Trends on the future of emailA Curation of the Latest Thinking

www. dianasherling.com /

dianasherling@yahoo.co.uk

BIG trends 2015

Responsive design

1 simple message/thought per email

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Responsive design

Simplicity of thought

Simple, image led

curation for

consumers to

choose

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Future email trends we can do

today

Fully personalised email

contentOffers, content and campaigns offered to

consumers are predicted as a response to their

actual behaviour and offered in real time

Real Time Context

The real cutting

edge of email is

context and

behaviour.

Triggered by

location, behaviour

etc and more

integrated with the

time/place along the

PDJ in a multi-

channel experience

Email becomes the

central hub of all content

to consumerPersonal contact is now social

media, rather than email

Email becomes the hub of

content, curated rather than

the typical means of

communication making the

role of the email more

relevant, useful and important

to the consumer

Email is further up the funnel

than you thinkPeople assume that email is

best used closer to

sale/further down the funnel

with a focus of conversion

But it is used as a powerful

branding tool