THE ULTIMATE ENTERTAINMENT

EXCITING ADRENALIN EXPERTISE CONTROL PROFESSIONAL QUALITY

Rallying is one of the most exhilarating experiences in motor sport. Our guests witness the sheer speed and performance of the cars and in no other motor sport can you get so close to the action. The skill of the co-driver in directing the driver with accurate pace notes and the confidence of the driver in carrying out the instructions to the letter, results in an unbelievably cohesive team. Mistakes are cruelly punished. There is no margin for error and, in the most wonderful natural forest environments, our guests can identify with the noise and the smell that comes from man and machine pushing to the limits. From the moment our guests check in, they enjoy the best standards of bespoke hospitality. During breakfast the guests are able to meet the team and start to soak up the excitement as we set the scene for a possible podium finish. A much needed break for lunch at the Hospitality unit will give the guests an insight into the tough conditions the teams may face. Being within reaching distance of all the action, the guest will no doubt feel part of the team. Completing the perfect day is the rare opportunity to view several stages at close quarters. No other sport offers the access and family environment like British Rallying.

“The Elsmore Rally Team offers a bespoke package for brands wishing to strengthen their relationship with business partners and customers.”

THE RALLY EXPERIENCE

The Elsmore Rallying Team has a great deal to offer, every team member is motivated to excel and are passionate about the sport. Your company and guests can experience everything from passenger rides in a rally car or a weekend away at one of the UK’s premier rallying events. Arriving the morning of the rally, you will be welcomed into the Hospitality area by one of our team members and invited to take advantage of the relaxed atmosphere where you can spend quality time with your company employees or guests. The morning will start with breakfast, an excellent start to this action packed day. Along with your guests you will be chauffeured to the rally action, visiting stages throughout the day and having regular breaks at the main rally service areas. Here you will experience the teams on event hospitality, serving food and hot/cold drinks. With your guides able to answer all your questions, I’m sure you will find the day very interesting and enjoyable.

As for the passenger rides, once you have seen the cars from the outside you will then be able to invite some of your important guests to this one off experience, a high speed, white-knuckle ride. With two test days during the year, this opportunity is thoroughly recommended.

From previous sponsors’ reactions, this is an excellent way to entertain your important guests/employees, being allowed to speak to them in a relaxed atmosphere often leads to a better working relationship and has been instrumental in producing “new business opportunities”.

MEMORABLE BESPOKE PODIUM BREATHTAKING PASSION SUCCESS

“The teams’ professional & friendly outlook creates the right ambience for brands looking to utilise corporate hospitality as a promotional initiative.”

WHY? Elsmore Rallying is the only team in British rallying to have the facilities to offer a bespoke package. Previous sponsor of eight years, Hydrex Equipment UK, took full advantage of the benefits gained by letting the Elsmore Team look after their guests. Managing Director, Andrew Simcox, tells you his reasons behind supporting the team. “In the autumn of 2002 Hydrex agreed to sponsor one of the UK’s most promising and successful rally drivers. The reason behind this decision includes the following criteria: x Proximity to Nik and his team in the Forest of Dean. x A corporate hospitality opportunity. x Highly experienced assistance with our own corporate hospitality management team. x An affinity with rallying on the part of our customers. x The location of Hydrex depots with easy access to rally venues. x The facility for test days, talks with customers, display of car at exhibitions, etc. x High coverage of Nik Elsmore within the British rallying scene. x Good coverage & excellent relationships with UK media. x A dedicated family and support team committed to Niks’ success.

Early experience indicated a good response on the part of the customers with letters of appreciation and requests to be part on future invitation lists. The events have attracted the right level of company management and have been instrumental in producing new business opportunities”.

“The Elsmore Rally Team offers a bespoke package for brands wishing to strengthen their relationship with business partners and customers.”

THE OPPORTUNITY FOR A SPONSOR

Branding - With the media interest in Nik, as a proven rally driver with massive experience, the media coverage on TV and press is guaranteed and can enhance branding as an established industry name. Corporate hospitality – Entertaining guests and meeting with other sponsors could increase your business sales, giving you the opportunity to meet with potential or existing customers across the UK. Shared costs – The sponsorship of Nik Elsmore allows for the expense of rally participation and is not providing for commercial profit. An existing event management team to assist with invitations, publicity, brand display, accommodation, catering and all aspects of looking after the interest of the customer. The uses of on-event management help using the Elsmore Rally Team personnel. A mobile unit with an awning for inclement weather is already in place. With the exception of inviting your customers, the Elsmore Rally Team can provide all necessary support and can also cover the media PR opportunities.

