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May 27 – 29, 2015 Washington, DC Our annual conference has earned a reputation as the premier education event in the financial services industry. Designed for industry professionals of all levels, the FINRA Annual Conference provides attendees with opportunities to: 0 0 learn from notable securities industry experts; 0 0 engage in meaningful dialogue with FINRA senior executives, industry leaders and exhibitors; 0 0 connect with peers to share ideas and effective practices; and 0 0 discover new solutions to address what matters most. 2015 FINRA Annual Conference Updated | May 2015
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Page 1: 2015 FINRA Annual Conference · Our annual conference has earned a reputation as the premier education event ... Top 10 Regulatory Considerations 00A Practical Approach to Cybersecurity

May 27 – 29, 2015

Washington, DC

Our annual conference has earned a reputation as the premier education event in the financial services industry. Designed for industry professionals of all levels, the FINRA Annual Conference provides attendees with opportunities to:

00 learn from notable securities industry experts;

00 engage in meaningful dialogue with FINRA senior executives, industry leaders and exhibitors;

00 connect with peers to share ideas and effective practices; and

00 discover new solutions to address what matters most.

2015 FINRA Annual Conference

Updated | May 2015

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Effective securities regulation demands, at its core, a solid, thoughtful rule set— but there is so much more.

We also measure our success by how well member firms adhere to and understand the rules, and how they effectively govern the business practices of firms and their registered personnel, across a wide variety of business models.

Every aspect of our Annual Conference is intended to help you develop and sustain a culture of compliance. You’ll find nearly 40 sessions with topics ranging from explaining key requirements (including AML, communications with the public, suitability and more), risks and regulatory updates; to helping you enhance your procedures and respond to new issues.

You’ll have many opportunities to share ideas and learn from regulators and industry peers, enhancing your network of peers who are committed to knowing the rules of the road and staying current as the rules continue to evolve.

New this year is a special Back to Basics Compliance Program to introduce newer compliance professionals to key topics and processes.

Whether you attend the conference year after year or are new to our premier event, I look forward to seeing you in May.

Richard G. Ketchum FINRA Chairman & CEO

Message From FINRA’s Chairman & CEO

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Don’t Miss FINRA’s Annual Conference for:

• timely updates on regulatory developments and FINRA priorities;

• practical advice from compliance officers and other industry peers, and perspectives from regulators and government officials;

• more opportunities to network with peers and regulators throughout the conference;

• office hours with FINRA staff to discuss firm-specific questions; and

• continuing education credits (CLE, CPE and CRCP).

Session Topics

“Every year I learn something new—even about rules I thought I knew inside and out.”

Close to 40 sessions covering a broad range of the most important challenges in our industry, including:

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00 Alternative Investments and Complex Products

00 Common Examination Findings and Compliance Practices: What Works and What Doesn't (Small Firm Focus)

00 Common Examination Findings and Lessons Learned (Medium and Large Firm Focus)

00 Communications With the Public: Rule Retrospective and Beyond

00 Current Key Regulatory Initiatives in the Fixed Income Markets

00 Cybersecurity: Formulating Procedures and Minimizing Risk (Medium and Large Firm Focus)

00 Detecting and Fighting Fraud: Present-Day Stories

00 Due Diligence: The Life Cycle of a Product

00 Effective Approaches to Risk Management

00 Enforcement: Case Studies

00 Enhancing Anti-Money Laundering Procedures

00 Ethics and Professional Responsibility for Compliance and Legal Proffessionals

00 Exploring Social Media, Technology Trends and Their Impacts

00 Financial and Operational Considerations (Medium and Large Firm Focus)

00 Get Involved: FINRA Elections, Committees and Comment Letters (Small Firm Focus)

00 FINRA Qualification Examination Program Restructure and Web Delivery of Continuing Education Regulatory Element Programs

00 Identifying, Prioritizing and Managing Conflicts of Interest

00 Institutional Firm Hot Topics

00 Investment Banking: Compliance and Regulatory Issues

00 Looking Ahead: Research Rule Developments

00 Market Regulation Priorities: Detecting and Preventing Misconduct

00 Nuts and Bolts of Tri-Party Arrangements (Small Firm Focus)

00 Outside Business Activities: Key Requirements and Leading Practices

00 Plenary Session: Ask FINRA Senior Staff

00 Plenary Session: Compliance and Legal Trends

00 Plenary Session: Keynote Address – DAD Donald Good (FBI)

00 Plenary Session: Keynote Address – The Hon. French Hill (R-AR)

00 Plenary Session: Top 10 Regulatory Considerations

00 A Practical Approach to Cybersecurity (Small Firm Focus)

00 Preparing for Crowdfunding and the JOBS Act

00 Regulatory Continuing Education

00 Senior Investors: The Graying of America

00 Suitability: What You Need to Know

00 Supervision: From Procedures to Implementation (Medium and Large Firm Focus)

00 Supervision: From Procedures to Implementation (Small Firm Focus)

00 Top Technology Challenges

00 Understanding the Arbitration and Expungement Process

00 What You Need to Know About Consolidated Account Statements

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Special Events and Networking Opportunities

Special Events for 2015Opening Night Reception at the Smithsonian National Air and Space Museum

Join us at the Smithsonian National Air and Space Museum for an exciting opening night reception. Enjoy the world’s largest and most significant collection of aviation and space artifacts while networking with regulators and peers. This fun and casual evening will be made even better by experiencing the various interactive activities and/or by relaxing in one of the themed dining areas. It will be an evening you don’t want to miss! Want to bring a guest? Visit the conference website for more information.

