2015 Coors Light, Snapple,

Red Bull/ Mariner

Activation Plan

Snapple Red Bull

Tribal Summit Group

June, July 2015

Why the Seattle Mariner’s?

• Safeco home to over 2 mill.

Fans in 2014.

• Avg 26,000 fans a game.

• Top 10 in TV ratings.

• Currently tied for 2nd in the

standings. .500 baseball.

• Nelson Cruz leading Majors

with 10 hr’s.

• Felix Hernandez 4-0.

ROOT SPORTS TELECAST TERRITORIES

3.4 MILLION SUBSCRIBERS

Seattle Mariner’s Radio Network Support

168 :30’s Spots

168 :15’s Spots

104: 10’s Live Reads

Coors Light Weekend Sponsorship

Coors Light Cold Hard Facts

162 Billboards – Pre; Open & Close

Focus on Weekend; 4 & 5pm starts

Coors Light Equity – FBCLWMRB

Exclusive Beer Partner of the M’s

Mariner For A Day Promotion

Refresherator Promotion

Silver Bullet Saturdays

Ground’s Keeper For A Day – Consumer Offer

Overview:

The Ground’s Keeper For a Day promotion is a TSG only

consumer sweeps program where one consumer wins the

following prize pack:

• Grounds Keeper for a Mariner’s Game. TBD

• 1-Night Stay at the Silver Cloud Stadium

• $200 gift card at game

• 4-Tickets to the game to bring your friends.

• Mariners jersey

• Watch batting practice on the field w/ your 3 guest’s

Timing/Execution:

• Retail: June 1 thru July 31

• Fulfillment Date: Mid to Late August, 2015

• Brands: Coors Light/Coors 18 pk cans/bottles,

Coors Light 6/16 oz cans (Mariner Graphics).

Snapple 32 oz bottles, Red Bull 8.4 oz can June, Red

Bull 16 oz can July.

• Asks: Impactful Displays, Mariner POS, Aggressive

pricing on above packages.

Activation Strategy:

Contestants will be able to enter the promotion via a text

code on advertising materials at a local TSG location’s. 1-

entry per day. Reward your most loyal customer’s.

Groundskeeper

Store Level Creative Display Contest

Overview: Categorized in A and B stores.

• A Stores:

• 1st place:

– 4 Diamond Club tix. Game TBD.

• 2nd place:

– 2 Suite tix to Aug. 7 game. Food/ Bev included

• 3rd place:

– 2 Suite tix to Aug. 7 game. Food/Bev included

• 4th place:

– Authentic Seattle Mariner’s Jersey

• B Stores:

• 1st place:

– 2 Suite tix to Aug. 7th game. Food/Bev included

• 2nd place:

– 4-club level seats to a Mariner’s game. TBD

• 3rd place:

– 4-club level seats to a Mariners game. TBD

• 4th place:

– Authentic Seattle Mariner’s Jersey.

Qualifications:

• All Brands must be represented on Display. Coors Light, Coors,18 pks

and 6/16 cans. Snapple 32 oz bottles, 7-up/Dr. Pepper 20 oz bottles.

• Display Location, Size, and Creativity will be judged. Judging to take

place in early July. A Judging sheet will be utilized per each store

participating.

• All Brands must show an increase vs prior year.

Timing/Execution:

• Retail: June 1 thru July 31

2015 Seattle Mariners Packaging

April 1 – July 15

16oz Can – WA State + Coeur d’ Alene Market

Base Wrap Pennant Strings

Display Card, Table Tent,

CDD, Banners

Floor Mat

Batting Cage Display Enhancer - 150 Scoreboard Display Enhancer - 200

Seattle Mariners POS

Snapple 32oz

Tribal Summit Group

June will be a 8.4oz promotion, Buy 15 cases with display and maximum pricing of 3 for $5.33

July will be a 16oz promotion, buy 10 cases with display and maximum pricing of 2 for $6.33

KEY TAKE-AWAYS

• IMPACTFUL CREATIVE DISPLAYS.

• HAVE FUN WITH IT. ALL 3 BRANDS ON

DISPLAYS.

• GET OUT OF THE GATES EARLY.

• JUNE 1 IS A MONDAY.

• MARINER’S RESONATE ACROSS THE

NORTHWEST. CONSUMER EXCITEMENT.

• GREAT BRANDS TO SELL AND MAKE MONEY

ON. COORS LIGHT #1 BEER IN THE NW. Red

Bull #1 Energy Drink.

Snapple Red Bull