2015 ASTRID Awards
Grand Winners
Book
Creative & Production Credits
Sponsored by: MerComm, Inc.
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2015 ASTRID Awards Judges DANIEL KENNEDY COMMUNICATIONS SERVICES New York, NY Daniel Kennedy – President
EDICO FINANCIAL PRESS SERVICES LIMITED Central, HONG KONG Amy Chan Donati – Managing Director Stella Kwok – Creative and Graphic Director Ricky Tse – Manager, Print Bind and Logistics
GENNEX FINANCIAL MEDIA LIMITED Central, HONG KONG Corrin Chan – CEO & Executive Director Kelvin Chung – Creative Director Laetitia Wong – Associate Creative Director
i.LINK GROUP LIMITED Central, HONG KONG Hidy Shum – Sales Director
INBRAX Santiago, CHILE Rodrigo Gallardo – Art Director Marcela Silva – Art Director María José Silva – Art Director
iONE FINANCIAL PRESS LIMITED Central, HONG KONG Cyrus Chan – Associate Sales Director Man Chan – Art Director Daniel Fok – Art Director Dennis Ho – Sales Director Axel Kiang – Creative Director Eric Ko – Sales Manager Epo Lai – Head of Sales Terry Lai – Art Director Terence Lau – Managing Director Davy Li – Sales Director
ISTA INTERNATIONAL GMBH Essen, NRW GERMANY Janna Carina Bülhoff – Specialist, Corporate Communications
KD1 DESIGNAGENTUR Cologne, GERMANY Prof. Rüdiger Quass von Deyen – Partner/Creative Director
MM PARTNERS Seoul, KOREA Jina Chung – Senior Director Jungeun Kim – Planning Director Hyungjin Park – Planning Director Jong-Kook Yi – Chief Director
NEXT MEDIA LIMITED Tseung Kwan O, New Territories HONG KONG Wong Shuk Ha, Cat – Company Secretary
PARAGRAPHS, LLC. Chicago, IL Jeannine Gallagher – Senior Designer Kari Magda – Designer Mike Ofenloch – Designer/Web Rachel Radtke – Senior Vice President
PRH HAMBURG KOMMUNIKATION Hamburg, GERMANY Stefan Heinzel – Senior Executive Monika Neumeister – Art Director Frank Ohlsen – Managing Director
REF FINANCIAL PRESS LIMITED Central, HONG KONG Alex Choi – Associate Creative Director Loretta Lam – Sales Coordinator Alan So – Creative Director
RR DONNELLEY Central, HONG KONG Rachel Choi – Creative Director Alex Ng – Senior Designer
STAN GELLMAN GRAPHIC DESIGN St. Louis, MO Amber Branson – Designer Teresa Thompson – President Bryan Wakeland – Designer
TOPPAN VITE LIMITED Kowloon, HONG KONG Wilson Kwan – Creative Director Derek Ma – Art Director Peter Yeo – Assistant General Manager TWICE GRAPHICS Kowloon, HONG KONG Steve Lau – Design Director
YELLOW CREATIVE (HK) LIMITED North Point, HONG KONG Wong Chun Hong – Creative Executive Director Ellen Zee – Managing Partner
Best of Show
HONGKONG LAND LIMITED LANDMARK Magazine
NOMINATOR
Mr. Chris Wood Editor-in-Chief, Client Solutions EDIPRESSE MEDIA HONG KONH LIMITED 6/F Guardian House, 32 Qi Kwan Road Wanchai HONG KONG [email protected] www.edipressemedia.com