HOSPITALITY TEAM PRECISE OPPORTUNITY SUCCESS DEDICATION

THE BTRDA RALLY CHAMPIONSHIP The BTRDA Championship, is regarded as the best in the UK, the team are aiming to find funding to compete at the highest level.

With brand exposure through Television, the BTRDA Championship provides 8.6 hours of UK terrestrial (local and regional news) and 147 hours of Satellite TV coverage for each of the 9 events. A year round calendar with a good geographical spread of events in England and Wales allowing a tactical campaign of promotional activities providing media exposure via TV, local radio and the national and regional press.

x 40,000 + per event attendance x Generates over £3m to local economy over the weekend of the event x Young - 45% aged between 16 and 30, 33% between 31 and 45 x 73% male and 27% female x Affluent 83% are ABC1s, with high disposable income x Access to the most sophisticated and dedicated sports fans

ENJOYMENT BUSINESS WINNING COMPETITION ENTERTAINMENT

“Dedicated VIP hosting packages and corporate entertainment packages are

available within a dynamic environment.”

THE FORMAT

BTRDA Championship

x 9 National Rallies, with good geographic spread throughout England & Wales x Attracts the best drivers from around the UK & Ireland x Championship awards for Drivers, Teams and Juniors x Central rally bases, trade areas and spectator stages x Presence at the International Autosport Show, and other sporting events x Pre-season launch day x High profile end of season awards party

TELEVISION x Motors TV - one hour programming of the BTRDA Championship within two weeks

after the event (repeated several times). x International TV syndication of programmes x On-site editing at each rally provides Regional news coverage to millions of viewers

on evening and nightly news reports x Other International; terrestrial coverage in Finland, Japan and Germany x Worldwide satellite and digital outlets totalling over 550 million homes

SPEED BRAND MEDIA LIMITS PREMIER RELAXED ACTION FOCUS

“No other sport offers the access or family environment like British Rallying.”

THE STORY SO FAR.... Team principle, Graham Elsmore, is a former works driver known as the “King of the Dean”. Graham has enjoyed a long and fruitful association with the sport since he started in the early 70’s. During his successful career, which saw him become a professional driver for a number of different manufacturers, Graham has gained as much pleasure looking after his son Nik as he did as a competitor. The Elsmore Rally Team was established in 2006, the family were confident this step forward would help gain a smoother & more professional outfit. Nik Elsmore has never taken his eyes off the challenge to follow in his fathers footsteps. Since his rally debut in 1995 Nik has won a string of accolades. By the end of 1997 he had been voted one of the finalists for the “Ford / Motoring News Rally Champion of the Future” as well as been nominated to drive for SEAT (World Formula 2 Champions). In the UK, Nik was ranked in the Top 10. In 1999 he won the prestigious BTRDA Gold Star National Championship, only dropping two points throughout the season. Winning five out of the six rounds and placed second in the other. It was the most convincing Championship win in years. Also during 1999 he won his class in the British Rally Championship and was the leading independent driver, until engine failure on the last round.

For 2000, Nik transitioned from a Formula 2 (front wheel drive) to 4x4. The season started well with a 7th Overall on the Rally of Wales (British Championship) also receiving at the same time an added bonus of an additional award for “The Most Promising Young Driver”. The season ended with another fine outing on the Manx International Rally with a 5th O/A.

FOCUS THRILLING RESULTS ELEMENTS PACE TOUGH ENTERTAINMENT

“Not only capable of winning, but consistently

proving it.”

