News releases

Company sites/minisites

Videos VideosMicroblogs**

Exhibitions/seminars

Weixin(wechat)

THE DEFINITION OF CONTENT MARKETING IN CHINA IS STILL EVOLVING.

CHINESE LOVE SHOPPING ONLINE!OVER $37BILLION IN MOBILE SHOPPING TRANSACTIONS IN Q3 2014 ALONE!

AN INCREASE OF 251% VERSUS 2013 DATA

SOURCE: IRESEARCH OCT 2014; PWC 2012 GLOBAL MULTICHANNEL CONSUMER SURVEY

SOURCE: CNNIC JUNE 2014; GO GLOBE APRIL 2014; MOBILE PROVIDER CLAIMED DATA

SOURCE: EMARKETER DEC 2014; CNRS 2014

SOURCE: TENCENT/SINA EARNINGS REPORT Q3 2014

36.8%

Microblogs**

Weixin(wechat)

CONSIDERED MOST EFFECTIVECONTENT MARKETING TACTICS MOST FREQUENTLY USED

17.4%

CHINA DIGITAL LANDSCAPE 2015