Back to Basics Compliance (B2BC) Program

This year’s Annual Conference includes a special program to help compliance professionals with less than two years of experience better understand key regulations, industry issues and compliance strategies—with expanded opportunities for discussion and to ask questions. Sign up for the Back to Basics Compliance Program (B2BC) when registering for the conference.

“The networking opportunities are the best in the industry.”

Networking Opportunities

Take advantage of the many opportunities to meet with industry peers, committee members and FINRA staff.

00 Breakfast With Member Regulation Senior Staff 00 Certified Regulatory and Compliance Professional™ (CRCP™) Lunch 00 Diversity and Inclusion Breakfast00 Networking Reception00 Small Firm Advisory Board Lunch00 Smithsonian National Air and Space Museum Reception

Office Hours

Meet one-on-one with FINRA senior staff to discuss firm-specific questions. Sign up for a 15-minute appointment through the conference app (additional information to follow).

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Tuesday, May 26

Wednesday, May 27

Agenda | As of May 7, 2015

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3:00 p.m. – 7:00 p.m. Registration

8:00 a.m. – 6:30 p.m. Registration & Information

10:00 a.m. – 10:30 a.m. Plenary 1: Welcome RemarksFINRA Chairman and CEO Rick Ketchum opens the conference and shares his thoughts on strengthening regulation and policy to increase investor protections.

V

10:30 a.m. – 11:15 a.m. Plenary 2: Keynote AddressDeputy Assistant Director Donald Good from the FBI’s Cybersecurity Division discusses how the FBI is continuing to develop innovative new techniques and resources to help protect financial institutions from cybercrimes. Director Good concludes the address with a question-and-answer session open to the audience.

V

11:15 a.m. – 11:30 a.m. Break

11:30 a.m. – 12:30 p.m. Plenary 3: Top 10 Regulatory ConsiderationsIn this session, FINRA staff and industry practitioners review 10 areas of regulatory consideration—and discuss how these issues impact firms and their compliance practices.

V

12:30 p.m. – 1:15 p.m. Lunch

Lunch With Small Firm Advisory Board

1:15 p.m. – 1:45 p.m. Dessert With Exhibitors

1:45 p.m. – 3:00 p.m. Concurrent Sessions I:

00 Small Firm Focus – Supervision From Procedures to Implementation FINRA staff members discuss how small firms are complying with the supervision and supervisory controls rules, and offer practical considerations for complying with the rules’ requirements. Industry practitioners highlight how their firms are making the necessary changes to comply with the rule, including amending supervisory control procedures.

00 Exploring Social Media, Technology Trends and Their ImpactsThis session focuses on the importance of crafting a firmwide communication plan to incorporate compliance considerations for digital communications, including social media, email, mobile and other types of electronic communications. Hear how industry panelists apply FINRA communications rules to the use of digital media. The panel shares practical approaches for compliance with retention and supervision requirements. The session also addresses recent regulatory developments, including insights drawn from FINRA’s examinations of social media and digital communications.

V

4 V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.

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Agenda | Wednesday continued

00 Enforcement: Case StudiesThis session provides an overview of new developments and trends in enforcement, including FINRA priorities, policy changes and clarifications, particularly regarding information requests, investigations and settlement discussions. Panelists highlight noteworthy decisions and settlements, and offer guidance on regulatory priorities and compliance practices. They also provide information and insights on navigating enforcement investigations and the disciplinary process.

00 Effective Approaches to Risk ManagementPanelists discuss governance and reporting lines for control functions, including effective approaches to risk governance. They address how to determine areas of focus, including for current events, the risks they worry about most, and best practices for assessing culture and behavior in our industry. They also discuss how compliance fits within the three lines of defense for managing risk and assessing controls, and how firms of various sizes and differing business models approach these tasks.

V

3:00 p.m. – 3:15 p.m. Break

3:15 p.m. – 4:30 p.m. Concurrent Sessions II:

00 Current Key Regulatory Initiatives in the Fixed Income MarketsThis session focuses on current FINRA and MSRB initiatives in the fixed income market, including parallel proposals to require firms to disclose additional pricing information for same-day, retail-size principal transactions in certain fixed income securities. Panelists cover the potential effects of the proposals, especially the impact on investors and broker-dealers, and discuss alternatives to increase disclosure in the fixed income market. Other topics include the MSRB’s Best Execution Rule, FINRA and MSRB best execution guidance, FINRA’s proposal to require Alternative Trading Systems (ATSs) to submit quotation information for regulatory purposes and other transparency initiatives in the fixed income markets.

V

00 Institutional Firm Hot Topics During this session, FINRA panelists highlight core regulations related to institutional trading, order handling and recordkeeping. Panelists provide scenarios designed to help institutional traders reinforce their understanding of compliance obligations.