CLIENT Ms. Amanda Lee Marketing Manager HONGKONG LAND LIMITED 8/F One Exchange Square Central HONG KONG www.hkland.com
Best of Annual Reports – Cover Design
NEW WORLD CHINA LAND LIMITED Reviving Cultural Heritage Annual Report 2014
NOMINATOR
Ms. Vicky Lee Director – Corporate Sales Team EDICO FINANCIAL PRESS SERVICES LJMITED 8/F, Wheelock House 20 Pedder Street, Central HONG KONG [email protected] www.edico.com.hk
CLIENT
Ms. Sophia Wong Manager – Corporate Communications NEW WORLD CHINA LAND LIMITED 9/F, New World Tower 1 18 Queen’s Road Central HONG KONG www.nwcl.com.hk
Best of Annual Reports – Traditional
SÜDZUCKER AG Annual Report 203/14
NOMINATOR
Ms. Sarah Wengler Marketing Manager MPM CORPORATE COMMUNICATION SOLUTIONS Untere Zahlbacher Straße 173 55131 Mainz GERMANY [email protected] www. digitalagentur-mpm.de
CLIENT
Dr. Dominik Risser Head of Corporate Communications SÜDZUCKER AG Maximilianstraße 10 68165 Mannheim GERMANY www.suedzucker.de
Best of Annual Reports – Non-Traditional
KION GROUP AG “We keep the world moving.” Annual Report 2013
NOMINATOR
Ms. Sarah Wengler Marketing Manager MPM CORPORATE COMMUNICATION SOLUTIONS Untere Zahlbacher Straße 173 55131 Mainz GERMANY [email protected] www. digitalagentur-mpm.de
CLIENT
Mr. Michael Hauger Head of Corporate Communications KION GROUP AG Abraham-Lincoln-Straße 21 65189 Weisbaden GERMANY www.kiongroup.com
Best of Annual Reports – Non-Profit Organizations
DEUTSCHE WELTHUNGERHILFE E.V. Global Hunger Index 2014
NOMINATOR
Ms. Stefanie Moers MUEHLHAUSMOERS CORPORATE COMMUNICATIONS Invalidenstr. 112 10115 Berlin GERMANY [email protected] www.muehlhausemoers.de
CLIENT
DEUTSCHEWELTHUNGERHILFE E.V. Friedrich-Ebert-Straße 1 53173 Bonn GERMANY www.welthungerhilfe.de
Best of Annual Reports – Online
AUDI AG Annual Report 2013 Microsite
NOMINATOR
Ms. Kerrin Nausch Creative Director KDGROUP GMBH/KÖCKRITZDÖRRICH Mörikestrasse 15 70178 Stuttgart GERMANY [email protected] www.kdgroup.com
CLIENT
Mr. Martin Primus Leiter Finanzkommunikation/Finanzanalytik AUDI AG Senefelder Straße 85045 Ingoldstadt GERMANY [email protected] www.audi.com
Best of Annual Reports – Distinctive Format
UNITED THERAPEUTICS/LAB 4 Periodic Tablecloth of UTElements
NOMINATOR
Mr. Bill Rock Creative Director UNITED THERAPEUTICS/LAB 4 1040 Spring Street Silver Spring, MD 20910 USA [email protected] www.unither.com
Best of Apps
AUDI AG Annual Report 2013 iPad App
NOMINATOR
Ms. Kerrin Nausch Creative Director KDGROUP GMBH/KÖCKRITZDÖRRICH Mörikestrasse 15 70178 Stuttgart GERMANY [email protected] www.kdgroup.com
CLIENT
Mr. Martin Primus Leiter Finanzkommunikation/Finanzanalytik AUDI AG Senefelder Straße 85045 Ingoldstadt GERMANY [email protected] www.audi.com
Best of Books
BUNDESDRUCKEREI GMBH Einmalig 15
NOMINATOR
Ms. Henrike Heick Project Manager RETHINK GMBH Hegelplatz 1 10117 Berlin GERMANY [email protected] www.rethink-everything.net
