Aim: ● What is each key trend?● Does it relate to my business?● If it does, what should I do about it?

2015 Trends Briefings...

1. Cross Device Consumer Behaviour

2. Platform Theory

3. PiggyBacking

4. Marketing Automation

5. Ad Budget Balancing

6. Delivery Strategy

7. Selling Overseas

8. Go Niche or Build a Brand

1: Cross Device Consumer Behaviour

Cross-Device

Cross-Device

Today I’ll Introduce you to:

Questions to ask:● What channels are being used to visit and to

buy?● How does our site function on each device?

To dos:● Implement Universal Analytics● Upgrade your basket

○ Cross device saving○ Save for later○ Email to me.

Now watch the others:

2015 Trends Briefings...

1. Cross Device Consumer Behaviour

2. Platform Theory

3. PiggyBacking

4. Marketing Automation

5. Ad Budget Balancing

6. Delivery Strategy

7. Selling Overseas

8. Go Niche or Build a Brand

eCommerceMasterPlan.com