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2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ......

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2015 EXHIBITION FINAL REPORT APRIL 16 TH – 19 TH , 2015 ISTANBUL EXPO CENTER – YEŞİLKÖY
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Page 1: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

2015 EXHIBITION FINAL REPORT

APRIL 16TH – 19TH, 2015

ISTANBUL EXPO CENTER – YEŞİLKÖY

Page 2: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

The Lighting Industry met in ISTANBULLIGHT

Organized by UBM NTSR Fuarcılık, the 9th IstanbulLight International

Lighting Technologies Exhibition and Congress brought together the

lighting industry with collaboration of AGID (Turkish Lighting

Luminaires Manufacturers Association) and ATMK (Turkish National

Committee on Illumination).

Over 200 national and international exhibitors from 14 countries met

over 8,000 visitors from 64 countries.

Over 200 national and international

exhibitors from 14 countries

Page 3: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

ISTANBULLIGHT FACTS AND FIGURES

Page 4: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

ISTANBULLIGHT FACTS AND FIGURES

VISITOR EVALUATION

Page 5: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

Visitor Report

Number of Visitors: 6,628

Number of Foreign Visitors: 418

Number of Visitors: 6,357

Number of Foreign Visitors: 372

4.26% increase

12% increase

Page 6: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

56% of Visitors Come from the Lighting, Electric

and Electronic Industry

Visitor StatisticsIndustry Distribution

29% 27%

20%

6% 4% 4% 3% 4% 3%

LIGHTING ELECTRICELECTONIC

OTHER EDUCATION REAL ESTATE,CONSTRUCTION

SERVICE,CONSULTATION

CHAMBERS OFPROFESSION,

RELATEDFOUNDATIONS,

FEDERATIONS ANDSOCIETIES

DECORATION,FURNITURE,

ARCHITECTURESERVICES

MEDIA,COMMUNICATIONAND PUBLISHING

Other:Public-Engineering Services-Transportation, Logistics, Communication-Textile, Leather and readyWear, Metal Industry, Machine Industry-Health-Chemistry, Oil, Rubber, Plastics - Tourism,Accommodation, Food and Drinks - Shopping Malls, Chain Stores and Retail

Page 7: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

Occupational groups prepared with data from

3248 visitors

Visitor StatisticsOccupational Distribution

LIGHTING DESIGNERS, INDUSTRIAL PRODUCT

DESIGNERS4%

LIGHTING PRODUCT REPRESENTATIVES,

DISTRIBUTORS22%

PRESS3%

OTHER11%

ELECTRIC ENGINEERS / TECHNICIANS

32%

COMPANY VENDORS, OFFICIALS

3%

CONSTRUCTION COMPANY, TECHNICAL MANAGERS,

OFFICIALS1%

CENTRAL, LOCAL AUTHORITY OFFICIALS

1%

ARCHITECT, INTERIOR ARCHITECT, DECORATOR

5%

ENGINEER7%

TECHNICAL HIGH SCHOOLS, RELATED DIVISIONS OF

UNIVERSITIES, ACADEMICIANS

11%

Page 8: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

91% of the visitors are satisfied with the exhibition

Visitor StatisticsSatisfaction

Not satisfied at all, 3

Not satisfied, 6

Satisfied, 77

Very satisfied, 14

Page 9: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

Visitor Statistics Countries

418 international visitors from 63 countries

Top 10 Visitor Countries

Page 10: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

48% of the visitors mentioned they

come to make new contacts and to

get to know the new products

Visitor StatisticsReasons for Attendance

Make new contacts24%

Get to know new products / services

24%

Reinforce existing relations

21%

Develop brand awareness / public

relations20%

Make sales / receive purchase orders

11%

Page 11: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

Visitor StatisticsWhich companies and industries they'd like to see in

2017?

Shortcomings in the organization according to certain large / recognized companies

3%

3%

5%

38%

75%

Dış mekan aydınlatma

AVM

İnşaat, yapı

Philips, GE, Osram, Lamp 83 vb büyük,tanınmış firmalar

CEVAP YOKNO ANSWER

Philips, GE, Osram, Lamp 83 and other large, recognized companies

Construction, structure

Shopping Malls

Outdoor lighting

Page 12: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

3%

5%

12%

3%

8%

4%

7%

8%

31%

4%

7%

7%

32%

Kazakistan

Türkmenistan

ORTA ASYA / KAFKASLAR

Cezayir

Afrika

İtalya

Almanya

Rusya

AVRUPA

Dubai

S. Arabistan

Irak

ORTA DOĞU

Visitor Statistics

32% consider theMiddle Easterncountries outside ofTurkey as the targetterritory for business

MIDDLE EAST

Iraq

Saudi Arabia

Dubai

EUROPE

Russia

Germany

Italy

AfricaAlgeria

MIDDLE ASIA / CAUCASIA

Turkmenistan

Kazakhstan

Page 13: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

ISTANBULLIGHT FACTS AND FIGURES

EXHIBITOREVALUATION

Page 14: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

Exhibitor Statistics Satisfaction

47% of the exhibitors are

satisfied with the exhibition

Not satisfied at all, 13

Not satisfied, 7

Satisfied, 33

Very satisfied, 47

9%

25%

45%

21%

Kesinlikle olumsuz Pek sanmıyor Muhtemelen Büyük olasılıkla

66% may attend in 2017

21% of the exhibitors

will most probably

attend, 45% will

possibly attendDefinitely negative Doesn’t think so Possibly Most probably

Page 15: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

Exhibitor StatisticsReasons for Attending

31%

59%

60%

68%

69%

Satış yapmak/ Sipariş almak

Marka bilinirliğini geliştirmek/ Halkla İlişkiler

Mevcut ilişkileri güçlendirmek

Yeni ürünleri/ hizmetleri tanıtmak

Yeni kontaklar kurmak

69% of the exhibitors said

they attend the exhibition in

order to make new contacts

Make new contacts

Reinforce existing relations

Promote new products/services

Develop brand awareness /Public Relations

Make sales /receive orders

Page 16: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

Exhibitor Report

Total Exhibitors: 183Directly Foreign Exhibitor: 79Indirectly Foreign Visitor : 34

Total Exhibitors: 174Directly Foreign Exhibitor: 44Indirectly Foreign Visitor : 32

Total m2: 5,857

Total m2: 5,680

5% increase in the numberof exhibitors

177m2 reduction

Page 17: 2015 EXHIBITION FINAL REPORT · PDF fileDECORATION, FURNITURE, ARCHITECTURE SERVICES ... INTERIOR ARCHITECT, DECORATOR 5% ... Which companies and industries they'd like to see in

Exhibitor StatisticsExhibitor Countries

79 international exhibitors from 14 countries


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