00 Detecting and Fighting Fraud: Present-Day Stories This session focuses on noteworthy fraud cases. Panelists highlight current fraudulent schemes in the financial services industry and successful regulatory cases.

5 V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.

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Agenda | Wednesday continued

00 Senior Investors: The Graying of AmericaThis session focuses on managing the client relationship with senior investors. Panelists discuss tips and techniques for handling senior calls, including identifying and responding to signs that clients may be experiencing diminished capacity or elder abuse. They also discuss marketing and suitability considerations when working with senior investors.

V

4:30 p.m. – 4:45 p.m. Break

4:45 p.m. – 5:45 p.m. Concurrent Sessions III:

00 Small Firm Focus – Get Involved: FINRA Elections, Committees and Comment LettersThis panel focuses on how small firm executives can get involved and impact FINRA’s programs, including committee service, comment letters, and other methods to provide feedback and input to FINRA. The panel includes small firm leaders and FINRA executives in the areas of governance and outreach.

V

00 Medium and Large Firm Focus – Cybersecurity: Formulating Procedures and Minimizing RiskThis session discusses current threats to medium and large financial institutions, and approaches to managing those threats. Panelists share useful practices in cybersecurity risk management and governance, incident response planning and information sharing.

V

00 Alternative Investments and Complex ProductsAttend this session to hear about private placements, structured products and other alternative investment products, and to hear regulatory perspectives and industry-effective practices regarding these products.

00 Back to Basics Compliance Program – Social Media and Public CommunicationsDesigned for compliance and marketing professionals who are new to the advertising rules, this all-new Back to Basics Compliance session provides what you need to know when creating and supervising social media and other communications. Senior staff from FINRA’s Advertising Regulation Department lead this interactive workshop and answer your questions about how to stay in compliance when communicating through social networks, advertisements, email and mobile devices. The presentation covers the fundamental rule requirements, their underlying principles and practical tips.

6:30 p.m. Opening Night Reception: Buses begin loading at Marriott Marquis Rear Lobby

7:00 p.m. – 9:30 p.m. Opening Night Reception | Smithsonian National Air & Space Museum (see page 3 for details)

6 V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.

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Thursday, May 28

Agenda

0 8:00 a.m. – 7:00 p.m. Registration

8:00 a.m. – 9:00 a.m. Continental Breakfast

Breakfast With Member Regulation Senior Staff

9:00 a.m. – 9:45 a.m. Plenary 4: Keynote Address The Honorable French Hill (R-AR) discusses his career and the vital role he plays on the House Financial Services Committee for the 114th Congress. Congressman Hill is a ninth generation Arkansan and was sworn in on January 6, 2015. Prior to his congressional service, Congressman Hill was actively engaged in the Arkansas business community for two decades as a commercial banker and investment manager. He owned his own small broker-dealer and severed on FINRA’s Small Firm Advisory Board.

V

9:45 a.m. – 10:00 a.m. Break

10:00 a.m. – 11:00 a.m. Concurrent Sessions IV:

00 Medium and Large Firm Focus – Financial and Operational ConsiderationsPanelists discuss current financial and operational topics, including common financial, customer protection and operational issues noted during examinations, and a recent study of liquidity risk management policies and practices conducted by FINRA. They also discuss the amendments to the margin rule for transactions in the TBA market, and other proposed rulemaking activity, as well as recent amendments and other proposed changes to the SEC’s financial responsibility rules.

00 Suitability: What You Need to KnowPanelists discuss how firms are complying with suitability requirements. They share approaches for, among other things, obtaining and analyzing customers’ investment profiles, performing reasonable diligence and training on securities products, and supervising recommended strategies (including hold recommendations). FINRA panelists highlight both effective and deficient suitability practices found during recent examinations. They also discuss possible compliance challenges that firms may face in the future.

V

00 What You Need to Know About Consolidated Account StatementsFINRA has observed an increase in firms and registered representatives providing customers with statements or reports that consolidate all their assets into one document. Panelists provide effective practices for generating and supervising consolidated account reports. They discuss how the use of software and data service providers can help successfully supervise this growing demand. A FINRA panelist reviews firms’ compliance responsibilities with all current policies, especially the need to review the overall accuracy of reports.

7 V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.

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Agenda | Thursday continued

00 Looking Ahead: Research Rule DevelopmentsFINRA staff members and practitioners discuss the proposed new equity and debt research rules, implications from recent enforcement cases, and emerging research product and dissemination issues.

V

11:00 a.m. – 11:15 a.m. Break

11:15 a.m. – 12:15 p.m. Concurrent Sessions V:

00 Small Firm Focus – Nuts and Bolts of Tri-Party ArrangementsThis panel discusses the benefits and operation of tri-party clearing arrangements, sometimes referred to as piggy-back or intermediary clearing arrangements. The panel represents all three parties to the arrangement—an introducing firm, an intermediary firm and a clearing firm—and focuses on issues to consider when negotiating the contract, responsibilities of each broker-dealer, and risks associated with tri-party arrangements.

00 Enhancing Anti-Money Laundering ProceduresThis session focuses on hot topics and frequently asked questions in the AML area. Topics include suspicious activity monitoring, independent testing, beneficial ownership, RVP/DVP accounts, risk assessments, omnibus accounts and foreign financial institution due diligence. Industry practitioners share leading industry practices and FINRA staff share common violations and expectations. This interactive session also includes a hypothetical so that audience members can weigh in with their advice and thoughts.

