Trends and latest insights on the luxury automotive purchase decision journey

Trends on the future of emailA Curation of the Latest Thinking

www. dianasherling.com / dianasherling@yahoo.co.ukBIG trends 2015Responsive design1 simple message/thought per emailAnimated gifs

Responsive design

Simplicity of thought

Simple, image led curation for consumers to choose

Animated gifs

Animated gifs

Future email trends we can do today Fully personalised email contentOffers, content and campaigns offered to consumers are predicted as a response to their actual behaviour and offered in real time

Real Time ContextThe real cutting edge of email is context and behaviour.Triggered by location, behaviour etc and more integrated with the time/place along the PDJ in a multi-channel experience

Email becomes the central hub of all content to consumerPersonal contact is now social media, rather than emailEmail becomes the hub of content, curated rather than the typical means of communication making the role of the email more relevant, useful and important to the consumer

Email is further up the funnel than you thinkPeople assume that email is best used closer to sale/further down the funnel with a focus of conversionBut it is used as a powerful branding tool