CLIENT
Ms. Antonia Maas Leiterin Unternehmenskommunikation BUNDESDRUCKEREI GMBH Oranienstrasse 91 10969 Berlin GERMANY www.bundesdruckerei.de
ART DIRECTOR CREATIVE DIRECTOR EDITOR
Ms. Nicole Kuderer Mr. Brian O’Connor Mr. Markus Albers RETHINK GMBH RETHINK GMBH RETHINK GMBH Hegelplatz 1 Hegelplatz 1 Hegelplatz 1 10117 Berlin 10117 Berlin 10117 Berlin GERMANY GERMANY GERMANY www.rethink-everything.net www.rethink-everything.net www.rethink-everything.net
Best of Brochures
KEITI (KOREA ENVIRONMENTAL INDUSTRY & TECHNOLOGY INSTITUTE) Sustainable Harmony with KEITI
NOMINATOR
Hye Suk Pang President SAEWOOM 2nd Floor, Dawoo Bldg. 12 Eonju-ro 136-gil, Gangnam-gu Seoul 135-821 SOUTH KOREA [email protected] www.saewoomad.com
CLIENT
Yong-Joo Kim President KEITI (KOREA ENVIRONMENTAL INDUSTRY & TECHNOLOGY INSTITUTE) 215 Jinheung-ro, Bulgwang-dong Seoul, Eunpyeng-gu 122-706 SOUTH KOREA [email protected] www.keiti.re.kr
ART DIRECTOR DESIGNER EDITOR
Ji Yeong Kim Eun Seon Kim Ah Young Bae Manager Asst. Manager Researcher SAEWOOM SAEWOOM KEITI 2nd Floor, Dawoo Bldg. 2nd Floor, Dawoo Bldg. 215 Jinheung-ro, Bulgwang-dong 12 Eonju-ro 136-gil, Gangnam-gu 12 Eonju-ro 136-gil, Gangnam-gu Seoul, Eunpyeng-gu 122-706 Seoul 135-821 Seoul 135-821 SOUTH KOREA SOUTH KOREA SOUTH KOREA
PHOTOGRAPHER/ILLUSTRATOR
Sang Wook Lee Manager SAEWOOM 2nd Floor, Dawoo Bldg. 12 Eonju-ro 136-gil, Gangnam-gu Seoul 135-821 SOUTH KOREA
Best of Calendars
DAIMLER AG “Secret Places” Mercedes-Benz commercial vehicle calendar 2015
NOMINATOR
Dr. Lars Kruse Senior Executive PRH HAMBURG KOMMUNIKATION GMBH Burchardstraße 13 20095 Hamburg GERMANY [email protected] www.prhamburg.com
CLIENT
Ms. Irina Boller Manager, Advertising & Messen DAIMLER AG HPC 602 70546 Stuttgart GERMANY www.roadstars.mercedes-benz.com
Best of Campaigns
HONG KONG TOURISM BOARD Follow Me To Discover Hong Kong
NOMINATOR
Ms. Connie Kwok Manager, Public Relations HONG KONG TOURISM BOARD 9-11 Floors, Citicorp Centre 18 Whitefield Road, North Point HONG KONG [email protected] www.discoverhongkong.com
Best of Cover Design – Magazines
AUDI AG Audi Magazine N° 01/2015
NOMINATOR
Mr. Peter Matz General Manager LOVED GMBH Brandsweite 46 20457 Hamburg GERMANY [email protected] www.loved.de
CLIENT
Mr. Michael Finke Director of Marketing Communication AUDI AG Senefelder Straße 85045 Ingolstadt GERMANY [email protected] www.audi.com
Best of Custom Publications
HONGKONG LAND LIMITED LANDMARK Magazine
NOMINATOR
Mr. Chris Wood Editor-in-Chief, Client Solutions EDIPRESSE MEDIA HONG KONH LIMITED 6/F Guardian House, 32 Qi Kwan Road Wanchai HONG KONG [email protected] www.edipressemedia.com
CLIENT
Ms. Amanda Lee Marketing Manager HONGKONG LAND LIMITED 8/F One Exchange Square Central HONG KONG www.hkland.com