V

00 Outside Business Activities: Key Requirements and Leading PracticesIndustry practitioners and FINRA staff share common practices for monitoring outside business activities (OBA) and supervising private securities transactions. The session addresses identification of outside business activities and private securities transactions and factors to consider when determining whether to approve or disapprove these types of activities. The panel discusses common OBA deficiencies found on examinations and what firms are doing to comply with the rule requirements.

00 Investment Banking: Compliance and Regulatory IssuesThis session addresses regulatory developments and current investment banking trends. Industry panelists and FINRA staff discuss compliance tips and useful practices for the investment banking industry.

V

V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.8

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Agenda | Thursday continued

00 Preparing for Crowdfunding and the JOBS ActPanelists provide regulatory updates related to the JOBS Act. They discuss the lifted general solicitation ban, the scope and application of proposed crowdfunding rules, and other compliance-related regulatory developments.

12:15 p.m. – 1:15 p.m. Lunch

12:15 p.m. – 1:30 p.m. CRCP Lunch

1:15 p.m. – 1:45 p.m. Dessert With Exhibitors

1:45 p.m. – 2:45 p.m. Plenary 5: Compliance and Legal TrendsThis panel addresses key legal and regulatory issues facing firms. Panelists discuss how changes to the regulatory landscape affect compliance and how firms are evolving and responding to business, regulatory and technology issues.

V

2:45 p.m. – 3:00 p.m. Break

3:00 p.m. – 4:00 p.m. Concurrent Sessions VI:

00 Medium and Large Firm Focus – Common Examination Findings and Lessons Learned FINRA staff members discuss the most common deficiencies noted during FINRA cycle examinations of medium and large firms, and issues that result in a cautionary letter. Industry practitioners discuss taking corrective action and updating compliance procedures and practices based on lessons learned from common examination deficiencies.

V

00 Top Technology ChallengesPanelists from large and small firms with diverse business models lead the audience through a conversation about the top technology challenges facing broker-dealers today. The discussion includes audience participation and focuses on topics participants deem most important.

00 Market Regulation Priorities: Detecting and Preventing Misconduct This session focuses on market regulation priorities and sweeps, including algorithmic trading strategies and systems, controls required under SEC’s Market Access Rule, and other alternative trading systems related matters. Panelists also address FINRA Rule 5210 (Publication of Transactions and Quotations) requiring firms to have policies and procedures in place designed to review and prevent wash sale transactions.

V

V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.9

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Agenda | Thursday continued

00 FINRA Qualification Examination Program Restructure and Web Delivery of Continuing Education Regulatory Element Programs This session presents information about a proposal to restructure FINRA’s representative qualification examinations and the transition to Web delivery of the Regulatory Element program. Beginning in October, FINRA is transitioning the CE Regulatory Element program to Internet delivery model. Participants learn how Web delivery will be implemented and the timeline for the transition.

00 Back to Basics Compliance Program – SuitabilityDesigned for new compliance professionals, this Back to Basics Compliance Suitability session provides you with the key requirements of FINRA’s suitability and know-your-customer rules, and specific obligations of firms and associated persons under those rules. Senior staff from FINRA’s Office of General Counsel lead this interactive session and answer your questions about effective practices for complying with the rules. The presentation covers the fundamental rule requirements and provides practical tips.

4:00 p.m. – 4:15 p.m. Break

4:15 p.m. – 5:15 p.m. Concurrent Sessions VII:

00 Understanding the Arbitration and Expungement ProcessThis session is designed for attorneys representing broker-dealers in arbitration cases. Panelists highlight changes to expungement rules and guidance on expungement procedures. They also discuss modifications to arbitrator definitions, the impact on list selection strategies and arbitrator disclosure requirements.

V

00 Ethics and Professional Responsibility for Compliance and Legal ProfessionalsThis session focuses on ethical considerations and the significant competing interests that compliance professionals and securities attorneys face on a daily basis. Practitioners discuss the roles and responsibilities of compliance professionals and securities attorneys, and the nature and scope of their ethical obligations in different situations.

00 Due Diligence: The Life Cycle of a Product This session focuses on due diligence obligations and best practices in connection with the sale of alternative investments, including private placements, structured products, business development companies, real estate investment trusts and limited partnerships. Industry practitioners discuss their practices and procedures when vetting complex products.

V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.10

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V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.11

00 Small Firm Focus – Common Examination Findings and Compliance Practices: What Works and What Doesn’tFINRA staff members discuss common deficiencies noted during FINRA cycle examinations of small firms and other issues that warrant attention. Relative to these deficiencies and issues, industry practitioners discuss proactive measures, leading compliance practices and corrective action.

V

00 Back to Basics Compliance Program – Anti-Money Laundering Designed for new compliance professionals, this Back to Basics Compliance Anti-Money Laundering (AML) session provides you with activities aimed to help identify the types of AML issues your firm needs to be concerned about, and how to address those issues. Senior staff from FINRA’s Enforcement and Member Regulation Departments lead this interactive session and answer any questions about complying with FINRA’s Rule 3310 and the Bank Secrecy Act. This presentation covers the fundamental rule requirements and provides practical tips.