THE STORY SO FAR.... Using an Evo 5. Niks first overall win was achieved against much tougher world-class opposition on the Wyedean at the start to the 2001 season. Also it saw the start of an opportunity to compete in various European and World Championship events at the wheel of a Guy Colsoul Rallysport car. The season saw Nik competing first in Sweden then Belgium, Germany, Finland, Corsica and finally the Network Q Rally of Gt. Britain. The season was very much a learning curve. With a 7th Overall on the Wyedean starting off the 2002 season, the team continued with UK rallies only. Another 7th was achieved on the Pirelli Rally and 14th on the Rally of Wales. This fantastic start to the season didn’t end there, With sponsorship being found with Hydrex Equipment UK, Nik notched up another 3rd Overall on the Woodpecker Stages, plus a 10th on the Bulldog Stages. Finally, at the end of the year, 31st Overall was achieved on the Network Q Rally of Gt. Britain, the final round of the World Rally Championship. The 2003 season highlighted Niks ability to mix it with the leading British drivers, competing in various British rally events and setting many fastest stage times throughout the year. Nik has now been labelled as one of the fastest Group N drivers in the country, proving his status by finishing in the Top 20 of the Wales Rally GB, the final round of the World Championship. The team’s aim for 2004 was to enter the Mitsubishi Championship, enabling Nik to once again compete at the highest level and prove his ability. Breaking his arm in the first event of the season slowed progress for the first few rounds, but with Niks determination he pushed through many pain barriers and finished the Championship in 3rd position. This was a fantastic result and the team were full of confidence for the 2005 season.

EXHILARATE INFLUENCE POWER MOTIVATION PERFORMANCE PARTNERS

“Packages are tailored to the client’s objectives and budget and therefore we consider your needs as a priority and tailor a package to

suit.”

THE STORY SO FAR.... Nik was the leading driver throughout the first half of the 2005 season, being consistently quick was the key to winning the championship. However, a rare engine/electrical fault hampered the championship position, finishing the season in a creditable 4th position. 2006 was used to create the a new rally team. Gaining valuable publicity for the sponsors, competing on several selected events throughout the year. The team worked well and Nik achieved solid performances during the season. With the Elsmore Rally Team going into their second year, it was decided to once again fight for the elusive Mitsubishi Evo Challenge title in a new Mitsubishi Evo IX rally car. 2007 would see the best entry yet, with many high profile drivers fighting for the prize of a works drive with Mitsubishi. The season started with a rare brake failure, with Nik still pushing hard, a huge crash on round three would see his title hopes dashed. Relying more on other drivers misfortune, Nik put in a string of consistent results and finished a very commendable 3rd Overall in the championship.

The fight continued in 2008 with the ever competitive ANCRO & Evo Challenge Championships, Introducing a new co-driver Craig Drew to the Elsmore Rally Team proved to be the turning point this season. The battle continued to the very last event and a joint 1st Overall in the Mitsubishi Challenge was the reward at the close of season. This is the best result to date for the team & as an added bonus Nik was rewarded with a 4th Overall in the National ANCRO Championship. As the highest placed Group N driver, the team proved competitive against the WRC machinery.

“Only dropping two points throughout the season. Winning five out of the six

rounds, It was the most convincing Championship win in years.”

THE STORY SO FAR....

Nik continued to use his full International Spec Group N Mitsubishi Lancer Evo IX for the 2009 season. Prepared by chief engineer, Rex Paddock, based in the Forest of Dean. Winning the Wyedean rally for the second time was a great start, and the pace continued throughout the season with some of the best driving to date. Sadly, mid season, chief engineer & Niks mentor, Rex Paddock was killed in an aeroplane accident. His untimely death was a huge loss to the team, battling through they still managed to finish a rewarding 2nd Overall in the Mitsubishi Challenge and 4th in the ANCRO Championship. With there being such a huge loss to the team during the 2009 season, it was decided to make the difficult decision to retire from the sport in 2010. With the Wyedean Rally having its 40th anniversary in February 2015, as a former winner, Nik was invited to take part in the event as a one off guest appearance. However, a class win of over two minutes and an outstanding 5th Overall, gave Nik the Star of the Rally award, voted for by the national motoring press. This also ignited the passion Nik has always had with motorsport. With the most competitive & rewarding championship now being the BTRDA National series, Nik is hoping to build a team together for a number of outings this season. If all goes to plan we hope for a full attack in the BTRDA Championship 2012.

DYNAMIC ENGAGE HI-TECH EXCELLENCE DRIVEN PUBLIC RELATIONS

“Use our wealth of experience, to give your guests a truly memorable occasion.”

55 Buchanan Avenue

Coleford

Gloucestershire

GL16 8ED

Tel: +44 1594 839030 Mobile: +44 7967 209558

email: nik.elsmore@btinternet.com Website: www.facebook.com/elsmorerallyingteam