Best of Employee Publications
LUFTHANSA CARGO AG Cargo Lufthanseat 01/2014
NOMINATOR
Ms. Sarah Wengler Marketing Manager MPM CORPORATE COMMUNICATION SOLUTIONS Untere Zahlbacher Straße 173 55131 Mainz GERMANY [email protected] www. digitalagentur-mpm.de
CLIENT
Ms. Lara Kittler Senior Manager Communication LUFTHANSA CARGO AG Lufthansa Basis, Tor 21 60549 Frankfurt am Main GERMANY www.lufthansa-cargo.com
Best of Graphic Design – Infographics
CLP HOLDINGS LIMITED 2013 Annual Report – A Snap Shot
NOMINATOR
Ms. Angela To Yi Leh Public Affairs Manager CLP HOLDINGS LIMITED 8 Laguna Verde Avenue Hung Hom, Kowloon HONG KONG [email protected] www.clpgroup.com
Best of Magazines
LOVED GMBH LOVED&FOUND – The Kids Issue 2014
NOMINATOR
Mr. Peter Matz General Manager LOVED GMBH Brandsweite 46 20457 Hamburg GERMANY [email protected] www.loved.de
Best of Marketing
MASTERCARD ASIA/PACIFIC PTE LTD. Mobile Money
NOMINATOR
Ms. Karen Krieger CCO STUDIO 210 19 Pine Hill Avenue Norwalk, CT 06855 USA [email protected] www.studio210.net
CLIENT
Mr. Rajen Prabhu Senior Business Leader, eCom MASTERCARD ASIA/PACIFIC PTE LTD. 152 Beach Road Singapore 189721 SINGAPORE [email protected] www.mastercard.com
Best of Self-Promotion
NWS HOLDINGS LIMITED Christmas e-card
NOMINATOR
Ms. Sheila Tang General Manager – Corporate Communication NWS HOLDINGS LIMITED 28/F, New World Tower 18 Queens Road, Central HONG KONG [email protected] www.nws.com.hk
Best of Special Projects
PRIVATE JOINT STOCK COMPANY FC SHAKHTAR DONETSK Play like Shakhtar! Live with an open heart…
NOMINATOR
Ms. Irina Erkan Owner IRINA ERKAN SOLE PROPRIETORSHIP Mikoli Bazhana Prospect, 10, Door 9 02140 Kiev UKRAINE [email protected] www.irinaerkan.com
CLIENT
Mr. Palkin Sergey CEO PRIVATE JOINT STOCK COMPANY FC SHAKHTAR DONETSK Artema Street 86-a 83050 Donetsk UKRAINE [email protected] www.shakhtar.com
Best of Video
DB DEUTSCHE BAHN DB Bahnreform
NOMINATOR
Ms. Birthe Kretschmer Head of Publishing Management G+J CORPORATE EDITORS GMBH Stubbenhuk 10 20459 Hamburg GERMANY [email protected] www.corporate-editors.com
CLIENT
DB DEUTSCHE BAHN Stephensonstraße 1 60326 Frankfurt am Main GERMANY www.bahn.com
Best of Websites
CHC STUDENT HOUSING CHC Student Housing Website
NOMINATOR
Ms. Nancy Ladenheim CEO BRYAN MILLS IRADESSO 1129 Leslie Street Toronto, ON M3C 2K5 CANADA [email protected] www.bmir.com
CLIENT
Mr. Robert Waxman Vice President & CFO CHC STUDENT HOUSING 53 Yonge Street Toronto, ON M5E 1K3 CANADA www.chcstudenthousing.com
CREATIVE DIRECTOR DESIGNER WEB DEVELOPER
Mr. Frank Casera Mr. Stephen Thut Ms. Miki Davis BRYAN MILLS IRADESSO BRYAN MILLS IRADESSO BRYAN MILLS IRADESSO 1129 Leslie Street 1129 Leslie Street 1129 Leslie Street Toronto, ON M3C 2K5 Toronto, ON M3C 2K5 Toronto, ON M3C 2K5 CANADA CANADA CANADA www.bmir.com www.bmir.com www.bmir.com