5:15 p.m. – 7:00 p.m. Reception

Agenda | Thursday continued

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V = VIDEO broadcast live over the Internet; all other sessions are AUDIO broadcast live.

Friday, May 29

Agenda

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12

8:00 a.m. – 12:00 p.m. Registration

7:45 a.m. – 8:45 a.m. Diversity and Inclusion Breakfast

8:00 a.m. – 9:00 a.m. Continental Breakfast

9:00 a.m. – 10:15 a.m. Concurrent Sessions VIII:

00 Identifying, Prioritizing and Managing Conflicts of InterestThis session covers firms’ practices for identifying, prioritizing and managing conflicts of interest. Panelists discuss management frameworks, as well as conflicts related to new and existing products, compensation and hiring. The discussion includes FINRA’s examination focus for these and other related topics.

00 Medium and Large Firm Focus – Supervision From Procedures to ImplementationFINRA staff members discuss how firms are complying with the new consolidated supervision and supervisory controls rules, and offer practical considerations for complying with the rules’ requirements. Industry practitioners highlight how their firms have made necessary changes to comply with the rules, including amending supervisory control procedures.

V

00 Communications With the Public: Rule Retrospective and BeyondThis session addresses the regulatory review of FINRA’s rules governing communications with the public. Industry panelists and FINRA staff discuss the assessment of the current communications rules, proposed rule changes and guidance, and potential future changes to the rules.

V

00 Small Firm Focus – A Practical Approach to CybersecurityThis session discusses cybersecurity threats small firms face and preventative measures they can take. Panelists share useful practices for designing an effective IT security program, protecting sensitive systems and data, responding to a data breach and tackling other cybersecurity situations.

10:15 a.m. – 10:30 a.m. Break

10:30 a.m. – 11:45 a.m.

Plenary 6: Ask FINRA Senior StaffFINRA senior staff members answer questions about the examination, enforcement and market regulation programs, as well as rulemaking, and other regulatory and compliance issues. Note: firm-specific questions can be discussed one-on-one with FINRA staff during conference Office Hours.

V

11:45 a.m. Conference Adjourns

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This year’s conference features more than 150 speakers, including:

00 leaders of firms of all sizes and business models;

00 securities attorneys;

00 government officials;

00 FINRA senior leaders; and

00 representatives from other securities regulators.

Speakers | As of May 7, 2015

13 Follow @FINRA_Education on Twitter #finraac

Patricia Albrecht FINRA Member Relations and Education

Norman Ashkenas Fidelity Brokerage Services, LLC.

Marcia Asquith FINRA Office of Corporate Secretary Administration

Susan Axelrod FINRA Office of Regulatory Operations

Victoria Bach-Fink Wall Street Financial Group

Anirudh Bansal Cahill Gordon & Reindel LLP

J. Bradley Bennett FINRA Enforcement

Ornella Bergeron FINRA Risk Oversight and Operational Regulation

Richard Berry FINRA Dispute Resolution

Laura Leigh Blackston FINRA Enforcement

Aimee Blinder National Planning Holdings, Inc.

Bradley Bondi Cahill Gordon & Reindel LLP

John Brady FINRA Technology Administration

Jamie Brigagliano Sidley Austin, LLP

Mari Buechner Coordinated Capital Securities, Inc.

Tracy Calder J.P. Morgan Chase & Co.

Melissa Callison Bank of America

Steve Caruso Maddox Hargett & Caruso, P.C.

Anthony Cavallaro FINRA Office of Fraud Detection and Market Intelligence

Rajib Chanda Simpson Thacher & Bartlett LLP

Evan Charkes Bank of America

Alan Cohen Goldman, Sachs & Co.

Douglas Cohen FINRA Enterprise Solutions

Robert Colby FINRA Chief Legal Office

Mark Cresap Cresap, Inc.

Monica Daggs CUSO Financial Services, L.P.

Kris Daily FINRA Member Regulation, Office of Risk Oversight and Operational Regulation

Kosha Dalal FINRA Office of General Counsel

Patrick Daly Federal Bureau of Investigation (FBI)

Pramit Das FINRA Advertising Regulation

James Day FINRA Enforcement

Gene DeMaio FINRA Market Regulation

Susan DeMando Scott FINRA Member Regulation, Office of Risk Oversight and Operational Regulation

Donna DiMaria Tessera Capital Partners, LLC

Thomas Drogan FINRA New York District Office

S. Chad Estep E*Trade Securities, LLC

Jill Fisch University of Pennsylvania Law School

Gregory Fleming Morgan Stanley

Joseph Fleming RBC Capital Markets LLC

Cameron Funkhouser FINRA Office of Fraud Detection and Market Intelligence

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Speakers | continued

14 REGISTER NOW: www.finra.org/annualconference/2

Alexander Gavis Fidelity Investments

Kevin Genirs Barclays

Patrick Geraghty FINRA Market Regulation, Fixed Income

Thomas Gira FINRA Market Regulation

Allan Goldstein Trade Informatics LLC

Donald Good Federal Bureau of Investigation (FBI)

Sarah Green FINRA Enforcement

Sara Grohl FINRA Emerging Regulatory Issues

Marion Halliday Janney Montgomery Scott, LLC

Sharyn Handelsman LPL Financial LLC

Bari Havlik Charles Schwab & Co., Inc.

