier professional society for healthcare executives dedicated to improving healthcare delivery. HCA’s Leadership Institute can be purchased in conjunction with the Annual Conference registration which offers the best value. The Leadership Institute is also available for purchase separate from the HCA Annual Conference. See the registration form for fees and discounts.

Return this completed registration form with your payment by fax to (518) 426-8788

or mail it to 388 Broadway, 4th Floor, Albany, NY 12207. You may duplicate this form

for additional attendees. Please save a copy for your records.

CONFERENCE PARTICIPANT REGISTRATION

NAME ______________________________________________________________ TITLE ____________________________________________________

AFFILIATION ____________________________________________________________________________________________________________________

ADDRESS ______________________________________________________________________________________________________________________

CITY/STATE/ZIP _________________________________________________________________________________________________________________

PHONE _____________________________________________________________ FAX _____________________________________________________

E-MAIL ________________________________________________________________________________________________________________________

REGISTRATION FEE: We encourage you to attend both the Annual Conference and ACHE Leadership Institute for the best value. No credits can be given for meals not taken or unattended education programs.

METHOD OF PAYMENT: Please select your method of payment:

________MasterCard ________Visa ________American Express

Credit Card No.________________________________________________

Name on Card_________________________________________________

Expiration Date __________________ Security Code _________________

_____________________________________________________________

Billing Address for Card

_____________________________________________________________

City, State, Zip

Authorized Signature____________________________________________

_____Check* Make payable to: HCA Education and Research

Mail to: 388 Broadway, 4th Floor, Albany, NY 12207

Checks must be received by May 2.

Cancellation Policy: Cancellations received by April 22 will receive a full

refund, less 25% of total due as an administrative fee. Cancellations

received on April 23 or later will forfeit their registration fee, as will those

who register and do not attend. Substitutions are permitted.

In accordance with the Americans with Disabilities Act or special meal

needs, please let us know how we can accommodate you:

___________________________________________________________

____________________________________________________________

FAX THIS FORM TO (518) 426-8788

REGISTRATION FEE

Seven Registration Options

Please indicate your registration choice below:

1. HCA Member – Annual Conf. and Leadership Inst. $768

2. HCA Member – Annual Conference Only $489

3. Non-Member – Annual Conf. and Leadership Inst. $948

4. Non-Member – Annual Conference Only $599

5. Leadership Institute Only (Members and Non-Members) $349

6. *First Time Attendee HCA Member – Annual Conf. Only $244

7. *First Time Attended HCA Member – Ann. Conf. & Ldr. Inst. $523

*Must register by April 6.

TOTAL DUE: $__________

Beach and Trivia Night HCA PAC Party Wednesday, May 6th – Saratoga Hilton Lounge

I will attend the HCA PAC Fundraiser My personal donation will be submitted separately.

Register online at: www.eventville.com/hcanys

2015 ANNUAL CONFERENCE REGISTRATION Catch the Wave! Are You Ready for the Turn-Around?

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