4K UHD Meets U.S. Consumer DesiresWhat Features Drive Purchases?
16%16%
29%26%
37%33%
38%37%
40%38%38%
28%24%
12%14%
16%25%
23%33%
28%31%
40%42%
47%60%
64%
3D capable
4K Ultra HD
Thickness
Able to connect directly to the Internet
Familiarity with brand
Warranty
Brand reputation
Energy efficiency
Color richness
Sound quality
Screen size
Picture quality
Price
Important Very important
68%
Important + Very Important
89%
88%
85%
81%
80%
66%
66%
60%
52%
44%
31%
27%
U.S. Television Purchase Decision Drivers (% Considering Aspect ‘Important’ or ‘Very Important’)
Source: CEA 4K Ultra HD Update: Consumer Adoption and Awareness (2015)
U.S. 4K Ultra HD Market is Exploding Shipment Forecast (in millions of units)
.0771.431
4.447
8.883
13.065
15.69017.152
2013 2014 2015f 2016e 2017e 2018e 2019e
% of 40-inch and higher LCD TVs
Source: CEA, July 2015 CE Sales and Forecasts
7%
20%
48%
60%
63%
105” 98” 80” 70”60” 50” 40”
Surround SoundHarman Kardon
webOS 2.0 Platform
ENERGY STAR®Certified
2015
48 ENERGY STARCertified Models
LED Backlit LCD Screens
As low as 0.3 watts
Brightness Control Default
2015
2015
EG9600Curved 4K
EG9300Curved 1080P
EG9700Curved 4K
EF9500Flat 4K
77”, 65”, 55” FHD ▶ UHD Curved & Flat webOS 2.0