Nathan Headrick Triloma Securities

Michael Hennessy Morgan Stanley

Jeffrey Herrmann FINRA New York District Office

John Hickey FINRA New York District Office

The Hon. French Hill U. S. House Committee on Financial Services

Alon Hillel-Tuch RocketHub Inc.

Chip Jones FINRA Member Relations and Education

Basil Joseph Van Clemens & Co. Inc.

Kenneth Josselyn Goldman, Sachs & Co.

John Kalohn FINRA Testing and Continuing Education

Robert Kaplan FINRA Philadelphia District Office

W. Dean Karrash Burke Lawton Brewer & Burke

Rick Ketchum FINRA

Brandon Klerk Incapital LLC

Daniel Kosowsky Morgan Stanley Wealth Management

Demetrios Koutros FINRA Member Regulation, Office of Risk Oversight and Operational Regulation

Jon Kroeper FINRA Market Regulation, Quality of Markets

Alan Lawhead FINRA Office of General Counsel

Miriam Lefkowitz Summit Equities, Inc.

Michael Lo Bosco Guggenheim Securities, LLC

Ronald Long Wells Fargo Advisors, LLC

Donald Lopezi FINRA West Region

Charles Lucas Elevation, LLC

Michael Macchiaroli U.S. Securities and Exchange Commission

Mary Mack Wells Fargo Advisors, LLC

Andrew Madar FINRA Office of General Counsel

Kathryn Mahoney FINRA Member Regulation, Office of Risk Oversight and Operational Regulation

Christopher Majeski Merrill Edge, Merrill Lynch Wealth Management & Wealth Management Banking

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Speakers | continued

15 Follow @FINRA_Education on Twitter #finraac

John Malitzis FINRA Market Regulation

Robert Marchman FINRA Market Regulation, Legal Group

David Martin Keystone Capital Corporation

Vincente Martinez U.S. Securities and Exchange Commission

Paul Mathews FINRA Corporate Financing

Carolyn May Simmons First Investment Group

Joseph McDonald FINRA Testing and Continuing Education

James McHale Wells Fargo Advisors, LLC

Duer Meehan FINRA Market Regulation

Roni Meikle FINRA Continuing Education

Christopher Melton Coastal Securities, Inc.

Robert Mendelson FINRA Member Regulation, Office of Risk Oversight and Operational Regulation

Jennifer Menna U.S. Bank

Anthony Miller Janney Montgomery Scott, LLC

Elizabeth Mitchell WilmerHale

Gil Mogavero JMP Securities, LLC

Robert Muh Sutter Securities Inc.

Reid Muoio U.S. Securities and Exchange Commission

Linde Murphy M. E. Allison & Co., Inc.

Joseph Nadreau Wells Fargo Advisors, LLC

Ramaswamy (Ram) Nagappan

Pershing LLC

Daniel Nathan Morrison & Forrester LLP

Ted Newton Mass Mutual Financial Group

Amy Nofziger AARP Foundation

Elizabeth Page FINRA Boston District Office

Thomas Pappas FINRA Advertising Regulation

Jeffrey Pasquerella FINRA South Region

Steven Polansky FINRA Regulatory Operations/Shared Services

Michael Post Municipal Securities Rulemaking Board

Joseph Price FINRA Corporate Financing/Advertising Regulation

Mark Quinn Cetera Financial Group

Gregory Riviello FINRA Advertising Regulations

Joseph Romano Romano Brothers & Co.

Lisa Roth Monahan & Roth, LLC

Michael Rufino FINRA Member Regulation, Sales Practice

Donald Runkle Edgerton & Weaver, LLC.

Tracey Salmon-Smith Bressler Amery & Ross, P.C.

Joseph Savage FINRA Investment Companies Regulation

Susan Schroeder FINRA Enforcement

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Speakers | continued

16 REGISTER NOW: www.finra.org/annualconference/2

Joan Schwartz Pershing LLC

Adam Sedgewick National Institute of Standards and Technology (NIST)

Thomas Selman FINRA Regulatory Policy

Charles Senatore Fidelity Investments

Philip Shaikun FINRA Office of General Counsel

Sarah Sherck Avondale Partners, LLC

Daniel Sibears FINRA Regulatory Operations/Shared Services

Douglas Siegel UBS Wealth Management

Raymond Smith Smith, Brown and Groover, Inc.

Blake Snyder FINRA AML Program

Amy Sochard FINRA Advertising Regulation

Michael Solomon FINRA Northeast Region

William St. Louis FINRA New York and Long Island District Offices

Daniel Stefek FINRA Atlanta District Office

Tanya Stern Bernotas The Royal Bank of Scotland (RBS)

Harry Striplin Umpqua Investments, Inc.

Michael Sullivan Wells Fargo Securities, LLC

William Tirell Bank of America Merrill Lynch

Paul Tolley Commonwealth Financial Network

Pamela Torres Goldman, Sachs & Co.

Laura Trotz FINRA Chicago District Office

Kathleen Van Noy-Pineda

LPL Financial LLC

John Veator FINRA Member Relations and Education

Erin Vocke FINRA Dallas and New Orleans District Offices

Hardeep Walia Motif Investing, Inc.

James Webb Cape Securities, Inc.

Ed Wegener FINRA Chicago District Office

Timothy White U.S. Securities and Exchange Commission, Division of Trading and Markets

James Williams Financial Telesis Inc.

Bill Wisdom Benjamin F. Edwards & Co. , Inc.

William Wollman FINRA Member Regulation, Office of Risk Oversight & Operational Regulation

James Wrona FINRA Office of General Counsel

Pamela Ziermann Dougherty & Company LLC

Jeffrey Ziesman Bryan Cave, LLP

Andrew Zolper Raymond James Financial, Inc.

Meg Zucker RBC Capital Markets LLC

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Take advantage of the many opportunities to meet with colleagues, exchange ideas and interact with FINRA committee members and FINRA senior staff.

What When Who How

Lunch With the FINRA Small Firm Advisory Board (SFAB)

Meet SFAB members and small firm attendees to discuss topics of particular interest to small broker-dealers.

The SFAB is an advisory committee that ensures that issues of particular interest and concern to small firms are effectively communicated to and considered by the FINRA Board of Governors.

12:30 p.m. – 1:15 p.m. Attendees from member firms with 150 or fewer registered representatives

Attendance is open on a first-come, first-served basis; registration is not required.

Open Lunch

Meet with other conference attendees from mid- and large-sized firms to discuss issues of importance.

12:30 p.m. – 1:15 p.m. Attendees from member firms with more than 150 registered representatives, and all other conference attendees

Buffet stations are available in the Marquis Ballroom with open seating.

Dessert With Exhibitors

Meet with more than 50 exhibitors showcasing compliance-related products and services.

1:15 p.m. – 1:45 p.m. All conference attendees Dessert stations are available throughout the exhibit space.

Opening Night Reception at the Smithsonian National Air & Space Museum

Explore the world’s largest and most significant collection of aviation and space artifacts and interactive activities while networking with regulators and peers.

7:00 p.m. – 9:30 p.m. All conference attendees Meet in the hotel lobby beginning at 6:30 p.m. for transportation to the museum.

If you would like to bring a guest, you may do so for an additional charge of $95 per guest (guest pass includes attendance to the Wednesday Opening Night Reception and Thursday-Night Reception)—contact [email protected] or visit the registration desk to purchase guest passes.

Wednesday, May 27

Connect and Network with Industry Peers and Regulators

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Thursday, May 28

Connect and Network with Industry Peers and Regulators

18

What When Who How

Breakfast With Member Regulation Senior Staff

Meet with senior Member Regulation staff representing ROOR and FINRA regions for informal conversations about FINRA’s examination program and priorities and other current topics.

8:00 a.m. – 9:00 a.m. Member firm attendees

Attendance is open on a first-come, first-served basis. Tables marked with signs are designated for the discussions with Member Regulation staff.

Open Breakfast

Network with other conference attendees.

8:00 a.m. – 9:00 a.m. All conference attendees

Attendance is open on a first-come, first-served basis—tables that are not marked are open for general networking.

Certified Regulatory and Compliance Professional (CRCP) Lunch

The FINRA Institute at Wharton Certified Regulatory Compliance Professional™ (CRCP™) Program provides compliance, legal and regulatory professionals with an in-depth understanding of the foundation, theory and practical application of securities laws and regulation.

Attend the CRCP luncheon—a perennial favorite conference event—to learn how to become a CRCP and hear CRCP Program Academic Co-Director Jill Fisch discuss emerging issues in securities law.

12:15 p.m. – 1:30 p.m. Attendees interested in learning more about the CRCP program, CRCP alumni and current participants

Attendance is open to all conference attendees and others on a first-come, first-served basis. Pre-registration is required.

Open Lunch

Network with other conference attendees.

12:15 p.m. – 1:15 p.m. All conference attendees

Buffet stations are available in the Marquis Ballroom with open seating.

Dessert With Exhibitors

Meet with more than 50 exhibitors showcasing their compliance-related products and services.

1:15 p.m. – 1:45 p.m. All conference attendees

Buffet stations are available throughout the exhibit space.

Thursday-Night Reception

Connect with regulators, exhibitors and industry peers.

5:15 p.m. – 7:00 p.m. All conference attendees

Attendance is open to all conference attendees.

If you would like to bring a guest, you may do so for an additional charge of $95 per guest (guest pass includes attendance to the Wednesday Opening Night Reception and Thursday-Night Reception)—contact [email protected] or visit the registration desk to purchase guest passes.

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Friday, May 29

Connect and Network with Industry Peers and Regulators

19

What When Who How

Diversity and Inclusion Breakfast

Diversity lets us develop better ideas, respond to the needs of clients, and helps ensure that people can work at their maximum potential.

During this event, hear insights and perspectives on diversity and inclusion.

7:45 a.m. – 8:45 a.m. All conference attendees Attendance is open on a first-come, first-served basis; registration is not required.

Open Breakfast

Network with other conference attendees.

8:00 a.m. – 9:00 a.m. All conference attendees Attendance is open to all conference attendees.

By Appointment: Wednesday, May 27 – Friday, May 29

What When Who How

Office Hours With FINRA Staff

Meet one-on-one with FINRA experts to discuss firm-specific issues regarding:

00 Advertising regulation

00 Anti-money laundering

00 Financial responsibility rules

00 Member regulation

00 Qualifications, exams and continuing education

00 Supervision

Throughout the conference (by appointment)

Member firm attendees By appointment only.

Sign up for a 15-minute appointment using the conference app or visit an information booth.

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Follow @FINRA_Education on Twitter #finraac

Throughout the Conference

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Two Ways to ParticipateAttend in person

Attend the conference in person and take advantage of unique networking opportunities to connect with industry peers and regulators and meet one-on-one with FINRA staff.

Watch the live broadcast

Those who can’t attend the conference in person can participate via live broadcast streamed over the Internet. Sessions will be video or audio broadcast live. Participants can choose a session to follow along, and can toggle between all other live sessions as they like. Online participants receive access to all conference materials, and can ask questions in real time.

Registration Fees First 100 Through

10/01/14

Up to 500 Through 3/31/15

500+ or After 3/31/15

In Person – Individual

Member (Must provide valid Firm CRD #) $795 $1,395 $1,595

Attorney (Must provide valid bar ID #) $1,095 $1,695 $1,895

Government / Regulator $795 $995 $1,195

Non-Member $1,395 $1,995 $2,195

In Person – Group* (Per Person)

Member (Must provide valid Firm CRD #) $795 $1,180 $1,340

Attorney (Must provide valid bar ID #) $1,095 $1,440 $1,610

Non-Member $1,395 $1,690 $1,860

Live Broadcast Viewer License Fees

Member (Small Firms) $500

Member (Must provide valid Firm CRD #) $2,800

Government / Regulator $2,800

Attorney / Non-Member $5,000

*Available to firms registering three or more employees at the same time with the same credit card. Please follow the instructions in the registration system.

How to Register

To register, visit www.finra.org/annualconference/2 and complete the online registration form using your credit card. Conference registration is limited and available on a first-come, first-served basis.

If you have any questions about registering, please call (202) 728-6980 or email [email protected].

Confirmation Email

You will receive an email confirmation of your registration. Please make sure your registration has been confirmed prior to your arrival onsite at the conference.

Cancellation Policy

The special discounted rate for the first 100 in-person registrants is non-refundable. For all other registration categories, a full refund—less a $150 processing fee—will be granted to written requests received 14 days or more prior to the start date of the program. Refunds will not be granted after May 13, 2015.

Registration

REGISTER NOW: www.finra.org/annualconference/220

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Hotel Reservations

The 2015 FINRA Annual Conference will take place at:

Marriott Marquis Washington, DC901 Massachusetts Avenue, NWWashington, DC 20001

Reservations may be made online or by calling the hotel for best availability and rates.

Phone: (202) 824-9200Toll free: (877) 212-5752

Marriott.com/wasco

Hotel and Travel Information

Travel Information

The Back to Basics Compliance Program (B2BC) will start at 8 a.m. on Wednesday, May 27, with a breakfast for participants. The general conference will start at 10 a.m. on Wednesday, May 27, and will end at approximately noon on Friday, May 29.

FINRA suggests that you do not purchase restricted or nonrefundable tickets for travel to the conference, especially prior to receipt of your registration confirmation. FINRA assumes no liability for penalties or fare increases should the conference sell out or in the unlikely event that changes to the conference dates and/or location become necessary.

Please note that hotel reservations, cancellations and charges are the attendee’s responsibility.

21 REGISTER NOW: www.finra.org/annualconference/2

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Conference exhibitors showcase a wide range of products and services for broker-dealer firms.

Exhibitors

Follow @FINRA_Education on Twitter #finraac

ACA Compliance Group

Actiance

BasisCode

Bloomberg Vault

Business Information Group (BIG)

Cell Trust

CFM Partners, Inc.

Charles Schwab

Compliance Science, Inc.

Digital Reasoning, Inc.

Docupace Technologies

DST

EGNYTE

ELM Solutions

ERADO

Fidelity Investments

Fire Solutions, Inc.

Global Relay

GWAVA

Hearsay Social

INTL FCStone

Kaplan Financial Education

Lansare Corporation

LexisNexis

Lumesis, Inc.

McDonald Information Services, Inc.

Mercer Consumer

MobilGuard

National Regulatory Services (NRS)

National Society of Compliance

NUIX

Patrina Corporation

PersonVue

Pinpoint Global Communications

Portfolio Media, Inc.

Prometric

Proofpoint Nexgate

QuestCE

Recommind, Inc.

Red Oak Compliance

RegEd

Regulatory Compliance

Renaissance Regulatory Services, Inc.

SiteQuest Technologies

SMARSH

Socialware

Solomon Exam Prep

SunGard

TD Ameritrade

TerraNua US Corp

Thomson Reuters Accelus

Two Roads Software

Vertafore

Wiley

WithumSmith+Brown

22

GOLD LEVEL EXHIBITORS: ★ Global Relay ★ SMARSH

SILVER LEVEL EXHIBITORS: ★ Docupace Technologies


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